Bounteous Showcases Personalization, eCommerce Solutions at 2019 Adobe Summit

Following Last Year’s Win as Adobe Emerging Partner of the Year, Bounteous Provides Session Leadership, Drives Product Demos, and Takes Home Back-To-Back Title of AEM Rock Star Bounteous, a leading digital solutions provider and the 2018 Adobe Experience Cloud Emerging Partner of the Year, took home a handful of honors and brand collaborations at Adobe Summit 2019, the digital marketing industry’s premier event of the year. Highlights include showcasing experience-driven commerce and personalization with blue chip…

Redbox Taps TiVo to Increase Personalization and Content Discovery

TiVo will Help Redbox Deliver Customized Content Experiences to Consumers Across Redbox Kiosks, On Demand and Mobile TiVo Corporation, a global leader in entertainment technology and audience insights, announced that Redbox tapped TiVo to deliver engaging, personalized content experiences to its customers via TiVo’s Personalized Content Discovery platform. Redbox is America’s destination for new-release movie and video game rentals with more than 41,500 kiosks nationwide and a new streaming service, Redbox On Demand. “We…

Localytics Launches Stages of Personalization Report and Personalization Performance Calculator to Help Brands Deliver More Targeted,…

Localytics, the leading end-to-end mobile engagement platform, announced the launch of its Stages of Personalization report and Personalization Performance Calculator to help brands better understand the sophistication level and impact of their mobile personalization efforts. With the Personalization Performance Calculator, enterprises can test how different combinations of personalization methods impact message performance and discover new techniques to deliver more effective mobile messages. Through the creation of the…

machineVantage Announces Ten New Products Designed to Apply Artificial Intelligence, Machine Learning, and Neuroscience for Marketing,…

machineVantage, a company pioneering in delivering expert Artificial Intelligence and Machine Learning-based solutions across multiple areas of business operations, has announced ten new products that are directly focused on driving innovations in marketing and new product development. The ten new products are drawn from a new book, "AI For Marketing And Product Innovation", co-authored by Dr. A. K. Pradeep, founder and CEO of machineVantage. Headquartered in Berkeley, CA, machineVantage works with major corporations that…

McDonald’s to Acquire Dynamic Yield, Will Use Decision Technology to Increase Personalization and Improve Customer Experience

McDonald’s Corporation (MCD) and Dynamic Yield Ltd. announced an agreement by which McDonald’s will acquire Dynamic Yield, a leader in personalization and decision logic technology. With this acquisition of Dynamic Yield, based in New York and Tel Aviv, McDonald’s builds on its significant technology investments for growth. McDonald’s will utilize this decision technology to provide an even more personalized customer experience by varying outdoor digital Drive Thru menu displays to show food based on time of day, weather,…

RichRelevance Winter ’19 Delivers on Hyper-Personalization to Individualize Shopping Experiences at Scale

Xen AI Auto-Discovers Meaningful Customer Segments and Affinities to Rapidly Identify Under-Performing and Hidden Segments and Detect Opportunities for Increased Revenue RichRelevance, the leader in Experience Personalization, announced innovations that allow digital leaders to apply Deep Learning (DL) and Natural Language Processing (NLP) to create the industry’s most memorable, relevant shopping experiences at scale. These latest enhancements to the Personalization Cloud, Hyper-Personalization, advance the industry…

Gartner Suggests, Atomize Your Content to Drive Customer Experience and Personalization

Marketing Leaders Strive for One-to-One Personalization, But Fall Significantly Short in Most Cases While most marketing leaders continue to strive for one-to-one personalization, achieving this type of tailored messaging falls short, causing most personalization efforts to fail, according to Gartner, Inc. The price of getting personalization wrong is steep. In a survey of more than 2,500 customers, more than half report they will unsubscribe from a company’s communications and 38 percent will stop doing business with a…

Qubit Announces New Product Portfolio Designed to Accelerate Personalization for Retail Brands

World-Leading Brands Committed to Leveraging Qubit's Start, Grow and Pro for Successful Personalization Initiatives Qubit, a leader in marketing personalization technology, announced at Shoptalk the availability of a new tiered product portfolio that's designed to take brands, regardless of current stage, on the path towards integrated personalization. Tailored for enterprise and high-growth retail brands, the Qubit products work in concert to jump-start personalization initiatives, drive growth, and enable advanced…

Using Personalization To Grow Sales

Personalization is the new mantra for success in marketing. At nearly every industry conference, there is a guest speaker or group panel discussion dedicated to how companies are or should be personalizing their marketing campaigns by using data ­­— and for a good reason: A recent Nielsen study found that a successful creative message is the most important element contributing to the performance and the return on ad spend (ROAS). With all the data available today, either from a company’s own Customer Relationship…

Nosto Expands Its AI-Powered Enterprise Personalization Suite for Fashion & Beauty Retail

New Data Shows Omni-Channel Enterprise Personalization Needs Greatest Focus on Mobile Nosto, a leader in ecommerce personalization and artificial intelligence (AI) tools for retail, launched its new Enterprise Personalization Suite for Fashion and Beauty Retail. The new offering delivers major enhancements to Nosto’s AI-powered functionality such as incorporating offline and mobile data into real time predictive product recommendations, automated look-book fashion merchandising so consumers can “shop the look”, and quicker…

