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Convertize Unveils Autopilot Mode to Boost Website Traffic

Convertize Autopilot Mode Automatically Allocates Traffic to the Better-Performing Variant in an A/B Test Convertize, a recognized digital consulting agency that specializes in Conversion Rate Optimisation, has announced its latest feature - Autopilot Mode. Based on a new algorithm devised for their A/B Testing and Notifications platform, Autopilot Mode automatically allocates traffic to the better-performing variant in an A/B test. Read Also: Interview with Pieterjan Bouten, Co-Founder & CEO, Showpad A/B…

How to Attract Online Shoppers During The Holidays

Top Industry Experts Share Insights and Tips On How To Design A Marketing Plan For Your Customers Around The Holidays PebblePost - Celeste Giampetro, VP of Marketing Promotional windows must open up beyond single shopping days, e.g., Black Friday and Cyber Monday, in response to consumer behavior as always-on shoppers. The data point I’ll be very interested in seeing post-holidays is how millennials spend their money. Are they in fact spending more on experiences and less on tangible “owned” goods? Rent the Runway’s…

3dcart Integrates with AWeber to Further Expand Its Online Marketing Capabilities

3dcart's AWeber integration enables 3dcart users to utilize AWeber's powerful suite of email marketing tools 3dcart, a leading ecommerce platform, announced their new integration with AWeber, a popular email marketing solution for businesses that includes newsletters, autoresponders, and more. Already the most feature-rich ecommerce solution on the market today, 3dcart powers thousands of successful online stores and is continually working to bring ecommerce merchants the best tools available. Email marketing is an…

Media iQ Awarded Two Elite Designations for Online Safety and Security

Data & Analytics Innovator Has Attained Network Advertising Initiative Membership And TAG Certified Against Fraud Status Media iQ, the leading global analytics and technology company, announced that it has achieved two important industry designations that affirm its commitment to brand safety and consumer privacy in the digital space. The company has earned a TAG Certified Against Fraud status by the Trustworthy Accountability Group (TAG) and has been accepted as a member of the Network Advertising Initiative…

StitcherAds Announces Facebook Offline Integration for Retail, Bringing In-Store Sales Automation to Online Ads

Integration Brings Retailers Closer To Unified Commerce, With Stitcherads’ Customers Now Attributing Up To 27% Of In-Store Purchases To Paid Social Media Engagement StitcherAds, a global Facebook and Instagram Marketing Partner, today announces its unified commerce solution that integrates retailers’ point of sale data with Facebook’s offline API and new ad formats for driving in-store purchases. Through StitcherAds’ new feature, which deconstructs the complex relationship between social media ads and brick-and-mortar…

Papyrus, A Blockchain-Supported Online Advertising Ecosystem, Launches in the US

The New Scalable Model for Transparency, Fraud Protection and Fair Play by Papyrus Will Optimize Digital Ad Spend and Save the Industry up to $110B Annually Papyrus, a decentralized ecosystem for advertisers, publishers, developers, and users supported by Ethereum blockchain and smart contracts, announced its launch in the US. The project, funded so far by private investors for $1 million, was first conceptualized in January 2017 and aims to develop a revolutionary digital advertising platform using a constellation of…

Influencer Marketing is the Fastest-Growing Online Customer Acquisition Strategy

Influencer Marketing is the Fastest-Growing Online Customer Acquisition Strategy Google Trends shows how Influencer marketing has steadily climbed the charts to displace print advertising. Sneaking close to video advertising, influencer marketing industry is on a trailblazer mode, bringing together the various cogs of the social media and branded content within the ‘sales’ flywheel. Influencers are ruling the roost for brands across online channels. Dwarfing the company’s owned social media campaigns, influencer…

“Our Machine Learning Algorithms Actually Learn How To Identify Suspicious Traffic And Avoid Buying It.”

"For performance marketing, AI helps to spend less money in order to achieve goals"On Marketing Technology MTS: Tell us a bit about your role at Getintent and how you got here. (What inspired you to co-found Getintent)? I founded Getintent in Moscow, Russia, in 2013, with my partner Vlad. We used to study together and both had a background in math. After finishing university, attracted by accountability and predictability, I picked digital marketing as my career path and Vlad picked IT, which was more the standard for…

RiskIQ Report: Malvertising Rose by 132% in 2016 over 2015; Threat Actors Use Programmatic Advertising to Target Online Audience

132%. That’s the increase in the instances of malvertising reported across digital landscape in 2016 compared to the preceding year. RiskIQ, a leading online risk monitoring and threat management SaaS provider, has released its latest annual malware detection data card titled, “2016 Malvertising Report”. The report squarely links the ascent of programmatic advertising capabilities to growing number of ad blocker users. Malicious advertising in digital parlance is referred to as “malvertising” (a portmanteau derived from…

Orlando SEO Agency, Web Daytona, Continues to Provide Services as Florida Businesses Approach a New Normal

