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MarTech Interview with David Turner, CMO at Sidetrade

"Marketers today are keen to use technology, the trick is to keep the focus on the outcomes and measurable benefits – not technology for its own sake!" You have a long track-record of successfully working in and managing diverse business teams. How did you arrive at Sidetrade? Having run EMEA Marketing for a US tech company for the last 4 years, I was looking for a European-based scale-up where I could be at the heart of the business – building a global Marketing Operation but also part of the Executive team driving…

Luxasia clinched top award for ‘Best eCommerce Customer Service’ and two Bronze awards at the 2nd Asia eCommerce Awards 2019

Luxasia receiving the Best eCommerce Customer Service Award Luxasia, Asia Pacific's omnichannel leader for luxury beauty brands, emerged as the Gold winner for Best eCommerce Customer Service, and secured two Bronze awards for Best eCommerce Fulfilment and Best E-tailer for Health and Beauty, at the Asia eCommerce Awards ceremony held last week. These awards recognise Luxasia's industry-leading efforts in enabling eCommerce enablement for global luxury beauty brands. Organised…

IT Vortex Achieves VMware Cloud Verified Partner Status

IT Vortex, an industry leader in cloud services, announced its certification as a VMware Cloud Verified partner. Earning the VMware Cloud Verified Badge proves IT Vortex's commitment to providing customers with cutting-edge cloud services that offer flexibility, integration, and cost optimization. IT Vortex and VMware drive organizational digital transformations by enabling seamless operation, management, connectivity, and security of applications across private and public clouds. The VMware Cloud Verified badge provides…

Lynk Announces the Hire of Thomson Reuters Leader and Tech Veteran to Lead Global Sales and Marketing Efforts

Lynk, a global leader spearheading the “Knowledge as a Service” (KaaS) sector, announced the appointment of Kimberley Cole as the Global Head of Sales, and Liam Bussell as the Global Head of Marketing. Cole joined Lynk from Thomson Reuters (now Refinitiv), while Bussell joined from Diginex. @Lynkglobal announces new hires @kimberleycole @lpbussell to lead Sales and Marketing #wearelynk #KaaS Cole has an extensive background in financial services and technology with over 25 years’ experience as a recognized global sales and…

Alfresco Wins 2019 Aragon Research Innovation Award for Content Management

Vendors Are Selected for Innovation Awards Based on the Core Innovation of Their Product Alfresco Software, a commercial, open source software company, has been named a winner of the 2019 Aragon Research Innovation Award for the Content Management category. “Looking ahead, Alfresco is doubling down on our commitment to innovation” The award recognizes Alfresco’s Digital Business Platform for its extensive content, process and governance solutions. The open source, cloud-native and developer-friendly platform meets the…

Lenovo Global Study Reveals Employee Satisfaction Gap with SMBs Linked to Poor Tech Provision

A new global study commissioned by Lenovo finds that close to half (40 percent) of all SMB employees who participated in the study are dissatisfied with their work environments. As an increasingly mobile workforce shapes employee expectations for access to technology that enables co-working, shared spaces and better work-life balance and integration, SMBs appear to have fallen behind the curve on delivering positive employee experience (EX). SMBs are key to economic growth, representing over 90 percent of the business…

Metadata.io Secures Third Patent for Groundbreaking AI-Powered Marketing Operations Platform

Metadata Platform Transforms Marketing Operations by Automatically Optimizing Campaigns at a Scale Humanly Impossible and Delivering Predictable Pipeline Metadata.io, the AI-powered marketing operations platform, announced that the United States Patent and Trademark Office (USPTO) has approved patent application No.16/395,130, entitled "Methods and Systems for Targeted B2B Advertising Campaigns Generation Using and AI Recommendation Engine." The patent covers Metadata's AI-powered technology that leverages experimentation…

Adroit Trading Technologies Taps Industry Veteran Bob Kubala to Lead Sales and Marketing Efforts

Financial Technology Company Adroit Trading Technologies Has Appointed Bob Kubala as Head of Sales and Marketing to Drive Expansion Bob Kubala joins Adroit Trading Technologies to lead the company's sales and marketing efforts after spending 4 years at Finastra where he led Sales and Account Management for the Treasury, Capital Markets, & Investment Management segment. Prior to Finastra, Mr. Kubala spent 14 years as Vice President, Sales at FactSet. "Adroit has developed the first O/EMS for OTC and derivatives…

TripAdvisor Acquires SinglePlatform From Endurance International Group To Grow Its Digital Marketing Suite For Restaurants

TripAdvisor, Inc., the world's largest travel platform, announced the acquisition of leading menu management company SinglePlatform from Endurance International Group to help the more than five million restaurants listed on TripAdvisor attract more diners and offer a better guest experience. Today, 93 percent of diners check menus online before choosing a place to eat, but for restaurants, keeping their menus up-to-date everywhere on the Internet is a challenging and time-consuming process. SinglePlatform works with…

Cromwell Puts Confirmit at Heart of Strategic Customer Experience Programme

Leading Industrial Tools and Services Supplier Benefits from Confirmit’s Holistic Approach to CX Programme Development Cromwell, a leading UK and international supplier of high-quality industrial tools and services, has launched a strategic Customer Experience (CX) programme, underpinned by Confirmit Horizons, to enhance its long-term commitment to delivering a truly customer-focused service. Its investment in Confirmit Horizons in June this year follows the centralisation of its customer service processes following…

