Interview with Mark Stouse, CEO, Proof Analytics

"To survive and thrive, marketers need to speak the language of business and furnish results tied to the bottom line."What led you to develop a platform that measures the impact of Marketing and Communications? For years, business leaders have demanded measurable results from marketing spend. These voices are getting louder as concerns about ad fraud and a softening economy put more pressure on the Marketing organization. To survive and thrive, marketers need to speak the language of business and furnish results tied to…

NGDATA Adds New Enhancements to the Lily Customer Data Platform

Group DNA, OneAnalytics, and Other New and Expanded Features Provide Additional Insights to Marketers to Deliver More Relevant Customer Experiences NGDATA®, the customer experience management solutions company, has announced enhancements to Lily™, the company’s next-generation customer data platform, designed to help marketers deliver more relevant customer experiences powered by deeper insights and context around individuals and groups. The company’s next-generation customer data platform, Lily™, puts people at the…

Predictions Series 2018: Add More Science and Personalization to Your Storytelling Initiatives

In 2018, Marketers Must Align Their Linear Marketing Strategies to Accommodate Conversational Storytelling Initiatives The art of storytelling is an ancient art. However, for B2B marketers, the whole context of storytelling has changed with powerful audience data and insight-based technologies driving the modern marketing campaigns. The purpose of any content presentation is to deliver a relevant message to the audience-- easily understood, retained for long, and easy to reproduce in the future. To understand how…

Pega Research: Fears Notwithstanding, Executives Believe AI and Robotics Could Improve Workplace

Latest Pega Study Finds Teaming Machine Intelligence, AI and Robotics With Humans Can Help Organizations Embrace a New Era of Efficient and Meritocratic Workforces Organizations believe that pairing humans alongside machine intelligence, AI and Robotics will create a more effective, engaged, and meritocratic workforce, according to a new global study released by Pegasystems Inc., the software company empowering customer engagement at the world’s leading enterprises. Read More: The Future of a Modern Workplace:…

Showpad Secures $25 Million in Funding to Continue Global Expansion

Funding led by Insight Venture Partners will accelerate Showpad's growth in the US and abroad  Showpad, the world's most powerful sales and marketing success platform, has secured $25 million in additional Series C funding from Insight Venture Partners. The funding will be used for investment in new markets, the expansion of Showpad's global strategy, and continued product development. Also Read: Interview with Pieterjan Bouten, Co-Founder & CEO, Showpad This additional Series C investment comes on…

Upland Software Transforms User Experience for Critical Business Applications Through FileBound

Latest Release of the Upland's Filebound Workflow Automation Solution Provides an Innovative Experience That Anticipates and Intelligently Delivers Content Within Commonly Used Business Applications Upland Software, Inc., a leader in Enterprise Work Management software, today announced a new release for FileBound, its industry-leading workflow automation solution. The latest release focuses on content availability, performance and reliability, security, and enhances the day-to-day interaction between FileBound and an…

InMobi Expands IAS Integration to Provide Enhanced Viewability Reporting for Mobile In-App VAST Video Advertising

Advertisers Can Now Leverage IAS Firewall Tags to Run In-App Vast Video Supply on InMobi Exchange InMobi, an independent mobile in-app advertising platform, has announced an expanded integration of Integral Ad Science (IAS) verification solution to include IAS Firewall tags that now provides advertisers with enhanced viewability reporting for their mobile in-app VAST (Video Ad Serving Template) video campaigns. Recently, InMobi announced that it has acquired AerServ for $90 million. Recommended Read: InMobi Acquires…

RizePoint in 2018 Shatter List for Actively Working to Break Technology’s Glass Ceiling

RizePoint Was Recognized in the Shatter List for Its Commitment to Providing Growth Opportunities for Qualified Women at All Levels of the Organization RizePoint, the leader in quality experience management software, announced that it has been recognized in the Women Tech Council's 2018 Shatter List for its measures to help break technology's glass ceiling. RizePoint was among 44 companies recognized based on the successful implementation of measures that create inclusive cultures where women can contribute and…

AdBirds and Dynamic Yield Announce Global Partnership

Partnership Combines Dynamic Yield's World-Class Personalization Technology with the Analytics and Digital Marketing Expertise of Adbirds Dynamic Yield, the world's first personalization technology stack and AdBirds, a global team of former Google employees who specialize in digital marketing and eCommerce, today announced a global partnership to help clients deploy world-class personalization and optimization programs. According to McKinsey, personalization done right can drive a 10-30% increase in revenue and…

The Essential Audience Fidelity Framework for Search Marketing Success

In late 2015, Google first announced the rollout of Google Customer Match, giving advertisers the ability to target their known, first-party customers directly via search. As we close out 2017, some marketers are still behind the curve in adopting a full range of people-based marketing capabilities in their search strategies. Today’s marketer must approach paid search beginning with people, not a keyword. Search ads then become meaningful interactions with customers in their journey, creating brand engagement, value, and…

