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MarTech Interview with Aaron Goldman, Chief Marketing Officer at 4C

"The thing that drives us is helping marketers market the way consumers consume — seamlessly across the channels, formats, and moments that matter most."   Tell us about your journey to Marketing Technology. What inspired you to join 4C? Well, I just opened the MarTech phone book and 4C was at the top before the A’s! Just kidding of course, though it’s awesome being first in every list. Fun fact: 4C is named after an airplane seat. Our CEO got an upgrade, which eventually led to him meeting our Chairman and…

Daily MarTech Roundup: The 5 Coolest Things in Marketing and Sales Today

Today's Daily MarTech Round-up covers latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Windfall Data Inc, Indium Software, IBM, RollWorks, and Weatherford International plc. Windfall Raises $9 Million to Build the World’s Most Complete and Accurate Source of Consumer Financial Data Windfall Data Inc (“Windfall”), a company that determines the net worth of global households, announced that it raised $9 million in venture funding. The round was led by Bullpen Capital with…

RollWorks Launches Account Scoring Powered by Machine Learning to Help Account-Based Teams Prioritize the Accounts that Matter Most

New capabilities in the RollWorks Identification Solution provide recommendations and enable precise prioritization of target account lists RollWorks, a division of AdRoll Group, announced a new account scoring feature to help account-based sales and marketing teams score and prioritize target account lists. The new functionality in RollWorks’ Account-Based Platform uses a predictive machine learning model that ranks accounts within a target list based on firmographic and technographic fit characteristics. “RollWorks…

MarTech Interview with Drew Chapin, Vice President of Marketing at Hyland

"Data democratization is the key to an enterprise’s ability to compete on data." How exciting is the current Information Management ecosystem today? Very exciting. The industry is able to move beyond the data you own and bringing in intent data and other demand signals to help predict where demand is occurring. Tell us about your role and journey into Technology. What inspired you to start at Hyland? I’ve been in technology since college and served as an Army Signal Officer. I transitioned to Civilian roles at big…

Human Factor – the Weak Link in B2B Marketing

Automation has paved the way for B2B marketing by empowering human marketers to reach, target and nurture thousands of leads through technology. According to Survey Today’s State of Automation report for 2019, 75 percent of marketers are using automation tools. However, the B2B Marketing industry is at a crossroads because we are far from automating all Marketing operations processes. Weak execution of ad campaigns has left many business leaders questioning the effectiveness of account-based advertising programs. The…

TechBytes with Brian Glover, Head of Product Marketing at Marketo

Tell us about your role and the team/technology you handle at Marketo. Sure. I lead the Product Marketing team for Marketo Engage, part of Adobe Marketing Cloud, and am responsible for leading all go-to-market and product strategies that drive success for the business. Tell us more about the recent ABM announcement from Marketo Engage.  We recently announced ABM Essentials for Marketo Engage, which is our new ABM solution that is part of our account-based experience (ABX) story. ABM Essentials is a B2B customer…

Metadata.io Named Leader in G2 Crowd Spring 2019 Grid Report for Account-Based Execution

Metadata Continues to Rise Among ABM Leaders in Quarterly G2 Crowd Grid Report Metadata.io , the AI-powered account-based advertising platform for predictable B2B lead generation, announced it was recognized as a rising leader in G2 Crowd's Spring 2019 Grid Report for account-based execution. In addition to climbing up the leaderboard, 100 percent of customer reviews say Metadata is heading in the right direction. The company also saw notable increases in satisfaction, overall G2 score and Net Promotion Score. "We are…

MarTech Interview with Ed Breault, Head of Marketing, Aprimo

"It is essential to create robust knowledge bases that drive operational efficiencies, scalability and growth that can be automated through AI." Tell us about your role and how you got here? What inspired you to join Aprimo? As VP, Head of Marketing at Aprimo, I drive the market strategy and operations, including all paid/owned/earned media, brand experience, product marketing, marketing, PR, Demand Gen, and the rebirth and growth of the company. Before Aprimo, I worked in complex data in the nuclear energy field, then…

6sense Launches Account-Based External Media Campaigns Analytics

Increasing Digital Media ROI by Providing Agencies and Brands Real-Time Campaign Insights 6sense, a leading Account Based Orchestration Platform, powered by AI, announced its External Media Campaigns feature. This capability extends 6sense’s ability to track digital media campaigns launched on non-6sense platforms for use in account segmentation within the 6sense platform, and to provide more advanced account-based analytics on such campaigns. With B2B digital ad spend projected to hit $6.08 billion this year, digital…

MarTech Interview with Joel Horwitz, Senior Vice President Marketing at WANdisco

"People need to write and create quality content, which tends to do better in the long term, rather than creating volumes of material that nobody will see." Tell us about your role and journey into marketing technology? How did you arrive at WANdisco? Joel Horwitz: I didn't ever intend on getting into marketing, however, it turns out I'm pretty good at breaking up complex technical ideas to help others learn and build novel products. I think that skill comes from my science, engineering, and entrepreneurship background. I…

Metadata.io Wins TiE50 Award for Breakthrough AI-powered Account Based Marketing Platform

