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How Marketers Can Use Customer Behavior to Drive Revenue

In the past, marketers could get away with segmenting customers using primarily demographic and firmographic traits such as age, gender, income, ethnicity, occupation, industry, company size, geographic location, etc. But in today’s customer-centric world, understanding your customers based on demographics isn’t enough. As Netflix’s VP of Product Innovation, Todd Yellin, said: “It really doesn’t matter if you are a 60-year-old woman or a 20-year-old man because a 20-year-old man can watch ‘Say Yes To The Dress’ and a…

TechBytes with Chris Haines, Director of Consulting, Amplience

Chris Haines Director of Consulting, Amplience The Retail Engagement Summit 2018 will take place at New York on 22 February and at London on 6 March. The Amplience team together with selected industry experts will be showcasing new tools and processes which help retailers deliver more contextual and persuasive content. Chris Haines, Director of Consulting, Amplience, tells us about the challenges facing content marketers today.As a Content Strategist, what do you believe brands should do to drive personalization in…

Are Marketers Ready for Next-Level Personalization?

It’s almost impossible to find a piece of marketing content online that isn’t personalized to some extent these days. Whether it’s email, social or display, most marketing content is somehow customized based on each target shopper’s demographics, browsing history or device. And that’s for good reason -- 85 percent of online retail shoppers are fully expecting individualization. However, many marketers feel they have only scratched the surface of what personalization can offer. According to a new Resulticks study,…

Direct Agents Introduces Standalone OTT Solution

Directagents.TV Is the Agency's Expanded Offering for OTT Growth Marketing Direct Agents, a data-driven, digital advertising agency is excited to announce their latest solution focused on OTT network launch and audience growth: DirectAgents.TV As a leader of OTT growth marketing, Direct Agents has launched a stand-alone solution for OTT subscriber & audience acquisition, churn management, tune-in, and content launches. In addition, Direct Agents helps with cross-device presence management and OTT-specific…

Qubit’s 2018 Travel Survey Confirms Important Role that Mobile, Personalization and Reviews Play in Searching for and Booking…

Survey Data Also Reveals the Behavior Gap Between Travelers Under and Over 35 Years Old The state of the travel and tourism market is in transition based on a number of factors, including the maturation of personalization and mobile technology according to new survey data released by Qubit, the leaders in marketing personalization technology. Qubit’s 2018 Travel Survey revealed that younger and older travelers have different approaches to booking travel and taking vacations in general: 42 percent of travelers…

Interview with Andre Yee, CEO, Triblio

"I think the lines between multi-channel marketing programs and sales automation will blur by 2020. This means tighter and smarter integrations between sales and marketing."Tell us about your role and how you got here. What inspired you to start an ABM platform?  I'm the founder and CEO of Triblio. Prior to Triblio, I was SVP Product Development for Eloqua where I helped grow a $20M company to IPO and subsequently a $1B exit to Oracle. I was inspired to start an ABM company because I believe existing marketing automation…

Beautiful.AI Launches the First AI-Powered Presentation Design Tool

Company Raises $5 M from First Round Capital and Shasta Ventures to Automate the Design of Everyday Work Beautiful.AI announced the launch of the first artificial intelligence-powered presentation tool, which enables anyone to build clean, modern, and professionally-designed slides – quickly and easily. Beautiful.AI addresses the two biggest challenges that individuals face in creating effective visual presentations: slide design and production time. According to the 2018 Presentation Quality Gap survey, 73 percent of…

David Weild IV And William Mougayar Join XCHNG’s Advisory Board

Industry Specialists Pivotal To Blockchain Protocol's Go-To-Market Strategy Kochava Labs SEZC, a research and development subsidiary of Kochava Inc., announced four new advisors to XCHNG, the open source blockchain framework for the digital advertising ecosystem: David Weild IV, Founder, Chairman and CEO of Weild & Co., Inc. and former Vice Chairman of Nasdaq, William Mougayar, blockchain industry veteran and author of "The Business Blockchain", Paran Johar, Global CEO at Modern Marketing Summit, and John Maffei, CEO…

TechBytes with Keith LaFerriere, Chief Creative Officer, Verndale

Keith LaFerriere Chief Creative Officer, Verndale From a modern marketer's perspective, the differences between User Experience (UX) and Customer Experience (CX) have widened significantly. To understand how marketing technologies influence the delivery of relevant UX and CX, we spoke to Verndale's Chief Creative Officer (CCO), Keith LaFerriere.Tell us about your role at Verndale and the team and technology you handle. As Chief Creative Officer of Verndale, I lead the UX and Creative Design practice groups, business…

Lionbridge Launches Oracle Responsys Application that Delivers Personalized Marketing in Every Language

Lionbridge Helps Marketers to Deliver a Cohesive Message Across Channels, Devices And, Now, Languages Through Integration to Oracle Marketing Cloud Lionbridge Technologies Inc., the world's most trusted translation and global digital communications company and Gold level member of Oracle PartnerNetwork (OPN), announced that it has launched Lionbridge Connector, now available on the Oracle Cloud Marketplace, as a partner of the Oracle Marketing AppCloud. The new application empowers marketers to plan and execute…

