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        Uberflip’s SnapApp Acquisition Welds Personalized Content with Lead Qualification
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        Fan-tastic FC Barcelona and 80 Million Instagram Followers: What Every Marketer Could Learn from Rakuten Arena’s Omnichannel Media Marketing
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Search Results for: consumer data

TruFactor Intelligence-as-a-Service Now Available on AWS Data Exchange, Powering AI and Machine Learning At-Scale
B2B Commerce, Data Management Platforms

TruFactor Intelligence-as-a-Service Now Available on AWS Data Exchange, Powering AI and Machine Learning At-Scale

At re:Invent, TruFactor, debuts 40+ offerings as a Launch Partner for AWS Data Exchange, making consumer intelligence easily accessible to …

MTS Staff WriterDecember 2, 2019, 10:30 pmDecember 3, 2019 0 364
Data-Privacy-as-the-New-User-Experience
Guest Authors

Data Privacy as the New User Experience

In this age of big data and hyper-personalization, companies are putting their best foot forward when it comes to targeting …

Brian PowersDecember 2, 2019, 8:03 pmDecember 2, 2019 0 412
Quandl Unveils E-Commerce Intelligence Dataset
E-Commerce and Mobile Commerce

Quandl Unveils E-Commerce Intelligence Dataset

New, proprietary dataset tracks product-level e-commerce sales of 800 international brands Nasdaq’s Quandl, a leading alternative data provider, launched the …

Business WireNovember 26, 2019, 9:21 pmNovember 26, 2019 0 348
Out with the New, in with the Old: Nostalgia’s Increasing Role in Content, Personalization, and Consumer Choice
Guest Authors

Out with the New, in with the Old: Nostalgia’s Increasing Role in Content, Personalization, and Consumer Choice

In a digital world where consumers can have nearly every novelty, we’re seeing something old and familiar to catch their …

Virna SekujNovember 26, 2019, 6:30 pmNovember 26, 2019 0 350
How Long Will Brands Subsidize the Failed Transformations of Legacy Data Businesses?
Guest Authors

How Long Will Brands Subsidize the Failed Transformations of Legacy Data Businesses?

In 2019, brands are spending unprecedented amounts of money on data, and that’s because the promise of true people-based Marketing …

Rick ErwinNovember 26, 2019, 2:50 pmNovember 26, 2019 0 737
Where’s My Data? Approaching Marketing Automation in the Era of GDPR
Guest Authors

Where’s My Data? Approaching Marketing Automation in the Era of GDPR

The adoption of Marketing Automation technologies continues to be one of the fastest-growing Marketing trends today. In fact, according to …

Dave BrunswickNovember 26, 2019, 10:00 amNovember 21, 2019 0 629
New IAPP and TrustArc Report Reveals a Majority of Companies Are Embracing a Single Global Data Protection Strategy
Privacy and Regulations

New IAPP and TrustArc Report Reveals a Majority of Companies Are Embracing a Single Global Data Protection Strategy

Survey Explores Differences in Data and Privacy Practices Based on Company Size, Location, Sector and Geographic Reach TrustArc, the leader …

PRNewswireNovember 25, 2019, 3:27 pmNovember 25, 2019 0 415
Mobivity Launches Personalized Offers and Promotions Platform to Consumers across All Print and Digital Marketing Channels
Native & Programmatic Advertising

Mobivity Launches Personalized Offers and Promotions Platform to Consumers across All Print and Digital Marketing Channels

Mobivity Holdings Corp., creators of the award-winning customer personalization platform, Recurrency, announced the launch of its Omnichannel Offers and Promotions Management …

MTS Staff WriterNovember 23, 2019, 1:07 amNovember 22, 2019 0 483
D/CAL And Apollo Form Strategic Alliance To Make Big Data Culturally Relevant
Analytics

D/CAL And Apollo Form Strategic Alliance To Make Big Data Culturally Relevant

D/CAL, a strategic creative agency co-founded by Tony Hawk, and Apollo Program, a consumer intelligence software company based in New York City, …

PRNewswireNovember 22, 2019, 8:40 pmNovember 22, 2019 0 460
Study Shows Phone Scammers Weaponize Your Stolen Data This Holiday Season
Technology

Study Shows Phone Scammers Weaponize Your Stolen Data This Holiday Season

Over 15 Percent of U.S. Consumers Received Personalized Scam Calls by Someone Impersonating a Business or Charity First Orion, a …

