Banner Before Header

A Hitchhiker’s Guide to The Changing Rules Of Retail and Analytics

Amid the Evolving Marketplace, Bain & Company Has Identified Five Models That Are Likely to Thrive in the Future of Retail The rules of retail have fundamentally changed.  Success in the retail industry often used to hinge on being bigger than the competition.  Skillful operators that were No. 1 or 2 locally tended to enjoy higher profit margins. But in this era of rising consumer demands and digital advances, local leadership is only part of a winning formula.  Absolute scale — one that can fund the unprecedented…

Esri Software Powers Location Intelligence in Microsoft’s Defense System Demonstration

‘Tactical Edge Vehicle’ Combines GIS, Artificial Intelligence, and Augmented Reality for Field Missions Esri, the global leader in location intelligence, announced that Microsoft’s Tactical Edge Platform will use Esri’s ArcGIS Enterprise to give its Microsoft Azure and Azure Cognitive Services a geographic context through Esri’s advanced mapping and spatial analytics technology. The platform is intended to demonstrate to defense and intelligence professionals how they can utilize connecting field sensor data and cloud…

How DOOH Analytics Are Changing the Marketing Playbook

Advertisers lose $51 million a day to ad fraud. Some 65 percent of people skip Online Video advertising as soon as they can. A quarter of the U.S. internet users block ads completely. Seeing these statistics, it’s not surprising that brands are seeking out alternatives to mobile, web, and TV advertising. That's where we can look at DOOH Analytics! A shift in spending on DOOH Analytics Digital screens in outdoor spaces, called Digital Out Of Home (DOOH), (or media not on the web, mobile devices or TV) are one of the major…

Experience Management Leader Medallia to Acquire Behavioral Analytics Startup Cooladata

Acquisition Enables Acceleration of Medallia's Predictive Journey Capability Medallia, Inc., the global leader in customer experience management, announced it has signed a definitive agreement to acquire Tel Aviv-headquartered Cooladata, a next generation cloud-based behavioral analytics platform.  Leveraging its proprietary big data platform and artificial intelligence engine, Cooladata can process huge datasets beyond customer surveys to analyze non-explicit feedback to derive and predict customer sentiment. This…

Seal Software Announces Version 7 of Award-Winning AI-based Contract Analytics Platform

Latest Version Updates UI for Ease of Use, Simplifies Enterprise Deployments, and Builds on Comprehensive AI Architecture Seal Software, the leader in contract discovery and analytics, announced the general availability of Seal 7, the latest version of the award-winning Seal platform. Seal 7 sets a new benchmark for contract analytics solutions, pairing a simplified user interface with an unprecedented collection of enterprise-class artificial intelligence (AI) capabilities in a single platform. The primary goal of…

Donnie Williams Joins Location Sciences as a Non-Executive Director

Location Sciences Group PLC, the pre-eminent global location verification provider to the $106 billion digital advertising industry, is pleased to announce the appointment of Donald "Donnie" Williams as a non-executive director of the Company with immediate effect. Donnie has worked at Horizon Media, Inc. ("Horizon") for nearly 13 years and has served as Chief Digital Officer since 2010, responsible for business development, operations, capability establishment and implementation, as well as marketing. He has been…

iGeolise Raise £3.2 Million Investment for Their Location Search and Mapping API

Geo API Provider Gets Backing From Sustainability-Focused Investment Firm ETF Partners iGeolise announce £3.2 million funding from ETF Partners. iGeolise are the creators of the TravelTime platform, an API and business analytics solution that uses travel time data to help users make more informed location-based decisions. The API helps users answer the question "How far can I travel within X minutes?" by mapping where's reachable in a time limit. It instantly calculates…

Roku Introduces New Analytics and Planning Tools for OTT Advertisers

ctivation Insights Helps Brands Better Understand Linear Viewing and OTT Spend Roku, Inc. announced Activation Insights, a powerful new tool to target audiences that have shifted to OTT. The capability combines a comprehensive review of a brand’s linear TV campaign performance, with an analysis of the potential OTT audience missed and the optimal budget spend on the Roku platform. “By adding the ability to tie advertising performance on linear with a specific audience that advertisers can gain on OTT, we are addressing a…

Why You Should Consider Embedding Analytics into Current Business Processes

A global data analytics and advisory firm, Quantzig, that delivers actionable analytics solutions to resolve complex business problems has announced the completion of their latest success story. During the course of this engagement, the marketing analytics experts at Quantzig helped the client to devise a robust marketing mix model to systematically gauge the effectiveness of individual marketing channels. Marketing mix modeling is a statistical technique that performs several multivariate regressions on sales and business…

Here & Now: Create Meaningful Marketing Moments with Location Intelligence

Location intelligence is an extremely powerful tool that helps brands craft precise targeting and creative media to drive meaningful, personalized marketing campaigns with massive ROI opportunities. Brands are using location intelligence to confidently tap into new markets and more effectively win over audiences through deeper consumer connections and messaging strategies derived from real-time data rather than supposition. Retailers—faced with stiff competition and disrupted by the rise of e-commerce—were early adopters…

96% of People Have Seen Ads That Reference Their Location, Indicating the Prevalence of Location-Specific Advertising

