BitMovio Announces Partnership With Leading Blockchain Consulting Agency Block72 for International Expansion

BitMovio, a blockchain-enabled video entertainment platform, recently announced a partnership with Block72 to accelerate plans for global expansion. Through this partnership, BitMovio will focus on entering Asian markets and growing their global user base. "We've gained significant momentum over the past several months with hundreds of studios/creators and thousands of hours of premium content onboarded, especially among the independent film, TV, and professional YouTube streamer community," said Simon Zhu, co-founder and…

A-Z Glossary For Good TV Marketing – Part 1

TV no longer represents a humble living-room box; it’s an integral and connected part of a broad media mix. Encompassing linear, SVOD, OTT, and online video – to name a few – TV is now a channel that can be accessed across devices, wherever consumers are, whenever consumers want. But the reality is, the Advertising industry is struggling to keep up with technological change. Not only are brands continuing to adopt outdated approaches to campaign planning – working with siloed creative and treating linear and digital as…

In-App Versus Open Web: Adopting Strategies for Optimal Customer Engagement

Optimizing mobile engagement requires an understanding of what both avenues offer and how they can be used effectively for customer engagement. The mobile app market is booming — expected to drive revenues of $189 billion next year — but a new crop of advertising options is set to send growth into overdrive. Google has opened up Discover inventory, Spotify sponsored playlists are now available to international brands, and Instagram is paving the way for instant purchase ads. So, is the writing on the wall for open web…

MarTech Interview with Stephanie Bohn, CMO at Vidmob

"Diversity holds tremendous value, so own and share your truth." Tell us about your career journey. The first 15 years of my career were spent on the client side at American Express, Warner Bros. and Netflix. I loved my experiences at each of those companies, but always had an interest in starting a company or joining a start-up. I’ve kept a running list of inventions and company ideas in my nightstand drawer since 1998. In 2014, the founders of VidMob, who I’ve known and admired for years, told me about their amazing new…

MarTech Interview with Ashley Fauset, VP of Marketing at Stardust

"AI and Machine Learning are both growing at a rapid pace within the Entertainment industry." Tell us about your role and the team/technology you handle at Stardust. As VP of Marketing at an early-stage startup, I am acutely focused on tactics that have potential to pack the biggest punch. I have a small, tightly-knit, cross-functional, interdisciplinary team that operates like any Growth Team would within a larger tech organization. Our efforts are aimed at impacting user retention - our North Star - from user onboarding…

What Your Marketing Team Can Learn From DevOps

Where should marketers go when they’re looking to improve? To their colleagues. When developers and coders weren’t collaborating so well with system administrators and IT technicians—DevOps was born. DevOps was created to combine important, yet different parts of a Software Project team. While Developers push software improvements, adding new features and making updates, the Operations team works to stabilize and maintain systems. They tackle bugs and test software changes before they make it end users. Organizations…

BitMovio Adds Programming from The Young Turks to Its Streaming Video Entertainment Marketplace

TYT, the largest online news and talk network with more than 15 million subscribers and over 200 million monthly views, along with The Young Turks, NoFilter, The Damage Report, The Conversation, Rebel HQ and TYT Sports join BitMovio's growing catalog of multi-channel networks and content creators BitMovio announced its partnership with TYT, a progressive news and talk network, to acquire several of its most popular and top-rated programs, including The Young Turks, NoFilter, The Damage Report, The Conversation, Rebel HQ…

Vox Media and New York Media Merge to Create the Leading Independent Modern Media Company

The Newly Expanded Vox Media Will Be Positioned in a Category of Its Own -- Home to the Industry's Most Relevant Media Brands, Influential Journalists and Creators, Innovative Technology, and Strategic Advertising Solutions as Well as the Fastest-Growing Studios Business. Vox Media and New York Media announced that they have entered into a definitive agreement to merge, creating the leading independent media company. The merger will combine New York Media, the publisher of the influential, 51-year-old New York…

Newly-Formed Chimney Vigor Group Expands in APAC to Meet Demand for Quality Video Content at Scale

Merger of Vigor and the Chimney group will bring industry-leading content creation and distribution capabilities to APAC Following its merge with California-based content distribution and media solutions leader Vigor, CVG expects to double in size in APAC within 12 months, positioning itself as a serious contender in the global content production and distribution industry. Existing Chimney offices in Singapore and Sydney, as well as Vigor’s Seoul office, will now also offer both content creation and distribution and…

Tableau Expands Data Management Capabilities with New Tableau Catalog and Introduces New Server Management Add-On

Tableau 2019.3 Release Gives Customers Even More Power to Manage and Scale Tableau Deployments Across the Enterpris Tableau Software, the leading analytics platform, announced the expansion of its Data Management offering with the launch of Tableau Catalog, a new set of capabilities that provide a complete view of all the data used in Tableau and enable improved visibility and enhanced data discovery — ensuring the right data is always used for analysis. Tableau also announced the general availability of the Tableau…

