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Cision Releases ‘Choose Your Own PR Adventure’, An Interactive, Digital Game for Communicators

Cision, a leading global provider of earned media software and services, released Choose Your Own PR Adventure, a digital game featured on Cision.com. The game was built in-house by Cision's own marketing and design teams and was created with communications professionals in mind. Marketing Technology News: ON24 Establishes Presence in Canada Choose Your Own PR Adventure gives players a variety of common PR scenarios to navigate through, including: Creating a successful pitch from…

MarTech Interview with Hugh Fletcher, Global Head of Consultancy and Innovation at Wunderman Thompson Commerce

"B2B marketers must be more knowledgeable about their customers as they must target them as workers, decision-makers, and consumers" Could you tell us about your role and the team/technology you handle at your company? When it comes to the future of commerce, many organizations are just not thinking far enough ahead – they are too ‘heads-down’ thinking about this week’s, this month’s or maybe this year’s figures. But while they are ‘heads-down’, some major players in the market are very much ‘heads up’ – and are defining …

Glance Expands its Presence in Singapore as Part of Global Expansion

To more than double its headcount in Singapore for accelerating growth in Southeast Asia Glance, one of the fastest-growing content platforms in the world, announced that it is increasing its presence in Singapore as part of its global expansion plans. Glance delivers artificial intelligence-driven, personalized content to screen zero of smartphones. Every time a user wakes up their phone, their lock screen comes alive with a new visual and interactive content that is personalized for them. Marketing Technology…

VERB to Launch New Live Streaming Interactive Video Webinar Platform

VERB Technology Company, Inc. , a leader in business-focused interactive video CRM, marketing, and sales enablement applications, announced the newest product on its industry-leading digital platform: VERB Live. VERB Live is a next-generation webinar platform that allows the webinar host to place interactive icons on the screen that all viewers can click on to purchase products or services, in real-time, among many other interactive sales-driving features. Because it is browser-based, it works on all devices and requires no…

New Data from The Manifest Says Most People Don’t Actually Care About Instagram Removing “Like” Counts

Instagram Announced That It Will Start Hiding like Counts for US Users. Celebrities and Influencers Have Spoken out About the Decision, Expressing Discontent or Approval. Most People, However, Don't Really Care About the Platform's Decision Most people don't care if Instagram users can see likes, suggests a new survey from The Manifest, a business news and how-to website. Media coverage so far highlights opinions from those in the spotlight, but what about the average user? A survey of 502 Americans found that more…

Verizon Media Doubles down on Commerce and Launches Holiday Campaign with ebay

 E-commerce giant eBay and Verizon Media announced "The Guy's Guide to Nailing the Holidays" - a new campaign aimed to help men tackle the holiday season with ease and confidence. eBay will also be the first advertising partner to sponsor Verizon Media's new Shoppable video format, integrating the online marketplace's wide selection of one-of-a-kind items and trending products from top brands into shoppable carousels beneath gift guide videos. This initiative is part of Verizon Media's commitment to commerce through…

TechBytes with Leah Holcomb, Partnerships Manager at Savings United GmbH

Could you tell us about your role and the team/technology you handle at your company? At Savings United we work alongside media houses to bring brands and shoppers together on our joint coupon platforms. We help brands achieve their business goals and help shoppers save on products from a number of verticals such as fashion, tech and more. As Partnerships Manager - US, I work with advertisers to develop tailored campaigns that drive success for all involved, while negotiating the best discounts and deals for savvy…

Adobe MAX 2019: Empowering Creativity for All

Creative Cloud Innovation Announcements Include Availability of Photoshop on iPad, Fresco on Windows, and Adobe Aero for Immersive Media, Along with Previews of Adobe Illustrator on iPad and Photoshop Camera Adobe MAX, the world’s largest creativity conference, Adobe announced the next generation of Creative Cloud—a release of faster and more powerful products spanning multiple surfaces. The company officially launched Adobe Photoshop on iPad and extended Adobe Fresco to Microsoft Surface, while also previewing the highly…

David Beckham Joins Salesforce Dreamforce (#DF19) as a Speaker

Martech's biggest annual conference will kick-start in some hours from now. When you can bend it like David Beckham, you can do anything. Former English national soccer player David Beckham will be speaking at Dreamforce 2019 in San Francisco. Beckham, who also signed a five-year contract with Major League Soccer club LA Galaxy in 2007, represented the Club as a global sporting icon. David Beckham will join United Nations Secretary-General’s Advocate for the Sustainable Development Goals, Eddie Ndopu and other luminaries…

19 Simple and Easy Ways to Market Your App Online

Hold on! That’s what we say to the time quite often. The world, as we know it, is continuously changing – sometimes for the better, sometimes for the worse. With every passing second, there are new advancements in Medicine, Philosophy, Engineering, Law, and every other discipline that we know of. The only constant in today’s era is changing. Technology Is Progressing at a Higher Rate Than Any Other Discipline However, there has never been as rapid advancement in any field as there has been in the field of Computer Science…

