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Search Results for: Native advertising

Early Adopters of LinkedIn Video Advertising Are Highlighted by Animoto
Social Media Advertising, Video Advertising

Early Adopters of LinkedIn Video Advertising Are Highlighted by Animoto

From Recruiting to Thought Leadership to Local Advertising, Early Adopters Are Seeing the Benefits of Advertising with Video on the …

PRNewswireJune 28, 2018, 6:57 pmJune 28, 2018 0 2040
The Changing State of Mobile Video Advertising
Guest Authors, Mobile, Mobile Advertising, Video Advertising

The Changing State of Mobile Video Advertising

Are you seeing more video ads show up on your phone when using your favorite apps? You’re not alone. Mobile …

Anne FrisbieJune 15, 2018, 7:35 pmJune 15, 2018 0 4370
SpotX and Sharethrough Announce New Integration, Bringing Together Premium Outstream and Native Video Supply
Native & Programmatic Advertising, Video Advertising

SpotX and Sharethrough Announce New Integration, Bringing Together Premium Outstream and Native Video Supply

In a Sign of Maturing Video Ad Demand, New OpenRTB, Server-To-Server Integration Enables Standard Outstream Delivery Against Sharethrough’s Quality Publisher Base …

PRNewswireJune 13, 2018, 7:31 pmJune 13, 2018 0 884
Billups Hires Denver Native and Billups Veteran, Ryan Chisholm, As Regional Director
AI/ML, Audience Data, Native & Programmatic Advertising

Billups Hires Denver Native and Billups Veteran, Ryan Chisholm, As Regional Director

Ryan Chisholm Has Deep Industry Experience with Various Ooh, Advertising and Media Agencies Including Billups and Clear Channel Billups, the …

MTS Staff WriterJune 13, 2018, 3:04 pmJune 13, 2018 0 948
Marin Software Unveils Next Generation Cross-Channel Advertising Platform
Native & Programmatic Advertising, Video Advertising

Marin Software Unveils Next Generation Cross-Channel Advertising Platform

New MarinOne Cross-Channel Advertising Platform Directly Addresses Global Digital Marketers’ Biggest Pain Point: Integration and Performance of Search and Social Channels …

Sudipto GhoshJune 12, 2018, 3:27 pmJune 22, 2018 0 2013
Location Data and The Growing Role in Marketing and Advertising Campaigns
Audience Data, Staff Writers

Location Data and The Growing Role in Marketing and Advertising Campaigns

The Recent Survey on Location Data Revealed Most Respondents Agree That Geo-Marketing Is the Next-Big-Thing After Automation and AI-Driven Ecommerce …

Sudipto GhoshJune 8, 2018, 5:00 pmJune 8, 2018 0 4389
The Rise of Search, Mobile, and Dynamic Ads: Where the Money Flows in Digital Advertising
Mobile Advertising, Staff Writers

The Rise of Search, Mobile, and Dynamic Ads: Where the Money Flows in Digital Advertising

Marin Reveals the Secret to Better Understanding of Global Customers, and the Ways in Which the Digital Advertising Landscape Is …

Sudipto GhoshMay 31, 2018, 8:00 pmJune 1, 2018 8 4646
Revcontent Earns TAG Registry to Improve Transparency and Brand Safety in Digital Advertising
Brand Safety, Content Marketing

Revcontent Earns TAG Registry to Improve Transparency and Brand Safety in Digital Advertising

Revcontent Worked with TAG to Ensure Partners Are Given Extra Transparency and Protection Content recommendations platform, Revcontent has announced that it …

Sudipto GhoshMay 11, 2018, 9:45 pmMay 11, 2018 0 1350
Research Now SSI Launches Industry’s First Cross-Media Advertising Dashboard
Analytics, Audience Data, B2B Data

Research Now SSI Launches Industry’s First Cross-Media Advertising Dashboard

Includes Agile Campaign Measurement, Optimization, and On-the-fly Adjustments Research Now revealed its first advertising measurement dashboard for gathering configurable insights …

MTS Staff WriterMay 7, 2018, 11:31 pmMay 7, 2018 0 1540
AdTheorent Earns Frost & Sullivan's Growth Excellence Leadership Award for its Data-Driven Digital Advertising Solutions
AI/ML, Behavioral Marketing, Native & Programmatic Advertising, Predictive Marketing

AdTheorent Earns Frost & Sullivan Award for its Data-Driven Digital Advertising Solutions

