Interview with Andy Evans, CMO, Sovrn

"Many of the publishers in the market are leaning heavily into video content production in 2018, so I hope that this new influx of content will help to provide more high-quality inventory for the buyer."Tell us about your role and how you got here. What inspired you to be part of a digital adtech company? I was weaned on marketing as a child by my father who was a marketing manager and was given my first computer in 1981 for Christmas, which my mother tells me was the first toy I ever had that I didn’t take apart. Having…

Marketo Announces “The Fearless Marketer” as the Theme of Marketing Nation Summit 2018

Industry's Premier Marketing Conference Welcomes More Than 6,000 Top CMOs and Marketers from Around the Globe Marketo, Inc, the leading provider of engagement marketing software and solutions, announced the theme, "The Fearless Marketer," for its 2018 Marketing Nation Summit, to be held in San Francisco on April 29th-May 2nd. This event delivers on Marketo's mission to empower the marketer to take the leap needed to succeed in the Engagement Economy. "The Fearless Marketer takes on the opportunities and challenges we…

Lack of Data Integration and Exec Buy-In Is Risking CX ROI

Confirmit Research Reveals Critical Areas That Drive Customer Experience Success The State of CX survey, run by Confirmit and Engage Business Media, has revealed that CX professionals are right to put ROI, data integration and executive buy-in top of the CX ‘wish list’ for 2018. The research found that despite increasing recognition of the importance of taking a customer-centric approach to business and investment in CX programmes, ROI is the biggest area of failure with only 20% of companies scoring 9 - 10 for seeing…

Inscape’s Smart TV Data to Integrate with 4C for Exclusive Audience Insights Across Premium Media Inventories

Marketers Can Leverage Inscape's Smart TV Data in 4C to Target Ads on TV or Social Media to People Who Have or Haven’t Watched Particular Programs 4C Insights (4C), a data science and marketing technology company, has announced a deal with the integrated ACR from Inscape, a leading Smart TV intelligence company. Inscape provides glass level insights from nearly 8 million Smart TVs. Through this partnership, marketers can now access Inscape’s smart TV viewership data within the 4C software platform alongside additional…

Enabling the Multi-Screen Sports Experience

A Look at the Network Ecosystem from the Stadium to a Global Audience When it comes to major sporting events, it's no longer about just watching the game. Today, thanks to innovations in network technology, fans are engaging with events on an experiential level – in the stadium, at home and on mobile devices. Now fans are the ultimate multitaskers, looking up stats during the game, posting on social media, texting their friends, and if they're in-stadium, downloading and interacting with special content through mobile…

Sponsored Data Can Evolve to Take Mobile Marketing Beyond Facebook & Google, Says Strategy Analytics

Awareness and Fragmentation Remain Challenges Despite Strides by Orange, Telefonica & America Movil Sponsored data and data rewards offer a strong win-win-win opportunity for mobile operators, sponsors, and the right user segments, says Strategy Analytics in its report, 'Can Operator Collaboration On Sponsored Data Lead to Success?'  Nonetheless, while initial prominent launches of sponsored data offerings by AT&T, Verizon Wireless, and Telefonica caught attention in the last few years, sponsored data is still…

Marin Software Research Shows Substantial Increase in User Engagement for Advertisers

To Create Its Q4 2017 Digital Benchmark Report, Marin Software Aggregated Data from Customers Who Invest Billions of Dollars Combined in Annualized Ad Spend on Paid Search, Display, Social, and Mobile Marin Software Inc., a leading provider of digital marketing software for advertisers and agencies, released research findings showing a 75% increase in user engagement (measured by click-through rate) on paid search ads. The full research results, actionable tips, and key takeaways are published in Marin's Q4 2017 Digital…

Cision Completes Acquisition of PRIME Research

PRIME Research founder Dr. Rainer Mathes, PhD, to lead Cision Insights Cision announced that it has completed its acquisition of PRIME Research. Adding PRIME to its portfolio enhances Cision's global leadership position in professional services for media measurement insights and ROI analysis for communications programmes, and further advances its Artificial Intelligence and machine-learning technologies. With the close of the acquisition, Dr. Rainer Mathes founder and president of PRIME has been appointed president of…

Search Discovery Announces European Expansion

Fast Growing Business Intelligence and Analytics Company Launches Uk Operations; Appoints Veteran Business Leader Brian Marin as European Managing Director By 2020, UK companies will benefit from gains of £62bn as a result of data analytics and data science, according to Statista. The manufacturing industry is expected to see the largest gains (£13bn), followed by professional services (£10bn) and retail (£5bn). Search Discovery a leading provider of enterprise business intelligence and analytics solutions and services…

What To Expect At Webinar World 2018

Webinar Experts Will Talk Attendees Through Driving Registration And Lead Generation Strategies To Building On-Demand Programs ON24 is hoping to put the ‘personal’ back in marketing. Their annual conference, Webinar World 2018, is a celebration that focuses on building campaigns and delivering events that put the customer first. If you are a marketer who is looking to recreate this authentic engagement between audience and brand, the conference is a must. Webinar World kicks off on 5 March. The two-day event will take…

