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DoubleVerify Adopts New IAB Tech Lab Open Measurement SDK

Expands impact of DV Mobile In-App Measurement Solutions DoubleVerify (DV), the leading independent provider of digital media measurement software and analytics, announced that the company has incorporated the new IAB Tech Lab open measurement software development kit (OM SDK) as an important enhancement to DV's mobile measurement solution. Combining DV's certified MRAID Viewability solution with the OM SDK, will enable DV to provide the broadest coverage in measuring the quality of mobile in-app advertising in the…

comScore Enables Ad Verification Measurement via IAB Tech Lab OM SDK

The OM SDK Works in Tandem With the Existing ComScore SDK comScore announced that with the launch of the IAB Tech Lab Open Measurement Software Development Kit (OM SDK), comScore will enable its ad verification measurement for campaigns delivered on mobile applications leveraging the industry SDK. This launch and comScore's involvement paves the way for increased ad verification measurement on mobile, helping media buyers and sellers access consistent metrics across all platforms to ensure campaigns have an opportunity to…

New IAB Report Reveals Data Sources that Inspire Creativity and Reduce Digital Ad-Spend

Lack of Data-Led Creativity the Leading Cause of Wasted Digital Ad-Spend, Says New IAB Report IAB Report demonstrates how brands can harness data to influence the creative communications process The key is to foster a data-driven philosophy across teams In their recent report, The Interactive Advertising Bureau (IAB) Singapore’s Measurement, Standards & Data Committee, has revealed that poor data application in the creative process is leading to a significant wastage in digital ad spend. The whitepaper…

Trustworthy Accountability Group Hires Former IAB UK Executive Nick Stringer

New TAG EU Office, With Nick Stringer as VP of Global Member Engagement and Operations, Will Help Coordinate Industry's Worldwide Efforts to Fight Digital Ad Crime, Improve Transparency The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain, announced it has hired Nick Stringer, former Director of Regulatory Affairs at the Internet Advertising Bureau UK (IAB UK) and former Chair of the European Interactive Digital Advertising…

Ternio Joins IAB, Hyperledger, Linux Foundation and AdLedger to Help Push Blockchain Standards in Digital Advertising

Ternio Is a Blockchain-Based Digital Advertising Company That Brings Transparency to the Digital Advertising Ecosystem Through a Verifiable and Decentralized Asset Which Ensures Contract Terms Are Met Ternio, the first company to provide a scalable blockchain solution for programmatic digital advertising, announced it has joined four different organizations to help accelerate the creation and adoption of blockchain standards in programmatic digital advertising. These groups include the Interactive Advertising Bureau…

Mobile Performance Marketing Platform Yeahmobi Joined the IAB Tech Lab

Mobile performance marketing platform Yeahmobi has announced that the company has officially joined the Interactive Advertising Bureau (IAB)'s Tech Lab, as a member of its openRTB working group. The IAB Tech Lab is an independent, international, research and development consortium charged with producing and helping companies implement global industry technical standards. Its goal is to congregate the industry, avoid friction and maintain the safe and secure growth of the industry. Also Read: IAB Tech Lab Launches New…

Rakuten Marketing’s Dr Neal Richter Receives IAB Tech Lab’s Esteemed Service Excellence Award

Dr. Neal Richter, Chief Technology Officer, Rakuten Marketing, Has Been Named a Winner of an Esteemed IAB Tech Lab Service Excellence Award Rakuten Marketing, a leading technology company that that enables brands to increase sales through data-driven performance marketing, today announced Dr. Neal Richter, Chief Technology Officer, has been named a winner of an esteemed IAB Tech Lab Service Excellence Award for his significant contributions in developing trustworthy supply chain specifications and OpenRTB (open real-time…

‘IAB 250 Powered by Dun & Bradstreet’ List Unveiled to Identify ‘Direct Brands’

First Annual ‘IAB 250 Powered by Dun & Bradstreet’ List Leveraged Economic Data from Dun & Bradstreet and Cultural Indicators from Other Sources Power List Of ‘Direct Brands’ Disrupting Incumbents in 15 Categories The Interactive Advertising Bureau (IAB) has released the “IAB 250 Powered by Dun & Bradstreet". The IAB 250 Powered by Dun & Bradstreet" is a first-of-its-kind analysis that pinpoints the most important “Direct Brands” to watch in the US economy. The trade association for the digital media and…

IAB Launches Programmatic Training Program for Marketers, Media Buyers & Ad Sales Professionals

‘Programmatic 360: Automation Decoded’ Taps Into Industry Experts for the Skills and Tools Needed to Master the Programmatic Landscape The Interactive Advertising Bureau (IAB) today officially launched a training program geared for digital media buyers and sellers—“Programmatic 360: Automation Decoded”—an intensive educational course developed by industry authorities from companies such as LiveRamp, CBS Interactive, and Pandora. The course will provide detailed insights into the processes, tools, and strategic…

Receptiv Announces Three Part Media Guarantee to ensure Reliable, Safe and Engaged Media

Key Partners report Receptiv Platform Engagement Levels Double Google and Facebook and Viewability and Human Attention Scores Similar to Traditional TV viewership. ReceptivTM, the leading mobile video advertising platform focused on delivering high performing video across mobile environments, announced a three part media guarantee that ensures all mobile video inventory is reliable, brand safe and -- an industry-first -- engaged. With an expected $147B to be spent on mobile in 2018, viewability, fraud, and safety remain…

