Salesforce and OpenClassrooms Announce Partnership to Prepare the Workforce for the Jobs of Tomorrow

The World's #1 CRM Company and the European Leader in Online Education Join Forces to Train Individuals Around the World on High-Demand Technology Jobs Salesforce, the global leader in CRM, and OpenClassrooms, the European leader in online education, announced a partnership to prepare individuals around the world for high-demand jobs in the technology sector. The companies are launching the first fully digital, online diploma course recognised by the French government and certified by Salesforce. Leveraging Trailhead,…

IAB Tech Lab Announces Two New Technologies to Build More Transparency & Trust in the Programmatic Supply Chain

sellers.json & OpenRTB SupplyChain Object Specifications Made Available for Public Comment The IAB Technology Laboratory has introduced for public comment two new technical specifications aimed at increasing trust of the digital advertising supply chain, specifically on the supply-side of real-time bidding and programmatic buying. The first new technology, sellers.json, enables buyers to verify the entities who are either direct sellers of or intermediaries in the selected digital advertising opportunity for purchase.…

J.D. Power Teams with Centric Digital to Expand Digital Customer Experience Intelligence Solutions

Alliance Focused on Helping Businesses Thrive in Era of Widespread Digital Transformation J.D. Power, the global leader in data analytics and consumer intelligence, announced it has formed an alliance with Centric Digital, a leader in digital intelligence, to jointly develop a range of new customer experience measurement and digital intelligence solutions. The collaboration was formed to address the growing challenges businesses face addressing digital transformation. Together, J.D. Power and Centric Digital will…

RhythmOne Receives Recertification of Trustworthy Accountability Group Seal for “Inventory Quality Guidelines” and Earns New “Certified…

RhythmOne plc, a global advertising technology company, announced it has received its 2019 seal recertification from the Trustworthy Accountability Group (TAG) for compliance with TAG’s Inventory Quality Guidelines (IQG). This recertification affirms that RhythmOne is utilizing IQG disclosures for ad inventory to help partners understand and limit their ads to brand safe environments. In addition, RhythmOne also received its initial TAG Certified Against Malware Seal for its efforts to eliminate the distribution of malware…

MadHive Launches New Technology Suite to Address Fraud, Usher in New Era of Accountability in Advertising

TEGNA’s Premion Leveraging MadHive's Cryptography, AI and Blockchain Advertising Innovations to Sharpen Audience Targeting MadHive, the technology company best known for innovations in cryptography and advertising, launched a suite of technologies designed to address the biggest threats to the advertising industry — the issues of trust, transparency, fraud and brand safety. “Publishers, brands and agencies alike have been living in the Advertising 1.0 ecosystem — what we call the ‘Guess Economy’ — dealing with issues…

Better Advertising Experiences Start with Data Transparency

In 2019, brands are demanding more accountability from their agency partners, with 45% of marketers already taking some or all their media-buying plans in house as of last year. As programmatic becomes further ingrained as the predominant ad placement solution, advertisers are in-housing this technology to gain greater control and management of data, targeting, performance, and ad spend – to name a few benefits. Programmatic currently accounts for more than 80% of digital ad spend, but to drive meaningful engagement and…

Oracle Exposes “DrainerBot” Mobile Ad Fraud Operation

Millions of Consumer Devices May Be Infected; Apps Can Drain 10GB Data/Month; Joint Work of Teams from Oracle’s Moat and Dyn Acquisitions Led to Discovery Oracle announced the discovery of and mitigation steps for “DrainerBot,” a major mobile ad fraud operation distributed through millions of downloads of infected consumer apps. Infected apps can consume more than 10GB of data per month downloading hidden and unseen video ads, potentially costing each device owner a hundred dollars per year or more in data overage…

TechBytes with Piero Pavone, Co-Founder and Chief Operating Officer, MainAd

What was the most impactful event/moment of the year for you (specific to your industry and expertise)? The growth of header bidding. This meant that most SSPs moved traffic from first-price to second-price auctions, and had a major impact on the industry. We responded by completely changing our campaign optimization strategy to focus more on maximum rather than minimum spending. The result is that publishers get the highest price for their inventory and advertisers gain more transparency around how much they are…

Prediction Series 2019: Interview with John Nardone, CEO, Flashtalking

Tell us about your role at Flashtalking and how did you start here. Today, I’m CEO of Flashtalking, but I got into digital back in 1994, basically the earliest days in the industry. GM O’Connell, the Founder of Modem Media, which was the first-ever digital agency, recruited me out of Pepsi by convincing me that the story of advertising in the digital space was yet to be written. This was his pitch to me, “Help make the rules for a whole new part of the industry, remake the landscape.” This was exciting to me. He sold me…

Interview with José Manuel Gonzalez Pacheco, Partnerships Director, Tappx

"The programmatic market will keep increasing its share, and most AI solutions applied to advertising will be successfully implemented, accelerating the shift from traditional to digital monetization." Tell us about your role and journey into advertising. Since October 2018, I’ve been leading the Advanced TV AdTech solutions team for TV and radio publishers (broadcasters, IPTV, OTT, and platforms) and market development at Tappx. Previously, I spent seven years as Chief Digital Officer at Atresmedia, the largest TV and…

Prediction Series 2019: Interview with Harry Kargman, Founder and CEO, Kargo

What are the major mobile ad trends that dominated the industry in 2018? Have there been any surprises? Fighting ad fraud and ensuring quality is a major industry priority. Kargo’s ads.txt compliance is a major step in the right direction in this regard, especially as they became something of an industry leader as a result. Brand safety and assuring quality across outlets has also become a major focus. Distrust of the duopoly continued from 2017 into 2018, with numerous stories around Facebook’s sloppy reporting and…

What Will Drive the AdTech Conversation in 2019?

