Akamai Reaches New Milestone for Web Traffic Delivered

Peak Traffic on the Akamai Intelligent Edge Platform Exceeds 100 Tbps for First Time  Akamai, the intelligent edge platform for securing and delivering digital experiences, announced that traffic on its global content delivery network (CDN) reached a new peak last week of 106 Tbps (terabits per second). It was the first time in the company's 20-year history that the peak volume of data it delivered exceeded the 100 Tbps threshold. "Delivering 106 terabits per second is roughly the same as downloading 3,300 two-hour HD…

Webinfinity Addresses The Engagement Gap In Business Portals With Its Engagement Automation Engine

Webinfinity is formally launching its Engagement Automation Engine, redefining how business portals are developed, curated and experienced. Webinfinity's engine is purpose-built to drive engagement with less cost and faster time-to-engagement when compared with traditional approaches to business portals. "Traditionally, business portals lack the intelligent personalization across ecosystems of content, applications and relationships required for a partner, customer or employee…

TripAdvisor Introduces TripAdvisor Connect, A Data Offering for Advertisers to Reach, Engage and Activate High-Intent Audiences…

Guided by TripAdvisor Member Data, New Solution Helps Advertisers Activate Custom Audiences Engaged with the Brand on Channels like Facebook and Instagram TripAdvisor, the world's largest travel information platform, announced that TripAdvisor Connect, previously in beta testing, has officially launched on Facebook and Instagram. This off-platform media solution is guided by traveler and diner data, enabling advertisers to reach custom audiences beyond TripAdvisor's website and app. TripAdvisor Connect helps…

Madwire Acquires SpaceCraft to Bring Powerful Website Building Technology to Their SMB Platform

The Addition of Spacecraft’s Powerful Website Building Technology Will Further Enable SMBs to Easily Launch or Grow Their Business with Madwire’s #1 Marketing Platform for Small Business, Marketing 360. Madwire, LLC, a technology company focused on business management and marketing software for SMBs, announced the acquisition of SpaceCraft, a cloud-based website platform and software company located in Austin, Texas. The acquisition of SpaceCraft is Madwire’s second acquisition in the last fifteen months (following the…

Dynatrace Expands Software Intelligence Platform with Digital Business Analytics

New functionality unlocks real-time AI-powered insights to drive better digital business results Software intelligence company, Dynatrace announced the addition of Digital Business Analytics to its Software Intelligence Platform. Digital Business Analytics provides real-time, AI-powered answers to business questions using data already flowing through Dynatrace’s application and digital experience monitoring modules. By tying together user experience, customer behavior and application performance data with business…

MiQ Announces New Suite of Analytics Solutions to Generate Insights and Drive Real Business Growth

Incremental Lift, the First Solution Available Within the MiQ Measure Suite, Will Help Make Measurement More Actionable and Intuitive Through Incrementality and Optimization MiQ, the leader in Marketing Intelligence and connected programmatic solutions, has announced the launch of its new suite of analytics products, Measure. Drawing on MiQ’s existing analytics solutions, leveraging data science as a service model, the Measure product suite has been designed to help marketers define the metrics that matter in order to…

A CMOs Guide to Navigating Data Analytics

The CMO function has always been critical for every business, but the role has expanded and evolved recently to encompass responsibility for driving predictable and measurable growth - as evidenced by the fact that the function is now often titled Chief Growth Officer or Chief Revenue Officer. As Sales, Marketing and Technology roles become intertwined, CEOs and Boards now expect senior marketers to prove a correlation between strategies and the bottom line. Many Marketing Leaders, however, are unsure of where to start…

Arm Treasure Data Brings Advanced AI ML-Based Analytics to its CDP

Customer Data Platform landscape has been a busy space with maturing technologies and new innovations breaking the threshold of competitiveness every quarter. Today, it’s time for Arm Treasure Data to make the buzz. Arm Treasure Data is turning a new chapter in its Customer Data Platform with enhanced Artificial Intelligence and Machine Learning capabilities. The CDP provider has announced new product capabilities and features. These include Treasure Boxes and Custom Scripts. The new features would enable accelerate…

Charlotte’s Web Announces 738 Vitamin Shoppe Locations Across 45 States Commence Selling New Gummy Line

Charlotte's Web Holdings, Inc., the market leader in whole-plant CBD hemp extract products is pleased to announce that The Vitamin Shoppe, an omni-channel, specialty retailer of nutritional products, has commenced selling the new line of Charlotte's Web CBD hemp extract-infused CBD gummies in 738 stores across 45 U.S. states. This expands Charlotte's Web product offerings carried by The Vitamin Shoppe to include CBD hemp extract oil tinctures, liquid capsules, and now gummies. Charlotte's Web gummies are a popular edible…

Webscale Launches Cloud Support DevSecOps Automation Tools and Team of Certified Cloud and E-Commerce Experts

Award-winning Support for Online Merchants Helps Deliver Secure, High Performing Storefronts during the Holidays Webscale, the Digital Cloud Company, announced the launch of Cloud Support - on-demand 24x7 support with integrated DevOps and SecOps for e-commerce businesses wanting to augment their automation tools and teams during business-critical events, such as the upcoming Holiday Season, Black Friday, and Cyber Monday sales. Focused on security, Cloud Support gives merchants on-demand access to Webscale’s technology…

