From Recruiting to Thought Leadership to Local Advertising, Early Adopters Are Seeing the Benefits of Advertising with Video on the …
The Changing State of Mobile Video Advertising
Are you seeing more video ads show up on your phone when using your favorite apps? You’re not alone. Mobile …
SpotX and Sharethrough Announce New Integration, Bringing Together Premium Outstream and Native Video Supply
In a Sign of Maturing Video Ad Demand, New OpenRTB, Server-To-Server Integration Enables Standard Outstream Delivery Against Sharethrough’s Quality Publisher Base …
Billups Hires Denver Native and Billups Veteran, Ryan Chisholm, As Regional Director
Ryan Chisholm Has Deep Industry Experience with Various Ooh, Advertising and Media Agencies Including Billups and Clear Channel Billups, the …
Marin Software Unveils Next Generation Cross-Channel Advertising Platform
New MarinOne Cross-Channel Advertising Platform Directly Addresses Global Digital Marketers’ Biggest Pain Point: Integration and Performance of Search and Social Channels …
Location Data and The Growing Role in Marketing and Advertising Campaigns
The Recent Survey on Location Data Revealed Most Respondents Agree That Geo-Marketing Is the Next-Big-Thing After Automation and AI-Driven Ecommerce …
The Rise of Search, Mobile, and Dynamic Ads: Where the Money Flows in Digital Advertising
Marin Reveals the Secret to Better Understanding of Global Customers, and the Ways in Which the Digital Advertising Landscape Is …
Revcontent Earns TAG Registry to Improve Transparency and Brand Safety in Digital Advertising
Revcontent Worked with TAG to Ensure Partners Are Given Extra Transparency and Protection Content recommendations platform, Revcontent has announced that it …
Research Now SSI Launches Industry’s First Cross-Media Advertising Dashboard
Includes Agile Campaign Measurement, Optimization, and On-the-fly Adjustments Research Now revealed its first advertising measurement dashboard for gathering configurable insights …
AdTheorent Earns Frost & Sullivan Award for its Data-Driven Digital Advertising Solutions
AdTheorent’s Solutions Leverage Machine Learning Technology and Cross-Channel Management Capabilities to Provide Real-Time Ad Optimization with Improved Return on Investment …
Outbrain Partners with Telaria to Bring New Video Advertising Offerings
Outbrain and Telaria Announced an Exclusive Partnership Outbrain, the world’s leading content discovery platform, and Telaria Inc, the leading video monetization …
Adobe Summit Update: Adobe Advertising Cloud Gets “Creative”
New Self-Serve Platform from Adobe Puts Marketers in the Driver’s Seat At the ongoing Adobe Summit, Adobe announced enhancements to …
Native Ads Generate the Highest Engagement Metrics for Marketers
Though Recommendation Widgets Are the Most Popular Type of Native Ad Units and Generate the Greatest Revenue, Optimal Native Ad …
Accretive Media Launches New Programmatic Digital Out-of-Home Advertising Platform Bridging the Digital and Physical Worlds
From Displays to Devices, New Digital-Out-of-Home Platform Uses Rich Consumer Data to Power Intelligent Targeting and Measurement Across Out-of-Home Screens …
SteelHouse Advertising Suite Now Targets Connected TV Audience for Omnichannel Brands
Advertisers Using SteelHouse Can Now Easily Reach Rapidly Growing CTV Audiences From the Same Platform as Digital Retargeting, Branding, and …
GDPR Will Drive A Coach And Horses Through The Online Advertising Ecosystem
Smartology Explores Digital Advertising Industry Trends For 2018 GDPR, advertiser-agency relationships, YouTube and programmatic native trading will all be in …
TripleLift and AdRoll Partner to Help Brands Drive Successful Performance Through Native Ads
This Partnership Brings TripleLift’s Premium Native Inventory and More Than 35,000 Premium Results-Oriented AdRoll Customers Together TripleLift, the industry’s largest …
Are Creative Marketplaces and Dynamic Creative Optimization the Future of Online Advertising?
Machine learning and creative marketplaces are impacting the online advertising industry in noticeable ways. Facebook and Google are drastically changing …
Global Advertising & Marketing Revenues Up 3.9% to 1.2T in 2017: PQ Media Report
Fueled by strong growth in smart technology marketing, videogame advertising and mobile coupons, as well as influencer marketing, content marketing …
MediaRadar Launches Innovative Prospecting & Advertising Intelligence Platform for Agencies
Debuts Its First-Ever Solution For Agencies, Giving Them What They Need To Win Business From New Prospects And Grow Opportunities …