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Qlik and Fortune Launch “History of the Fortune Global 500” Data Analytics Site

Highlights China’s Rise to Parity with United States in Number of World’s Largest Corporations Qlik debuted the “History of the Fortune Global 500” interactive data analytics site in partnership with Fortune Magazine and timed with the publication of the 30th anniversary of the Fortune Global 500 list. As the official analytics partner of the Fortune 500, Qlik developed the visual experience leveraging data storytelling and interactive visualizations to showcase global market leading countries and industry sector status,…

MarTech Interview with Chris Kozup, CMO at Aruba Networks (a Hewlett Packard Enterprise Company)

"During a global pandemic, Marketing can play a leadership role in helping the sales process transform into a digital engagement model. While this approach has certainly existed in the B2C market, most B2B sellers – especially those in IT – are very accustomed to face-to-face interaction with customers." Hi Chris, please tell us about your role and the journey at HPE Aruba.  I have the honor of serving as the Chief Marketing Officer at Aruba, a Hewlett Packard Enterprise company. I have been in this role for close to a…

Salsa Labs Announces Salsa Engage for Salesforce on Salesforce AppExchange, the World’s Leading Enterprise Cloud Marketplace

Salsa Labs today announced that it has launched its online Smart Engagement Technology, Salsa Engage for Salesforce, on Salesforce AppExchange, empowering customers to engage with their supporters, raise funds, and change the world! Salsa Labs announced that it has launched its online Smart Engagement Technology, Salsa Engage for Salesforce, on Salesforce AppExchange, empowering customers to engage with their supporters, raise funds, and change the world! Salsa Engage for Salesforce Salsa Engage, purpose built for…

Trackhouse.io Launches Affiliate & Advertiser Tracker

After over a year in private beta trackhouse.io has launched its Affiliate and Advertiser Tracking Platform. The platform provides tracking and analytics for media buying and advertising campaigns under a free plan with fair usage limits Trackhouse offers a multitude of features including click and impression tracking, split testing, raw data logs, s2s and client side pixel tracking, multi-source campaign and detailed reporting with in-depth breakdowns on a multitude of device (browser, OS, Geo information etc), time (by…

KickFire Releases New Extension For Adobe Launch And Announces Availability In The Adobe Exchange App Marketplace

KickFire latest Adobe Launch Extension update delivers enhanced website traffic visibility and valuable business intelligence to power Adobe user’s account based marketing strategies KickFire, the leader in IP address intelligence and company identification technology, announces its availability on the Adobe Exchange App Marketplace and newest Adobe Launch extension release. KickFire, an Innovate partner in the Adobe Exchange partner program, advanced its Adobe Experience Cloud integration with its latest Adobe Launch…

New Conviva Data Shows Significant Drop in Ad Demand Despite Quality Improvements; Streaming Growth Normalizing After Pandemic Peak

Conviva’s Q2 2020 State of Streaming Report Highlights Impact of COVID-19, YouTube’s Move to the TV Screen and the Rise of Smart TVs Conviva, the leader in global streaming media intelligence, released its quarterly State of Streaming report for Q2 2020, showing streaming video advertising saw a sharp decline in the past quarter with ad attempts in Q2 down 28% globally and 22% in the U.S. as compared to Q1 2020. The report also details the impact of COVID-19 with expanded regional benchmarks illustrating that while…

Large Lighting Brand Selects Bridgeline’s Celebros Solution To Power ECommerce Product Discovery & Intelligent Site Search

Bridgeline Digital, Inc., a provider of cloud-based digital experience software, announced a large lighting Company has selected Celebros Search by Bridgeline as their eCommerce product discovery and site search solution. The Company boasts more than 100,000 products online and offers a wide variety of light fixtures, including some of the world’s best lighting brands, such as Savoy House, Kichler and others.  The Company is the eCommerce division of a larger parent Company, founded in 1965, with a portfolio including…

globaledit Launches New Digital Asset Management Platform to Help Creative & Marketing Team

Customers can now streamline collaboration, workflow and asset management tasks related to creative production directly from globaledit globaledit, the leader in Creative Asset Management solutions, is introducing the next generation of its Digital Asset Management platform, a new iteration aimed to solve the challenges in producing high-quality visual assets at scale all from the cloud. The launch of globaledit's new software includes new capabilities added to the platform that further enable creative teams to…

Opera Launches Opera for Business and Announces New Partnership With Google My Business

Opera Limited, one of the world’s major browser providers and leader in AI-driven content delivery, is extending its offering to help small and medium enterprises (SMEs) in Nigeria to become easily discoverable online by announcing the launch of its new service Opera For Business. With Opera For Business SMEs can create an online profile of their business, tell their story to their customers online, and show accurate location as well as opening hours across Google’s popular services such as Google Maps. The new offering of…

Adverty Enters Into Agreement and Completes Integration With SuperAwesome To Enable Kid-Safe Advertising

Adverty AB (publ) has signed an agreement with the leading kidtech platform SuperAwesome, to allow compliant, kid-safe ads to be displayed in relevant mobile games using Adverty's in-game ad technology. The completed platform integration allows for frictionless access between SuperAwesome's connected advertisers and Adverty's game publishers. The partnership is expected to generate significant revenues from 2021 onwards. Adverty, the leading in-game platform for advertisers, agencies and content creators, announces a new…

