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Neverbounce Announces Major Expansion of Third-Party Integrations

NeverBounce Integrations for HubSpot and SendGrid are Available Now, While Integrations With MailerLite and MailJet Will Arrive Later This Week NeverBounce, the industry-leading email verification and list cleaning service, announces new API integrations with several of the world's leading email marketing and sales automation platforms. Four new integrations are set to launch this week, with six additional integrations coming in the next six weeks. Today, NeverBounce integrations for HubSpot, the inbound marketing and…

TechBytes with Sandeep Soman, VP Product and Design, Brainshark

Sandeep Soman VP Product and Design at Brainshark Selling with AI and intelligent assistants could transform the entire sales funnel. Training machines and humans for sales using AI sounds very interesting. Isn't it? However, technology providers are still exploring the best possibilities of coaching virtual agents at the same level (maybe, even more!) as that of human sales reps. AI in sales coaching and enablement is a complex scenario,  yet a delectable one. Therefore, to have a crystal clear idea of how modern…

Partnership Between DataBlockChain.io and Virtual DBS Enhances Power of Blockchain Technology Using Predictive Analytics

Tech Startup Datablockchain.io Presents an Ultimate Use Case for Blockchain Integration Through Their DBCC Token Ecosystem DataBlockhain.io, a revolutionary platform combining big data, blockchain technology, and artificial intelligence has announced a partnership with Virtual DBS. A marketing industry innovator, Virtual DBS offers customer profiling and predictive analytics to deliver highly targeted digital marketing campaigns. The companies have combined forces to give clients the benefits of the blockchain, fortified by…

Choozle Offers Universal Data Catalog

Universal Data Catalog Would Activate Trusted Third-Party Data Within Digital Advertising Campaigns Choozle will help marketers and advertisers execute highly targeted global digital advertising campaigns using third-party data in the Choozle platform with their Universal Data Catalog. Data has transformed digital advertising by giving advertisers the ability to enhance targeting and increase ROI. To extend these benefits across all digital advertising strategies, Choozle has built a new Universal Data Catalog to activate…

HG Data Announces the Summer ’18 Release of Its HG Data App on Salesforce AppExchange, the World’s Leading Enterprise Apps Marketplace

New Version of HG Data App Allows B2B Sales and Marketing Teams to Expand Revenue Opportunities and Engage Prospects Earlier and Contextually in the Sales Cycle Using Technographic Data HG Data, a global leader in company intelligence for B2B technology sales and marketing professionals, announced a new release of its HG Data app on Salesforce AppExchange, empowering businesses to connect with their customers, partners, and employees in entirely new ways. Install base data, also called technographic data, provides sales and…

Sales Intelligence 101: Demystifying the State of B2B Buying in 2018

Enabling Better Sales Conversations Begins with a Better Insight into the Market and Prospects, Says TechTarget CMO In the challenge to win B2B buying game, every marketing and sales teams are drawn to the same line -- Score with the right account with personalization and real-time intent. In a candid chat with TechTarget's CMO, John Steinert reveals why better sales motions and sales conversations are keys to mastering the rising tide of B2B buying using sales intelligence tools. Tell us about the ‘State of B2B Buying’…

Interview with Michael Dougherty, CEO and Founder, Jelli

"Most listening of streaming audio is via a mobile device, and over half of broadcast radio listening occurs when the person is out and about, in the car or on the go."Tell us about your role at Jelli and how you got here? What galvanized you to start an ad tech platform for radio stations? My co-founder Jateen Parekh and I saw radio as a huge yet “forgotten” industry, with more listeners than TV. It had a solid business model with more revenue than any digital service, yet there was very little innovation and no cloud…

TechBytes with Oded Karev, VP, Head of Advanced Process Automation, NICE

Oded Karev VP, Head of Advanced Process Automation, NICE Customer experience is now a key factor in any omnichannel engagement. The rise of Artificial Intelligence and Machine Learning has also led to the growth and proliferation of virtual assistants or chatbots. Brands are now leveraging chatbots for a variety of purposes, especially to provide customers with a seamless experience.  We spoke to Oded Karev, Head of Advanced  Process Automation at NICE, to understand the nuances of this trend.Tell us about your role at…

New Technology Causes Career Anxiety as 45% of Employers Hire for Technical Skills

Nearly Half of All Employers Have Hired Staff for Their Technical Skills, and 10% Have Laid off Workers Because of Automation and Other Technology, a New Survey Reveals. Nearly half (45%) of businesses hired workers in the past year specifically for their technical skills. But in the same time frame, 10% of businesses have laid off employees due to new technology. These divergent trends are creating growing anxiety in the workplace, according to a new survey conducted by Clutch, a leading B2B research and reviews firm.…

Blippar Appoints Seasoned Technology Executive and Digital Agency Veteran Libby Penn to Chief Operating Officer

Former COO of Spektrix, Libby Penn to Spearhead Path to Profitability and Oversee Company’s Development Of Industry’s Most Comprehensive SaaS-Based Augmented Reality Creation & Publishing Platform Blippar, the leading augmented reality and computer vision company, announced the appointment of Libby Penn as the company’s chief operating officer (COO). Penn will lead Blippar’s global operations, driving its path to profitability, while overseeing the move to a SaaS structure for Blippar’s integrated augmented reality…

