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A Marketer’s Glossary to Blockchain

Blockchain applications for marketing have officially arrived. Blockchain has the potential to clean up significant inefficiencies in digital advertising by bringing transparency to the entire ad supply chain. The IAB recently released a report supporting blockchain as a universal solution, and companies like Unilever, MediaMath and IBM are actively testing blockchain technology in their campaigns today. But marketers are still struggling to understand the principles behind this nascent technology. This isn’t…

Less Work, More Sales with Funnel CRM, Launched This Month

Funnel CRM Officially Launched This Month - Funnel Is an Intelligent CRM for Smart Teams. With Features That Will Make Your Sales Workflow Better Long-Awaited Funnel CRM launches in the US The cloud-based customer relationship management software is designed to help small-medium businesses, startups, agencies, and freelancers close more deals without using complicated solutions. The COO of the project, Irsa Chaudhry said on this occasion, “Two years ago, we channeled our efforts into a field that is close to our hearts. We…

Frost & Sullivan Evaluates Stumbling Blocks in the Crypto Chain

Blockchain was first introduced by the mysterious Satoshi Nakamoto in 2008. At this time, with institutional trust at a low, the power it offered for individuals to bypass traditional intermediaries quickly captured the public imagination. Although cryptocurrencies now draw the most attention, the blockchain protocol enabling these will have a far more wide ranging impact, says George Etheredge, Digital Transformation Research Analyst at Frost & Sullivan. The blockchain is most commonly defined as an incorruptible…

Interview with Carson Conant, Founder and CEO, Mediafly

"Marketing leaders who can make decisions based on clear data, can move faster and focus on the right things because they know what works and what doesn’t."Tell us about your role at Mediafly and how you got here. I am the Founder and CEO of Mediafly, a Chicago-based provider of sales enablement technology. My objective when I founded Mediafly was to assemble an incredible team of leaders that excel in their unique areas and are passionate about their work. I focus most of my time collaborating with them on the vision…

Crypto Night a Roaring Success, Crypto Heavyweights Consensys, Huobi & Ethereum Foundation Graces EveningTalenta

Crypto Night Chose to Take the Educational Route by Offering an Informative Side Stage Kicking July off with a bang, The Blockchain Hub hosted a full-housed crypto meet at 9 Temasek Boulevard - an address most are already familiar with as Asia's blockchain sanctuary. Singapore'sleading blockchain advisories, Talenta and BlockConnectors, were the brains behind the eventful meet that was driven by parallel visions of creating an all-inclusive platform for blockchain education and stimulation. For a cryptocurrency…

Browser Maker Opera Files For A $115 Million US IPO, Bitmain offers $50 Million

Last Week Browser Maker Opera Filed for an IPO in the US Two years after it was bought by a Chinese Consortium, Browser maker Opera has filed for an Initial Public Offering (IPO) with the US Securities and Exchange Commission (SEC). It also plans to raise up to $115 million through this, though the amount in the first filing is usually a placeholder. CICC and Citigroup Inc (C.N) are the underwriters to the IPO. Reuters reported that Opera Ltd has applied to list its American Depositary Shares on the Nasdaq stock…

DeepBrain Chain Launches AI Mining Workstation; Aims to Become the “Uber of AI Computing”

DeepBrain Chain Officially Announced the Presale of AI Mining Workstation at AI Congress Las Vegas in May 2018 Recently, high computing cost has become an obstacle to the development of the AI industry, AI companies must continue to purchase the very-pricey computing powers in order to keep training more accurate models. Enters DeepBrain Chain, whose network utilizes blockchain technology to integrate the globally distributed computing resources while providing customized, decentralized and dynamic services based purely on…

Ey and Microsoft Launch Blockchain Solution for Content Rights and Royalties Management

-Rights and royalties management solution can be applied to any industry where intellectual property or assets are licensed, with initial focus on gaming -Blockchain solution expected to deliver reduced processing time and faster tracking of royalties EY and Microsoft launched a blockchain solution for content rights and royalties management. Aiming to streamline the costly and time-consuming processes in entertainment rights and royalties, the solution is first being deployed within gaming with Microsoft and its…

Top 10 Takeaways From The Mary Meeker 2018 Internet Trends Report

Some of the Biggest Themes in The Internet Trends Report This Year Include Privacy, Ecommerce, China, And Work China will soon overtake the US (in terms of technology and its consumption), Ecommerce is at an all-time high, cryptocurrency has exploded, having quadrupled since Jan 2017, and yes, artificial intelligence is proving to be more important to human history than fire. That’s the much-awaited Mary Meeker 2018 Internet Trends Report in a nutshell. Of course, the 294-slide report, presented by the Kleiner…

Captiv8 Launches the First Self-Serve Marketplace Built on the Blockchain – Creator.ai

Creator.ai Will Enable Anyone Around the World to Monetize Their Creative Passions with Marketers Who Want Authenticity at Scale Captiv8.io, the world's largest AI influencer marketing platform, is launching Creator.ai, the world's first blockchain protocol for content creation. Creator.ai will revolutionize how content creators and marketers connect and do business by tokenizing the content creation industry through price transparency, programmatic trust, and a global platform. Over 90% of time spent online is on…