AdTheorent’s Solutions Leverage Machine Learning Technology and Cross-Channel Management Capabilities to Provide Real-Time Ad Optimization with Improved Return on Investment …

PRNewswireMarch 30, 2018, 8:39 pmMarch 30, 2018 0 2199
outbrain
Content Discovery, Video Advertising, Video Platforms

Outbrain Partners with Telaria to Bring New Video Advertising Offerings

Outbrain and Telaria Announced an Exclusive Partnership Outbrain, the world’s leading content discovery platform, and Telaria Inc, the leading video monetization …

MTS Staff WriterMarch 30, 2018, 2:33 amMarch 30, 2018 0 1371
Adobe Summit Update: Adobe Advertising Cloud Gets “Creative”
AI/ML, Interactive Content

Adobe Summit Update: Adobe Advertising Cloud Gets “Creative”

New Self-Serve Platform from Adobe Puts Marketers in the Driver’s Seat At the ongoing Adobe Summit, Adobe announced enhancements to …

Sudipto GhoshMarch 27, 2018, 8:00 pmMarch 27, 2018 0 2309
Native Ads Generate the Highest Engagement Metrics for Marketers
Analytics, Native & Programmatic Advertising

Native Ads Generate the Highest Engagement Metrics for Marketers

Though Recommendation Widgets Are the Most Popular Type of Native Ad Units and Generate the Greatest Revenue, Optimal Native Ad …

MTS Staff WriterFebruary 15, 2018, 6:49 pmMarch 19, 2018 0 6118
Accretive Media
Audience Data, Native & Programmatic Advertising

Accretive Media Launches New Programmatic Digital Out-of-Home Advertising Platform Bridging the Digital and Physical Worlds

From Displays to Devices, New Digital-Out-of-Home Platform Uses Rich Consumer Data to Power Intelligent Targeting and Measurement Across Out-of-Home Screens …

PRNewswireFebruary 7, 2018, 3:50 pmFebruary 7, 2018 0 1579
SteelHouse Advertising Suite Now Targets Connected TV Audience for Omnichannel Brands
AI/ML, Staff Writers, Video Advertising

SteelHouse Advertising Suite Now Targets Connected TV Audience for Omnichannel Brands

Advertisers Using SteelHouse Can Now Easily Reach Rapidly Growing CTV Audiences From the Same Platform as Digital Retargeting, Branding, and …

Sudipto GhoshJanuary 10, 2018, 7:50 pmJanuary 10, 2018 1 1561
GDPR Will Drive A Coach And Horses Through The Online Advertising Ecosystem
Guest Authors, Native & Programmatic Advertising

GDPR Will Drive A Coach And Horses Through The Online Advertising Ecosystem

Smartology Explores Digital Advertising Industry Trends For 2018 GDPR, advertiser-agency relationships, YouTube and programmatic native trading will all be in …

Mark BembridgeDecember 19, 2017, 8:00 pmDecember 13, 2017 0 1864
TripleLift and AdRoll Partner to Help Brands Drive Successful Performance Through Native Ads
Native & Programmatic Advertising

TripleLift and AdRoll Partner to Help Brands Drive Successful Performance Through Native Ads

This Partnership Brings TripleLift’s Premium Native Inventory and More Than 35,000 Premium Results-Oriented AdRoll Customers Together TripleLift, the industry’s largest …

MTS Staff WriterDecember 8, 2017, 4:36 pmDecember 8, 2017 2 4102
Creative Optimization
Guest Authors

Are Creative Marketplaces and Dynamic Creative Optimization the Future of Online Advertising?

Machine learning and creative marketplaces are impacting the online advertising industry in noticeable ways. Facebook and Google are drastically changing …

AdminNovember 3, 2017, 7:45 pmJuly 26, 2019 0 3104
pqmedia
Audience Data, Sales & Marketing

Global Advertising & Marketing Revenues Up 3.9% to 1.2T in 2017: PQ Media Report

Fueled by strong growth in smart technology marketing, videogame advertising and mobile coupons, as well as influencer marketing, content marketing …

prwebOctober 27, 2017, 9:50 pmJuly 1, 2019 0 3799
mediaradar
Native & Programmatic Advertising

MediaRadar Launches Innovative Prospecting & Advertising Intelligence Platform for Agencies

Debuts Its First-Ever Solution For Agencies, Giving Them What They Need To Win Business From New Prospects And Grow Opportunities …

MTS Staff WriterOctober 26, 2017, 8:40 pmOctober 26, 2017 0 1210

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