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Making Better Decisions with the Right Data

We’ve long-known that data is a marketer’s most valuable resource, many calling it the new oil. Companies are allocating billions of dollars to acquire more of it. Their investments are also quickly expanding to new technologies, such as Artificial Intelligence (AI) and Machine Learning, to help process and analyze data. As these technologies enable smarter decision making, even the most sophisticated MarTech stacks will fall short if the data doesn’t provide the value required for accurate predictions. As AI and Machine…

Forrester To Acquire B2B Sales Research Firm, SiriusDecisions

Creates a Robust Platform Guiding Companies to Drive Growth in the Age of the Customer Forrester entered into a definitive agreement to acquire SiriusDecisions, a leading business-to-business research and advisory firm, for $245 million in cash, subject to adjustment. The combination of Forrester and SiriusDecisions creates an innovative strategy and operations platform that can help business and technology leaders make the far-reaching changes needed to adapt to a customer-led, disruption-rich market while maximizing…

Silverline Goes Global; Establishes an Office in India

Silverline, a Salesforce Platinum Cloud Alliance Partner headquartered in New York City, announced that it has established a wholly-owned subsidiary in India. Located in Bengaluru, often referred to as the Silicon Valley of India, the announcement of Silverline India is an important step toward global growth for Silverline. Regarding the news, Silverline CEO Gireesh Sonnad said, “As we continue to highlight the positive experiences of our customers, partners, and employees, it has become clear that we also need to focus…

Leading B2B Intelligence Provider InsideView Adds Bombora’s Intent Data

Strengthens Ability to Optimize Go-To-Market Strategies and Execution Executives using go-to-market decision engine InsideView Apex can now improve their strategic targeting in two important ways, thanks to intent data from Bombora, the companies announced. Forrester recently recognized InsideView Apex for providing advanced capabilities for go-to-market planning, including data visualizations for Ideal Customer Profile (ICP) modeling. Now executives who use InsideView Apex can both (1) widen their total addressable market…

Hootsuite Advances Market Leadership by Helping Enterprises Succeed with Paid Search & Social Advertising

Enterprises Look to Social Media and Hootsuite to Achieve Business Objectives Across the Funnel Hootsuite advanced its position as the leader in social media management in Q3 by helping customers achieve their business objectives via paid search and social advertising. Hootsuite enhanced its paid advertising features and announced a new integration with Google Ads that brought paid search and social advertising together in one platform. As a result, Hootsuite was awarded official Google Premier Partner certification…

Hootsuite Advances Market Leadership by Helping Enterprises Succeed with Paid Search & Social Advertising

Enterprises Look to Social Media and Hootsuite to Achieve Business Objectives Across the Funnel Hootsuite advanced its position as the leader in social media management in Q3 by helping customers achieve their business objectives via paid search and social advertising. Hootsuite enhanced its paid advertising features and announced a new integration with Google Ads that brought paid search and social advertising together in one platform. As a result, Hootsuite was awarded official Google Premier Partner certification…

Social Beat Launches ’22 Languages’ Platform

By 2021, 9 out of 10 Internet users in India will be an Indian language user. Without a strong vernacular marketing strategy, brands will be unable to tap into the limitless potential of India's next billion Internet users. In light of the growing importance of a multilingual approach, Social Beat is excited to announce the launch of its new platform, 22 Languages . Suneil Chawla, Co Founder, Social Beat spoke during the launch, "Through our innovative platform, brands can create content in multiple languages that resonates…

Choosing the Right Ingredients for the Content Management System Recipe

Cooking Content Management System recipes requires the right blend of product design with technology. Getting the right technology becomes easy if the development of these systems is directed accurately to gratify client requirements. In part three of this ongoing series on the sphere of Content Management Systems, MarTech Series is focusing on popular technologies that help CMS come alive. The writing aims to provide information for both sellers and buyers about what technology is commonly available out there for the…

Deloitte Survey: Artificial Intelligence Delivers, but Missteps Can Yield ‘Bridges to Nowhere’

Eighty-Two Percent of Early AI Adopters Cite Positive ROI Enthusiasm for artificial intelligence is running high, with early adopters ramping up their investments, reporting substantial returns, and planning to invest in more projects, according to Deloitte's second edition of the "State of AI in the Enterprise" report, released today. Nonetheless, organizations may want to tap the brakes – if only to more skillfully navigate the inevitable twists and turns that lie ahead. In the survey of 1,100 US executives from…

Interview with Luke Beatty, CEO and Chairman, Brandfolder

"Our instinct is to integrate with creative solutions and omnichannel endpoints, not force people into complex new systems and workflows that require users to do things differently."Tell us about your role and journey into technology. What galvanized you to start Brandfolder? While I started my career in technology developing search engine and directory applications in the late 90s, I have worked in content and media platforms since 2004. I discovered the need for Brandfolder while working at Yahoo in 2012. There, I…

