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TechBytes with John Schnipkoweit, CTO, Choozle

John Schnipkoweit CTO, Choozle A smart blend between the native and programmatic advertising delivery can help in achieving the contemporary standards of multi-screen and mobile experiences. However, it's not that easy to strike the balance between native and programmatic ad delivery. Choozle is a leading digital marketing technology platform that enables advertisers to achieve that balance. We spoke to Choozle's CTO, John Schnipkoweit, to understand how should ad buyers choose between the native and programmatic…

Sitecore and Stackla Partner to Deliver User-Generated Content Experiences

Sitecore to Offer Stackla UGC Within the Sitecore Experience Cloud For More Authentic, Relevant Customer Experiences Sitecore, the global leader in experience management software, and Stackla, the leading user-generated content (UGC) platform for enterprise brands, today announced an expanded partnership that integrates Stackla into the Sitecore Experience Cloud platform so that Sitecore customers can deliver highly personalized brand experiences with fresh, real-time UGC. Through this partnership, Sitecore will offer…

Marketing Strategies Turn to Mobile for Data and the Role of AI in 2018

The average millennial exchanges 67 text messages per day and 95% are read within 3 minutes of being sent. Text messaging is a trend that’s not fading and companies who accelerate mobile engagement in their marketing initiatives will see an increase in sales. Although mobile tools have been at marketers’ disposal for years, most struggle to produce enough content to support actionable experiences at scale. The following predictions for 2018 address why companies will be spending their marketing and customer service…

Interview with Steve Sachs, Chief Executive Officer, OneSpot

"CMOs need to look at the channels they are promoting content on holistically – and focus on audience interests – rather than focusing specific strategies for specific channels." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to be part of a content marketing personalization firm? I’ve had a lot of experience throughout my career working at the intersection of digital media, content, and marketing, and joining OneSpot was an opportunity to deliver to people the very best…

New Oracle PartnerNetwork Program Drives Oracle Customer Success

Oracle Cloud Excellence Implementer Program Recognizes and Rewards Partners for Consistently Delivering Successful Oracle Cloud Implementations To accelerate customers' digital transformation in the cloud, Oracle PartnerNetwork (OPN) today launched the Oracle Cloud Excellence Implementer (CEI) program. The offering recognizes and rewards partners that continually demonstrate expertise, a successful track record, and superior customer satisfaction in delivering high-quality Oracle Software as a Service (SaaS) Cloud…

SnapApp Scoops $10.2 Million Series B Funding to Fuel Continued Growth

SnapApp, the leading interactive content platform for B2B marketers, announced that it has closed $10.2 Million in additional funding from its principal investor, Providence Strategic Growth, the growth equity affiliate of Providence Equity Partners. The Series B round follows a period of sustained and rapid growth for SnapApp over the past two years as interactive marketing has increasingly become a must-have for modern marketers. The company confirmed that this investment will be used to support SnapApp's strategic growth…

Janrain Taps Industry Veteran Alan Elliot VP of Worldwide Sales and Alliances

Alan Elliot is an Industry Leader in Identity Management, Cybersecurity, and Network Infrastructure who would Lead Global Expansion for Janrain into CIAM Market Janrain, the leader in Customer Identity and Access Management (CIAM) has announced the hiring of Alan Elliot as the company's vice president of worldwide sales and alliances. Elliot brings more than 25 years of senior-level experience selling identity management, marketing technology, and most significantly cybersecurity enterprises to Fortune 1,000 companies, an…

Nimble CRM’s New Add-In for Outlook on iOS Will Deliver Unique Social Relationship Insights

MarTech companies are increasingly focusing on making the enterprise collaboration tools more user-friendly. As email marketing gets more personalized and mobile-centric, marketers chose from a wide range of third-party apps for task management. Outlook, easily the most preferred email app for iOS, now gets more integration in MarTech than other third-party apps. One of the latest platforms to offer Outlook for iOS is Nimble, the leading CRM solutions provider for social sales and marketing. Nimble is a pioneer in…

MarTech Interview with Greg Segall, CEO at Alyce

"Attribution and showcasing ROI is essential for marketing teams to tangibly measure the ROI from any gifting programs that they have set up." Greg, please tell us about your career path, what your role is at Alyce and how you bring about exceptional results in your role. Right out of college, where I majored in design, I started a digital marketing agency called, “One Pica.” Started in 2002, I bootstrapped the company and over the next ten years grew it into one of the country’s largest digital marketing agencies.…

Winning the Experience Battle by Marrying Customer Intimacy and Industrialization

The ongoing coronavirus outbreak will have a reverberating impact on almost every facet of life on this planet. Human behavior at its most fundamental will change. People will think twice about going into stores, customers will opt for online buying options more than before and the purchase experience will move from being predominantly in the physical world to being predominantly in the digital world. Businesses will have to create experiences tailored to these shifting customer behaviors. Before the crisis, it was clear…

