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TiVo Integrates Demographic Attributes, Ad Airings, and Mobile Devices into TV Viewership Data Product, Helping Connect the Media and…

TV Viewership Data Incorporates Kantar, Drawbridge Data, and Premium Demographic Attributes to Deliver Robust Partner-Agnostic Solutions to Market TiVo Corporation, a global leader in entertainment technology and audience insights, announced that its TV Viewership Data product is being expanded to include Kantar ad occurrences, Drawbridge’s Identity Graph and premium demographic attributes; giving TiVo customers an expanded data offering with more flexibility to meet the ever-changing needs of the market. “Household-level…

Travel Tech Providers Gimmonix and Trip Sciences Strike a Strategic Partnership to Deliver Travel Industry’s First White-label Native…

Gimmonix Technologies, the Israel- and UK-based travel technology developer of cutting-edge hotel distribution and management solutions, and Trip Sciences, developer of a mobile travel e-commerce platform, have joined forces to create an innovative, white-label hotel point-of-sale on mobile apps. The joint offering delivers a SaaS mobile solution pre-integrated into the Travolutionary platform, arming travel agencies with a point-of-sale mobile app for hotel bookings, under their own brand. Agencies viewing accommodation…

Online Advertising – How to Make It 100% Effective?

Over the past few years, social networks for business have become an indispensable advertising tool. No surprise that companies spend $68 billion on advertising on social networks and Instagram accounts for a share of $6.8 billion. Big brands are willing to give advice and share the success of their campaigns on Instagram, but for small businesses, the effectiveness of Instagram advertising is not always obvious. Will it work out if the budget is small? Can you compete with other brands? Can multiple advertisements have a…

Latest IAB UK / PwC Adspend Study Reveals Total UK Digital Advertising Market Worth £13.44bn in 2018

Smartphone Accounts for More Than Half of All Digital Ad Spend IAB UK, the trade association for digital advertising, has announced the results of the latest IAB UK and PwC Digital Adspend study, which reveals UK advertisers spent £13.44billion on digital advertising in 2018. The total ad spend figure is a 15 percent year-on-year increase and demonstrates continued confidence in the power of digital advertising. For the first time ever, ad spend on smartphones has exceeded desktop accounting for 51 percent of the…

Amplify.ai and AdLingo Bring Conversational AI to Display Advertising

Amplify.ai, the industry’s first enterprise-class conversational AI platform, announced its integration with AdLingo, a conversational advertising platform built within Area 120, Google’s incubator for experimental projects. This partnership will enable Amplify.ai to provide new, innovative display ad experiences with two-way, natural language interactions between brands and consumers, creating a unique method to effectively drive user ad engagement. Brands want to meet their customers and prospects where they are, and…

ADYOULIKE Launches Native Stories Format in Partnership with GMC Media

ADYOULIKE, the leading native technology platform, has announced the launch of Native Stories, a new mobile advertising format, in exclusive partnership with GMC Media, part of the Marie Claire Group. This new 100% mobile experience, unique to the market, is a response to the rise of the 'Stories' format on social platforms. ADYOULIKE Native Stories allows premium publishers to create in a few clicks a content carousel at the top of all their mobile pages across the Open…

DojoMojo Launches Media Market to Offer Brands an Effective Paid Acquisition Alternative to Facebook and Google

DojoMojo Redefines the Partnership Marketing Landscape by Enabling over 8,000 Brands to Buy and Sell Media Directly in It’s Leading Marketplace DojoMojo, the leader in partnership marketing, debuts a revolutionary new feature – Media Market – that is redefining the experience of buying and selling media for brands. While Facebook and Google have come to dominate the landscape of digital marketing – a landscape where brands’ partnership strategies have historically relied on warm introductions or cold calls – DojoMojo is…

DoubleVerify Identifies Video Fraud Scheme Targeting Mobile App Advertising

DoubleVerify, the leading independent provider of marketing measurement software and analytics, announced that it’s Fraud Lab has identified a video fraud scheme targeting mobile app advertising. WHAT:   Per the scheme, banner ad slots are being re-sold as premium video advertising inventory almost exclusively on mobile apps. This practice often goes against marketplace policy and isdeceptive to the buyer – because inventory is being represented as in-stream vs. in-banner. Through this scheme, bad actors are seeking to…

EyeLevel.ai Pioneers New Capabilities to Deliver on Contextual Advertising

Sales and Marketing Teams Will Excel with EyeLevel’s Technology. The Company Offers an Infusion of Relevant Advertising When Customers Converse with Chatbots Brands are struggling to sustain positive consumer sentiment of products and services that they sell. The prime reason for this is, brands publishing marketing collateral for the wrong audience. Customers are being exposed to a swarm of advertisements that are in no way related to them. Nowadays, we are seeing an increase in users skipping video commercials, marking…

New Native and Social Connector Apps Now Part of RevJet’s AppXchange

RevJet’s Enterprise-Grade Apps Will Now Easily Integrate with Taboola, Outbrain, and Oath RevJet, the pioneer in developing an enterprise-level SaaS platform especially for targeted advertising, has announced the addition of new connectors and social apps in its ever-growing app platform. Now, Fortune 500 marketers will be able to easily manage strategy, analytics, publishing and creation of creative marketing campaigns. What is even better is that these new developments are also available for users of Taboola,…