Kaltura Launches New TV Platform Player for the Ultimate Cloud TV Viewing Experience

Kaltura’s TV Platform Player Offers the Industry’s Fastest Load Time - Initiating Playback in Under 1 Second Kaltura, the leading video technology provider, unveils a new version of the Kaltura TV Platform Player, consisting of a new web player and new versions of its native SDKs, developed specifically to provide viewers with the ultimate cloud TV viewing experience. The Kaltura TV Platform Player loads 20% faster than competitors’ players, initiating playback in under 1 second. The player is built on a new…

Freshworks Reaches $100 Million in Annual Recurring Revenue, Unveils Freshworks 360

Momentum Reflects Increasing Market Demand for Cloud-First, Easy-To-Use Integrated Customer Engagement Suite Freshworks, a global leader in customer engagement software, announced that it has reached a revenue milestone by crossing $100 million in annual recurring revenue, led by its flagship support product Freshdesk (Customer Support Software) and continued rapid growth with its Freshservice (IT Service Management Software) and Freshsales (CRM Software) products over the last several quarters. This…

The Great Debate: Should You Manage Data Activation Yourself?

While the prospect of freedom and control are appealing, self-service data management and activation aren’t for the faint of heart. Among other things, it brings with it an inherent risk that can lead to wasted time and money; these are a few of these reasons I typically don’t recommend it. The decision to move forward with a self-service platform (SSP) ultimately comes to down to a handful of key considerations. Here are a few things to keep in mind when deciding whether you’re ready to go the self-service route. You…

Five Inconvenient Truths of Multi-Touch Attribution (MTA)

After several years of development and heightened industry expectations, the MTA bubble is bursting before our eyes. With the sun-setting of Convertro by Oath, the internalization of Adometry by Google 360, and the recent purchase (and likely absorption) of Visual IQ by Nielsen, the once big three of MTA have now all but disappeared. Why? On the surface, these large media networks saw a chance to bring in-house a technology to enhance and optimize ad-spend within their own programmatic platforms, but the truth is that MTA…

Interview with Nick Worth, CMO, Selligent Marketing Cloud

"Consumers measure the efficacy of brand communications against the best experiences they have regardless of sector."Tell us about your role and how you got here? What galvanized you to be a part of Selligent Marketing Cloud? I co-founded and led a digital agency called Schematic back in 1999. We grew rapidly to 350 people in seven offices and three countries before we sold to WPP in 2007. As the process was ending, I wanted to get involved in data-driven marketing. I believed that data and platforms that leverage data…

Tact.ai Raises $27 Million Series C to Deliver Voice Intelligence to Enterprise Sales Teams

Amazon Alexa Fund, Comcast Ventures and Salesforce Ventures back human-friendly Conversational AI Sales Platform Company Releases Two Significant Updates to its Platform Tact.ai, a conversational AI sales platform, announced the completion of its $27 million Series C fundraiser, bringing the company's total funding to more than $57 million. New investors include Amazon Alexa Fund, Comcast Ventures and Salesforce Ventures, with existing investors Accel Partners, M12 (formerly Microsoft Ventures), Redpoint Ventures…

Oracle Recognized as a Leader in Email Marketing by Independent Analyst Firm

Oracle Responsys, part of Oracle Marketing Cloud, cited for up-leveling its operations, tech and creative services Oracle Marketing Cloud has been named a leader in email marketing solutions by Forrester Research. The Forrester Wave™: Email Marketing Service Providers, Q2 2018 recognizes Oracle Responsys for its "great services combined with already strong reporting, collaboration, and global support." The report also notes Oracle believes up-leveling its "operations, tech, and creative services to its strategy…

Hyland’s OnBase 18 Release Focuses on Building Better User Experiences, Expanding Security

Key Improvements Include Tailored User Experiences, Elevated Mobile Functionality, Security Upgrades and Enhanced Integrations with Core Business Applications Hyland, a leading content services provider, released the latest version of OnBase, a single enterprise information platform for managing content, processes, and cases. By empowering organizations to create more personalized user experiences — including improved mobility and enhanced integrations with core business applications – OnBase 18 streamlines access…

dotCMS Reveals New “Content as Infrastructure” Philosophy for API Era

dotCMS, a leading open-source Java CMS and Customer Experience Management software company, has revealed a new approach to content management to help its customers thrive in the API era: Content as Infrastructure. With dotCMS 5.0 fast approaching, the company has reframed its approach to content management, aligning itself with the way dotCMS customers are using the platform to expand their number of touchpoints in line with consumer trends. Also Read: Interview with Olivia Bias, VP Marketing, Goodway Group…

With SOCi, DexYP Brings Enterprise Social Media Management to America’s Small and Midsize Businesses

Move Accelerates Digital Software Provider Ability to Power Business Transformation DexYP, a leading small business software provider, announced a partnership with SOCi Inc., a San Diego-based social media and reputation management technology platform company. One of the largest national providers of small business automation software, DexYP has been accelerating its digital offerings to enable more than 500,000 small and midsize business (SMB) clients with a footprint across the United States to compete and win in today’s…