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Pseudonymisation High on the Agenda on Day Two of the International CPDP Data Protection and Artificial Intelligence Conference

Establishing controls for lawful secondary data processing when consent alone is not enough An industry led discussion on the implementation of pseudonymisation as a technological safeguard alongside data protection legislation was one of the main highlights of day two of the 13th International CPDP Data Protection and Artificial Intelligence Conference being held in Brussels this week. During an interactive panel session moderated by Gary LaFever, Co-founder, CEO and General Counsel of data privacy and enablement…

Arm Treasure Data Commended by Frost & Sullivan for Excellence in the Customer Data Platforms Market

Arm Treasure Data CDP Enables Customers to Securely Unify Their Data for Driving More Personalized Customer Experiences Based on its recent analysis of the global customer data platforms (CDP) market, Frost & Sullivan recognizes Arm® Treasure Data™ with the 2019 Global Company of the Year, Award. In 2018, the UK-based, Arm acquired the California-based CDP provider, Treasure Data, and subsequently rebranded as Arm Treasure Data. Its powerful CDP enables marketers to gain insights and provides the foundation for…

DataGrail Finds Americans Expect Privacy Controls, 4 out of 5 People Want a Privacy Law to Protect Personal Data

73% of people would pay more to online services companies to ensure they did not sell or use their data for marketing, while 77% would stop shopping at their favorite retailer altogether if the retailer did not keep their personal data safe As state houses and Congress rush to consider new consumer privacy legislation in 2020, DataGrail, a privacy management company, conducted nationwide research that shows Americans expect more control over their personal information online, and are concerned with how businesses use the…

Data Privacy Day: Selected Quotes and Insights from the Industry Leaders- Part 1

28 January is celebrated as the International Data Privacy Day. CCPA came into effect from 1 January 2020. China implemented the Password Law from the start of the new year. These recent developments reveal the heightened efforts to secure customer data and provide online internet users with data privacy. Every company is slated to become a Big Data processor, either using Big Data or producing tons of it. According to a report, its the number of zeroes in Big Data that will boggle your mind - G2 puts it at more than…

Unacast Partners with Mapidea to Deliver Geospatial Data Offerings

Unacast’s partnership with Mapidea will allow a wider group of big name brands to utilize location data Unacast, an award-winning geospatial data and strategic insights company, is pleased to announce a new partnership with Mapidea, an industry-leading location analytics firm. This partnership will allow both companies to secure a foothold into the larger international retail market, serving as a bridge to the data packages that are currently part of Unacast’s flagship product, The Real World Graph. Mapidea has clients in…

Alaska Airlines Harnesses Northern Lights Forecast Data for Bucket List Trip

Making New Year's travel resolutions more affordable through the power of science Chasing the Northern Lights is now within reach. Starting Jan. 13, flyers will have the opportunity to escape to the winter wonderland of Alaska for snowshoeing, cross-country skiing and, yes, a chance to see the Northern Lights. Using the University of Alaska Fairbanks Geophysical Institute's aurora forecast, Alaska Airlines is offering up to 35% off airfare for travel between the Lower 48 and Fairbanks and Anchorage through Feb. 12.…

UrSafe Announces “Follow Me,” the Only Geo-Location Feature Fully Integrated Into Hands-Free, Voice-Activated Personal Safety…

Groundbreaking Personal Safety & Security Technology Meets Wide-Ranging Security and Daily Life Needs That Gives You Peace of Mind Without Selling Your Personal Data UrSafe, a next-generation personal safety and global security company, announced the release of its "Follow Me" feature, the only geo-location service on the market fully integrated with a hands-free, voice-activated personal safety system that identifies your specific location and follows your movement, from the beginning of your journey to the end.…

MGI Acquires Verve Wireless To Advance Its Market Position In Programmatic Mobile Location Display And Video Advertising

Media and Games Invest or MGI announced that its subsidiary gamigo AG agreed on acquiring Verve Wireless, Inc.'s business. Verve is a leading North American Mobile Location data platform for location-based programmatic video and display marketing. Technology is actively used to create efficiency improvements and competitive advantages within the group. Synergy and integration potentials are important criteria for the expansion of the portfolio. MGI is a fast and profitably growing company focusing on a "buy,…

Quadrant Partners With LiveRamp To Expand ANZ Audience Data

Driving a Shared Mission of Providing Advertisers and Marketers With Actionable Real-World Insights Aligned to Digital Signals Quadrant.io, the leading data and technology provider specializing in high-quality mobile location-based data, has partnered with LiveRamp, the leading identity platform powering exceptional customer experiences, to bring its best-in-class audience data to the LiveRamp platform and its marketplace of data buyers across the Asia-Pacific. LiveRamp IdentityLink connects people, data, and devices…

The Data Behind Dealing with Negative Reviews

As is the case with many Marketing obstacles, the only way to address negative reviews is to approach them head-on. Businesses that develop a proactive reputation management strategy can actually benefit from negative reviews — using them as touchpoints to turn unhappy consumers into loyal advocates. In this post, reputation management professionals from SOCi examine the data behind negative reviews and explain how a sound review response strategy can help multi-location businesses win more customers and avoid a drop in…