SignalWire Welcomes Ezra Hookano As VP Of Global Channels And Business Development

SignalWire, a venture-backed pioneer of software-defined telecom and creators of a revolutionary cloud communications platform, announced that it has appointed Ezra Hookano as the company’s new Vice President of Global Channels and Business Development. A seasoned technology sales and business development executive, Hookano will head up the company’s expansion across a variety of channel partnerships and organizations as it disrupts the future of communications. Marketing Technology News: Tru Optik and SpotX Partnership…

IZEA Announces Instagram Reels Support in Shake

IZEA Worldwide, Inc., the premier provider of influencer marketing technology, data, and services for the world’s leading brands, announced that Shake has added support for Instagram Reels, just two days after public availability of the new feature was announced by Facebook. Shake is IZEA’s first platform to offer sponsorships of Instagram Reels, and influencers are invited to begin submitting Shake listings for Reels starting today. Currently in pre-registration, Shake is a new online marketplace that allows creators to…

Massively Brings Conversational Marketing To The Next Level With The Launch Of MAT By Massively

Businesses can now easily build their own AI-powered conversations Massively.ai is thrilled to announce the launch of the newest product built off Massively’s patented Conversational Marketing platform – MAT by Massively, which aims to empower businesses to build and instantly deploy custom AI Chatbot solutions without coding. The new product launches with a bot-development toolkit open to all users, including those with no programming experience. “Since 2014, we have continuously broken new ground enabling businesses…

SAS Ranked A Leader In Customer Analytics Technologies

Report states that SAS provides a deep bench of capabilities to help brands deliver the next best experience According to The Forrester Wave: Customer Analytics Solutions, Q3 2020 “… vendors now serve multiple enterprise personas, and, most importantly, the focus has shifted from merely generating insights to identifying and delivering the next best experience. Enterprises that invest in these leading customer analytics technologies to drive intelligent, optimized interactions with their customers will stand to benefit…

Primis, Video Discovery Launches Primis Next – the Next Evolution in Video Discovery

Video Discovery company Primis has launched Primis Next, an engagement-based discovery engine that empowers users by automatically skipping content they don’t interact with. Marketing Technology News: Wrapify Launches Boost Platform for Out-of-Home Transit Media Providers and Operators As the pioneers of video discovery, Primis’ mission is to increase revenue for publishers by helping users discover high-quality video content. Primis Next advances this mission with three primary changes: Users that engage with a…

etailz Announces New Features for AdManager to Optimize Amazon Advertising Marketing

New AdManager features provide advertisers with more data-driven insights into their budgets, SEO and campaign strategies etailz, Inc, the leading Amazon retailer that provides unparalleled marketing expertise and logistical support,  announced four additional features to AdManager, the company’s AI-powered self-service Amazon cost per click advertising software, that provides additional budget, SEO and campaign insights and optimization to Amazon advertisers. Now more than ever, the Amazon marketplace is changing at a…

Southern-Based Marketing Agency Expands into Detroit

GRO Marketing, a Tuscaloosa-based, full-service marketing agency, is proud to announce their second office will open in Detroit this fall to expand into new markets and to accommodate their growing team. "While researching several major markets to determine our second office location, Detroit's energy, culture, and massive talent pool really sold us," said Matt Pavlick, president of GRO. "The passion that the Detroit people have for their city is on a level that I've never seen before. Mixing the southern hospitality of…

Spin Live Becomes the First App with Shopify Integration that Allows Merchants to Sell Via Shoppable Live Video

New Livestream E-commerce App Provides Easy Path for Merchants to Connect their Shopify Stores to a Network of Shopping Influencers to Create Highly Interactive Live Video Experiences Spin Live, a new livestream e-commerce company, has become the first app to be listed in the Shopify App Store, that allows merchants to sell products directly via live shoppable videos created by leading influencers. The simple two-click setup process grants influencers access to a merchant's products that can then be sold via livestreams…

Ansira Appoints Matt Neisler as Chief Financial Officer

Neisler has twenty years of experience in financial leadership roles in the professional services industry Ansira Partners, Inc. ("Ansira"), a global marketing technology and solutions firm, announced that Matt Neisler  has joined the company as Chief Financial Officer. He will report to Ansira's Chief Executive Officer Jay Dettling and will oversee global finance, accounting, corporate development, and legal functions. Marketing Technology News: New Study Reveals Latinos Are Transforming Cultural Connections During…

InMarket Releases its Breakthrough Moments List of Best-Performing Campaigns in the First Half of 2020

Mired in uncertainty due to COVID-19, these brands adapted their strategies to meet changing consumer needs and surging demand, resulting in massive success on the InMarket platform InMarket, the leader in 360-degree consumer intelligence and real-time activation, released an overview of its top performing Breakthrough Moments winners from the first half of 2020. Despite the uncertainty of H1 2020, the impact of the events surrounding the COVID-19 pandemic helped propel many of the company's top performing partner brands…