Top-rated Orlando SEO agency maintains service output to help keep companies afloat, online Web Daytona, Florida's leading full-service digital marketing agency, has confirmed they will be providing uninterrupted services throughout this uncertain time. As businesses continue to work in unfamiliar settings, digital marketing is becoming more relevant for those trying to stay afloat. The Orlando SEO professionals will continue to bring their clients professional online marketing, as businesses across the country begin to…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Google Cloud, Comm100, Databricks, NetApp, WeChat, and AgencyZoom. Making Google Meet Free: Google Cloud Envisions Secured, Disruption-Free Video Conferencing for Everyone Google Cloud has announced Meet Video conferencing built with the scalability, privacy, and security required for businesses shall soon be made available to anyone and everyone with a valid email ID. Comm100…

Yottaa Publishes Addendum to the 2020 Ecommerce Leaders Survey Report to Include COVID-19 Data

Findings Reveal That Brands Are Heavily Investing In Digital Channels Since Consumers Are Primarily Shopping Online During The Crisis Yottaa, Inc., the leading cloud platform for accelerating eCommerce, announced the publication of an addendum to its recently published research report titled, “2020 eCommerce Leaders Survey: Site Performance & Innovation Trends.” The addendum report includes responses from eCommerce leaders on how their brands and online strategies have been impacted by the coronavirus crisis.…

WeChat Retail Growth Plan Drives Digital Transformation

As Chinese domestic businesses gradually begin resuming operations and production following the period of industrial standstill caused by COVID-19, the pandemic itself continues to spread and affect businesses overseas. During this period, growing online traffic and leveraging new opportunities and models for growth has become a key goal for businesses. WeChat launched WeChat Retail Growth Plan and announced during the online event that WeChat would introduce specific measures aimed at supporting and facilitating the…

New Website Integration API Delivers Cutting-Edge Third-Party Experience on Dealer.com Platform

Ensures an Efficient and Effective Digital Storefront Performance Dealer.com, a leading automotive industry end-to-end digital marketing solution, announces a new integration enhancement to its website platform to help dealers deliver a better online user experience. The new website integration API makes it easier to create immersive third-party experiences on the Dealer.com platform, ultimately building more trust between shoppers and dealers through seamless user interactions. In its ongoing commitment to deliver a…

Yottaa Offers Free RAPID CTRL for Travel and SMB Retail Brands

Leading eCommerce Acceleration Solution Provides Brands The Opportunity To Maximize Conversions From High Online Traffic During The Coronavirus Crisis Yottaa, Inc., the leading cloud platform for accelerating eCommerce, announced it is offering its RAPID CTRL product for free to some of the businesses most impacted by the coronavirus crisis: travel companies and SMB retailers and brands. Trusted by over 1,500 sites to improve digital experiences and increase online revenue, Yottaa is committed to advancing eCommerce…

How Companies Can Speak to the ‘Consumer on the Couch’

3 Tips for Innovating in a Time of Crisis "If there ever were a time to pay attention to the 'consumer on the couch,' it is right now," says Tyler Horsley. Horsley is a digital entrepreneur and CEO of Nuclear Networking, a Denver-based digital marketing agency serving the needs of multiple Pepsi-Cola divisions and Quicksilver Scientific. Marketing Technology News: New Retail Systems Research Survey Report Details Consumer Online Shopping Habits During Coronavirus "All business is witnessing collective global…

Bobcat Selects Commercial Web Services as Preferred Dealer Website Provider

Package Includes Marketplace Integration, Lead Management Tools, Market Trend Reports & More Commercial Web Services, the leading provider of digital marketing solutions in the commercial trucking and heavy equipment industries, today announced its selection as a preferred website provider under the Bobcat Preferred Dealer Website Program. The designation authorizes Bobcat's 500 dealers in the U.S. and Canada to use Trader Interactive's services to maximize their online visibility with a value-added package that goes…

Ardeshir Akhavan Comments on Innovations in Digital Advertising Technology

While traditional channels still contributed over half of global advertising revenues in 2018, digital has become the star player in the past decade, with advancements in technology continually raising the bar for creatives along with providing new opportunities for marketers. "The advent of mobile devices, faster internet speeds, improving display characteristics, and increasingly accurate analytic tools are among the key drivers of transformation within the advertising landscape. In the coming years, technology will…

Soloadspro Can Help You Create a Social Media Marketing Agency and Become a Digital Nomad

Soloadspro is the preferred online resource of information for persons interested in opening a social media marketing agency in 2020. The company’s newly launched Pay Per Call Mastery course will help digital marketers learn how to generate and charge for live phone calls to their clients instead of clicks to their clients website Soloadspro, founded by the fellow digital marketer Garrett Jackson, was created to teach and improve the skills of social media marketers and social media marketing agencies (SMMA) in matters…

New Research from Arkose Labs Shows Human-Driven Fraud Attacks are on the Rise

Data Reveals a Surge in Sweatshop-Powered Fraud Alongside Attack Spikes on Online Gaming and Social Media Platforms Arkose Labs, providers of online fraud prevention technology combining risk assessments and sophisticated enforcement challenges, today announced the release of its Q1 2020 Fraud and Abuse Report. The most notable trend this quarter was a major spike in human-driven attacks – which rose 90% compared to six months previously. Changing attack patterns were felt across geographies and industries, at a time of the…