Research from OpenX, the Mobile Marketing Association and MediaMath Highlights Opportunity to Provide Consumers a More Rewarding Advertising Experience OpenX, …
Clinch Delivers World’s First Dynamic Instagram Stories for Personalized Video Advertising
New Clinch Product for Instagram Stories Provides Analytics and Unique Insights Regarding Client Data Segments and the Best Performing Creative Move …
Choozle 2018 Digital Advertising Trend Survey Reveals Consumer Sentiment Opposes Predicted Trends for Ad Blockers, Channels, and Privacy
Mid-Year Trend Update Shows Negative Sentiment Towards Online Advertisement Is on the Rise Choozle, self-service programmatic advertising platform, released the …
PubNative Partners with The Media Trust to Combat Bad Ads
PubNative, a leading mobile monetization solution announced its partnership with The Media Trust, the global leader in ad security monitoring …
Exploring the Role of Choozle Universal Data Catalog in Digital Advertising
Choozle Universal Data Catalog Helps in Determining a Custom Audience Within a Digital Advertising Campaign Leading digital advertising software maker, …
PubNative HyBid is The First Hybrid Server-Side Exchange Bidding for Parallel Auction
PubNative HyBid Delivered 35 Percent Performance Uplift over the Top Monetization Solutions on the Market PubNative, a leading mobile monetization platform, …
Early Adopters of LinkedIn Video Advertising Are Highlighted by Animoto
From Recruiting to Thought Leadership to Local Advertising, Early Adopters Are Seeing the Benefits of Advertising with Video on the …
The Changing State of Mobile Video Advertising
Are you seeing more video ads show up on your phone when using your favorite apps? You’re not alone. Mobile …
SpotX and Sharethrough Announce New Integration, Bringing Together Premium Outstream and Native Video Supply
In a Sign of Maturing Video Ad Demand, New OpenRTB, Server-To-Server Integration Enables Standard Outstream Delivery Against Sharethrough’s Quality Publisher Base …
Billups Hires Denver Native and Billups Veteran, Ryan Chisholm, As Regional Director
Ryan Chisholm Has Deep Industry Experience with Various Ooh, Advertising and Media Agencies Including Billups and Clear Channel Billups, the …
Marin Software Unveils Next Generation Cross-Channel Advertising Platform
New MarinOne Cross-Channel Advertising Platform Directly Addresses Global Digital Marketers’ Biggest Pain Point: Integration and Performance of Search and Social Channels …
Location Data and The Growing Role in Marketing and Advertising Campaigns
The Recent Survey on Location Data Revealed Most Respondents Agree That Geo-Marketing Is the Next-Big-Thing After Automation and AI-Driven Ecommerce …
The Rise of Search, Mobile, and Dynamic Ads: Where the Money Flows in Digital Advertising
Marin Reveals the Secret to Better Understanding of Global Customers, and the Ways in Which the Digital Advertising Landscape Is …
Revcontent Earns TAG Registry to Improve Transparency and Brand Safety in Digital Advertising
Revcontent Worked with TAG to Ensure Partners Are Given Extra Transparency and Protection Content recommendations platform, Revcontent has announced that it …
Research Now SSI Launches Industry’s First Cross-Media Advertising Dashboard
Includes Agile Campaign Measurement, Optimization, and On-the-fly Adjustments Research Now revealed its first advertising measurement dashboard for gathering configurable insights …
AdTheorent Earns Frost & Sullivan Award for its Data-Driven Digital Advertising Solutions
AdTheorent’s Solutions Leverage Machine Learning Technology and Cross-Channel Management Capabilities to Provide Real-Time Ad Optimization with Improved Return on Investment …
Outbrain Partners with Telaria to Bring New Video Advertising Offerings
Outbrain and Telaria Announced an Exclusive Partnership Outbrain, the world’s leading content discovery platform, and Telaria Inc, the leading video monetization …
Adobe Summit Update: Adobe Advertising Cloud Gets “Creative”
New Self-Serve Platform from Adobe Puts Marketers in the Driver’s Seat At the ongoing Adobe Summit, Adobe announced enhancements to …
Native Ads Generate the Highest Engagement Metrics for Marketers
Though Recommendation Widgets Are the Most Popular Type of Native Ad Units and Generate the Greatest Revenue, Optimal Native Ad …
Accretive Media Launches New Programmatic Digital Out-of-Home Advertising Platform Bridging the Digital and Physical Worlds
From Displays to Devices, New Digital-Out-of-Home Platform Uses Rich Consumer Data to Power Intelligent Targeting and Measurement Across Out-of-Home Screens …