Leading Ad-Tech Platform, AdLoop, Launches AdLink to Enhance Geo-Targeting in Advertising Industry

Tracking Platform Offers Smarter, More Efficient Tool for Advertisers in Ad-Tech and Cannabis Ecosystems to Commit to Brand Safety AdLoop, a leading advertising technology platform servicing both enterprise companies and consumer brands, today announced the launch of AdLink, a new tool that allows advertisers the ability to effectively target consumers for digital consumption. Coming off the heels of cannabis legalization in Canada, as well as in various parts of the United States, AdLink enables brands in both countries…

‘Native Ad Platform of the Year’ my6sense Is the First Native Ad Platform to Offer Real-Time Malvertising Protection in OpenRTB

This Award from the Native Advertising Institute (NAI) Validates my6sense’s Innovating Strategy Through Internally Developed and 3rd Party Technology, like Being the First Native Ad Platform to Offer GeoEdge’s Malvertising Solution in OpenRTB as Part of the Company’s Proprietary Native Marketplace Platform Technology With native advertising 58.3% of digital display advertising in 2018 and expected to pass 60% in 2019, the industry is demanding more robust cross-platform native ad innovations which optimize performance and…

Native’s Three Key Problems: Scale, Engagement, Retention

There’s no denying the power of native advertising. According to a recent Collective Bias survey, a third of millennials have made purchases as a direct result of sponsored content. Another study shows that consumers will interact with native ads 53 percent more frequently than traditional display ads. Yet despite its benefits, the growth of native advertising has flattened. Here are the challenges that must be met for native advertising to reach its full potential: Native Isn’t Easily Scalable Scale has long been the…

Love, Apptually: Understanding the Role In-App Advertising Plays In Connecting Consumers With Brands

Apps have the potential to make powerful connections with their users. With consumers visiting entertainment, sports, news and gaming apps between two and four times a day, spending around an hour on them in total, there is ample opportunity for advertisers to make the most of this highly targeted channel. Apps are perceived as a very intimate part of the mobile user experience, heightened by the fact that some apps are highly bespoke. This can give the impression that in-app advertising is intrusive and breaks a trusted…

Tappx Strengthens Senior Team and Expands into Digital TV and Audio Advertising

José Manuel González Pacheco Appointed as Advanced TV & Audio Advertising Strategist and Partnerships Director Tappx, the global AdTech company specializing in advertising solutions for advanced digital platforms -- has appointed senior Spanish advertising industry veteran José Manuel González Pacheco as  ‘Advanced TV & Audio Advertising Strategist and Partnerships Director’. This appointment marks Tappx’s expansion into new digital advertising markets, beyond its highly successful in-app programmatic advertising…

Why In-App Programmatic Video Advertising is the Hottest Trend

Needless to say, mobile video consumption is flourishing rapidly and that too in-app, as compared to mobile web in the past. This is catching marketers’ attention in a mobile-centric world where their core focus is on generating higher Return on Ad Spend (ROAS). Tremendous in-app video consumption on mobile devices, non-intrusive ad user experience, and precise targeting with adherence to the highest quality media metrics are few of the reasons making marketers think of only one solution and that is — programmatic…

Agencies and Brands Upgrade to Sizmek Advertising Suite for Increased Efficiency, Speed, and Control

Sizmek, the world's largest independent buy-side advertising platform delivering impressions that inspire, announced that over 30% of its customers have successfully upgraded to the newly evolved, next-generation Sizmek Advertising Suite (SAS), with the remaining upgrades scheduled over the next few months. Designed for efficiency, speed, and control, the new platform streamlines workloads, eliminates busywork, and refocuses time on getting results for clients. What might involve a hundred clicks on another platform takes…

Adobe Advertising Cloud Debuts Partnership with Flashtalking

Partnership to Enable Launch of Identity-Based Ad Management and Insights for Advertisers While choosing an ad server may have been a tactical decision in the past, it has now become a very strategic one. As the platform that owns the last mile — connecting audiences, media, and creative — the ad server has become a source of truth in verifying and measuring delivery and performance of media and creative. To advertisers, establishing a single source of truth across every ad they buy is more difficult than ever as…

Streaming Media and The Regional Advertising Challenge

For many broadcasters, the promise of streaming to a global audience is bittersweet. Broadcasters all over the world can now connect with their diaspora communities and grow audiences globally via streaming platforms. However, many of these streams include audio ads that cater to a geographically local audience and often these ads are not relevant to distant listeners. For these stations, the diaspora audience presents an expense that is not offset by additional revenue. This is especially important given the rise in…

Veritone Announces AI-Powered Media Attribution Solution for Broadcasters to Demonstrate Advertising Efficacy and Drive Customer Investment

Veritone Attribute Enables Local & National Broadcasters to Offer Advertisers Near Real-Time Advertising Performance Analytics on Their Native and Pre-recorded Advertising Campaigns Veritone Inc., the creator of the world’s first operating system for artificial intelligence, aiWARE, announced Veritone Attribute -- an AI-powered media attribution application that tracks the efficacy of advertising in broadcast radio and television. The technology, which delivers customer behavior impact analytics from pre-recorded,…