PRNewswireNovember 22, 2019, 7:00 pmNovember 22, 2019 0 203
Data Meets Design as Adastra Launches Proboston North America
Data Management Platforms

Data Meets Design as Adastra Launches Proboston North America

Acquisition and launch of Prague firm broadens Adastra’s data capabilities through design-thinking and user experience Adastra Group, a global leader …

Business WireNovember 21, 2019, 11:59 pmNovember 21, 2019 0 317
Dreamforce Update: Optimizely for Salesforce Data and Attribution Application Arrives
CRM, Staff Writers

Dreamforce Update: Optimizely for Salesforce Data and Attribution Application Arrives

For a very long time, CMOs had to rely on disparate Marketing Attribution and Optimization techniques to understand how various …

Sudipto GhoshNovember 21, 2019, 7:47 pmNovember 21, 2019 0 1176
RedPoint Global Takes Top Spot as the Most Comprehensive Customer Data Platform in CDP Institute Vendor Comparison Report
Customer Data Platforms

RedPoint Global Takes Top Spot as the Most Comprehensive Customer Data Platform in CDP Institute Vendor Comparison Report

For the Second Consecutive Year, RedPoint Leads 33 CDP Vendors as the Only Platform to Provide All Features and Capabilities …

Business WireNovember 21, 2019, 3:46 pmNovember 21, 2019 0 214
IAB Research Busts Myth That Direct-To-Consumer Brands Are Looking to ‘Sell-Out’ to Incumbents, Finding Overwhelming Majority Are Already Profitable
Customer Acquisition, Native & Programmatic Advertising

IAB Research Busts Myth That Direct-To-Consumer Brands Are Looking to ‘Sell-Out’ to Incumbents, Finding Overwhelming Majority Are Already Profitable

New Data Demonstrates DTC Brands Prioritize Global Expansion & Use Diversified Media Strategies That Go Well Beyond Social Platforms Overturning …

Business WireNovember 21, 2019, 3:29 pmNovember 21, 2019 0 211
Understanding Data Is a Science, but Not All Marketers Have the Right Formula
Guest Authors

Understanding Data Is a Science, but Not All Marketers Have the Right Formula

For people, knowledge is power. For businesses, data is knowledge. With nearly everyone and everything connected to an IP address, …

Charlie NeerNovember 20, 2019, 1:00 pmNovember 14, 2019 0 515
US Consumers Believe Customer Support Calls Put Them At Risk for Fraud
B2B Data, Customer Identity Management

US Consumers Believe Customer Support Calls Put Them At Risk for Fraud

Sitel Group has found that more than four in five Americans think brands could do more to prevent customer service …

MTS Staff WriterNovember 19, 2019, 11:33 pmNovember 19, 2019 0 300
BigID Introduces Data Discovery for Data Pipelines
Privacy and Regulations

BigID Introduces Data Discovery for Data Pipelines

New Scanning Capability Makes BigID Enterprise the First Data Privacy Solution to Scan Data at Rest and Data in Motion …

Business WireNovember 19, 2019, 7:18 pmNovember 19, 2019 0 311
Anonos CEO will Divulge What the Future Holds for Financial Data Innovation
Data Management Platforms

Anonos CEO will Divulge What the Future Holds for Financial Data Innovation

Increase Lawful Data Value by Removing Roadblocks  Anonos, the data enablement and privacy rights management technology platform provider, announced that …

PRNewswireNovember 19, 2019, 6:31 pmNovember 19, 2019 0 238
MuleSoft Empowers Anyone to Unlock Data and Create Connected Customer Experiences With Clicks Not Code
Customer Experience Management

MuleSoft Empowers Anyone to Unlock Data and Create Connected Customer Experiences With Clicks Not Code

MuleSoft Unveils New Innovations That Make It Possible for Any User to Integrate Systems, Unify Data and Deliver Truly Connected, …

PRNewswireNovember 19, 2019, 3:11 pmNovember 19, 2019 0 249
How Direct-To-Consumer Brands Can Build a Superior Customer Experience
Guest Authors

How Direct-To-Consumer Brands Can Build a Superior Customer Experience

When creating a seamless direct-to-consumer brand, building a MarTech stack that continually adds value to our customers’ experience while remaining …

Kirk CrenshawNovember 19, 2019, 10:30 amNovember 19, 2019 0 385

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