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RoboMQ Launches a Major Upgrade to Connect iPaaS With Michelangelo Release

Major enhancement to the way workflows are designed on its no-code API integration platform, in addition to the availability of a host of leading ERP, CRM, SaaS, and IoT application connectors RoboMQ, a leading integration-platform-as-a-service (iPaaS) provider, launched a major upgrade to its no-code platform Connect iPaaS. This release, named Michelangelo after the famed Renaissance sculptor and painter, adds several features and functionalities, covering core platform as well as the addition of new API connectors for…

Convey Unveils Partner Program to Transform Last Mile Delivery

ConveyPLUS Allows Retailers to Connect, View, and Act on Disparate Data Across the Supply Chain to Create Last Mile Competitive Advantage In the release dated Nov. 21, 2019, the second bullet, first sentence should read: Dropship: The industry’s top distribution and fulfillment companies, including Logicbroker, are partnering with Convey to simplify and manage the complexities associated with the dropshipping model – and to ensure shippers deliver a consistent, cost-effective customer experience, regardless of…

CData Software Partners with Tableau to Expand Cloud Data Connectivity

Partnership Extends Real-Time Analytics and Data Management for more than 200 Enterprise, SaaS, NoSQL, and Big Data Sources CData Software, a leading provider of standards-based drivers and data access solutions for real-time data integration, announced a partnership with Tableau, the leading analytics platform, to extend real-time data access to a wide selection of cloud applications and data sources. Through the partnership, CData will provide enhanced data connectivity to Tableau customers through the new Tableau…

CMOs Asked for an Ever-Evolving CMS. Salesforce Delivers It.

Regardless of the nature of the business, Content Management Systems (CMS) are central to any CMO's Marketing Technology stack. Today, a CMS is expected to run in sync with every online Marketing campaign planned. Web CMS Managers are constantly harried by the growing demands to perpetually deliver contextual content and personalization to a highly diversified segment of audience. But, we all know that it is a difficult task to sync your web CMS back-end with the front-end Marketing campaigns. Yes, a lot can be achieved…

Adobe Leadership in Creativity, Digital Documents and Customer Experience Management Categories Drives Next Era of Growth

Company Raises Q4 FY2019 Digital Media Net New ARR Target Adobe will host a financial analyst meeting with investors and financial analysts at its Adobe MAX conference, where Adobe’s executive team will unveil the company’s strategy to expand its leadership in the creative, digital documents and customer experience management categories to drive sustainable, long-term top and bottom line growth in 2020 and beyond. As part of its presentation, Adobe will provide data showing that its total addressable market is expected to…

P&G, Amazon and WPP Vet Laurent Burman Drives DTC Success as New SoundCommerce CCO

Ecommerce and Digital Agency Exec to Lead Go-to-Market and Customer Success for VC-Backed Data Platform Provider Operations data platform provider SoundCommerce announced the appointment of CPG, ecommerce, and digital agency veteran Laurent Burman as the company's new Chief Commercial Officer responsible for the company's marketing, customer success, and new business development. Burman is a veteran consumer brand, SaaS software and digital commerce executive with tenure at Procter & Gamble; Amazon.com where he led…

Adobe Expands Product Offerings to Meet Mid-Market and SMB Needs

Global leader in digital customer experience platform, Adobe, has expanded its product offerings to serve the needs of mid-market and SMBs. Adobe is creating a new organization within their Digital Experience business altogether to thwart the growing challenges in the martech ecosystem. At the time of this announcement, Adobe also promoted Gary Specter, formerly vice president of Magento global sales and customer success, to lead the dedicated sales, customer success and support organization. Gary will be the VP, global head…

Monetate Acquired! What This Means for the Unified Cloud Commerce Industry?

Unified Commerce Cloud is a unique ecosystem. It keeps adding more and more Martech and AIOps players every year, mostly through CDPs, Mobile CRMs and BI tools. Funding is good, and so are sales and partnerships. When Splunk bought SignalFx for $1.05 billion, we knew that the digital businesses would take inspiration from the development. Today, Monetate is snapped by Kibo Commerce. Monetate is a leading testing and optimization provider. The deal would allow Monetate to join Kibo and Certona crews and empower retailers…

How To Optimize Native Advertising To Grow A Business, According To New Report From DesignRush

Studies Show That Just 3 Percent of Marketers Are Truly Familiar with Native Advertising DesignRush.com, a B2B marketplace connecting brands with agencies researched exactly how to execute successful native advertising content that fosters business growth. The top 5 native advertising tips that drive results in 2019 include: 1. Properly Label Native Ads Businesses should not mislead consumers by engaging in native ads but not identifying them as such. Instead, they need to build trust by honestly labeling native ads as…

Akeneo Raises $46 Million to Expand Its Leadership in Product Experience Management

Investment to Accelerate R&D and Sales Efforts to Support Unified Commerce Experience Akeneo, a global leader in Product Experience Management (PXM) solutions for corporate brands and retailers, announced it has raised $46 million in funding led by global growth equity investor Summit Partners. Existing investors Alven, Partech, and Salesforce Ventures, as well as Akeneo's board member Stephan Dietrich, also participated in the round. Akeneo Co-Founders Team: (from left to right) Nicolas Dupont,…

