At re:Invent, TruFactor, debuts 40+ offerings as a Launch Partner for AWS Data Exchange, making consumer intelligence easily accessible to …
Data Privacy as the New User Experience
In this age of big data and hyper-personalization, companies are putting their best foot forward when it comes to targeting …
Quandl Unveils E-Commerce Intelligence Dataset
New, proprietary dataset tracks product-level e-commerce sales of 800 international brands Nasdaq’s Quandl, a leading alternative data provider, launched the …
Out with the New, in with the Old: Nostalgia’s Increasing Role in Content, Personalization, and Consumer Choice
In a digital world where consumers can have nearly every novelty, we’re seeing something old and familiar to catch their …
How Long Will Brands Subsidize the Failed Transformations of Legacy Data Businesses?
In 2019, brands are spending unprecedented amounts of money on data, and that’s because the promise of true people-based Marketing …
Where’s My Data? Approaching Marketing Automation in the Era of GDPR
The adoption of Marketing Automation technologies continues to be one of the fastest-growing Marketing trends today. In fact, according to …
New IAPP and TrustArc Report Reveals a Majority of Companies Are Embracing a Single Global Data Protection Strategy
Survey Explores Differences in Data and Privacy Practices Based on Company Size, Location, Sector and Geographic Reach TrustArc, the leader …
Mobivity Launches Personalized Offers and Promotions Platform to Consumers across All Print and Digital Marketing Channels
Mobivity Holdings Corp., creators of the award-winning customer personalization platform, Recurrency, announced the launch of its Omnichannel Offers and Promotions Management …
D/CAL And Apollo Form Strategic Alliance To Make Big Data Culturally Relevant
D/CAL, a strategic creative agency co-founded by Tony Hawk, and Apollo Program, a consumer intelligence software company based in New York City, …
Study Shows Phone Scammers Weaponize Your Stolen Data This Holiday Season
Over 15 Percent of U.S. Consumers Received Personalized Scam Calls by Someone Impersonating a Business or Charity First Orion, a …
Data Meets Design as Adastra Launches Proboston North America
Acquisition and launch of Prague firm broadens Adastra’s data capabilities through design-thinking and user experience Adastra Group, a global leader …
Dreamforce Update: Optimizely for Salesforce Data and Attribution Application Arrives
For a very long time, CMOs had to rely on disparate Marketing Attribution and Optimization techniques to understand how various …
RedPoint Global Takes Top Spot as the Most Comprehensive Customer Data Platform in CDP Institute Vendor Comparison Report
For the Second Consecutive Year, RedPoint Leads 33 CDP Vendors as the Only Platform to Provide All Features and Capabilities …
IAB Research Busts Myth That Direct-To-Consumer Brands Are Looking to ‘Sell-Out’ to Incumbents, Finding Overwhelming Majority Are Already Profitable
New Data Demonstrates DTC Brands Prioritize Global Expansion & Use Diversified Media Strategies That Go Well Beyond Social Platforms Overturning …
Understanding Data Is a Science, but Not All Marketers Have the Right Formula
For people, knowledge is power. For businesses, data is knowledge. With nearly everyone and everything connected to an IP address, …
US Consumers Believe Customer Support Calls Put Them At Risk for Fraud
Sitel Group has found that more than four in five Americans think brands could do more to prevent customer service …
BigID Introduces Data Discovery for Data Pipelines
New Scanning Capability Makes BigID Enterprise the First Data Privacy Solution to Scan Data at Rest and Data in Motion …
Anonos CEO will Divulge What the Future Holds for Financial Data Innovation
Increase Lawful Data Value by Removing Roadblocks Anonos, the data enablement and privacy rights management technology platform provider, announced that …
MuleSoft Empowers Anyone to Unlock Data and Create Connected Customer Experiences With Clicks Not Code
MuleSoft Unveils New Innovations That Make It Possible for Any User to Integrate Systems, Unify Data and Deliver Truly Connected, …
How Direct-To-Consumer Brands Can Build a Superior Customer Experience
When creating a seamless direct-to-consumer brand, building a MarTech stack that continually adds value to our customers’ experience while remaining …