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Car Throttle Secures Third Michelin Partnership to Livestream Monterey Car Week 2019 for Global Online Audiences

Car Throttle, the largest media company for social auto enthusiasts, has secured a third partnership with Michelin to broadcast the 2019 Monterey Car Week in California to social media-based car enthusiasts around the world. The partnership follows a hugely successful campaign with the leading tire brand in 2018, which saw Car Throttle's Monterey coverage reach over 20 million enthusiasts in only a four week period. The unique approach to auto event coverage saw the renowned social media brand broadcast three livestreams…

Improve Your Customer Engagement With the Help of Social Listening

Quantzig, a leading analytics advisory firm, has announced the completion of their new article on social listening and its benefits for businesses across industries. Social listening helps businesses to monitor their brand's social media channels for any customer feedback and direct mentions of their brand. Also it helps to monitor discussions regarding specific keywords, topics, competitors, or industries, followed by an analysis to gain insights and act on those opportunities. A detailed analysis of online reputation is…

Bizzabo Study: Event Marketers See a 45% Increase In Attendee Engagement With Branded Event Apps

Study Also Finds Event Marketers Experience a 50% Upswing in Event App Adoption with Fully-Branded Experiences Bizzabo, the world's leading end-to-end Event Success Platform, released an analysis examining event app adoption and impact, studying over 70 events across various industries, including Publishing, Computer Software, Insurance, and beyond. Ultimately, the study found that fully-branded, white-labeled event apps experience a 50 percent increase in adoption and that event marketers see a 45 percent increase in…

Now Is the Time to Rethink Your Integrated Approach to Customer Engagement

In an age of smartphones, push notifications, chatbots and near-constant digital disruption, it is no longer revolutionary for brands to leverage multiple online and offline touchpoints in their campaigns. In fact, consumers expect this. Because of customers’ changing expectations and increasing savviness, an “integrated” approach that simply ticks the boxes for online and offline channels is no longer enough to fully engage a desired audience, especially those in Southeast Asia, who are more likely to be on mobile platforms…

Strategic Roadmap to Improve your LinkedIn Engagement

In today's world, social media is an inevitable part of many people's lives. Specifically, millions of people utilize Facebook, Instagram, and Twitter daily, and can spend many minutes, upon hours on the sites/apps. Certain platforms, such as LinkedIn, haven't exactly been spun into the daily rotation as previously stated platforms. However, there are many personal, and company accounts that utilize LinkedIn regularly, and want their content to be out for the world to see. However, if you are aspiring to reach a larger…

Online Health Retailer Vitacost.com Boosts Customer Engagement with Personalized Kinetic Email Campaign Powered by Selligent Marketing…

Leading health retailer sees 31 percent lift in revenue per email with dynamic ‘Mystery Sale’ Global B2C marketing automation company, Selligent Marketing Cloud, shared the results of a successful digital marketing campaign by client Vitacost.com, Inc., a leading online retailer of health and wellness products. Leveraging kinetic email, Vitacost.com drove revenue per email (RPE) up 31 percent, while simultaneously boosting customer engagement and lifetime value. Vitacost.com is known for offering healthy consumer…

Entgroup: Original Music Becomes A New Driving Force of Chinese Music Market, Online Video Platforms Shape New Music Appreciation Habits…

Entgroup, China's leading entertainment industry consulting firm, recently released a report titled "White Paper on the 2019 Chinese Original Music Market". According to the report, despite the global decline of the recorded music industry, China's music market has continued to grow, ranking in the world's top 10 for the first time in 2017 and top 7 in 2018 by revenue. In addition, the scale of the Chinese music industry is expected to grow from 347.1 billion yuan (50.43 billion USD) in 2017 to 523.5 billion yuan (76.06…

Quadrant Audiences Launches Offering Highly-Targeted Audience Insights in Asia Pacific

Incorporating Foursquare’s Places Database, Quadrant Audiences to Allow Advertisers to Communicate the Right Message to the Right Person at the Right Time, with Highly Targeted and Personalised Ad Campaigns Quadrant Audiences Can Be Accessed Through Lotame, the Trade Desk, Google Marketing Platform and Other Leading DMPs and DSPs Quadrant, the platform that maps and authenticates data making it easier to buy and sell quality, authentic location data and intelligence, announces the launch of Quadrant Audiences. Quadrant…

Comscore Announces Malaysian Launch of Video Metrix Multi-Platform to Measure Video Audiences Across Smartphones, Tablets and Desktops

Launch Includes Mobile Video Reporting for YouTube and Its Partner Channels to Bolster Measurement of Distributed Content Comscore, Inc. announced the launch of  Video Metrix Multi-Platform in Malaysia. This launch will provide a single, unduplicated measure of digital video consumption across smartphone, tablet and desktop devices to give clients a deeper understanding of how, when and where video content is consumed. With this launch, Comscore offers enhanced mobile video reporting for YouTube and its Partner…

The New Intelligent Enterprise Has Arrived! Maximize Your Company’s Historical Data by Using SAP’s S/4HANA Selective Data…

As a leader of your company's IT Team running SAP, you already have a good idea of what your company's landscape is going to look like by 2025. All SAP customers need to migrate to SAP S/4HANA in order to continue receiving support and updates from SAP. The question you are asking yourself is "how do I make the switch to SAP S/4HANA?" since you know it is the cornerstone of the SAP "Intelligent Enterprise". Previously there were just two methods to manage this migration effort, and the challenge was how to select the…