ReadyCloud Suite & Liquid Web Team Up to Make it Easy to Migrate to WooCommerce & Take Your Data with You

ReadyCloud has teamed up with Liquid Web to offer a sweet end of summer deal: Save 50% off Liquid Web’s reliable hosting and also save 50% off the ReadyCloud Suite for the first 90 days when you bundle both services during this limited-time promotion. ReadyCloud is a CRM, Shipping, Returns and Email Marketing suite built for Ecommerce. It’s an essential tool for any online retailer that’s considering a switch to WooCommerce or Magento 2. Marketing Technology News: Panasonic Launches ClearConnect™ To Help Restaurants…

TechBytes with Dan Maccarone, CEO and Co-Founder at Charming Robot

Tell us about your role and technology you handle in the Company? I’m the CEO and Co-founder of Charming Robot. My focus is on business strategy and user experience - understanding what the problem is that our clients are trying to solve and helping them find the solution. Often I’m an advocate for the consumer. My job is to figure out how to make consumer needs to align with my client’s business needs. We’re not developers, primarily; we do a lot of work on WordPress, Magento, Shopify — whatever makes sense. We’re…

Workarea Commerce Releases Platform to Open Source Community

Company Aims to Disrupt the Enterprise Commerce Cloud Industry by Building Community of Innovative Merchants and Developers Around Leading Product. Workarea, the enterprise commerce platform built to unify commerce, content management, merchant insights and search, is releasing its software to the open source community. Built upon open source technologies from inception, including Ruby on Rails, MongoDB, and Elasticsearch, Workarea touts unparalleled flexibility and scale in modern cloud environments. The platform source…

Voyant Accelerates Mobile Capabilities with Acrobits Acquisition

Acrobits' Mobile Softphone and SDKs to Bolster Voyant's Market Leading UCaaS and CPaaS Services Voyant, a leading UCaaS and CPaaS service provider to businesses, announced the acquisition of Acrobits, the market leader of mobile communication apps based in Prague, Czech Republic. Acrobits' portfolio includes mobile communication softphones for smartphones, WebRTC clients for browsers, and software development kits (SDKs) for developers. Acrobits has tens of millions of softphone endpoints deployed across a broad customer…

ZephyrTel Launches Ultrafast Content Transfer with Immediate Availability for Its Mobilogy Now Customers

Mobilogy Now makes content transfer between phones even faster, with typical speeds of up to 1GB per minute ZephyrTel, a software company dedicated to serving global telecommunications operators, is pleased to announce the release of Ultrafast Content Transfer, an enhanced feature in Mobilogy Now, the market-leading cross-platform, all-in-one mobile lifecycle management solution. This release comes less than two months after ZephyrTel launched the new Mobilogy Now, the next generation of its established Mobilogy…

Viamedia and WOW! Internet, Cable & Phone Sign Multi-Year Deal to Renew Advertising Sales

Providing both local advertising sales and advanced technology opportunities, like QTT™, to WOW! markets across the U.S. Viamedia, the leading cross-media local advertising company, announced a multi-year agreement with WOW! Internet, Cable & Phone, a leading broadband and communications service provider, to continue selling advertising on the multichannel video programming distributor's (MVPD) behalf in 10 markets nationwide. Viamedia has represented WOW! in multiple markets across the country since the company's…

Glassbox Announces Availability of Its Digital Experience Orchestration Platform on Salesforce AppExchange, the World’s Leading…

Glassbox customers can now benefit from real-time session replay directly in Salesforce, whilst accessing previously untapped level of insights Glassbox announced it has launched its Digital Experience Orchestration and big data analytics solution on Salesforce AppExchange, empowering customers to revolutionize the way customer service departments handle customer queries and complaints. Built on the Salesforce Platform, Glassbox is currently available on AppExchange at …

Womply’s 2019 State of Local Retail Report Reveals Consumers Prefer Local for Last-Minute Shopping

Interactive online data report shows sales trends, seasonality, and top revenue days for local retail stores across the U.S. Womply, a CRM and marketing software company serving small businesses, published its second annual State of Local Retail report - a comprehensive look at consumer spending patterns at small, independent retail stores in all 50 states and the District of Columbia during all 365 days of the year. Powered by analysis of 52,000 retail locations in every corner of America for every day of the 2018…

Three Quarters of IT Teams Don’t Understand Marketing Buzzwords

29% of IT teams say marketers use too many buzzwords Over three quarters (77%) of IT teams don’t understand the buzzwords that marketers use, according to new research from leading content management system (CMS) provider, Magnolia. The Magnolia report, “Straight talking content management” incorporates a survey of over 200 IT professionals and 200 marketers across both the UK and US and garners unique insights into the DX landscape and the attitudes both groups hold in relation to their peers. Marketing Technology…

TVSquared Uncovers the Performance Insights Behind Effective TV Advertising Across the German Market

Tuesdays Deliver the Greatest TV Ad Response in Germany. TVSquared, the worldwide leader in linear and digital TV attribution, today released performance insights on German TV advertising campaigns. The analysis found that Tuesday, especially during midday, was the best for advertisers – generating 10% more TV-driven response than any other day of the week, at a cost-per-response (CPR) 10% below average. Using its always-on ADvantage analytics platform, TVSquared evaluated 2019 response, cost and audience data from…