YinzCam Partners With XFL To Develop Official Mobile App For New Football League

YinzCam, the industry leading mobile app and software developer based in Pittsburgh, PA, has partnered with the XFL, the new professional football league kicking off February 8, to become the league's official app developer. Now available for iOS and Android devices, the official XFL league app was created with the fan in mind to help introduce the XFL’s new set of rules and provide a complete broadcast schedule, real-time statistics for every game, updated rosters and player profiles, and in-depth coverage of…

Troy Young, President of Hearst Magazines, Named Chairman of IAB Board of Directors

Kirk McDonald of Xandr to Serve as Vice Chairman New Board Members Include Brand Leaders from General Motors and ThirdLove & Top Executives from AccuWeather, Amazon Advertising, Google, IBM Watson Advertising, LiveRamp, Meredith Corporation, Rakuten Marketing, Samsung Ads, and Xandr IAB, the national trade association for the digital media and marketing industries, announced that it has elected Troy Young, President of Hearst Magazines, as Chairman of the trade organization's Board of Directors. Young has served as the…

Webalo Continues Market Momentum in Frontline Workforce Enablement

Expanding customer base, industry recognition and important platform updates reinforce industrial focus on the "Connected Worker" Webalo, Inc., the Platform for the Frontline Workforce, announced that their continued focus on the enablement of the frontline workforce has manifested advancements in new customer acquisitions, expanded customer deployments and important new industry recognition. Webalo's core competencies—no-code app generation, actionable visualization and task-oriented, native…

80% of People Prefer Facebook’s Old Logo

Some 2019 logo redesigns were more popular than others. Consumers prefer the new Slack and Lord & Taylor logos but liked the old Facebook, Yahoo, Sears, and Zara logos People overwhelmingly like Facebook's old logo, according to a new survey from Visual Objects, a portfolio website. Facebook launched its new logo in November to make the platform cohesive with Instagram and WhatsApp, its other brands. Just 20% of consumers, however, prefer the redesigned logo. The new logo…

Just in Time for Valentine’s Day, OpenTable Reveals the 100 Most Romantic Restaurants in America for 2020

Illinois, California and Pennsylvania top this year's list of states with the most romantic hotspots based on OpenTable diner reviews Taking the guesswork out of Valentine's Day, the most highly coveted date night of the year, OpenTable -- the world's leading provider of online restaurant reservations -- released its annual list of the 100 Most Romantic Restaurants in America. The list was unveiled just in time for what OpenTable anticipates will be the busiest day of the year for Valentine's Day reservation booking:…

Attorney Marketing Has Changed, Your Paradigm Needs to Change in 2020

In 2020 and beyond, attorneys need a website that converts leads into quality cases Dallas, TX — Nationally recognized digital marketing expert Qamar Zaman shares an open letter addressing the essentials to predictable growth for law firms from Google SEO, Instagram & Facebook audience targeting. In 2020 and beyond, attorneys need a website that converts leads into quality cases. “If your 2019 results were shabby,” he writes, “you need an agile consultant who can think beyond SEO.” Marketing Technology News:…

DemandBridge Announces the Opening of a New Office in Hunt Valley, Maryland

Grand Opening to Be Held February 12, 2020 DemandBridge, LLC, a dominant Marketing Automation Platform provider to approximately 600 Marketing/Print Services firms, announces a grand opening event to celebrate moving to a new office location in Hunt Valley, Maryland on Wednesday, February 12, 2020. Other office locations include Dallas, TX; Norcross, GA; and Reno, NV. Executive Plaza III in Hunt Valley, MD...DemandBridge's New Corporate Headquarters DemandBridge was formerly located in the…

MarTech Interview with Tom Smith, Founder and CEO at GlobalWebIndex

"Marketing Automation is baked into our own marketing processes, however, it’s no short cut for real people working with prospects and customers in a non-scalable way." Tell us about your role and journey into Marketing Technology. What inspired you to start GlobalWebIndex? I had previously worked in a Market Research role at a large global advertising agency. My job was to help clients understand who they should target their Marketing at, why and how to reach them. I utilized all the industry research and data sets…

M³AAWG General Meeting Brings Together More than 200 Companies to Fight Online Abuse

Messaging, Malware and Mobile Anti-Abuse Working Group, the largest global industry association working against botnets, malware, spam, viruses, DoS attacks and other online exploitation, will meet in San Francisco February 17-20 The Messaging, Malware and Mobile Anti-Abuse Working Group (M3AAWG), the largest global industry consortium developing collaborative approaches to combat online abuse, will host its 48th General Meeting in San Francisco from February 17-20. M3AAWG members from around the world representing…

HubSpot Marks 10th Anniversary of its Partner Program With the Launch of Solutions Partner Program

HubSpot, a leading growth platform, celebrates the 10-year anniversary of the launch of its Agency Partner Program. What started as an agency reseller program has since evolved and grown into a full ecosystem of service providers and app developers that help customers succeed with and extend the capabilities of HubSpot. The company also announced today that it is relaunching its Agency Partner Program as the Solutions Partner Program. The program will make it easier for customers to find the right service providers for their…

Just 11% of People Prefer the New Warner Bros. Logo, Showing the Impact of Nostalgia for Iconic Brands