Location Tracking Is Becoming More Integrated into Users' Online Behavior. Nearly 8 in 10 People (79%) Have Used Geotags on Social Media and 38% of People Have Accidentally Shared Their Location via an App Nearly all people (96%) have seen advertisements that reference their location, showcasing the widespread use of location tracking technology. This data comes from a new survey on location-based advertising by The Manifest, a business news and how-to website. Only 15% of people rarely or never see ads that reference…

Neustar and JCDecaux North America Partner to Bring Mobile Location Intelligence to Digital and Analog Out-of-Home Advertisers

Partnership Allows Brands, Publishers and Agencies to Plan, Target, Visualize and Segment Consumer Audiences Outside the Home Neustar, Inc., a trusted, neutral provider of real-time information services and the leader in trusted customer identity and marketing analytics solutions for Fortune 500 brands, and JCDecaux North America, Inc., the number one outdoor advertising company worldwide, announced a partnership to bring advanced mobile location intelligence to modern digital and analog Out-of-Home advertisers. Neustar’s…

Lowe’s Acquires Retail Analytics Platform From Boomerang Commerce

Home Improvement Retailer Sharpens Focus on Delivering Best-In-Class Retail Technology Lowe's Companies, Inc. announced it is accelerating its technology capabilities and focus on driving strong retail fundamentals by acquiring the Retail Analytics platform from Boomerang Commerce. The technology will be integrated into the company's core retail business and bolster strategic and data-driven pricing and merchandise assortment decisions across Lowe's businesses. The platform provides a retail analytics solution that…

Motionloft named a 2019 Gartner “Cool Vendor” in Location Services and Applications

Motionloft Imotionloft Is Recognized in the Cool Vendor Report Which Highlights Interesting, New and Innovative Vendors Motionloft, a leading provider of precise indoor and outdoor data analytics solutions, announced it has been named in Gartner's May 2019 Cool Vendors in Location Services and Applications (subscribers may access the report). Authored by Annette Zimmerman, Tim Zimmerman and Jim Hare, the report states, "The market for location services is highly dynamic, with increased acquisitions registered in 2019 and…

Biscuitville Chooses SiteZeus to Help fuel their Location Growth

Biscuitville Fresh Southern is a family-owned restaurant chain that serves authentic Southern cooking that's fresh, scratch-made and uses locally sourced ingredients. Biscuitville sets itself apart from the competition by being a brand that is rooted in Southern hospitality, with traditional recipes that are modern and unexpected. However, the company recognizes that, when it comes to location intelligence, it was time for a cutting-edge technology upgrade. With SiteZeus' AI-powered location intelligence platform,…

Ubimo Location Intelligence Allows Kinetic to Connect the Digital and Physical Worlds for Out-of-Home (OOH) Advertisers

Ubimo Bolsters Kinetic’s Ability to Elevate Out-of-Home Media into the Omni-Channel Planning Process with Digital and Behavioral Data to Drive and Verify Impact Ubimo, a leading location intelligence technology company will enable Kinetic US, the leading digital innovator in out-of-home (OOH) advertising, to provide real-time audience segmentation to any geographic entity to improve OOH campaign performance for their clients. By incorporating Ubimo’s technology, Kinetic will be able to apply any digital data set to…

Bain & Company Introduces Bain Media Lab; Announces Partnership With Hive And Launch Of Mensio, An AI-Powered Analytics Platform To…

Bain & Company announced the formation of Bain Media Lab, a business that will feature a portfolio of digital products and related services that combine breakthrough technologies with powerful data sets. Hive, a full-stack deep learning company based in San Francisco, will be the launch partner for Bain Media Lab. Bain Media Lab is a new venture incubated in the Bain Innovation Exchange, a business unit that leverages Bain's network of venture capitalists, startups, and tech leaders to help clients innovate through…

MetroList selects Remine for its Data Analytics and Front End of Choice for its 20,000 Subscribers

Remine, a real estate data and analytics company, just announced MetroList Services, Inc., signed a site license with Remine to deliver the next generation platform. Starting soon MetroList subscribers will have access to a complete public record solution that includes all Remine's premium data solutions.  In addition, MetroList subscribers will be among the first to receive Remine's MLS 2.0 suite of premium services, including property searches, chat and collaboration tools, among other things. Remine's property…

Alphonso and PlaceIQ Enable Best-of-Breed Location-Enabled TV Planning, Measurement, and Attribution

First-Of-Its-Kind Closed-Loop Attribution Solution Is Available in a Completely Self-Serve TV Campaign Analytics Dashboard; Provides Granular Analysis for Both National and Local TV Campaigns Alphonso, the TV data company that marketers, broadcasters, and agencies go to for media planning, TV retargeting, measurement and attribution, and PlaceIQ, the company building a new model of consumer behavior with location data and insights, announced a partnership combining Alphonso's large-scale TV viewership data with PlaceIQ's…

StatsBomb, the Most Advanced Analytics Provider in Football, Announces the Full Acquisition of Arqam to Provide More Than Double the Data of…

StatsBomb is proud to announce the acquisition of ArqamFC, a leader in sports data collection based in Cairo. While already recognized as the best solution for teams looking to take advantage of over 3,400 unique data events per match, by acquiring Arqam, StatsBomb is poised for more growth. Granular, accurate data underpins advanced analytical insight via deep learning algorithms, giving StatsBomb the edge. In addition to the acquisition of the 100 strong Arqam team, StatsBomb announce a collaboration with the University…