Thryv, Inc. CEO Joe Walsh Featured on “Borrell’s Local Marketing Trends” Podcast

Thryv CEO and President Joe Walsh joined Gordon Borrell and Corey Elliott, hosts of the Local Marketing Trends podcast, for a look at small businesses and how the tools they use to run and grow have changed – from printed yellow pages directories to digital marketing solutions and, most recently, Software as a Service (SaaS). In Episode 13: Tough Lessons on Transformation from a Guy in the Hotseat – Thryv CEO Joe Walsh, Walsh discusses the steps his company has taken to control the decline of the print product, tackle…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Amazon, TechTarget, Inc., ezbob, NWN and Xenon arc. Amazon wins at the 2020 Kellogg School Super Bowl Advertising Review Amazon is a big winner in strategic ad rankings with its “#BeforeAlexa” ad in the 16th consecutive Kellogg School Super Bowl Advertising Review. Other brands that earned top marks include Facebook, Cheetos, Hyundai, T-Mobile and Google. Not all advertisers had…

Marketing Maven Founder To Participate in PRSA-LA’s State of the State of PR

Lindsey Carnett, CEO and President of bicoastal, award-winning public relations firm Marketing Maven, will be among the social media rock stars and industry disrupters on the panel at PRSA-LA’s State of the State of PR event in downtown Los Angeles. The panel, Tweet, Like and Share—How Social Media Has Disrupted Public Relations—will be the feature presentation at the event, which will take place Thursday, February 6, 2020 from 6pm to 9pm PST. The location is WeWork, 5792 Jefferson in Los Angeles. The panelists will…

Criterion.B Launches Swifty, a Full-Service Marketing Platform for Multifamily Properties

Criterion.B Is Excited to Announce Swifty, a Full-Service Marketing Platform for Multifamily Properties Aimed at Making the Website Design and Development Process Simple and Affordable Criterion.B, an award-winning marketing and branding agency, is excited to announce the launch of Swifty, a full-service marketing platform for multifamily properties. Swifty allows multifamily property management companies to use premium pre-designed website themes to quickly and seamlessly launch high-end sites for each community in their…

TVSquared Releases TV Performance Insights for Australian Advertisers

Weather- & Music-Related Programming Drove Strong Response; 30-Second Spots Performed Better Compared to Alternative Creative Lengths TVSquared, the global leader in TV attribution, released TV performance insights for Australian advertisers. The report reveals the highest and lowest performing days, dayparts, creative lengths and genres, demonstrating that early weekday dayparts, 30-second creatives and Weather- and Music-related programming had high levels of TV-driven response. “The beauty of TV is that it…

SOCi Closes Oversubscribed $15 Million Series C to Expand Platform Capabilities and Solve Enterprise Localized Marketing Challenges

This latest round for the two-time Inc. 500 honoree comes from Vertical Venture Partners, Grayhawk Capital, Blossom Street Ventures, and new investor Ankona Capital SOCi, Inc., the leading social and reputation management platform for multi-location businesses, announced it closed an oversubscribed Series C funding round of $15 million co-led by Vertical Venture Partners, Grayhawk Capital, and newcomer Ankona Capital with participation from Blossom Street Ventures. SOCi closed its Series B in 2018 and has raised roughly…

How Search Marketing Is Going Through a Number of Critical Changes

If you’ve been in the SEO game for any amount of time, you know that you can never take your foot off the pedal. On this digital highway, things are changing all the time. Search engines have to keep up with consumer’s changing online habits, and they adjust their algorithms appropriately. Loading times are becoming increasingly important for ranking score. That means to get the most out of the SEO efforts that you need to know what these latest trends are. The last couple of years have been crucial in shaping Google, and…

DemandLab Launches a New Marketing Resource Center Powered by Uberflip

Demandlab, a Technology-Focused Marketing Consultancy, Has Launched a Digital Marketing Resource Center Built With Uberflip, the World's Leading Content Experience Platform DemandLab has re-launched its resource center on the Uberflip content experience platform. The resource center features insights and best practices on key topics of interest, including marketing technology, content marketing, marketing data, and marketing operations. Founded in 2009, DemandLab helps B2B organizations create customer-centric demand…

MarTech Interview with Natalia Vasilyeva, VP of Marketing at Anzu.io

"Marketing Automation is critical to defining the funnel and building a communication plan for each of the customer touchpoints, as well as post-analysis." Tell us about your journey into Marketing Technology and how you started at Anzu.io? I have been involved with Anzu since the company’s early days. Having worked in the AdTech space before, I was inspired by Anzu’s mission to make advertising better, and could see the potential impact I could have as a marketer. I am super proud of the team and what we’ve accomplished…

Dentsu Aegis Network Acquires 4Cite Marketing to Boost Merkle’s Identity Capability

Doubling down on first-party identity technology with second acquisition of 2020 Dentsu Aegis Network has acquired 4Cite Marketing, a leading people-based identification and data services technology company. 4Cite will join Merkle, a leading technology-enabled, data-driven performance marketing company and part of Dentsu Aegis Network. Founded in 2010, 4Cite is a leading data services technology company in the eCommerce sector. All 50 employees, located in Albany, N.Y. and Peterborough, New Hampshire, will join Merkle.…