Warner Bros. swapped its iconic gold-and-blue shield logo with a more modern blue-and-white shield -- and consumers aren't happy with the change Warner Bros. may have a win with "Joker" — the most-nominated film for the 2020 Academy Awards — but its new logo is not a winner, according to a new survey from Visual Objects, a portfolio website. About 89% of consumers prefer the old Warner Bros. logo to the new one. Warner Bros. launched its redesigned logo in November, replacing…

Salesforce Reveals Top Super Bowl Social Chatter Including Most Popular Advertisers, Hashtags, and Images

As fans gathered to watch Super Bowl 54 unfold, it was also game on for advertisers. Each year, the Super Bowl spots are highly coveted, as advertisers seek to reach millions of consumers during the big game in the hopes of inspiring societal conversation in the days and weeks after. This year, we saw brands like Doritos (Frito-Lay), Avocados from Mexico, and PepsiCo unsurprisingly return to make a splash during the Super Bowl. Meanwhile, automaker Porsche aired its first Super Bowl ad in 23 years and Hard Rock…

Strengthening the Partnership: 3 Ways Agencies Can Better Guide Their Clients

Marketers today have more of everything: more consumer touchpoints, more platforms, more data—and consequently more pressure to deliver short-term results. As a result of these converging forces, we’ve seen an appreciable swing in recent years away from established principles of brand growth and toward short-term thinking and decision-making that is counter to what will truly build a brand. For agencies, charged with the thoughtful stewardship of their clients’ brands, a shift away from proven Marketing principles and to a…

Big Game Marketing – 15 Lessons From the Field

Market Report Details Missed Engagement Opportunities by Major Ad Agencies to Maximize Reach and Consumer Interaction A new report by Chicago-based IP firm Intelliname reveals that a majority of the commercial ads featured during the Big Game this past Sunday missed major opportunities to drive positive engagements to score added points. The illustrative report provides a comprehensive look into how major advertising agencies failed to incorporate creative paths and intuitive experiences that consumers could follow to get…

Suitebriar Achieves the Work Transformation Partner Specialization in the Google Cloud Partner Advantage Program

The Company Demonstrates Vast Experience and Proven Customer Success in Deploying G Suite to SMB Clients Suitebriar, a Google Cloud Premier Partner and leading G Suite deployment company, has earned the Work Transformation Partner Specialization in the Google Cloud Partner Advantage Program. In achieving this partner specialization, Suitebriar has proven its expertise and commitment to the successful deployment of G Suite to SMB organizations, which includes providing services across all the project workstreams -…

MarTech Interview with David Benigson, CEO at Signal AI

"Augmented Intelligence is not only the weapon and shield of the future, but also the greatest human success story of the 21st century." Hi David, tell us about your role and journey into technology. My journey into technology wasn’t a conventional one! My career began in law, and I recall spending thousands of hours reviewing contractual documents in order to isolate specific information. Similarly, my parents run a successful executive search business where a key task is curating content for their daily…

Raydiant’s New Consumer Behavior Report Highlights the Importance of Retailers Creating In-Store Experiences

Digital signage and in-store experience solutions provider Raydiant has released the findings from their State of Consumer Behavior Report 2020. The report surveyed 1,000 US consumers on Jan. 19, 2020 with a goal of better understanding the evolving habits, preferences, and behaviors of consumers shopping both online and offline. Marketing Technology News: BlackBerry Secures the Modern Workforce with New Digital Workplace Raydiant Bobby Marhamat, CEO of Raydiant said: "The findings confirm our…

Aarki Selected as a Singular Certified Partner and Ranked in the Singular ROI Index 2020

Aarki, a leading AI-enabled mobile marketing platform, is pleased to announce that it has joined the Singular Certified Partner Program! Joining the Singular Certified Program gives Aarki the opportunity to take a united stand with other industry experts, including Facebook, IronSource, Google Ads, Twitter, and more. By sharing their knowledge and experiences, Aarki will help develop a more transparent mobile marketing ecosystem where advertisers are open to working proactively with their partners, and each other.…

Adam Bergman Joins VIZIO Ads To Build Advertiser-Direct Business

New VP of Sales Will Help Drive VIZIO Ads' Go-To-Market Plans to Forge Direct Relationships with Brands and Agencies VIZIO, Inc., America's leading smart TV company, announced the addition of Adam Bergman to its growing VIZIO Ads team across the country. As Vice President of Ad Sales, Bergman is responsible for forging buy-side relationships and driving VIZIO Ads' direct-to-TV ad sales business. He will report directly to Mike O'Donnell, SVP of VIZIO's Platform Business, who leads VIZIO's recently opened New York City…

Dovetale Launches Integration With Shopify to Help Brands Track Influencer Marketing Conversions and Speed Up Process Working With Creators

Dovetale Is Launching a New App on Shopify App Store to Help Brands and Agencies Work With Influencers Without Investing Thousands in Software Dovetale, Inc. announced that it has launched an integration and application for Shopify merchants hosting on the platform. These new features will help marketers explore influencer marketing more systematically as they continue to diversify their advertising spend. Track affiliate coupon codes, refunds, total orders and monitor sales for each influencer…