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For the Consumer’s Sake: CMOs Must Unleash the Power of Marketing Technology

As an industry, we are constantly struggling to figure out “digital transformation,” because no matter what anyone tells you, no one’s really figured it out. But there’s a bigger problem with that: as we do that, we put ourselves at risk of forgetting the customer. Faced with seemingly innumerable choices in the digital world, brands are aiming to blaze a sensible path through the siloed maze of web, social and mobile options. But instead of seeing digital marketing as one whole entity, many brands simply adapt to these new…

Interview with Raviv Turner & Nic Zangre, CEO & VP Sales & Marketing Technology at CaliberMind

"AI is going to automate most technical tasks performed by marketing and sales but the business logic will always remain human."On Predictive Marketing Technology MTS: Tell us a little bit about your role at CaliberMind and how you got here. Raviv: I’m the Co-Founder & CEO of CaliberMind. Our customers such as Citrix, Gusto, Datavail and others use us to integrate, measure and optimize the entire B2B customer journey. Think of us as the system of buyer intelligence that sits between your CRM & systems of…

Viant Advertising Cloud Recognized as Best Performance Marketing Technology 2017

Viant, a Time Inc. people-based advertising technology company, has been awarded the Best Performance Marketing Technology at the Performance Marketing Awards 2017 (PMAs) in London for its Viant Advertising Cloud platform. The platform provides a comprehensive suite of advertising applications available on-demand in the cloud. It was launched in the US in January 2015 and in the UK later that year. Recommended Read: Programmatic Advertising Best for Audience-Based Buying Campaigns The panel of judges recognized…

Why Marketing Technology Is Essential for Modern Marketing

A focus on maximizing engagement throughout the customer journey remains the foundational principle of every marketing model. Identifying the life time value of a customer is a steady path to marketing success. Data and analytics have never been as important to marketers as they are today. And conversely, never have they been rendered as obsolete as now, when marketing moves towards building intelligent, real-time, customer engagement platforms. What explains this dichotomy in modern marketing? Enter Marketing Technology.…

Twenty Over Ten Partners with Redtail Technology to Enhance Customer Relations and Digital Marketing Processes for Financial Advisors

CRM Integration Provides Two Way Sync Giving Advisors the Ability to Easily Send Personalized Marketing Communications Twenty Over Ten, an industry-leading SaaS company, today announced a partnership with Redtail Technology, the leader in web-based client relationship management (CRM) solutions for financial service firms. Through this new integration, Twenty Over Ten's Lead Pilot customers will be able to seamlessly connect with their Redtail account to easily sync and access their contacts. Unveiled at the T3 Advisor…

Marketing Has Always Been One of the First Industries to Embrace New Technology

From the way we shop, work and eat, to how we communicate, technology has changed the world immensely. And this is true in no industry more so than Marketing, where technology has been crucial in helping brands keep up with an ever more diverse, educated and hard to engage consumer base. Almost every type of Marketing has benefited immensely from technological advances. Tech has revolutionized Event Management through seamless booking and logistical solutions and has enabled direct marketing to be personalized and scaled…

Digital Marketing Agency LocalFresh Creates a Unique Hybrid Model That Will Blend Marketing Services and Technology

Agency secures strategic investment to accelerate the development of their hybrid model that combines innovative technologies with top-tier creative agency services LocalFresh, a Portland-based digital marketing agency, announced that they have acquired strategic private investors as well as IT and software engineering resources through the partnership. The funding and resources will accelerate the development of their unique, hybrid model that combines innovative technologies with top-tier creative agency services.…

IPCOM Educates Prospects, Generate Leads and Builds Sales Pipeline for Hybrid Cloud Products Using Partner Marketing Management Technology…

Access to High-Quality, Customizable Content for Hybrid Cloud Makes It Easy for the Telecommunications Integrator to Communicate With Prospects, and the Zinfi Reporting Module Provides Insight Into Campaign Effectiveness and Customer Segmentation ZINFI Technologies, Inc., a company leading the definition and creation of Unified Channel Management (UCM) solutions, announced that IPCOM, a Mexico City-based integrator and reseller of enterprise telecommunications solutions, has adopted easy-to-use tools from ZINFI’s partner…

ValueSetters Announces Technology and Marketing Contract with Deuce Drone

ValueSetters, Inc. has signed a management development and engineering partnership with Deuce Drone to help acquire, integrate, and operate drone delivery for “brick and mortar” retailers. ValueSetters will provide technology and marketing services to Deuce Drone, as they seek to transform traditional retail stores into last-mile fulfillment centers. Marketing Technology News: ManifestSeven Acquires The People’s Kush, Further Expanding Retail Reach “Retailers of all sizes lack the necessary infrastructure to allow…

Aki Technologies Purchases Eyeview’s Video Personalization Technology to Bolster Leadership in Moment Marketing

Mobile Advertising Leader Invests in Tech Patents, Empowering Brands to Deliver Millions of Permutations of Video Ads to Consumers Video optimization and personalization just got easier now that Aki Technologies, the leading provider of mobile moment marketing, has completed its acquisition of the intellectual property of Eyeview, the pioneering video marketing company founded with the aim of delivering 1:1 personalized video in order to drive sales for leading brands. Aki will integrate Eyeview’s technology into its…

ACA, Alliance Bank of Arizona, KEO Marketing and MDSL Executives Elected to the Arizona Technology Council’s Board of Directors