Sojern’s New Digital Co-Op Program Boosts Local Tourism Growth with Comprehensive Advertising and Analytics Package

New Program Solves Unique Needs of DMOs Looking to Tie Together Multiple In-Market Campaigns and Prove Total Economic Impact Sojern, the leading provider of digital marketing solutions for the travel industry, announced a new Digital Co-Op Program designed to benefit destination marketing organizations (DMOs) and local hotel and attractions marketers across North America. Historically, co-op programs, in which a DMO integrates its marketing budget, campaign strategy, and overall KPIs with local area hotels and…

FourthWall Media Introduces Reveal 5, A Full-Service TV Analytics and Optimization Platform

Reveal enables fast and easy TV analytics, ad campaign optimization, and attribution based on custom audiences and second-by-second viewing data. Every program, every ad, any audience FourthWall Media, a leader in data-driven television and analytics, announced the release of Reveal 5, the fifth generation of the company's comprehensive analytics platform. Reveal 5 packages powerful analytics and infrastructure within a new state-of-the-art User Experience making it easy for organizations of all sizes to use the…

Coil, Mozilla and Creative Commons Launch $100 Million Grant for the Web to Advance Web Monetization for Creators

Coil, Mozilla and Creative Commons Empower Individual Creators and Monetization Service Providers While Allowing Users to Directly Support Content They Value Coil, Mozilla and Creative Commons tannounced an ambitious $100 million fund that will empower individual creators and monetization service providers while allowing users to directly support content they value. Over the last ten years, the internet has gone from a place rewarding creativity, invention and substance, to one dominated by a few advertising…

Google’s New Search Console and How It Will Kill ‘Bad’ Websites

When you launch a website, you obviously do it to rank higher on Google search. And, the first step toward achieving this goal is to link it to Google Search Console tool. Things are changing fast at Google and how it disrupts Search Advertising and Marketing tactics. Reason? Google is officially bringing down the curtains on its old Search Console and replacing it with a more powerful, personalized Search Console. The old Search console served millions of websites and billions of webpages – but they would be part of the…

Vidyard Extends Partnership with Adobe to Bring Industry-Leading Video Hosting and Analytics to Marketo Engage Customers

Expanded Partnership Helps Marketo Engage Customers Personalize Their Marketing Experiences and Drive Greater Audience Engagement Through the Power of Video Content and Video Analytics Vidyard, a leading video platform for business, today announced an expanded partnership with Adobe to bring the power of video content and video engagement analytics to B2B marketing teams around the world. Marketo Engage, part of Adobe Marketing Cloud in Adobe Experience Cloud, is a complete solution for B2B marketers responsible for…

TechBytes with Cris Kuehl, VP of Analytics and Client Insights at Sitel Group

Tell us about your role and the team/technology you handle at Sitel Group. As the VP of Analytics and Client Insights, I lead a team of Data Experts responsible for the development and execution of data-driven campaigns to improve the customer journey. Leveraging deep contact center data derived from every touchpoint on the customer journey, I get under the hood of customer experience (CX) programs to better understand client challenges, successes, and areas for growth opportunities. At Sitel Group, which technologies…

Luminoso Launches Daylight Express to Make Industry-Leading Text Analytics Technology Accessible to Companies Worldwide

Natural Language Understanding Application for Text Analytics Offers the Fastest Way for Companies to Get Started with Customer Feedback Analytics Luminoso, the company that turns unstructured text data into business critical insights, announced Luminoso Daylight Express, a text analytics application that offers companies the fastest way to drive ROI on analyzing unstructured text data, such as surveys, product reviews, and call center transcripts. Immediately available to businesses around the world, Daylight Express…

Optimizely Announces Performance Edge, Enabling the Industry’s Fastest Web Experiments

Performance Edge, powered by Cloudflare Workers, empowers brands to scale web experimentation without fear of performance impact Optimizely, the world's leader in digital experience optimization, launched Performance Edge, a new product that enables high-performing experimentation teams to easily scale their programs and run more experiments without compromising customer experience. Performance Edge enables visual-editor based website experiments to run faster — on average in less than 50 milliseconds, or faster than the…

Constant Contact Expands Marketing Suite With Websites, Logos, Domains and Stores

Leader in email marketing expands platform, going beyond email, to simplify the small business journey Constant Contact, an Endurance International Group company announced that it is expanding its email marketing platform to include a powerful suite of branding, ecommerce and productivity tools. At the center of the offering is a new AI-powered website builder that includes LogoMaker, ecommerce stores, custom domain options and G Suite productivity tools. Marketing Technology News: Velocix Taps Telecoms Veteran David…

Optimizely Announces Performance Edge, Enabling the Industry’s Fastest Web Experiments

Performance Edge, powered by Cloudflare Workers, empowers brands to scale web experimentation without fear of performance impact Optimizely, the world's leader in digital experience optimization, launched Performance Edge, a new product that enables high-performing experimentation teams to easily scale their programs and run more experiments without compromising customer experience. Performance Edge enables visual-editor based website experiments to run faster — on average in less than 50 milliseconds, or faster than the…