Thanks to the internet, we can now shop for clothes, buy and sell stock, share videos of our pets doing …
Gamut Selects Nielsen’s Marketing Cloud to Power Local OTT Data Targeting
Nielsen and Gamut are excited to announce that they are amplifying their successful, existing relationship with Gamut signing a new …
Euroconsumers to Enhance Customer Experience With Vonage
Vonage, a global business cloud communications leader, announced that Euroconsumers, a cluster of consumer organisations, via its Test-Achats subsidiary, has …
Debunking Jan. 2 as National Returns Day: Data Shows Dec. 26 Actually Biggest Day for Returns
Retailers spend millions trying to capture the attention of holiday shoppers but are missing an opportunity to create loyalty when …
DeCloak Launches the First Privacy Processing Unit (PPU) and Module to De-Identify Users Personal Data
DeCloak is the ultimate solution for keeping personal info de-identified while allowing businesses to gather and analyze valuable user behavior …
New Survey Points to Streaming Subscription Fatigue Among US Consumers
More Than Half of U.S. Consumers Unwilling to Pay More Than $20 a Month for Streaming TV Services Majority of …
Maoyan Launches New Marketing Service to Reach Entertainment Consumers
Maoyan Entertainment, a leading platform providing innovative Internet-empowered entertainment services in China, launched its new marketing service to reach entertainment …
Stibo Systems’ Recent Survey Reveals Gap Between Demand for Deeper Consumer Experiences and Retailers’ Ability to Deliver
Stibo Systems, the only master data management (MDM) company focused on putting Your business first, recently released the results of …
Putting Consumer Privacy First Leads to More Satisfied Customers
Brands that take consumer privacy seriously have more satisfied customers and deeper loyalty. Consider that strong security can increase customer …
Valence Media Acquires Nielsen Music Data and Insights Product Suite and Creates New MRC Data Division
Reunites Billboard and Nielsen Music After Decade Apart to Create Only Independent Global Provider of Comprehensive Data and Analytics for …
Measuring CCPA Preparedness of Big Data Companies: Facts and Insights
By now, you must have heard about the countless experiences of global Big Data companies and their battle with the …
Yext Reveals New Insights into Holiday Consumer Search Trends
Globally, consumers are looking for directions to toy and jewelry stores in the leadup to Christmas and liquor stores for …
Maoyan Launches New Marketing Service to Reach Entertainment Consumers
Maoyan Entertainment, a leading platform providing innovative Internet-empowered entertainment services in China, launched its new marketing service to reach entertainment …
Politics Over Price: 84% of Consumers Consider Company Ethics and Values Before Making a Purchase
Advertising on Digital Platforms like Email and Social Media Regarded as Less Trustworthy Than Traditional Platforms More than eight in …
Verto Analytics Expands in Location and POI Data Enrichment with a Single-Source Behavioral Panel, Selects Unacast’s Turbine Location Engine
Verto Analytics launches new research solutions to help understand the overlay of online usage and offline foot traffic with a …
WireWheel and Anira Solutions Join Forces to Help Companies Launch and Evolve Data Privacy Operations
Joint solution combines intelligent automation with hands-on privacy guidance WireWheel, a leading provider of data privacy management solutions, announced a …
Frustrated Consumers Three Times More Likely Than Satisfied Consumers to Avoid Buying from Retailer or Brand Again, Accenture Study Finds
Nearly Half of Consumers Would Pay More for Experience That Exceeds Their Expectations Consumers who had a frustrating shopping experience …
$54 Billion Wearable Tech Industry Offers Immense Opportunity for the Construction Industry by 2023 says GlobalData
Wearables have the potential to transform the construction industry through the ability to improve safety and efficiency for workers. Safety …
Killi Expands Privacy Application into Asia-Pacific Region, Furthering its Position as a Global Leader in Consumer Privacy
Killi expands consumer privacy product into the fastest-growing advertising region in the world Killi, a consumer-led privacy application, wholly owned …
VideoAmp Extends TV Viewership Panel to Fuel Its Smart TV & Set-Top Box Data Commingling Strategy via Partnership with TiVo
Industry Leading Cross-Screen Audience Panel Now Reaches 25 Million Devices in 19 Million U.S. Households To further advance its practice …