Breaking Down Video Operations Silos with VidOps

We all know silos in business are bad. Disconnected teams, data that is never shared, and increasingly complex technology stacks lead to bad performance. It doesn’t matter what industry you’re in, in today’s fast-paced business environment you can’t keep pace with deep operational inefficiencies. For those of us in the streaming video industry, having a siloed group of teams, tools and processes leads to poor customer engagement and falling behind the competition. New OTT, social media channels, shifting viewer…

Blockchain and Adtech: First Things First

Let’s not get way out ahead of ourselves. Yes, blockchain will solve many of digital marketing’s longstanding structural challenges. Far better, it will usher in a new wave of innovation. Publishers, marketers and their customers will benefit greatly, with more meaningful interactions that engender trust and loyalty—and produce better results at lower cost. But first things first. Read More: SendGrid Taps Carrie Palin as Chief Marketing Officer The mere availability of better technology does not yield the…

Industry Leaders and Global Brands Convene to Discuss the Latest Trends Impacting Search and Content Marketing in San Francisco This October

BrightEdge Global Insights Tour Connects the SEO and Marketing Community to Industry Leaders and Best Practices BrightEdge, the leader in enterprise organic search and content performance, will embark on the last leg of the Share Global Insights Tour on October 9-10, with speakers from Google, Microsoft, Cisco, NBC and BlackRock sharing insight on search and the customer experience, one of 2018’s major marketing trends The Share Global Insights Tour is a series of all-day events designed for BrightEdge customers and…

Adobe to Buy Marketo; Leaps Ahead in the B2B Engagement Economy with this $4.75 Billion Acquisition

Adding Marketo’s Engagement Platform to the Adobe Experience Cloud Will Enable Adobe to Offer an Unrivaled Set of Solutions for Delivering Transformative Customer Experiences Across Industries and Companies of All Sizes The company that promoted “Engagement Economy” as a pillar of customer success in business is now set to sail on a new path with Adobe. Marketo, the leading B2B marketing technology company and a MarTech RADAR 150 company for 2018, will enter Adobe’s stable, adding to the matured group of Marketing…

Selfin. First Horizontal Social Media 2.0

The new rival of Facebook Mafia is launching at the end of September, and the application is called "Selfin." Selfin is going to be next social media icon, and the reason is its horizontal interface, the security and its reliability. Finally, a social media application that will not sell its users' data to the 3rd parties and give productive features to its users which Facebook Mafia couldn't provide. A jackpot for those people who want an escape from the Facebook Mafia (Facebook, Instagram, WhatsApp) and want a better…

The Benioffs Acquire the TIME Media Brand for $190 Million

Meredith Corporation Have Sold the 95-Year-Old Mass Media Group to Marc and Lynne Benioff Will this be the world's biggest Marketing Technology-Print merger? As the print versus digital divide widens, America woke up to the exciting news from the marketing technology landscape. Meredith’s TIME magazine, one of America’s most iconic news magazines, will now be a part of Marc Benioff’s stable. Just days ahead of the biggest and the most trailblazing marketing technology event on the planet – Dreamforce, Salesforce owner…

Daktronics Deploys New Generation of Narrow Pixel Pitch Product Line

Designed and Engineered with AV Integrators in Mind Daktronics of Brookings, South Dakota, has launched a new generation of the company’s narrow pixel pitch product line including pixel pitches of 1.2, 1.5, 1.9 and 2.5 millimeters. As AV integrators are increasingly adopting LED video technology as a viable alternative to LCD technology, this product line brings an easy installation option to the market. Also Read: Revcontent Recognized with “Best Overall AdTech Solution” Award “To capture a larger share of the…

10 Highly Valuable Keywords to Include in Every MarTech Blog

These Keywords for Any MarTech Blog Have Better Chances to Increase Website Traffic to Your Researched Articles, Interviews, Guest Authors, and Events At MarTech Series, we churn out a significantly higher volume of content than other tech publications. In a high-octane industry as MarTech, making an impact on audiences is not an easy task, especially when we are dealing with readers that are already familiar with the latest trends in technology and people. The biggest challenge to building content is finding the right…

TechBytes with Moses Velasco, Chief of Strategy, Socialbakers

Moses Velasco Chief of Strategy, Socialbakers In 2018, marketers have shown a remarkable inclination to develop content on Instagram. They have a great way to measure their marketing performance on Instagram with Socialbakers. We spoke to Socialbakers' Chief of Strategy, Moses Velasco about the core tenets of their Instagram Analytics Tool.Tell us about your role at Socialbakers and the team and technology that you handle. I am responsible for defining the strategy for Socialbakers. I work very closely with the…

Findit, Inc. Engages Uptick Newswire for Corporate Communications Services to Increase Service Offerings for Clients

Findit, Inc. a Social Media Content Management Platform, announced it will be engaging Uptick Newswire for corporate communications services.  This strategic move adds utility to the Company and its clients by creating the ability to cross the wire, creating increased dissemination of Findit, Inc. and Findit client press releases. FindIt, Inc. owns Findit.com the website. Findit provides members the option to Join Findit free or to utilize paid for services. Members have the ability to set up their own Findit site whereby…