TechBytes with Sunil Karkera, Global Head at TCS Interactive

How do you define BrandTech? The idea of “MarTech” is well-entrenched and widely used, and “BrandTech” builds on the MarTech notion of the application of Technology to Marketing, but BrandTech is deeper, more holistic, and more far-reaching than MarTech. BrandTech doesn’t merely harness technology; BrandTech puts technology at the very core of the Marketing function. BrandTech makes the creation and management of Marketing campaigns more agile, more automated, and more intelligent. Perhaps most…

TechBytes with Ya-Bing Chu, VP of Product at Formation

Tell us about your role and the team/technology you handle at Formation. I’m the Head of Product at Formation. We’re building technology that is making offers and promotions more engaging, personalized, and effective. What makes Formation’s AI-based Marketing Platform distinctly different from other platforms? At the end of the day, we’re about building journeys. Most AI-based marketing platforms are about next-best-actions. But these tools only incentivize one-off purchases. We want to build life-long behaviors. The…

The Biggest Tech Trend of the Year is Flying Under Wall Street’s Radar

FN Media Group Presents Safehaven.com Market Commentary The Fourth Industrial Revolution is under way, and in the process, tech giants are facing an existential threat as new companies with an innovative approach to the space are vying for a piece of the pie. With everything from advertising to data collecting coming under fire, it will take a lot for these behemoths to hold onto their crowns. Mentioned in today's commentary includes:  Twitter, Inc. , Apple, Inc.,  Shopify Inc., Netflix, Inc., Cisco Systems, Inc. Big Tech…

ListenFirst’s State of Social TV Q2 Report Provides Key Performance Insights for 2019 Strategies

TV Social Audience Growth up 25%, Social Engagement up 14% for TV Industry YoY ListenFirst, the most comprehensive social analytics solution for the enterprise, released its Q2 2019 State of Social TV report with key insights into social video trends and organic reach, how consumers are engaging with TV pages, and which TV genres, networks, and programs are coming out on top on social media. ListenFirst’s report details the continued growth of YouTube subscribers and viewership for TV pages, momentum of Instagram Stories,…

MarTech Interview with Robert McGovern, CEO at PreciseTarget

"We believe customers want personalized experiences, but they never want to be exploited." Tell us about your role and journey into Technology. What inspired you to start at PreciseTarget? It all started with a question: Why does everyone have a unique and personal Amazon front page experience while having a generic experience with Macy’s, Nordstrom or Target? This led to a discovery journey, where I learned that none of the large retailers (except Amazon) have sufficient data to personalize the experience. Retailers refer…

5+Types of AI Tools to Enhance Mobile Marketing Campaigns

As soon as Artificial Intelligence (AI) entered the scene, it became a hot topic. Businesses are widely embracing AI technologies such as Machine Learning, which simplifies the workflow for marketers in so many ways and offer a myriad of benefits. Many hotel chains, e-commerce companies, airlines, and brick-and-mortar stores didn’t think twice about whether to use AI to provide better service to their customers while increasing revenue. Face recognition, Voice assistants like Siri, Alexa, and Cortana, smart selfies, and…

TechBytes with Dan Maccarone, CEO and Co-Founder at Charming Robot

Tell us about your role and technology you handle in the Company? I’m the CEO and Co-founder of Charming Robot. My focus is on business strategy and user experience - understanding what the problem is that our clients are trying to solve and helping them find the solution. Often I’m an advocate for the consumer. My job is to figure out how to make consumer needs to align with my client’s business needs. We’re not developers, primarily; we do a lot of work on WordPress, Magento, Shopify — whatever makes sense. We’re…

Amazon Announces Breakthrough Collaborations with Global Retailers and TV Brands to Bring More than 15 New Fire TV Edition Devices to Europe…

Amazon and Grundig Announce the World’s First Fire TV Edition Smart TV with Far-Field Voice Control and the First-Ever Oled Fire TV Edition Smart TV for Customers in Germany and Austria Amazon, in collaboration with several of the industry’s most recognizable brands, announced a lineup of more than 15 new Fire TV Edition products for customers around the globe, including the world’s first Fire TV Edition smart TV with built-in far-field voice control, the first OLED Fire TV Edition smart TV, and the first-ever Fire TV…

Cloud Technology Leader Clio Announces $250 Million Investment from TCV and JMI to Transform the Legal Industry

Clio, the leader in cloud-based legal technology, announced it has raised US$250 million in Series D funding from TCV and JMI Equity. This growth investment marks one of the largest in legal technology, the largest in Canadian history, and a definitive shift for the future of the legal industry. Clio Raises $250 Million Investment from TCV and JMI to Transform Legal Industry According to the US Census data, Americans spent US$261 billion on legal services in 2012. Yet, 77% of legal problems don’t receive legal…

LiveXLive Names Rahman Dukes Head Of Urban Programming

LiveXLive Further Expands Original Content Team with Appointment of Multi-Platform Media Producer LiveXLive Media, Inc., a global digital media company focused on live entertainment, announced that Rahman Dukes has been named the Head of Urban Programming of LiveXLive.  A digital media pioneer as well as a creator with long-standing relationships with artists, Dukes will create, develop and produce urban programming across LiveXLive's video and audio platforms, building on LiveXLive's history of bringing the hottest…