IAB Tech Lab Launches New International Digital Measurement Compliance Program

Japan’s Cyber Communications Inc Is First to Complete Audit & Secure Verification The IAB Technology Laboratory officially launched the new IAB Tech Lab Measurement Compliance program, providing a new option for assessing companies’ implementations of critical industry measurement standards. The new measurement compliance offering will focus on companies based outside the U.S., supporting 43 national IAB markets. IAB Tech Lab introduced a range of technology compliance programs last year to verify accurate…

IAB & 4A’s Release Terms and Conditions Addendum for Long-Form Video

Draft Open for 30-Day Public Comment The Interactive Advertising Bureau (IAB) and 4A’s (American Association of Advertising Agencies) today released a set of terms and conditions for long-form video, a key addendum to the standard Ts and Cs, last updated in 2009. These new transactional guidelines are designed to reduce the delays and expenses inherent in preparing multiple, custom agreements, which are currently the norm across the industry. “Coupling that with the scarcity of long-form video, puts pressure on the…

IPG Mediabrands Unveils AI-Based Social Media Content Agency; Hires Rob Bernstein as EVP

IPG Mediabrands, the leading digital media, and automated buying platform unveiled a global social media and digital content agency called Mediabrands Society. The announcement comes following the media firms latest hiring of Rob Bernstein as EVP, managing director at IPG. Bernstein will report to COO Chris Loll, IPG Mediabrands. The global leadership program at Mediabrands Society is yet to be announced. IPG Mediabrands will offer a comprehensive suite of social media tools and on-demand media agency operation designed…

Mendix Drives Economic Value for Large Companies Amid Software Developer Shortage, Strong Rise in Business Demand for Applications

Leading Research Firm Uses Real-Life Customer Experiences to Show That Low-Code is a Low-Risk, High-Advantage Proposition with Multimillion-Dollar Business Benefits Mendix, a Siemens business and the global leader in low-code application development for the enterprise, announced the availability of a commissioned study conducted by Forrester on behalf of Mendix that demonstrates the real-world value of the Mendix low-code platform. The Total Economic Impact (TEI) of The Mendix Low-Code Application Development Platform…

With a Strategic Partnership and Enhanced Integrations UJET and Kustomer Further Extend their Go-to-Market Relationship

Next-Gen CCaaS and CRM Providers Join Forces to Provide Businesses with Cutting-Edge, Reliable, and Scalable Customer Service and Support UJET Inc., the ultra-modern cloud contact center for customer-focused enterprises, announced a partnership with Kustomer, to offer businesses UJET’s cloud-native, multimodal omnichannel contact center solution, seamlessly alongside the standout experiences and omnichannel interactions of Kustomer’s SaaS CRM platform. The partnership brings both UJET and Kustomer’s human-centric and…

Weyland Tech Enters Agreement to Acquire Fixel AI, Leading Innovator in AI-Powered Digital Marketing Technology

Weyland Tech, Inc., a leading global provider of eCommerce, mCommerce, and fintech business enablement solutions, has reached an agreement to acquire Fixel AI, an award-winning innovator of digital marketing technology. Fixel’s audience engagement platform provides startups to Fortune 500 companies the ability to dramatically enhance their online marketing spend by segmenting and ranking website visitors based on their level of engagement. Applying the power of A.I. machine learning, Fixel automatically analyzes in…

Sectigo Releases Quantum-Safe Kit for Enterprises to Test New Quantum-Resistant Crypto

Partners with ISARA to Provide Tools for Issuing Quantum-Safe Certificates And Launches Sectigo Quantum Labs Sectigo, a leading provider of automated digital identity management and web security solutions, announced the launch of Sectigo Quantum Labs to help organizations prepare for the time when quantum computers render existing standard encryption algorithms obsolete. As part of the company's quantum initiative, Sectigo has partnered with ISARA Corporation, a leading provider of crypto-agile quantum-safe security…

Vistar Media Launches Open Exchange for Omnichannel DSPs

Vistar Media, the leading global provider of software for digital out-of-home (DOOH), is partnering with the world’s largest omnichannel DSPs to launch the first real-time bidding open exchange for out-of-home advertising (OOH). This signals a watershed moment for DOOH, bringing the channel to parity with other programmatically accessible digital advertising mediums such as desktop, mobile and connected TV. Previously, omnichannel DSPs could only access DOOH inventory via private marketplace deals (PMPs). With support for…

SQream Connector Newly Featured in Tableau’s Extension Gallery Enables Interactive Analytics on Massive Data Stores

Tableau customers can rapidly ingest data, enabling exploration, analysis, correlation and visualization of significantly more data with more dimensions SQream, provider of a data analytics acceleration platform that enables enterprises to gain critical business insights from their massive data stores, announced that its data connector is now available in the Tableau Extension Gallery. The connector provides Tableau customers with near real-time interactive analytics on terabytes to petabytes of data. The SQream Connector…

Nextiva Bets Big On Channel With NeXus Partner Program Launch And Expanded Channel Leadership

Nextiva makes a statement with its most significant channel investment to date Nextiva, a leading cloud communication and collaboration company, announced its most significant channel investments yet, launching its new channel partner program, NeXus, and an all-star expansion of its channel leadership team, including long-time Microsoft senior executive Eric Martorano as CRO and three industry channel veterans. These investments reflect Nextiva’s excellent experience in the channel, and a doubling-down on their commitment…