Alliance Data Included In 2020 Bloomberg Gender-Equality Index For Second Consecutive Year

Alliance Data Systems Corporation, a leading provider of loyalty and marketing solutions derived from transaction-rich data, announced that it is one of 325 companies across 50 industries included in the 2020 Bloomberg Gender-Equality Index (GEI). The GEI expanded in 2020 to represent 42 countries and regions, including firms headquartered in the Czech Republic, New Zealand, Norway, Philippines, Poland, and Russia for the first time. Companies range from a variety of industries, including automotive, banking, consumer…

Big Data: Size Matters

In simple words, we tell what Big Data is, where it is used, who and how works with it. The term Big Data is more than ten years old, but there is still a lot of confusion around it. We are available to talk about what “Big Data” is, where it comes from and where it is used, who the data analysts are and what they do. Three Signs of Big Data Traditionally, Big Data is characterized by three attributes (the so-called VVV rule): Volume. The term Big Data implies a large amount of information (terabytes and…

Factual Launches Data Enrichment for Brands to Enhance and Amplify Customer Data

Enrich first-party data assets with high-quality location data to derive deeper customer insights and make more informed decisions Factual, the location data platform, announced Data Enrichment, a new product that allows businesses to enrich first-party customer data with Factual’s high quality, real-world visitation data in order to better understand and engage their customers. With Data Enrichment, CMOs and other marketing decision makers can uncover deeper customer insights, enabling them to improve audience modeling…

IRI Collaborates with Oracle to Integrate and Govern Data in the Cloud

Secure Cloud Infrastructure Spins Up Fast Data Management and Masking Solutions Innovative Routines International (IRI), a/k/a The CoSort Company -- a leading data manipulation and security ISV and Silver level member of Oracle PartnerNetwork (OPN) -- announced that the IRI Voracity data management platform will run on Oracle Cloud Infrastructure (OCI).  - more -  Voracity in OCI will enable modern PaaS and SaaS options for SMB and enterprise customers seeking faster, more affordable, and highly secure cloud execution of…

AtScale Brings Unprecedented Big Data Analytics Scale and Performance Across Heterogeneous Data Platforms With 2020.1 Release

Delivers Intelligent Data Virtualization and Expands Autonomous Data Engineering Capabilities for Today’s Cloud Analytics Workloads AtScale, the intelligent data virtualization provider for advanced analytics, announced an unprecedented leap in multi-cloud and hybrid cloud analytics, data platform flexibility and time-to-analysis with the launch of its Adaptive Analytics 2020.1 platform release. Redefining traditional data virtualization and delivering upon the promise of cloud transformation, AtScale 2020.1 provides…

Environics Analytics and Snowflake Empower Canadian Tourism Industry with Faster and Better Data-Driven Insights

VisitorView Helps Tourism Organizations Better Understand Visitors and Maximize Marketing Budget Efficiency Snowflake, the cloud data platform, announced Environics Analytics, one of North America’s leading marketing and analytical services companies, uses Snowflake to support faster processing of data that underpin many of its products, including the just-launched Canadian travel and tourism industry product, VisitorView. “Our goal with Environics Analytics, as with every Snowflake customer, was to break down the data…

Neustar Delivers UltraThreat Feeds for More Effective Data Security

New Service Provides Proprietary Near Real-Time Threat Data to Identify and Stop Bad Traffic, Inbound and Outbound Neustar, Inc., a global information services company and leader in identity resolution, announced the release of UltraThreat Feeds, a new service that provides its enterprise customers with access to real-time threat data to help them better identify cyber threats as they evolve. Designed by Neustar’s renowned security experts and leading academic researchers, the service – unique to Neustar – enables…

FactSet to Launch Datasets on Snowflake

FactSet, a global provider of integrated financial information, analytical applications, and industry-leading service, announced that it will deploy its proprietary datasets, both structured and unstructured, on Snowflake, the cloud data platform, providing investment professionals with immediate and scalable access to content in a cloud-built SQL data warehouse. Snowflake helps users centralize, integrate, and analyze disparate data sources in the cloud for faster and more cost-effective decision-making. FactSet’s…

CES 2020 Survey by CITE Research/Dassault Systèmes: Consumers Want Personalized Products but Won’t Wait for Them and Expect a Cost Benefit…

Personalization in Healthcare, Prioritized Over Other Categories, Will Require AI, 5G and Home Assistant Technologies to Achieve, According to Respondents Dassault Systèmes revealed that younger consumers are leading the push for personalization that improves products and services, quality of life and personal safety, and are more willing to pay and share their data to get it. The findings came from a survey of citizens representing the demographics of adults in the U.S., China and France that was conducted in partnership…

East Africa’s Largest Commercial Bank Makes Actifio its DevOps & Data Protection Standard

Kenya-Based KCB Group Accelerates App Development, Ensures Rapid Data Recovery Actifio, the pioneer of multi-cloud copy data management software, has been chosen to provide comprehensive data backup and application development support for KCB Group, East Africa's largest commercial bank. The bank has placed the Actifio platform at the center of its DevOps and data management initiatives to assure stability and continuing business growth. KCB Group Plc was established in Kenya in 1896. The bank has since expanded into…