Goodbye Multichannel, Hello Omnichannel How can you up your customer engagement game in the new year? Make 2019 the year you focus on omnichannel. Unlike message-based multichannel campaigns, true omnichannel campaigns are customer-centric. Instead of repeating the same message in every marketing channel, tell a multi-faceted story — one that unfolds as customers continue on their journey with your brand at different touchpoints and different stages of discovery. It’s more personal and relevant and will deepen the…

Prediction Series 2019: Interview with Irina Kovalenko, CMO, SmartyAds

Tell us about your role and how you got here. What inspired you to be part of the Marketing Technology company — SmartyAds? It was June 2016, when I officially joined SmartyAds as the brand’s “lifesaver” and dedicated advisor. Such responsibilities may sound epic, but they had no chance to be average after several DDos attacks and a series of poor-quality outbursts of weblinks, leading to our website and referencing our brand out of blue. Reputation is very important for every brand. Ours, obviously, needed urgent…

GeoEdge First to Bring Real-Time ad Security and Quality to Mobile In-App Environments

GeoEdge First to Market with Real-Time Ad Security and Quality Solution for Mediation SDK, as a Part of the Company’s Mission to Block Sexually-Offensive And/Or Malicious Ads to Ensure Good User Experience and High Retention Rates for App Developers and Publishers Despite a decrease in mobile threats in 2018, according to security firm Avast, the company reported a 49% increase in ad-based malware last year, and just last week, researchers at security provider Trend Micro discovered 85 different apps pushing adware to…

Comcast Collaborates with Industry Partners on Blockgraph Software to Jumpstart the Use of Secure Data Sharing for Advanced TV Advertising

Newly Launched, Peer-To-Peer Platform Allows Participants to Protect and Control Their Data, While Benefitting from the Shared Insights of Entire User Network Comcast Cable Advertising, a division of Comcast Corporation, launched the next phase of Blockgraph, an industry initiative designed to create a secure way to use data and share information. Comcast is now working with other industry partners on this initiative, including Viacom and Spectrum Reach, the advertising sales division of Charter Communications, Inc., in a…

#5FutureStates Of Content Are Here: SDL’s 2018 Content Predictions Come To Fruition

SDL Research Suggests Customers Expect Continuous Digital Experiences in Content Predictions: Global Brands can deliver this with Latest Process and Automation Innovations across the Content Supply Chain SDL, a global leader in content creation, translation and delivery, revealed that its Five Future States of Content (#5FutureStates) have become a reality, after a series of its innovations that have been incubated over the past year have begun to deliver solutions based on artificial intelligence (AI) and machine…

TÜV SÜD America Appoints New Vice President of Marketing

TÜV SÜD America Inc., a premium quality, safety, and sustainability solutions provider that specializes in testing, inspection, auditing, certification, training, and knowledge services, announces the appointment of Jasmine Martirossian to the role of Vice President of Marketing for the Americas, including TÜV SÜD America, TÜV SÜD Canada, TÜV SÜD América de México, and TÜV SÜD America do Brasil. Jasmine Martirossian has held numerous senior marketing roles and has experience with marketing strategy, digital marketing,…

Increasing Reliance on E-commerce Aids the Global Payment Gateway Market Growth

FinancialBuzz.com News Commentary Payment gateways are becoming increasingly popular as online transactions become more abundant. Payment gateways help authorize and authenticate online transactions between a business and a bank. Gateways offers consumers a much more secure transaction, preventing fraudulent incidents. Primarily, the e-commerce market growth is rapidly accelerating, due to the large influx of online shoppers. According to data compiled by Imarc Group, the global payment gateways market reached USD 10…

RhythmOne Announces Its Early Partnership With Pixalate’s MRC-Accredited OTT Fraud Detection and Filtering Solution

RhythmOne Continues to Help Lead the Advanced TV and OTT Ad Market with Commitment to Providing Clients with Highest Quality Inventory RhythmOne plc, a global advertising technology company, announced that it has formed an early, collaborative partnership with Pixalate, Inc. regarding its newly Media Ratings Council, Inc. (MRC) accredited over-the-top (OTT) invalid traffic (IVT) detection and filtration solution, a key component of Pixalate’s comprehensive ad fraud detection and prevention platform. RhythmOne’s…

Peer39 by Sizmek Unveils AI-driven Pre-bid and Post-buy Reporting, Advances Fraud Detection and Filtration

Brand safety solution provider now detects Sophisticated Invalid Traffic, providing marketers with protection for their brand's equity and investment across all inventory types/media channels Sizmek, the largest independent buy-side platform in the world, today announced the industry's first multichannel AI-driven fraud detection and filtration solution that uniquely identifies bots and other invalid traffic threats. Combined with Sizmek's existing data enablement, creative optimization and media execution capabilities,…