New CMO Benchmark Report Finds Marketing Organizations are Ready for the Future

Deloitte's New CMO Organization Benchmark Study Provides Roadmap for the Evolution of Modern Marketing Organizations Insights from a new study of over 400 senior marketing executives across the globe illuminate how top CMOs and their companies are organizing and operationalizing their marketing functions to succeed in today's disruptive business climate while providing a roadmap for critical planning and decision making needed to ready and evolve modern marketing organizations for the future. At the time of this…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Vonage, PC Matic, Zenreach, Lifesight, H4 Technology, ZERØ, and Genesys AppFoundry. TP Vision to Transform Service Experience and Performance With Vonage’s Contact Centre and Speech Analytics Solutions Vonage, a global business cloud communications leader, announced that TP Vision Europe B.V. has selected its contact centre and speech analytics solutions to better serve its…

Mobile Marketing Leader Vibes Integrates Infutor ID Max to Help Brands Personalize Customer Engagement

Infutor’s Enhanced Audience Data Gives Marketers More Insights to Better Segment and Target Customers Consumer identity management expert Infutor announced that Vibes, a mobile marketing leader, has partnered with Infutor to help brands enhance their audience data and market segmentation for optimizing mobile engagement. Vibes' Customer Data Intelligence solution enables brands seamless access to Infutor's ID Max solution to enhance consumer data by matching customer profiles and improving segmentation and audience…

Data Privacy Day: Selected Quotes and Insights from the Industry Leaders- The Conclusion

Dear readers, this is the concluding part of our Data Privacy Day coverage. We spoke to 50+ data privacy leaders, CEOs, CMOs, and research analysts to gather information about data privacy trends. Our concluding chapter on Data Privacy Data includes insights from-- Adam Solomon, CMO of Lotame Chris Babel, CEO, TrustArc Todd Tran, Chief Strategy Officer lo for Teads Vaibhav Arya, CEO of Media.net Chris Mullaney, Data Protection Officer, UJET Alex Igelsböck, CEO, Adverity Kirit Basu, Head of Product…

Lifesight Launches Flux, an Audience Insights, Activation, Measurement Platform

The self serve platform enables brands and agencies to leverage AI-based mobile audiences in their programmatic marketing campaigns for a competitive edge Leading real world data and analytics company Lifesight announced the release of its signature offering, Flux, which is an AI-powered audience platform that is designed for brands, agencies and OOH companies to activate and measure programmatic mobile campaigns. Speaking on the launch of Flux, Lifesight Co-founder and CEO Tobin Thomas said, “The programmatic…

Latest Vision Critical Sparq Customer Insights Platform Helps Brands Excel in Customer Trust

Vision Critical, a cloud-based CXM SaaS company that specializes in gathering and applying the hardest-to-reach customer experience data and insights, today released its Sparq® Winter ‘20 platform update. The latest release of Sparq makes it easier for brands to have meaningful, transparent interactions with their customers. Available to all customers today, Sparq’s newest release includes integral features that give customers more control over their data. New Sensitive Data controls, the Power User Role and the Sensitive…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Gong, Tealium, Meredith Corporation, Demandbase, Primis, True Influence, Merkle, and NetBase. Gong and Sandler Training Partner for Measurable, Data-Driven Sales Learning Programs Gong, the revenue intelligence platform leveraging artificial intelligence to replace opinions with true customer reality and transform revenue teams, announced a partnership with Sandler Training, the…

Vya Unveils Fresh User Experience for Its Marketing Resource Management Systems

New UX Delivers More Intuitive, Efficient Experience for Vya’s Busy Clients Who Manage Marketing Resources and Campaigns Across Distributed Organizations Vya, a leading provider of simplified marketing execution for distributed organizations, unveiled a new user experience for its marketing resource management systems. The updated UX offers a clean and simplified view, with the most used resources prominently featured, making it easier than ever for clients to quickly find what they need, so they can carry on with their…

HubSpot Recognized as a 2020 Gartner Peer Insights Customers’ Choice for CRM Lead Management

The Gartner Peer Insights Customers' Choice distinction is based on feedback and ratings from end-user professionals who have experience purchasing, implementing, and/or using the product or service HubSpot, a leading growth platform, announced that it has been named a 2020 Gartner Peer Insights Customers' Choice for CRM Lead Management. Gartner defines CRM lead management applications by their ability to facilitate a business's inbound and outbound customer acquisition, online and offline. This is the third time that…

2020 Marketing Predictions – Part 2

They say that as long as you’re keeping a pulse on the latest and greatest Marketing trends, you won't fall behind. But, even that can be a job in and of itself. Luckily, the 6sense team has made it easy for you. If you missed the first half of our top trends of 2020, be sure to go back and read part 1. If you’re up to speed, here are five of the trends our team sees leading the Marketing industry in 2020: 1. A New Level Of Prospect Personalization When you talk about personalization, it's no longer just the things you…