Deluxe Corporation Strengthens Existing Partnership With Salesforce to Accelerate Its Go-To-Market Strategy and Customer Engagement

Deluxe Is Transforming With Salesforce to Improve Customer Insights, Ignite Innovation and Reach Its Diverse Customer Base With Highly Relevant Products and Services Deluxe Corporation, a Trusted, Tech-Enabled Solutions Company, announced an expanded agreement with Salesforce, the global leader in CRM, to accelerate Deluxe’s go-to-market strategy and improve customer engagement by getting a 360-degree view of customers across its entire business. “Deluxe truly understands the importance of innovation and digital…

Vidyard Releases 2019 Video in Business Benchmark Report; Uncovers Latest Trends on Video Creation, Publishing, Engagement and Analytics…

Findings Show That Businesses Are Producing More Videos Than Ever, Average Video Length Is Down 33% While Average Viewer Retention Rate Is up 13%, and More Businesses Are Augmenting Their Video Strategies With In-House Content Creation and Advanced Video Analytics Vidyard, the leading video platform for businesses, has released its third annual Video in Business Benchmark Report revealing the latest trends and benchmarks in video content creation, publishing, viewer engagement, and analytics by business-to-business (B2B)…

Leading Associations Turn to ON24 for Member Engagement and Revenue Growth

AARP, ISM, ANA and More Choose ON24 to Educate Members and Drive Sponsorships Through Webinar-Based Programs With 51% of associations reporting flat or declining membership and nearly 40% saying a lack of engagement is the reason members don't renew, national associations like AARP, The American Nurse Association (ANA), Institute of Supply Management, and ESMO, are turning to ON24, the marketing technology leader helping associations create live, always-on and personalized digital experiences to facilitate awareness,…

PX Launches Private Marketplaces to Support Direct Advertiser to Publisher Engagement

Leading marketplace for customer acquisition enhances offering to facilitate direct publisher to buyer transactions PX, the leading marketing technology platform to automate and manage customer acquisition, announced that it has launched PX Private Marketplaces, a market program for third-party publishers and lead buyers to engage in direct, one-to-one transactions with optimized pricing and consistent end-to-end performance measurement.  Under the new offering, any lead buyer with relationships to publishers outside of…

Galvanized Media Breaks Traffic Records, Increasing Audience by 20 Percent in 2019

Healthy Living Brands Eat This Not That! and Best Life Attract 8.79 Million UMV's Galvanized Media, which owns and operates Eat This Not That!and Best Life, announced that it has hit record audience numbers across its network of healthy living brands, attracting 8.78 million unique visitors in the month of April. The performance represents a 20.44 percent growth in all traffic, year-over-year. Engagement for both brands is also at an all-time high. The average session per user is 3:32 minutes for Best Life, and it's 2:57…

Decibel Builds Integration with Adobe Audience Manager

Marketers Are Now Able to Target Customers Based on Their Digital Experiences Decibel, a leader in digital experience intelligence for enterprise businesses, announced at Adobe Summit EMEA a new integration with the Adobe Experience Cloud. In addition to existing integrations with Adobe Analytics, Adobe Target and Adobe Launch, Decibel has now added an integration with Adobe Audience Manager. The new product integration will allow marketers to activate the metrics from a visitor’s Digital Experience Score (DXS) in…

ON24 Empowers Marketers with a 360-degree View of Customer Engagement

With 53% of marketers reporting that it's extremely important to have access to engagement insights from webinars, there's never been a more vital time to collect key information from prospects and customers and turn these insights into action. That's why ON24, a technology leader helping companies create live, always-on and personalized digital experiences, today announced it is working with SAP to empower marketers with vital data to engage thoughtfully and authentically at every stage of the buying process. The ON24…

DLive Grows Audience by 67 Percent in April and Reinvents How Livestream Viewers are Rewarded

Number of Content Creators on Dlive Doubles to 70,000 and the Platform Introduces a Ground-Breaking Treasure Chest to Reward Its Millions of Users DLive, a disruptive livestreaming platform that leverages blockchain technology to reward both creators and viewers, saw more than 5 million monthly active users in April — a 67 percent increase from the 3 million users in March. In addition to a growing audience, the number of active creators on DLive doubled to over 70,000 for this less-one-year-old platform. To celebrate…

IAB Podcast Measurement Compliance Certifies Voxnest Audience Network

Podcasting solution provider Voxnest, announced its Voxnest Audience Network (VAN), a first-of-its-kind marketplace for in-audio advertising inventory, is now IAB certified for the new 2.0 measurement guidelines for reporting podcast downloads and listeners. With VAN, Voxnest offers brands and advertisers the ability to target precise audiences through buys across bundles of content, curated based on proprietary data to deliver impressions from a specific demographic profile. By successfully completing the IAB Podcast…

Zeta Global and AUDIENCEX Enter Into Strategic Partnership

Partnership Focused on the High Growth SME Market AUDIENCEX, a leading provider of end-to-end digital marketing solutions for mid-market businesses, today announced a strategic  partnership, effective immediately, with Zeta Global, the data-driven marketing technology company that helps brands acquire, retain and grow customer relationships. Under the terms of the partnership, AUDIENCEX will assume certain small to medium-sized enterprise (SME) business operations of Zeta’s programmatic platform. The news comes on the…