Qualtrics and Korn Ferry Announce Significant Expansion of Strategic Partnership

Two leaders in employee experience build upon successes in first year of the partnership to meet evolving employee listening needs Qualtrics, the leader in employee experience and creator of the experience management (XM) category, today announced with Korn Ferry, a global organizational consultancy, the expansion of their strategic partnership. Over the last 12 months, the firms have worked to seamlessly incorporate Korn Ferry's proprietary "Engaged Performance" framework and research onto the Qualtrics XM Platform.…

How Sports Marketers can be Data-Smart to Kickstart Success

Far from normal, the 2020 sporting season will be a season like no other before it, with changes to crowd capacities, training restrictions, and the consequent impacts on membership, sponsorship, and revenue, many sporting clubs are facing a year ahead with a devastating dent in their bottom line. So what can you do if you are a club, and you want to minimize that revenue hole as much as possible? The answer is to laser-focus on driving a compelling dialogue with fans and to use that dialogue to power your fan…

Seismic and Vertical IQ Partner to Empower Banks with More Personalized Client Interactions

Integration Relies on Seismic LiveDocs® Technology and Vertical IQ's Rich Industry Intelligence to Automatically Generate Insightful, Custom Content for Any Industry Seismic, the industry-leading and award-winning sales enablement platform provider, has partnered with Vertical IQ, an industry intelligence solution that readies sales and marketing professionals with the insight needed to win, grow and retain more business. Bankers can leverage Vertical IQ's industry intelligence and Seismic's dynamic content automation…

iManage Delivers AI and Knowledge Management to All Document Management Users with ‘Knowledge Unlocked’ Solution

Productized AI and Knowledge Management solution available in three tiers, enabling organizations of any size to work smarter  iManage, the company dedicated to transforming how professionals work, today announced the availability of iManage RAVN Knowledge Unlocked. With Knowledge Unlocked, iManage has productized Knowledge Management and RAVN AI, making them accessible to a broader market through packaged solutions that are easy to deploy and use, cost-effective, and tightly integrated with the industry’s leading document…

Epson Introduces New Digital Signage Projector Lineup to Help Transform Consumer Experiences

Epson, the number-one selling projector brand worldwide, today expanded its powerful laser lineup. Offering reliable, low-maintenance solutions, the new PowerLite models come equipped with intelligent software, robust connectivity and flexible installation to project content virtually anywhere – unlike other signage technology. Epson's new solutions inspire creativity and make it easy to deliver impactful and informative displays across a range of environments, including retail, hospitality and education. From projecting…

P&G and Shopee Drive Record Sales at First-Ever Experiential Online Initiative, Show Me My Home

Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, and Procter & Gamble, a leading fast-moving consumer goods company, achieved strong performance for their first-ever experiential online initiative, Show Me My Home. The initiative recorded more than 15x increase in orders at peak day, and it is a key activation under the recently signed regional Joint Business Plan (JBP) between Shopee and P&G. The JBP marks a joint commitment between Shopee and P&G to improve the online shopping experience…

SmartIQ to Digitally Transform the Forms Process as Latest Addition to Smart Communications Customer Conversations Management Platform

Smart CommunicationsTM, the only provider of a customer conversations management platform, today announces the launch of SmartIQTM. Evolving from the Intelledox product, which Smart Communications acquired in July 2019, SmartIQ is uniquely capable of transforming traditional forms-based processes into intelligent, conversational user experiences that improve the customer experience (CX) while also streamlining internal systems, managing risk and reducing demand for support services. Marketing Technology News: Grammarly…

Amazon Advertising Simplified: Stay on Top of Competition with Amazin’ Amazon DSP

Amazon DSP is a powerful Demand-side platform that allows Amazon advertisers to programmatically buy and place their display and video ads. Amazon DSP was launched to break the duopoly of Facebook and Google, and since 2018, when Amazon DSP was rebranded from APP, it has become a reliable medium for advertisers to feature multi-language ads and content on Amazon website. In the last 3 months, Amazon DSP has announced some key features and enhancements for advertisers. These updates are helping advertiers to…

Adobe and ServiceNow Announce Global Availability of their Integrated Solution

Adobe and ServiceNow have announced the availability of an integrated solution that connects data from Adobe Experience Platform and ServiceNow's Customer Service Management workflow product to enable more seamless, connected customer experiences. In today's experience economy, where digital-only is our reality, marketing and customer service organizations must be aligned around a data-driven, customer-first approach. Connecting Adobe Experience Platform, the company's purpose-built Customer Experience Management…

Litmus Announces Integration with SAP Marketing Cloud to Optimize Email Testing, Streamline Email Production

Integration enables collaboration and customer data insight to help ensure email campaign success Litmus, a leader in email marketing, today announces the launch of its integration with SAP® Marketing Cloud, a multi-channel marketing platform delivering comprehensive data management, intelligent orchestration, and closed-loop measurement to optimize marketing and drive revenue. The integration of the Litmus Email Previews application with SAP Marketing Cloud allows for streamlined collaboration across the marketing team,…