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Go-MMT Skyrockets Its Hotel Partner Engagement by 20% Using WebEngage’s Marketing Automation Platform

Indian OTA Giant, GO-MMT, Partners with WebEngage To Strengthen Its Supply-Side Engagement and Increase Its MAU's by 1.3X Through Highly-Personalized User Experiences Go-MMT, a household name in the Indian OTA space, has reported a 20% boost in its hotel partner engagement by creating seamless, cross-channel user journeys through WebEngage - a full-stack marketing automation platform. A joint entity of MakeMyTrip and the Ibibo group, Go-MMT has an extensive portfolio of 3 powerful consumer brands – MakeMyTrip, Goibibo and…

How Mobile Friendly Email Marketing Campaigns Can Increase Patient Engagement Rates

Email has been one of the most common advertising tools for decades and has only evolved over time. For companies that focus on clinical trial recruitment, it's imperative that email plays a pivotal role in long-term advertising. When highly-optimized campaigns are built, patient engagement is likely to increase. To this end, fishbat discusses how mobile friendly email marketing campaigns can increase patient engagement rates. Marketing Technology News: Atento Wins the 2019 Customer Experience Banking Report Award in…

LogMein Brings Integrated AI Chatbot and Human Customer Engagement to the World’s Most Popular Messaging Apps

Bold360 Expands Messaging to WhatsApp, WeChat, Facebook Messenger, and SMS Text LogMeIn announced it is making it easier than ever for customers to engage with businesses on the messaging applications they prefer to use. Bold360’s latest release helps businesses transform contact centers by offering always-on, scalable, and best-in-class customer engagement on the most popular global messaging channels including WhatsApp, WeChat, Facebook Messenger, and SMS Text. Messaging apps have become a preferred platform for…

Afterpay Uses Leanplum to Increase Engagement

Multi-Channel Engagement Platform Provides Personalized Customer Journeys Leanplum, the leading multi-channel customer engagement platform, announced that Afterpay, an innovative digital platform that offers interest-free installment plans for online and instore (in Australia & New Zealand) purchases, is using its solution to improve engagement through data-driven personalization. Afterpay allows customers to shop from the name brands they love and pay by making four interest-free payment installments every two…

LiveVox Acquires Teckst, Expanding Omnichannel Engagement Capability for the Enterprise

LiveVox U-Series Offering Pushes Deeper into Digital Engagement LiveVox, the leading provider of customer service and digital engagement tools, announced the acquisition of privately-held Teckst, a leader in enterprise messaging, whose platform enables real-time interactions across all major and emerging messaging channels (e.g., SMS, WhatsApp, FB Messenger, and Viber). “Today’s consumer wants options, convenience, and personalization” Founded in 2014, Teckst is an innovative messaging solution providing integrated…

WebEngage Partners with Infobip to Provide WhatsApp as an Engagement Channel

The Launch of WhatsApp Reinforces WebEngage’s Omnichannel Capabilities with a Total of 8 Communication Channels on Offer WebEngage, a full-stack marketing automation platform, recently released WhatsApp as the latest channel of engagement for its users. The company has partnered with Infobip, a global business cloud communication platform with omnichannel expertise to bring Whatsapp as a means of engagement for digital consumer businesses. With over 1.6 billion monthly active users, WhatsApp is the most popular…

Swrve and Independent Research Firm to Host Webinar on Next-Gen Customer Experiences: Keys to Advancing Your Engagement

Webinar Featuring Julie Ask, Vice President and Principal Analyst Will Join Lisa Cleary, Chief Product Officer at Swrve on December 12th to Discuss the Path to Delivering Market Leading Customer Engagement Swrve the world leader in real-time relevant customer engagement announced an upcoming webinar featuring a guest speaker from Forrester to share insights and blueprints for market leading customer experiences. The webinar will be hosted by Lisa Cleary, Chief Product Officer at Swrve, and will feature guest Julie Ask,…

Global Gaming Leader Meets Individual Player Needs in Real Time and Achieves 96% Engagement with Swrve

Vivid Games, Creator of Real Boxing and Godfire, Acts on In-Game Behaviors, and Leverages Data to Drive Retention, Revenues, and App Store Ratings Swrve, the world leader in real-time, relevant customer engagement announced that global leader in mobile games, Vivid Games has generated over $2.3 million in upsell revenue by delivering deeply relevant, hyper targeted in-app messaging to players at optimal times for engagement. “Swrve has allowed us to connect with millions of players with smarter messaging and perfect…

Northgate Improves Customer Engagement With New Guidance Technology

The UK's Leading Business Vehicle Hire Specialist Drives Growth with Moxie Concierge Northgate, the UK’s largest van rental company, announced a further investment in customer engagement technology with Moxie Software, a leading provider of digital guidance and engagement software solutions. As part of Northgate’s mission to make the customer journey across its websites as convenient as possible, Northgate will deploy Moxie Concierge to provide customers with useful displays of information to guide them through the online…

Digital Engagement Drives Asset Manager Firm Selection by Advisors, J.D. Power Finds

American Funds, JP Morgan, BlackRock and Franklin Templeton Score Highest in Digital Engagement with Advisors Against a backdrop of shrinking fees, rising costs and thinning ranks of wholesalers, digital communication has become the most effective way for asset managers to connect with and influence the investment decisions of financial advisors. According to the J.D. Power 2019 Advisor Digital Engagement Study,℠ released today, financial advisors who report high levels of digital engagement with a specific asset…