Slice Intelligence Hires Top Digital Media Measurement Innovator to Expand Client Roster and Dataset

Former EVP of ComScore to lead Research, Product, Operations and Sales teams Slice Intelligence, the leading e-commerce and analytics firm with a panel of over 5 million online shoppers, announced that it has hired Bob Ivins as General Manager and Senior Vice President of Data Products and Market Research. Ivins has been at the forefront of digital media measurement since its inception and is widely recognized as an industry innovator. A proven entrepreneur and company builder, Ivins led successful businesses built…

TrustArc Launches 3-in-1 GDPR Individual Rights Management Solution

New Technology + Content + Consulting Solution Gives Companies a Streamlined Approach to Address GDPR Compliance Requirements Regarding Individual Rights TrustArc, the leading data privacy management company, recently announced the TrustArc Individual Rights Manager, a 3-in-1 solution to help companies address data subject access rights requests in accordance with the EU General Data Protection Regulation (GDPR). Also Read: Are You GDPR Ready? Articles 12 and 15-23 of the GDPR provide several individual rights…

Davos 2018: Key Takeaways That Compel Us to Think—What’s Next?

Global Leaders Take the Center Stage at The World Economic Forum in Davos to Focus on Technology Trends, Gender Balance at Work, and the Uncertainty Around Data, AI, and Government Policies The World Economic Forum 2018, a three-day event concluded on January 26. Like all its previous editions, the 2018 WEF in Davos played host to a conglomeration of global leaders from all the spheres of life. We bring you a quick recollection of all the ideas – quotes and summaries from the WEF Davos 2018 that compel us to think…

QuestionPro Announces New Integration With Adobe Cloud Platform Launch

Launch by Adobe Users Can Now Incorporate Survey Intercepts Based on Site Behavior Across Digital Marketing Systems QuestionPro Inc., an online survey and insights solutions company, announced a new integration with Adobe Cloud Platform Launch, Adobe's next-generation tag management capability that enables joint customers to incorporate survey insights with Adobe's powerful tag management solution. After noting the growing need for marketers to capture feedback directly in the moment across multiple platforms, QuestionPro…

Tibco Recognized As A Leader In Report On Operational Intelligence For B2B Integration

Top Independent Research Firm Evaluates TIBCO's Strategic Digital Solutions TIBCO Software Inc., a global leader in integration, API management, and analytics, announced that it was named a Leader in The Forrester Wave: Operational Intelligence For B2B Integration, Q1 2018 by Forrester Research. In the report, TIBCO achieved the highest score in the strategy category among the vendors profiled. Forrester cites multiple TIBCO tools, including TIBCO BusinessConnect, TIBCO LiveView Web, and TIBCO Spotfire. As part of the …

Horizon Media Taps 4C For Its Advanced TV Platform, Pivot

Pivot Provides an Advanced Television Solution for Horizon’s Clients, Addressing the Need for More Sophisticated Targeting Horizon Media, a global leader in data-driven media and marketing, continues to lead the way in the application of data science and audience targeting to advance linear television. The agency is pleased to announce an agreement with 4C, a marketing technology company, which will deliver more value to its advanced TV platform, Pivot, while offering clients more precise data-driven audience targeting.…

Addressability in OTT Is More Than Just Checking The Box

Recently, there have been a number of public discussions about the future of TV (both linear and VOD) and addressability and measurement in the OTT space. A key component of these discussions is that cross-device addressability within OTT is easy to do and essentially a solved issue and that what the industry is really lacking is consensus and standards. The truth is, cross-device addressability, which is core to OTT measurement, is not solved. Not even close. OTT addressability which is tied directly to cross-device…

Interview with Adrian Pike, CMO, district m

"Audiences are demanding more, they want less intrusive ads whilst at the same time more engaging ones. This is reflected by the creation of other associations like the ‘Coalition for better ads’and in the growing interest for DCO (Dynamic Content Optimization)."Tell us about your role at district m? What inspired you to be part of an advertising technology company? As CMO, my role includes all aspects of Marketing, from Brand Awareness to Demand Generation for the district m brand and sub-brands. I was offered the…

How AI Will Make Marketing More Personalized In 2018

What’s tomorrow’s secret to better personalization? To more human content and more authentic brand-consumer relationships? It starts with marketing data – and it continues with artificial intelligence (AI). AI is making the customer experience more personalized than what most marketers would have ever thought to be possible. Companies are already using artificial intelligence to make their websites, emails, social media posts, video and other content better tailored to what customers want right now. This is going to…

SaaS Startup Paperflite Secures $400K Seed Funding; to Strengthen Presence in the US

Paperflite, a NYC and Chennai-based SaaS startup, closed $400K seed funding round recently The seed-funding round for the two-year-old startup Paperflite, was led by The Chennai Angels with participation from Lakshmi Narayanan, ex-Vice Chairman and ex-CEO of Cognizant, Girish Mathrubootham, Founder and CEO of Freshworks, T R Santhanakrishnan, CEO of Datatracks and ex-CFO of Sutherland Global Services, Mithun Sancheti, CEO of Caratlane, Like Mind Ventures, led by Krishnan Srinivasan, and an HNI group led by Adrian Rusu…