Admix Enables Developers, Connects Brands to Social VR in High Fidelity

Admix Joins Virtual Reality Blockchain Alliance (VRBA) To Help Bridge Virtual Worlds Admix, a monetization platform for VR and AR, is introducing a range of new advertising options for the virtual world platform High Fidelity. The Admix solution, which will soon be available from the High Fidelity Marketplace, will enable High Fidelity domains to display brand-sponsored objects and advertisements from Admix's network. Domain owners will share in the revenue from ad placements, with payments made in High Fidelity's…

SpotX Expands Horizon to Ensure Brand Safety by Filtering Out Fake News Content and Brand-Objectionable Categories 

SpotX Strengthens Partnership with zvelo Preventing SpotX’s Advertising Partners from Running Ads Alongside Fake News and Problematic Content Related to Terrorism, Cryptocurrency Mining, and More SpotX, the global video advertising and monetization platform, has announced new capabilities to strengthen brand safety across their video ad ecosystem. SpotX is increasing brand safety vetting through identification and categorization of fake news sources by integrating new advances from zvelo – one of SpotX’s trusted brand…

Atlas Protocol – New Blockchain Advertising Project by xGoogler Blockchain Alliance

Former Google Engineers Cheng Li and Duran Liu Announced the Launch of Blockchain Advertising Project, Atlas Protocol, a Decentralized Digital Marketing Protocol Built on the Nebulas Public Blockchain Last week New York City saw the launch of Atlas Protocol, a new blockchain advertising project by xGoogler Blockchain Alliance (GBA). A first application-layer protocol developed by Nebulas, Atlas Protocol, leverages the open source blockchain platform’s decentralized PageRank algorithm. The Vision Duran Liu, the…

Vanig International Launches World’s First Integrated E-Commerce And Supply Chain Ecosystem Powered By Blockchain

Vanig Addresses Several Significant Supply Chain and E-Commerce Challenges and Inefficiencies, Providing a Higher Level of Brand Experience Vanig International, Announced the Launch of Its Integrated E-Commerce and Supply Chain Ecosystem E-Commerce is projected to triple by 2030, while the gross total value of B2B E-Commerce topped $20 trillion in 2017. Vanig is addressing this sizable marketplace with outreach to emerging and established economies. Key features of Vanig Vanig is the world's first integrated…

What Blockchain Means for Marketers

Unless you’ve been traveling in outer space, you have heard of cryptocurrency and blockchain. Stories about cryptocurrency and blockchain, the technology that foments digital currencies (or tokens), dominate the news as newly minted millionaires seem to get younger every story. However, they are two separate entities when it comes to future applications. Certainly, cryptocurrency is disrupting the financial world in many ways. However, blockchain will massively impact how we do business, communicate and transact. Its…

Salesforce CEO Marc Benioff Invests In Mobile Identity Start-up Averon

Averon Welcomes Salesforce's Marc Benioff to Its Family of Investors in Oversubscribed A1 Financing, Accelerating Growth for Averon's Identity Solutions Averon, developer of the world's first mobile identity verification standard that is both automatically frictionless and ultra-secure, announced recently that it has closed a $5 million Series A1 financing round led by Avalon Ventures and Salesforce founder and CEO Marc Benioff. The round follows Averon's heavily oversubscribed Series A (October 2017), also led by Avalon…

SRAX Announces Alpha Release of Blockchain Technology BIG Platform

Limited, by Invitation Only, Alpha Users to Be the Original Participants in Building the First Consumer-Powered Data Marketplace Where People Will Own, Verify and Sell Access to Their Data Social Reality Inc.'s blockchain identification graph platform, BIG, recently announced the release of the Alpha version of its consumer data management and distribution system to a limited, by invitation only group of users. The announcement represents the first direct engagement for BIG with users and the next step in creating the…

MarTech Champions Pay Tribute to Stephen Hawking

I was six-years-old when the Comet Shoemaker-Levy broke apart and collided with Jupiter in 1994. That was my first brush with astrophysics and anything related to the Milky Way. That was the start of my curiosity about the Big Bang and space, and then I read Stephen Hawking's Life in the Universe. When I met him in 2001, during his visit to Mumbai (India), I realized what human brain is capable of thinking, and achieving for the entire mankind. As Katie Martell of On-Demand Marketing, put it, "Stephen was in many ways a…

Briz Media Group Launches Connectors – A New Twist on Influencer Marketing

dbray Media Rebrands Agency as Briz Media, Launches 'Connectors'  Briz Media Group, formerly named dbray Media, recently announced the formation of Connectors, a network of the best and brightest influencers and power players in the communications and marketing industries. These high-profile executives are committed to bringing new innovative ideas, thinking and guidance to Briz Media Group, its clients, and the communications industry in general. Agency changes include a new logo and website that better reflect the…

Mavenlink Unveils Major Enhancements to Full-Cycle Resource Management

Multitude of new features include a Drop-and-Drag Master Planning Console, and Demand and Capacity Forecasting Dashboard Mavenlink, the leading provider of cloud-based software for the modern services organization and a G2 Crowd Leader, has announced the availability of an advanced Full-Cycle Resource Management solution for the $3 trillion professional and marketing services industries. Read More: Nuxeo Opens Office in Japan to Meet Increasing Demand for Content Services Platforms The innovative solution is…