GoDaddy Acquires Marketing Automation Provider Main Street Hub To Cater To SMBs

The $125 Million Cash Deal Will Help Go Daddy Offer Small Businesses A Boost In Social Media Engagement GoDaddy Inc., the world's largest cloud platform dedicated to small, independent ventures, announced that it has entered into a definitive agreement to acquire Main Street Hub for approximately $125 million in cash plus up to $50 million in potential future earnouts. The transaction has been approved by the GoDaddy board of directors and is expected to close late in the second quarter of 2018, subject to customary…

28 Ways Artificial Intelligence Will Affect Your Business and Life in 2018

Like it or not, the machines are claiming new territory. And by “machines” I mean artificial intelligence (AI). Our business and personal lives are touched by AI every day. That friendly lady who took your information and looked up your account when you called your insurance company? A robot. That helpful service on Netflix that recommends new shows to watch? An AI algorithm. That stilted voice that gives you directions when you’re lost in a new city? AI. Amazon’s helpful home assistant, Alexa and…

Cognovi Labs Closes $2.3 Million Seed Funding

Graduate of Ikove Startup Nursery to Further Scale Its Emotion-Based Ai Technology, Following String of High-Profile Political Predictions Cognovi Labs, the developer of the SaaS platform for emotion-based artificial intelligence (Emotion AI), closed $2.3 million in seed funding. Columbus-based Ikove Venture Partners led the capital raise alongside HBS Alumni Angels of Greater New York, Bossa Nova Investimentos and a leading angel investor group from Europe. Cognovi leverages its Emotion AI to make predictions for…

Are Your Consumers Getting Along With Chatbots?

Businesses Should Look For Opportunities to Bridge The Gap Between Consumers and Greater Chatbot Understanding ‒ Those Who Do Will Reap The Reward, says PointSource AI’s most popular application to date – chatbots – are everywhere these days. Chances are you have interacted with them while banking, shopping or trying to find the best insurance for your car. Now that brands are convinced about using chatbots, they hope consumers as kicked. PointSource's report 'Finding Common Ground Between Consumers And Artificial…

Blueshift Launches Predictive Audience Syndication for Facebook

New Release Enables Marketers to Integrate Facebook Custom Audiences into Cross-Channel Marketing Blueshift, the leader in Artificial Intelligence (AI) Powered Cross-Channel Marketing, announced Blueshift Predictive Audiences for Facebook. Using Blueshift's AI, brands can now optimize their ROI on Facebook and drive 1:1 customer experiences.  The latest release extends Blueshift's Cross-Channel Platform that already supports channels like Email, Mobile Push notifications, SMS, and Websites. Marketers can now use…

Digimind Social Intelligence Solution Unveiled with Advanced Listening and Analytical Capabilities

Digimind Social Now Seamlessly Integrates Thousands of Global TV and Radio Sources with over 850 Million Online Data Sources, Providing Brands with a 360-Degree View of Brand Reputation, Consumer Insights, and Market Trends Leading social listening and intelligence software provider, Digimind, has announced the monitoring of more than 2,000 international TV and radio sources within its platform. Expanding its enhanced listening and analytics capabilities to international offline sources, Digimind Social enables brands to…

Refer.com Acquires Referral Key

The Move Unites The World's Largest Online Referral Network with The World's Leading Referral SaaS Solution Recently Refer.com, Inc. shook-up both the SaaS and small business world by announcing its acquisition of Referral Key, Inc. – the world's largest online referral network. Boston based Referral Key is home to nearly 5 million professionals and businesses who come together to connect and help grow each other's businesses by referring prospective clients to one another. Refer.com CEO, Tom Gay, described the…

Five Best Practices for Successful People-Based Marketing

The CMO of Acxiom Explains How The Most Modern People-Based Marketing Platform Uses Datapoints From Multiple Channels to Break Down Traditional Data Silos and Get All Parts of the Marketing Stack Working Together The term “people-based marketing” is relatively new, but the concept behind it is grounded in more than 50 years of marketing practices and ongoing innovation. Marketers have always wanted to reach their customers with the most relevant message based on what they know. What’s new in the past few years is…

Periscope By McKinsey Announces Availability of its Sales Solutions on the Anaplan Platform

Periscope Rep Planner, Now Available on the Anaplan App Hub, Is an End-To-End Sales Growth Analytics Solution Periscope By McKinsey, a suite of solutions focusing on price, promotion, assortment, sales and marketing optimization to achieve sustainable revenue growth, has announced that Periscope Rep Planner, part of its Sales Solutions is now available on the Anaplan platform. Anaplan provides a cloud planning platform that connects data, people, and plans in every part of a business. Large and fast-growing…

Digital Media Veteran Mike Peralta Takes On As EVP, Central Sales & Operations At Criteo

Mike Peralta Has Global Experience in Effective Sales Strategies Development, Data Management and Performance Advertising Platform Management Criteo S.A., the leading commerce marketing technology company, named Mike Peralta as Executive Vice President (EVP), Central Sales & Operations. Peralta brings more than 20 years of management and internet technology experience with deep expertise in the advertising technology and digital advertising industries. In his new role with Criteo, he will oversee the central sales…