Monetate Unveils Individual Fit Insights within its Personalization Engine

Individual Fit Insights is a New Capability from Monetate that Arms Brands with AI-Based Automated Segment Discovery Monetate, the worldwide leader in personalization, has announced a major enhancement to the Monetate Intelligent Personalization Engine, which allows marketers to use artificial intelligence to power real-time, cross-channel personalization. The new capability, Individual Fit Insights, provides a highly specialized view into how individualized decisions are made. Last month, Monetate unveiled …

Scribe Software Announces Scribe Shadow On The Salesforce AppExchange

Scribe’s Customers Can Now Streamline Business Intelligence, Analytics Data, Reporting and Backup Processes Scribe Software, a global data integration leader, announced it has launched Scribe Shadow on the Salesforce AppExchange, empowering businesses to connect with their customers, partners and employees in entirely new ways. Scribe Shadow is designed to simplify and streamline the process of replicating data from Salesforce to SQL databases for analytics and archiving purposes. Scribe Shadow is based on Scribe Online,…

Interview with Karen Steele, Chief Marketing Officer, LeanData

"The first action to take is to accurately match your leads with target accounts to deliver personalized customer experiences through nurturing streams or target account marketing and sales strategies."Tell us about your role and how you got here? What inspired you to be part of LeanData? I’m a pure B2B technology marketing leader and have been in both the Sales Technology and MarTech space for some years. I’ve witnessed first-hand not only how technology can transform business for the better, but also how challenging it…

Optimizely Revolutionizes Sales Process and Boosts Productivity Using Skuid

Skuid’s No-Code Platform Ensures Optimizely Captures All Viable Sales Leads in Salesforce CRM Solution Skuid, the leading cloud application platform, announced that Optimizely, the world’s leading experimentation platform, selected Skuid to improve user adoption, efficiency, and value derived from its Salesforce customer relationship management (CRM) software. Using Skuid’s no-code platform, Optimizely eliminated inconsistencies in workflows and processes across the entire organization. Previously, Optimizely’s CRM was…

MaxAudience Announced as the Top Social Media Marketing Company in 2018

Third-party research firm Clutch has released its report on leading Social Media Marketing Companies and has found MaxAudience to be the Top Social Media Marketing Company in the U.S. Clutch has posted the rankings publicly on Clutch.co and has MaxAudience listed in the #1 spot on their review site currently for 2018. MaxAudience is a strategic brand and marketing consultancy with online lead generation and conversion at its core. They assist medium and large-scale businesses with precise, high ROI, marketing campaigns that…

TechBytes with Amit Sinha, Founder and CCO, WorkSpan

Amit Sinha Founder and CCO, WorkSpan Most businesses continue to struggle with unlocking the true potential of their strategic partnerships. Any successful go-to-market initiative requires a reliable partner engagement across the journey that helps the company better orchestrate their networks. According to WorkSpan, a leading marketing network catalyst, 60% of alliance Go-To-Market relationships fail, mostly due to the lack of coordination to make deal progress, unreliable data, and poor distribution of sales and…

Interview with Aaron Glazer, Co-Founder and CEO, Taplytics

"Brands have to be reactive to the new digital touch points that are emerging in order to be in constant contact with their customers."Tell us about your role and how you got here.  What inspired you to launch a Mobile Customer Experience Cloud? I am the CEO and Co-Founder of Taplytics. We started off building mobile applications and saw an interesting trend developing; the future front door of a business was not going to be a physical store, but a mobile app in the palm of their customers’ hands. From there, we…

TimeTrade Launches New Partner Program for Intelligent Customer Engagement

"Google My Business" Partnership Now Live TimeTrade, the leader in omnichannel intelligent appointment scheduling, launched the Connect Effect Partnership Program, a new initiative designed to optimize intelligent customer engagement through TimeTrade's industry-leading Appointments-as-a-Service platform. For the initiative, TimeTrade has partnered with multiple large enterprise brands, including Google, Salesforce, Microsoft, IBM, and others. TimeTrade is included as one of the scheduling partner options to choose…

TechBytes with Kaila Garrison, VP Marketing Strategy and Operations, Cision

Kaila Garrison VP Marketing Strategy and Operations, Cision Leading media intelligence and PR service provider, Cision, revolutionized the paid media measurement ecosystem by unveiling Cision Impact in November 2017. The Cision Intelligence Analysis and Cision Audience are two major components of Cision Impact that makes it possible for brands to measure the impact of earned media and marketing communications programs, including PR, for the first time ever. To understand how Cision Impact offers a unique technological…

Shutterstock Celebrates Over 1 Billion Image, Video and Music Licenses Sold

To Mark This Milestone, Shutterstock Rang the Closing Bell at the New York Stock Exchange Shutterstock, Inc., a leading global technology company offering a creative platform for high-quality assets, tools, and services, announced that it has licensed more than 1 billion royalty free images, videos and music tracks across all of its businesses. Shutterstock was founded in 2003 and this milestone reflects licenses granted over the past 14 years. Shutterstock's library now offers more than 170 million commercial images, 40…