LogRhythm Taps New CMO and VP of Product; Expands Vision into SIEM and Security Analytics Products

LogRhythm, the company powering the world’s most modern enterprise security operations centers (SOCs), today announced the hiring of two key executives, Cindy Zhou as the company’s chief marketing officer and Michael Jones as vice president of product. Read Also: 5 Ways Salesforce’s Dreamforce 2019 Perfectly Sums Up the ‘MarTech’ Mood “The addition of Cindy and Michael to the team showcases our commitment to collaborate with our customers to ensure their enterprise security environments are world-class,” said Mark…

TechBytes with Lidiane Jones, SVP Product at Salesforce Commerce Cloud

Could you tell us how you identified the various online and offline channels for the report? At the broadest level, we wanted to look at physical and digital stores. We realized we needed to look at e-commerce more granularly though, and settled on three types of properties: Online marketplaces, like Amazon Retailers’ e-commerce properties, like Walmart.com Brands, themselves, like adidas.com, which are taking a greater share of wallet as direct-to-consumer (D2C) business models gain in popularity When we…

How to Connect with Shoppers According to Their Personal Values

The daily decisions of today’s shoppers are guided by many factors with which today’s marketers look to align. However, one key element in consumer decision-making is still being largely overlooked: consumers’ personal values. In today’s digitally connected, choice-saturated world, understanding a person’s basic demographics and online behaviors is not enough to forge a real connection with consumers that will motivate them to choose your brand over the many others that are at their fingertips. It’s only through…

Social Commerce Will Supercharge Holiday Sales, Smartly.io Research Reveals

48 Percent of U.S. Consumers Are Considering Purchasing Products Seen in Social Media Ads for Holiday Gifts Smartly.io, the leading social media advertising automation platform, announced new research outlining where and why consumers engage with social media ads to make holiday purchases. Based on 1,000 U.S. consumer responses from a Dynata survey, the results indicate that consumers not only recognize that social media presents a new way to shop for holiday gifts, they are also more likely than ever to purchase those…

The 5 Best Online Tools for Boosting a Brand’s Digital Presence

In today’s digital age, being online (in some way or another) is the best way to reach your customers. Yes, print ads and listings in the Yellow Pages can still be useful for some ventures, but people are getting online to research new brands and products more often than ever before. Building a strong online presence is a great way to find the customers you want. However, this also means your competition is right there with you. If every business is online, how do you stand out? Here are my best tips for boosting your…

To TikTok or Not to TikTok, That Is the Question

As TikTok continues to grow with over 1 billion lifetime installs (of which half are monthly active users), a familiar worry is starting to brew among marketers — the same worry that comes up every time a new platform hits the mainstream — which is if you haven’t already created a Marketing strategy for it that you’re desperately behind the eight ball. Fortunately, that's not supported by the evidence, and if you don’t believe me just ask Jennifer Aniston, who just joined Instagram for the first time and has already…

Throw out the NPS Playbook! Create a CX Strategy That Works

Net Promoter System (NPS) for measuring customer experience is no longer serving your brand The customer experience (CX) world is fundamentally changing. Customers are savvier, more demanding, and expect personalization and prompt attention. Because they’re exposed to a broader range of products and services from a variety of businesses, they have every opportunity to shop around. But businesses can survive and thrive in this environment by listening to customers, understanding their experience and responding quickly to…

More Than Half of Consumers Want to Use Voice Assistants for Healthcare According to New Report from Voicebot and Orbita

 Orbita, Inc., provider of healthcare's most powerful conversational AI platform, announced the release of the Voice Assistant Consumer Adoption Report for Healthcare 2019. To develop this report, Orbita sponsored independent research by Voicebot.ai, the leading online publication and research source dedicated to voice and AI technologies. Based on a survey of 1,004 U.S. adults, the report includes these key highlights: Orbita's newest platform features provide enterprise-grade, end-to-end…

TechBytes with Pete Mycock, GM APAC at Partnerize

You’ve been active in the technology arena all over the world. Could you tell us about your background? Yes, sometimes it’s hard for me to answer “where are you from” because I have lived and worked in the UK, USA, Southeast Asia and Australia, and I spend a great deal of time in Japan. I grew up in the UK, but have been working internationally for most of my life. My tech experience started with QAS, which was then acquired by Experian in the US. Then I returned to London to work for buy.at, then AOL, when they…

AI Used for Good Can Transform the Human Experience

Ever since AI has emerged as a viable technology – it has been seen to revolutionize everything from driving a car to requesting asking a Google assistant to set an appointment for a haircut. Skeptics worry about job losses and a robotic takeover of our race. Although many of the scenarios are still in the early phase of the hype-cycle, there have been a number of exemplary use cases of AI, including a good many that seek to change the world for the better. Much of the momentum driving AI so far has come from more…