Older Generations More Likely to Use Voice Search, Suggesting a Solution to Generational Digital Divide

Sixty-Four Percent (64%) of Voice Search Users Ages 55+ Use Voice Search to Look for Information, Products, and Services Online, Compared to 47% of Voice Search Users Ages 18-34, Suggesting That Voice Can Make Technology More Accessible to Older Populations Voice search can benefit older users who may struggle to type or use a mouse, indicating how the technology can help bridge the digital divide, suggests a new survey report from The Manifest, a business news and how-to website. More than half (64%) of voice…

New Survey Reveals 85% of Americans Won’t Buy from a Company with a Poorly Designed Website

A New Survey Highlights the Purchasing Decisions of American Consumers Based on a Company's Website Design A new survey of 1,500 Americans examines whether or not they would buy from a company with a poorly designed website. The survey was commissioned by IronMonk, a leading full-service digital marketing agency based in New York City. Survey Question & Findings The survey asked 1,500 Americans the following question: Would you buy from a company that has a poorly designed, hard to navigate or outdated…

Cellebrite Introduces Breakthrough Platform That Revolutionizes Digital Intelligence Approach, Maximizes Data Collection, Extraction and…

First-of-its-Kind Digital Intelligence Solution Integrates Leading Innovations to Offer Most Comprehensive Tools Available Transforms Investigative Methods to Access and Leverage Data and Gain Insights from the Most Digital Sources and Applications Fully Integrated Platform Enables End-to-End Transformation in Digital Policing Cellebrite, the global leader in digital intelligence solutions serving the law enforcement, government and enterprise communities, announced its new Digital Intelligence (DI) Platform, a…

OutSystems to Discuss the Transformational Impact of Low-Code at Gartner Application Strategies & Solutions Summit

App Development Leader to Showcase Technologies, Deliver Thought Leadership Sessions OutSystems, provider of the number one low-code application development platform, is speaking about the future of low-code and showcasing its industry-leading app development solutions at the annual Gartner Application Strategies & Solutions Summit taking place on Dec. 3-5 in Las Vegas. “Engagement Revolution: Leveraging AI + ML for Smarter Apps” Low-code has grown significantly in popularity in recent years, with an increasing…

Snowflake Deepens its Relationship with AWS to Provide a More Seamless Customer Experience

Snowflake Increases Investments in Its Relationship with AWS in the Areas of ML/AI and Customer Connectivity Snowflake, a cloud data platform, announced that it is deepening its relationship with AWS to provide a seamless customer experience. As a testament to this, Snowflake recently achieved the Amazon Web Services (AWS) Machine Learning (ML) and Artificial Intelligence (AI) Competency status. The AWS Competency Program highlights AWS Partner Network (APN) members that have passed a rigorous audit of their security,…

Meredith To Present At UBS Investor Conference

Meredith Corporation, the leading media and marketing company with national brands serving 185 million unduplicated Americans — including 115 million unduplicated American women and nearly 90 percent of U.S. millennial women; 150 million digital monthly unique visitors; and a paid subscription base of 42 million — and 30 million viewers via 17 local television stations in fast-growing markets, will present at the UBS Global TMT Conference at 2:45 p.m. EST on December 10, 2019. Access to the webcast will be available on the…

Safeguarding Brand Value: Why Brands Should Take a Data-First Approach to Audience Integrity

The Influencer Marketing space has grown exponentially in recent years. This should come as no surprise, given the potent combination of an increasingly sophisticated consumer pool, massive upsurge in social media consumption and the rise in ad blockers that has made traditional advertising progressively difficult – so difficult that the spend on Influencer Marketing is set to exceed $10 Billion by the end of 2020. Step forward ‘influencer campaigns’, which have risen to prominence to meet the need for a more authentic,…

OutSystems Announces Partner of the Year Award Winners

Deloitte named Global Partner of the Year for exceptional range of projects and clients around the world; Regional awards led by Persistent Systems in North America, CTC in Asia Pacific, and KPMG in Europe OutSystems, provider of the number one platform for low-code application development and recently named a 2019 Gartner Peer Insights Customers’ Choice for Multiexperience Development Platforms, announced Partner of the Year awards at NextStep last month in Denver and Amsterdam. OutSystems announced Partner of the Year…

AWS and FOX Team Up to Reinvent Media Content Delivery

FOX and AWS to Build Transformative 8K Capable Media Platform on AWS to Create, Produce, and Deliver Live and on Demand Content Across Traditional and Digital Platforms to Enhance Consumers’ Experiences Amazon Web Services, Inc. (AWS), an Amazon.com company, announced that Fox Corporation and AWS have signed a multi-year strategic collaboration agreement to use AWS’s unmatched portfolio of services, highly reliable infrastructure, and professional services organization to enable a new cloud-based media production and…

New Ezoic Site Speed Accelerator Guarantees Publishers “+80” Google PageSpeed Score On Mobile

Ezoic, the world's first end-to-end technology platform for digital publishers announced the release of the Site Speed Accelerator. The new stand-alone tool is engineered to automatically solve the diverse challenges publishers face to overcome slow page load times and the impact of display ads on Google PageSpeed Insight scores. "Both large brand publishers and niche site owners have a lot to balance already. Website speed is one area that all seem to be struggling with," said Dwayne Lafluer, Founder and CEO of Ezoic.…