The Council Bolsters its Board’s Expertise and Knowledge in Digital Marketing, Economic Development and Finance The Arizona Technology Council announced it has appointed Sandra Watson, president and CEO, Arizona Commerce Authority (ACA); Austin D. Harris, vice president, Commercial Banking, Alliance Bank of Arizona; Sheila Kloefkorn, CEO, KEO Marketing Inc.; and Aaron Zepper, vice president, Customer Demand, MDSL, to its board of directors. The four executives were elected unanimously to serve three-year terms at the…

New Company, Trupayments, LLC, Launches Grail® Technology Platform to Power Personalized Digital Marketing, Shopping and Retailing Solutions

Initial products, tru Shop-by-Payment® and tru RideItNow Serve Automotive, Powersports and RV Verticals Automobile Consumer Services, Inc. (ACS), announced it has established truPayments, LLC, a financial technology company. In 2017, ACS engineers began building a new platform, GRAIL®, replacing its 11 year old DriveItNow® web application. When completed, GRAIL® will be the most robust personalized marketing, shopping and end-to-end digital retailing solution in the marketplace. ACS formed truPayments, LLC. to…

3 Ways Technology Can Improve Creative Briefs and Project Intake to Drive Greater Efficiency in Marketing

Technology won’t make you more creative, but it can give you more space to be creative. It’s a part of the Marketing Technology stack that deserves some focus because Marketing leaders are clearly investing in creative teams and technology can drive greater efficiency. CMOs have been building in-house creative teams for the last 10 years. For example, Forrester Research found that the number of in-house agencies has grown 22% in the last decade. More than half of advertisers (64%) have shifted their creative…

3Plus, Three Ireland’s Digital Loyalty Program built on Evolving Systems’ technology, wins Prestigious All Ireland Marketing Award

Evolving Systems, Inc., a leader in real-time digital engagement solutions and services, would like to announce that 3Plus, Three Ireland’s digital loyalty and customer engagement program, has won the All Ireland Loyalty Marketing Award. The program is built on Evolving Systems’ technology. Organized by The Marketing Institute of Ireland, the All Ireland Marketing Awards program is the nation's premier means of recognizing the success of Irish marketing professionals and acknowledging their major contribution to the ongoing…

LogMeIn’s Alison Durant Named Chief Marketing Officer of the Year in MassTLC’s Technology Leadership Awards

LogMeIn, Inc.'s Alison Durant has been named the “Chief Marketing Officer of the Year” award winner in the 22nd Annual Technology Leadership Awards by the Mass Technology Leadership Council (MassTLC). This prestigious award program honors the best companies, leaders and innovations from Boston’s internationally respected technology industry. “Alison’s leadership has been critical in unifying LogMeIn’s vision as we continue to expand globally and redefine markets,” said LogMeIn CEO, Bill Wagner. “Alison is a passionate and…

Kansai University Research: Kansai University Researcher is Awarded Prestigious Prize for the Development and Advancement of Open Source…

Kansai University's Katsutoshi Yada has been awarded the 2019 Prize for Science and Technology (Promotion Category) in the Commendation for Science and Technology by Japan's Minister of Education, Culture, Sports, Science and Technology (MEXT) for applying and promoting data mining technology to analyze big-data in business marketing. The annual prize recognizes research, development, and promotion of science and technology to the general public. Katsutoshi Yada is one of Japan's leaders in applying data mining technology…

Infogroup Names Seasoned Harte Hanks and Epsilon Executives as EVP, Enterprise Sales, and SVP of Technology, Yes Marketing

Key Hires Bring Deep Expertise in Enterprise Sales and Integrating Best-Of-Breed Software Solutions Within a Partner Model Infogroup, a leading provider of data and data-driven marketing solutions, announced two important executive appointments: Brad Wamsley as Executive Vice President, Enterprise Sales; and Dan DeZutter as Senior Vice President of Technology, Yes Marketing. These strategic appointments emphasize Infogroup’s ongoing commitment to expanding its enterprise sales efforts and continually improving its…

ActiveCampaign Hires Prominent Marketing and Sales Technology Executives to Continue Ongoing Momentum in Customer Experience Automation

ActiveCampaign, the leading Customer Experience Automation company, today announces two executive hires with a recent history of leading SaaS software growth to the deep technology experience already present on the ActiveCampaign team. Maria Pergolino, former Chief Marketing Officer for Anaplan, joins ActiveCampaign as its first CMO. Senior HubSpot leader, Chris Englund, joins as the company’s Vice President of International Operations. This follows recent announcements highlighting global expansion, strategic partnerships,…

Mering Uses Emotion to Build a Competitive Edge in B2B Marketing Utilizes AI Technology to Study Ad Effectiveness and Enhance Impact

It is no surprise that the communications which garner the most attention are often the ones that pull on the heart strings. Just look at Nike/Colin Kaepernick, Always/Like a Girl, Dove/Real Beauty and so many others. In an effort to better understand the emotional resonance of advertising, independent ad agency Mering recently connected with emotion AI company Realeyes. Realeyes’ AI-powered technology uses the latest in computer vision and machine learning to make machines emotionally intelligent. Using opted-in webcams,…

Metadata.io to Present AI-Powered Marketing Operations Technology at NYC AdTech.Connect

San Francisco start-up to share the industry's rapidly emerging platform for automatically orchestrating and optimizing digital marketing operations Metadata.io, the AI-powered marketing operations platform, will share how B2B marketers are meeting growing demands for MQLs and pipeline at scale with its patented automatic marketing operations technology at NYC AdTech.Connect. The event takes place in New York City on September 12, 2019. Gil Allouche, CEO at Metadata.io, will present to an audience of investors, AdTech…