Bluecore Unveils Bluecore Communicate, Email Reimagined for Performance and Personalization at Scale in Retail

New Retail Cloud Platform Transforms Email Marketing by Bringing the Scale of an ESP Together with Triggered and Fully Personalized Promotional Emails, All in a Single Modernized Workflow with the Industry’s First Performance-Based Pricing Model Bluecore, the retail marketing technology company that more than 400 retailers rely on to launch highly personalized campaigns at scale, announced the launch of Bluecore Communicate. The launch makes Bluecore the first company ever to introduce full personalization to the…

Personalization, Mobile Technology, and Networking Drive Attendee Engagement at Events, According to New Cvent and Edelman Intelligence…

With nearly 70 percent of marketing leaders stating that events play a significant role in accelerating sales, meetings and events continue to be key business drivers for organizations around the world. According to a new report by Cvent and Edelman Intelligence, event professionals can deliver more impactful and profitable events through enhanced technology, tailored communication, and networking opportunities. In the report titled, “Inside the Mind of Event Attendees,” Cvent and Edelman Intelligence collected responses…

Appnext Timeline Technology Continues to Power Mobile App Discovery and In-Device Personalization

Multiple Partnerships Established Reflect Hundreds of Millions of Mobile Users Who Are Served with Targeted App Recommendations Appnext, a leading mobile discovery platform, has announced significant recent sales successes of its newly introduced App Discovery solutions for OEMs worldwide. The company reported that integrations are already live and demonstrating impressive performance coupled with high user engagement. Advertisers can get discovered by users who actually intend to use their app, via proprietary…

A New Hawk in Marketing Technology: Piano Takes AI to the Core of Email Newsletter Personalization

Piano Launches First Hyper-Personalized AI Email Newsletter and Content Recommendation Platform Piano, the leading customer experience optimization company driving revenue for content marketers and media, announces the launch of Piano ESP, the first artificially intelligent email newsletter platform to automatically personalize and deliver multi-channel, audience intelligent content recommendations to every individual user. It uses machine learning to analyze user behavior across email, desktop and mobile, discovering…

Adobe Target and Adobe Sensei Add New Dimensions to Personalization in Omnichannel Marketing

Adobe Confirms That 83% of Consumers Complain About Receiving Irrelevant Commercials. As a Result, Brands Are Missing out on Achieving and Sustaining Customer Loyalty Adobe has announced that it has added enhanced capabilities to the Target platform for marketers to deliver hyper-personalization. Previously, Target’s customers have seen success with the platform in delivering great experiences to their target audience. 2019 saw Target being responsible to generate $165 billion in revenue—a 29% increase from 2017.…

BUCKiTDREAM Turns to Watson Marketing for Improved Customer Experience Personalization

IBM announced, that BUCKiTDREAM, a new loyalty rewards commerce platform that better connects consumers with brands is using Watson Marketing to provide improved personalized brand engagement experiences. BUCKiTDREAM's vision is to utilize future intention data analysis to redefine the consumer loyalty rewards industry, which struggles with low engagement rates, inactive accounts and high liabilities from unredeemed loyalty points – estimated at upwards of $5-10 billion for some major US loyalty programs. Driven by the…

Localytics Prepares for 2019 Expansion on Heels of 2018 Customer Growth and Platform Enhancements to Strengthen Digital Intelligence and…

Localytics, the leading mobile engagement platform, announced an impressive close to 2018 with triple digit increase in sales bookings from the first half of the year to the second half. The company added to its customer roster by partnering with a number of new leading brands, including Bloomberg, Mass Mutual, Eurostar, Galp (Portugal), Honeywell, Humana, BlackRock and Live Nation. "The growth of digital has changed the way brands need to connect with their customers," said Jude McColgan, Localytics' CEO. "Consumers want…

Online Auction Platform Catawiki Drives Hyper-Personalization with Selligent Marketing Cloud

Catawiki, the Dutch online auction platform for rare objects, recently chose Selligent Marketing Cloud, as vendor of choice, to power their personalized customer experience and offers. Using Selligent Marketing Cloud, Catawiki will be able to promote its weekly 50,000 new products to the most relevant customers, on the right channel, to drive engagement and conversion. Catawiki chose Selligent Marketing Cloud because they were seeking a partner with a flexible data architecture that was extensible and could consolidate…

Instapage Becomes First to Offer Automated 1:1 Ad-To-Page Personalization

Addressing the Biggest Inefficiency in the $273 Billion Digital Advertising Industry by Enabling Marketers to Create Personalized Post-Click Experiences for Every Ad and Audience Instapage, the leader in advertising post-click optimization, announced its Personalization solution, becoming the first and only MarTech company to offer automated and scalable personalization specifically for advertising post-click landing pages. Marketers can now create matching landing pages for every ad and audience in minutes without a…

RRD Launches Cloud Direct by RRD to Help Omnichannel Marketers Integrate Online and Offline Personalization

Available within Salesforce Marketing Cloud, Cloud Direct by RRD Drives Multichannel Campaigns by Integrating Digital and Direct Mail to Improve Targeting and Reach R.R. Donnelley & Sons Company, a leading global provider of multichannel solutions for marketing and business communications, announced the launch of Cloud Direct by RRD, a trigger-based direct marketing application — housed within Salesforce Marketing Cloud — that improves targeting and extends the Marketing Cloud platform by fully integrating digital…