Viewbix Announces Collaboration with Elo to Extend Video Marketing Engagement to Physical Stores

This Holiday Shopping Season, Innovators for Video Analytics and Touchscreen Solutions Aim to Empower Companies with In-Store Interactive Video Marketing Capabilities Viewbix Inc., a leading provider of state-of-the-art video analytics and engagement platforms used by prominent brands, agencies and networks around the world, announced a partnership with leading global supplier of touchscreen solutions, Elo, to enable interactive video solutions. Elo, inventor of the touchscreen and holder of 400 global patents, provides…

Brierley+Partners’ B-Stamp Technology Leads Sapporo to Win Loyalty360’s Customer Engagement & Experience Platinum Award

B-Stamp Reinvents Customer Tracking and Engagement with Interactive Digital “Punch Card,” Separates Loyalty from Payment Method Brierley+Partners, internationally recognized as the industry leader for creating lifetime brand loyalty, announced that its customer, Sapporo Lion, was awarded the Platinum award at Loyalty360’s Customer Loyalty Awards. The star of Sapporo’s winning campaign was Brierley’s B-stamp, which enabled Sapporo to overcome its challenges in customer tracking, while driving engagement with an interactive…

Helpshift Announces Integration with Amazon Connect to Take Omnichannel Engagement to the Next Level

New partnership powers connected customer conversations across phone and messaging Helpshift, the platform revolutionizing customer service technology, announced its integration with Amazon Connect. Helpshift + Amazon Connect brings together the traditionally siloed channels of phone support and digital self-service with messaging, AI and bots to provide a frictionless, cross-channel experience to customers. This integration empowers contact centers to provide truly connected customer conversations that seamlessly…

Acquire Raises $5.4 Million Seed to Transform the Rules of Customer Engagement

Acquire, the first enterprise platform to truly modernize and automate customer communication, has raised $5.4 million in seed funding. The latest round was led by S28 Capital with participation from Fathom Capital and NHN Ventures. Businesses use Acquire to increase online conversions, improve customer loyalty, and reduce handle time. Acquire will use the seed funding to accelerate its leadership in AI product development and expand its team globally. In today’s highly competitive purchasing landscape, prospects expect…

The Future of Customer Engagement

Technology is changing the face of Marketing. In a complex, competitive and fragmented market, building long term loyalty is becoming more and more difficult for brands. At the heart of great customer engagement is a new Marketing mix of data, creativity, and technology. Technology is driving changes in consumer behavior and in order to adapt and thrive, marketers need access to the right data in order to know and understand their audience as individuals and to drive their creative decisions. The Impact of Technology on…

Alliance Data Selected To Provide Co-Brand Credit Card Services For Sony As Part Of New Agreement, Helping Enhance Customer Loyalty And…

Alliance Data's tech-forward approach, including best-in-class digital capabilities, will enhance cardmember acquisition and inspire digital brand engagement Alliance Data Systems Corporation, a leading global provider of data-driven marketing and loyalty solutions, announced its card services business, a premier provider of branded private label, co-brand and commercial card programs, has signed a multi-year agreement with Sony Rewards, a division of Sony, to provide turnkey co-brand credit card services for the Sony and…

IAB Names Sales and Business Development Leader Rick Berger Vice President of Member Engagement

IAB, the national trade association for the digital media and marketing industries, named veteran digital industry sales leader Rick Berger to the role of Vice President, Member Engagement. He will be responsible for increasing member engagement and satisfaction, developing the trade group’s strategic partnership programs and helping its member companies meet their business objectives. Reporting to Sheryl Goldstein, Senior Vice President, Marketing and Member Investment at IAB, he joins the trade organization from…

TTEC to Celebrate Grand Opening of Newest Humanify Customer Engagement Center in Oklahoma City

TTEC Grand Opening to Welcome Community Leaders, Clients and Company Brand Ambassadors TTEC Holdings, Inc., a leading digital global customer experience technology and services company focused on the design, implementation and delivery of transformative solutions for many of the world's most iconic and disruptive brands, announced it will host the Grand Opening and ribbon cutting of its newest center on Thursday, Nov. 14 and welcomes the community to join in the celebration. "TTEC is proud to be a part of Oklahoma…

Zomaron Acquires DataCandy and Rebrands as Paystone to Become North American Powerhouse in Customer Engagement Solutions

Zomaron, a leading Canadian fintech firm, and DataCandy, a Montreal-based software company, have joined forces and will rebrand under the Paystone name, effective today. As part of the acquisition, Paystone will retain the award-winning DataCandy gift card and loyalty platform and establish its Montreal office as the company’s second headquarters. “We are committed to becoming a trailblazer in the payment and software sector, and this is just the beginning. Maintaining an acquisitive mindset is key for our product roadmap…

Productiv Raises $20 Million in Series B Funding to Maximize SaaS Value with Application Engagement Analytics

Second funding round in six months underscores company momentum and market need for engagement-based insights into SaaS application use Productiv, the application engagement analytics company, announced the close of $20M in Series B financing led by Norwest Venture Partners with additional participation from strategic investor Okta Ventures and existing investor Accel. Productiv’s approach to Software-as-a-Service (SaaS) management gives companies visibility into their SaaS application engagement in order to drive…