San Francisco Startup Awarded Top Honors for Innovation and Potential to Transform B2B Marketing Operations with AI Metadata.io, the AI-powered account-based advertising platform for predictable B2B lead generation, is excited to announce that it has been selected as a 2019 TiE50 Winner in the prestigious TiE50 Awards Program. This awards competition, now in its tenth year, is a program of TiEcon, the world's largest conference for tech entrepreneurs. Metadata was recognized for its AI-powered account-based advertising…

Uberflip Named a Contender in Content Marketing Platforms for B2B Marketers for the First Time by Independent Research Firm

B2B Content Experience Platform Receives Highest Score in Personalization, Digital Experiences and Sales Support Criteria Uberflip, the leading B2B content experience platform, has been named a contender by Forrester, an independent research firm, in The Forrester Wave: Content Marketing Platforms for B2B Marketers, Q2 2019 for the first time. In its evaluation, Forrester noted that “midmarket (and larger) firms that are headquartered in North America today and that need to make piles of content more engaging, build keen…

Terminus Announces Integration with Salesforce Platform to Provide Full Visibility into Customer Engagement across Marketing and Sales Teams

New Account and Opportunity Insights Now Natively Available in Salesforce Lightning Experience Enabling Marketing and Sales Teams to Prioritize Efforts on Their Best Accounts and Key Decision-Makers Terminus, a leading provider of an account-based marketing (ABM) platform, announced its new integration into Salesforce. The integration enables customers to bring account, contact and campaign data into the Terminus Account Hub where it can be unified with third-party intent and signal data and analyzed to identify and…

Project Management Tools Critical for Marketing Teams’ Success

Study Identifies What Marketing Teams Want (And Don't Care About) When It Comes to Productivity Whether they're part of a small team wearing multiple hats or a large, distributed department serving the needs of a Fortune 500 brand,  marketers are increasingly relying on project management (PM) solutions to help them deliver more work faster. But what do these marketers value most when it's time to invest in a new tool? A research study conducted by MetaCommunications in partnership with Drive Research under the direction…

MRP Prelytix Launches Revolutionary Account Based Marketing (ABM) Waterfall Visualization

Enterprise Marketers Now Have the Power to Combine Data from Disconnected Marketing Activities into a Unified Demand Waterfall and Account View MRP, the only enterprise-class predictive ABM platform, announced the launch of its' Program Waterfall functionality within its award-winning predictive analytics and account-based marketing platform. This latest update to the MRP Prelytix platform, powered by Kx, the world's fastest time-series database, gives subscribers the ability to view their accounts in the context of the…

Introducing Pardot Business Units: Powering Personalized Enterprise B2B Marketing at Scale

Today at Sirius Decisions Summit, Salesforce announced Pardot Business Units to segment audiences at a finer level and boost B2B marketing operations Automation has open new avenues for marketers to explore Personalization. According to leading CMOs, persoanlization is defined as creatively tailoring website pages and mobile applications to user's preferences and behaviors. Today at Sirius Decisions Summit, Salesforce announced Pardot Business Units. This is furthering their solution for enterprise B2B marketing teams.…

TechBytes with Alice Blair, Head of Marketing, Engage Hub

Tell us about your role at Engage Hub and the team/technology that you handle. Engage Hub provides solutions that bring together disparate data to automate AI-driven customer experiences across multiple channels — from SMS to Facebook Messenger and WhatsApp. We work with clients across the globe, across multiple sectors (such as retail, financial services and telecoms), so that they can deliver relevant experiences to customers via their preferred channel. In my role as Head of Marketing, I’m responsible for our…

Terminus Expands Measurement and Engagement Capabilities in Account-Based Platform; Now Measures Traditional and ABM Programs in a Single…

The Recipient of the 451 Research Firestarter Award Continues Its Product Innovation, Adds Digital Advertising Reach Across Global Markets and Enables Customers to Successfully Scale and Measure ABM Terminus, the #1 rated account-based marketing (ABM) execution platform and leader of the ABM movement, announces it has rolled out new key features for its account-based platform. Terminus’ capstone feature, Account-based Scorecard, has the deepest measurement capabilities of any ABM platform, offering the only…

Bronto Enables Faster, Smarter Marketing

Latest Release of the Bronto Marketing Platform Helps Marketers Accelerate Commerce Success Oracle Bronto, part of the Oracle NetSuite Global Business Unit, announced a series of innovations to the Bronto Marketing Platform to help marketers save time and deliver better brand experiences. The latest updates help marketers deliver more relevant and consistent brand experiences by providing increased visibility into commerce data, improving campaign ROI measurement, optimizing email delivery, accelerating ecommerce platform…

ZoomInfo and DiscoverOrg Named Leaders in G2 Crowd’s Spring Sales & Marketing Intelligence Reports

B2B Intelligence Leaders Jointly Earn Top Positions from Satisfied Customers DiscoverOrg’s market-leading sales and marketing intelligence platforms, DiscoverOrg and ZoomInfo, topped the rankings in multiple categories in G2 Crowd’s Spring 2019 Grid Reports for Sales Intelligence, Market Intelligence, and Marketing Account Intelligence. Together, the platforms earned 17 top-3 category placements across those 3 Grid Reports. DiscoverOrg acquired ZoomInfo in February 2019, and together, offer the highest quality,…