Roku Introduces Audience Marketplace for OTT Ad Sellers and Buyers

Publishers Can Leverage Roku Data and Tools to Deliver Targeted OTT Advertising Roku, Inc. introduced Audience Marketplace, a new way advertising buyers and sellers can more effectively target audiences on the Roku platform in the US. By leveraging Roku’s first-party data and proprietary ad technology, publishers can use Audience Marketplace to sell targeted audiences on the Roku platform to advertisers. Roku has extensive insights into its millions of OTT streamers, and offers the ability to precisely target specific…

true[X] and Global Agency Essence Launch Research and Innovation Partnership To Advance the Connected Living Room Experience

New Innovation Partnership at the Frontier of Consumer Habits and New CTV-specific Attention-based Products and Formats. Other GroupM Agencies to Participate as Partnership Develops true, the leading technology company building the next generation of attention-based video ad products and capabilities, and Essence, a global data and measurement-driven agency and part of GroupM, today announced a strategic innovation partnership focused on bringing high-quality, accountable advertising to the rapidly growing market…

Instart World Cup Ad Performance Study Reveals Why Advertisers Are Winning This Year’s Tournament

Fans Are Watching the World Cup Live, and Commercials Are Impacting Their Behavior — Especially if the Ads Feature David Beckham Instart, the company helping thousands of leading brands around the world deliver faster, safer and more profitable online experiences, today announced the results of its 2018 World Cup Ad Performance Study. The study revealed that more than two-thirds (70 percent) of Americans and Brits watching the 2018 World Cup are doing so live, with the Brits (81 percent) watching more live matches than the…

Interview with Michael Dougherty, CEO and Founder, Jelli

"Most listening of streaming audio is via a mobile device, and over half of broadcast radio listening occurs when the person is out and about, in the car or on the go."Tell us about your role at Jelli and how you got here? What galvanized you to start an ad tech platform for radio stations? My co-founder Jateen Parekh and I saw radio as a huge yet “forgotten” industry, with more listeners than TV. It had a solid business model with more revenue than any digital service, yet there was very little innovation and no cloud…

Parks Associates: More Than 85% of Millennials Subscribe to at Least One OTT Video Service

Parks Associates' OTT Video Tracker Identifies Consumer Adoption of Multiple OTT Service Subscriptions as Key to Future Growth New video research from Parks Associates finds more than 85% of Millennials in US broadband households subscribe to at least one OTT video service. This research comes from Parks Associates' OTT Video Market Tracker, which includes an exhaustive analysis of market trends and profiles of OTT video service providers in the US and Canada, such as Netflix, HBO, YouTube, and Amazon. The Tracker…

Hortonworks and Google Cloud Expand Partnership to Accelerate Big Data Analytics in the Cloud

Hortonworks Data Platform and Hortonworks DataFlow Further Optimized for Google Cloud Platform for Big Data Analytics and Streaming Workloads Hortonworks, Inc., a leading provider of global data management solutions, announced enhancements to its existing partnership with Google Cloud. These enhancements further optimize Hortonworks Data Platform (HDP) and Hortonworks DataFlow (HDF) for Google Cloud Platform (GCP) to deliver next-gen big data analytics for hybrid cloud deployments. This partnership will enable…

Sony Crackle Selects Nielsen To Power Its Addressable Advertising Capabilities Across Devices

Nielsen (NYSE: NLSN) today announced that Sony Crackle, a division of Sony Pictures Television Inc., has selected Nielsen Marketing Cloud to power its addressable advertising capabilities across all devices and platforms including mobile devices, connected TVs, streaming boxes and gaming consoles. Nielsen Marketing Cloud's unique audience data, artificial intelligence (AI)-powered segmentation and real-time integrations with most major video ad serving platforms will help Sony Crackle deliver more relevant advertising…

Crossover Media Group Launched To Capitalize On OTT, Podcast Revenue Opportunities

Crossover Media Group Sales to Leverage Longstanding Relationships with Major Personalities, Distributors Veterans of some of the largest companies in terrestrial and satellite radio, television and digital video have formed a new company specifically developed to provide advertising-sales representation across multiple platforms for an array of established and emerging program personalities and formats. Crossover Media Group Sales, with offices in New York City and Los Angeles, launches with an initial…

Brightcove Launches OTT Flow X, Powered by Accedo

OTT Flow X Builds on Existing Turnkey Solution to Offer Broadcasters More Customization and Delivery to All Screens Brightcove, the leading provider of cloud services for video, announced the launch of OTT Flow X, powered by Accedo, the video experience pioneer, enabling both companies to expand their direct-to-consumer products and deliver solutions that address all points in the OTT continuum. For broadcasters seeking a sophisticated turnkey solution, OTT Flow X provides increased UX flexibility, support for complex…

Gracenote Launches New Tool to Unify Content Search

New Data Solution Sets Empower Video Streaming Services Gracenote, a Nielsen company, is the world’s leading provider of video metadata including rich imagery, TV channel line-ups, programming and scheduling data covering 85 countries and 35 languages. Gracenote has now launched new datasets covering both On-Demand content and virtual MVPD (vMultichannel Video Programming Distributor) to completely optimize the TV Viewing experience. A new TV metadata and electronic program guide (EPG) solution from Gracenote equips…

