Solution leverages the most comprehensive source of consumer identity data, machine learning capabilities, and direct integrations with publishers and platforms across the linear and digital media world Neustar Inc., a global information…
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Leadgence, a fast-growing platform for dynamic SMB data intelligence for financial services has announced that Roger Alexander, a leader in the merchant sector of the financial services industry, has joined its advisory board. Mr. Alexander…
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Companies like IBM and Sonos are achieving success from anywhere with Slack-First Customer 360, a single platform for connecting employees, customers, partners with the apps and workflows they need to get work done Salesforce, the global…
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Enhanced Deliverability and Analytics Capabilities Leverage the World's Largest Email Dataset, Surfacing Campaign Insights for the Enterprise SparkPost today announced it has launched SparkPost Deliverability Analytics, reducing the time…
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SproutLoud is proud to announce a significant advancement in its Ad Hoc Marketing Analytics tool, giving brands unprecedented flexibility and control in understanding the performance of their marketing spend at the local level through…
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Brand Wings today announced the release of its Brand Wings Analytics dashboard, a differentiating new capability in the company’s channel partner marketing automation platform. The Analytics console helps channel-driven brand executives…
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AnalyticsIQ joins growing Karlsgate Identity Exchange, enabling secure sharing of powerful predictive data Karlsgate, a secure data collaboration company, and predictive marketing data innovator, AnalyticsIQ, today announced a partnership…
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The alliance of Salesforce and Proof Analytics has transformed the calculation of marketing ROI, delivering exceptionally fast, scalable and agile Marketing Optimization rooted in a systems-level integration between the two companies. The…
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New Business to Provide Always On Marketing Solutions to Position, Grow, Connect, and Drive Demand Dodge Data & Analytics announced today the launch of ACCELERATE, a new business focusing on the creation and…
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Big Chalk Analytics, a data strategy and analytics company, announced a suite of services to help companies drive better ROI through better evaluation of their marketing investments and to better predict the return on campaigns yet to be…
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Analytics together Companies Will Close the Loop Between Marketing, Sales and Customer Teams Maropost, a leading marketing automation platform provider, has formed a partnership with timetoreply, which provides businesses with analytics…
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Medicx Health, , announced the successful completion of its 2021 Risk Re-Identification Determination (RRID) Assessment, which is an evaluation of re-identification risks for Medicx's patient audience data and use in targeted…
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Provides deep insights from chat conversations while enabling marketers to initiate personalized chats with visitors based on their referral source Botco.ai, the leading HIPAA-compliant conversational marketing solution, launched today…
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Former CMO of Pendo, and Gartner Chief of Research brings years of experience building teams and designing winning marketing strategies Visier, the recognized leader in people analytics and planning, today announced the appointment of Jake…
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The Operational Marketing Index (OMI) measures a marketing department's operational marketing performance and provides best practices for improvement Plannuh Inc., makers of the world's leading AI-Driven marketing leadership platform,…
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Acquisition Enhances Yum! Brands’ Ability to Make Smart Data-Driven Marketing Decisions; Integrates New Technology Talent into Company Yum! Brands, Inc., today announced that it has entered into a definitive agreement to…
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Data enrichment has finally become a marketing operation. Each year, we review tons of reports and e-books on how data is getting richer and managed better with Cloud and AIOps solutions. The biggest beneficiaries are Marketing and Sales…
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Wavo ranks 13th with 1,268% in revenue growth from 2016 to 2019 Wavo has been presented the Deloitte Technology Fast 50™ award for its rapid revenue growth, entrepreneurial spirit and bold innovation. The program recognizes technology…
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Integration with Sales Edge Rescue Breaks Down Marketing and Sales Barriers, Empowering Businesses to Generate More Revenue from Marketing Leads  Marchex, a leading conversational analytics and solutions company that connects the voice of…
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Global mobile marketing leader launches in Africa as mobile connectivity soars across continent AppsFlyer, the global attribution leader, confirms its move into the African mobile marketing space, with the announcement of a contract with…
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