Intelivideo Announces Three New Board Members

Leading White-label OTT Platform Deepens Board in the Midst of Explosive Growth Intelivideo, a Video-On-Demand technology platform headquartered in Broomfield, CO, announced the appointment of three new Board members. Joining the Board of Directors are Peter Markham, Ben Wright and Vijay Bangaru. This appointment follows Intelivideo's Series B funding round in mid-2017. "All three of our newest Board members are experienced operators and business leaders in the broader technology space with some specific domain…

SpotX To Host Go Live, Exclusive Two-City Event To Explore Live OTT Advertising

Yospace and Akamai Will Join SpotX, the Leading Video Advertising and Monetization Platform, as Co-Hosts in Both New York City and Los Angeles SpotX, the leading video advertising and monetization platform, announced that it will co-host, with Yospace and Akamai, an exclusive event called Go Live to discuss the latest trends, challenges, and innovations around live, over-the-top (OTT) advertising. The event is scheduled to take place on two separate days in both New York City and Los Angeles with presentations from SpotX,…

CBS And Nielsen Collaborate To Advance Dynamic Ad Insertion In Live Broadcasts

CBS and Nielsen Will Be Able to Make the Idea of Delivering a Complete DAI Platform into a Reality CBS and Nielsen announced that they are working on a collaboration that will deliver Dynamic Ad Insertion (DAI) in live linear national broadcast television, helping to actualize and progress addressable advertising. Powered by Nielsen Gracenote ACR (Automatic Content Recognition), the solution will use frame-accurate video recognition technology for precise ad detection and content insertion in live TV. The collaboration…

PeerLogix OTT Data Now Available Through a Leading DSP

PeerLogix Is an Advertising Technology and Data Aggregation Company Providing a Saas Platform Which Helps Determine Consumer Trends PeerLogix Inc, the established standard for tracking non-subscription based Over-the-Top (OTT) engagement data, announced that its rich audio/video consumption data is now available in one of the worlds largest and fastest growing omnichannel Demand Side Platforms (DSP) in the digital advertising industry. Early implementation by this Q3 ’17 Forrester Wave leading DSP has resulted in the…

TechBytes with Daniel Fisher, Managing Director (Europe) at Playbuzz

Daniel Fisher Managing Director (Europe) at Playbuzz Disney-backed storytelling platform, Playbuzz recently published a study showcasing the power of interactive content on branded content campaigns compared to traditional digital content. To better understand the impact of the study and how disruptive forces, including brand safety and fake news, affect branded story-telling, we spoke to Daniel Fisher, Managing Director (Europe) at Playbuzz.Tell us about your role at Playbuzz and the team/technology you handle. As…

New Meredith Corporation Marks Its First Appearance At The NewFronts

NewFronts Offer First Look at Meredith's Expanded Portfolio of Unrivaled Entertainment, Food, Home, and Lifestyle Brands. Meredith Unveils First-to-Market Video Sales Guarantee, Innovative Video Ad Product Solution "Meredith Stories" and a New Video Series Slate. Meredith Corporation, the leading media and marketing company reaching 175 million Americans every month, makes its inaugural appearance at the NewFronts today. The presentation, which marks the first time the entire portfolio will be showcased since …

OpenX Expands Mobile and Video Product Leadership Team with New Hiring

OpenX Welcomes Senior Hires from Viacom, Hulu, and Adcolony; Demonstrates How Mobile and Video Growth Continues to Surge in Q1 of 2018 Outpacing Overall Industry Growth OpenX, a leading independent advertising technology provider, shared deeper insights into the rapid growth of its mobile and video business today and announced it has appointed a trio of industry veterans in product development and management to support the company’s thriving mobile and video business units. Sophia Chung joined as Vice President of Product…

Twitter Announces Over 30 Premium Video Content Deals at Digital Content NewFronts, Expands Depth and Breadth of Programming Slate

In line with surging video viewership, presentation outlined opportunities with partners including NBCUniversal, ESPN, and Will Packer Productions Twitter also introduces new turnkey content solutions with Creator Originals and Live Brand Studio Twitter, the first place to see what's happening, returned to the Digital Content NewFronts with an expanded slate of new live and original video programming, presenting advertisers with powerful opportunities to connect with content tied to relevant and engaging…

Dailymotion Player Technology Updated to Empower Digital Publishing

The New Features from Dailymotion Led to a 17 Percent Lift in Views Per Session in Beta Test  Dailymotion, a leading video player technology and content discovery platform, has released a new version of its online video player offering for publishers. The Dailymotion Player allows companies to deliver flawless streaming experiences across their owned properties and automatically syndicate their content to a broader audience via Dailymotion’s global publisher network. Recommended Read: MarTech RADAR 2018: Top 150…

Brand USA Partners With Spotify And Five Emerging Artists To Launch Hear The Music, Experience The USA

Brand USA's Innovative New Campaign Uses Music as a Cultural Lens to Showcase Endless Possibilities for Travel in the United States Brand USA, the destination marketing organization for the United States, announced Hear the Music, Experience the USA, an integrated marketing campaign utilizing the power of music to promote international travel to the United States. A unique exploration in sound, Hear the Music, Experience the USA interprets Bobby Freeman's iconic song, "Do You Wanna Dance?" through different musical genres…