Idea Grove Becomes HubSpot Platinum Certified Agency Partner

Texas Boutique More Than Doubles the Size of Its Digital Practice in 2017 to Emerge as the Leading Growth Agency for B2B Tech Companies in Dallas, Austin and Nationwide Idea Grove, a growth agency for B2B technology companies, announced it has achieved Platinum Certified Agency Partner status with HubSpot, the world’s leading digital marketing and sales platform. HubSpot’s Certified Agency Partner Tier program acknowledges agency partners who execute digital marketing services to the highest standard, while also…

Talpa Network Selects Tealium’s AudienceStream as Backbone for its Smart Data Platform

Talpa Network Boosts Its Efforts To Become A Global Media Company By Enhancing Audience Data Potential And Reaction Time With Tealium’s AudienceStream Tealium, the leader in real-time customer data solutions and enterprise tag management, has today announced its partnership with Talpa Network – the leading media company in The Netherlands – to optimise audience data potential through Tealium’s AudienceStream technology. Tealium AudienceStream is the market-leading Customer Data Platform (CDP), combining robust audience…

Roku Introduces New Ad Insights Suite to Better Quantify OTT Advertising Results

Offers Deeper Audience Insights and Cross-Platform Video Reach Analysis for More Precise Measurement Roku, Inc announced further advancements in over-the-top (OTT) advertising measurement by introducing Ad Insights. The new offering allows marketers to measure campaign reach and effectiveness across linear and OTT, and more accurately plan their OTT ad investments. The toolset helps brands analyze the engagement of TV audiences as they rapidly shift their viewing towards streaming. The insights are derived from Roku’s…

YouTube Partner Program Tightens Monetization Rules

Channels Will Need 4,000 Hours Of Annual Viewing Time And Over 1,000 Subscribers. Move Promises Better Transparency for Advertisers  YouTube is tightening the rules around their YouTube Partner Program and raising the requirements that a channel/creator must meet in order to monetize videos. Effective immediately, to apply for monetization (and have ads attached to videos), creators must have tallied 4,000 hours of overall watch time on their channel within the past 12 months and have at least 1,000 subscribers.…

Interview with Mark Smith, President, Kitewheel

"The popularity of customer journey approaches to solve the customer experience problem has meant that suddenly almost any marketing technology is being described as delivering, or helping with, customer journeys."Tell us about your role and how you got here. What inspired you to be a part of consumer engagement company? I am president of Kitewheel, and began the business almost 5 years ago born out of a frustration with Marketing Automation software being stuck in the batch campaign mode of marketing and unable to serve…

Taboola Announces Global Self Service Business Has a Run Rate of Nearly $100 Million in Its First Year

Taboola’s Self Service Platform Enables Thousands of Businesses to Be Discovered by Millions of Consumers Taboola, the leading discovery platform, announced that its self-service platform has now reached a run rate of nearly $100M just a year after it was released in Q4 of 2016. The new business unit empowers marketers all over the world with simple access to a billion consumers on thousands of Taboola’s publisher partners across the open web. The platform is leveraged by thousands of entrepreneurs and business owners to…

Predictions Series 2018: Think of Tech (Not Necessarily AI) to Influence, Empathize, Connect, and Listen at Scale

Joe Hyland, CMO at ON24, On What 2018 Holds For The Martech Community In the age of rapid tech disruptions, we are looking at the genesis of more than one "revolution" in martech. Most marketers are shifting their focus from tech-based targeting to tech-based interactivity with their customers. Customer engagement in the most humane way is the theme for marketers in 2018. Further to our recent coverage in the Predictions Series 2018, ON24 CMO, Joe Hyland chose to dig deeper into what lessons marketers could take from…

Tech + Human: Marketing Navigation 101 to Delight The C.U.S.T.O.M.E.R. in 2018

"It is not the strongest of the species that survives, not the most intelligent that survives. It is the one that is the most adaptable to change." -- Charles Darwin "In 2018, we will see successful marketers are those able to prove their products work through data - legitimate and specific data," said Johanna Beckmen, Vice President of Marketing at VitalConnect. Not far from the truth! Isn't it? In Part Six of our Predictions 2018 Series, we bring cutting-edge insights on how leading business representatives are…

Telaria Introduces Fraud Fighter for Premium Video Inventory

Telaria’s Fraud Fighter Is Part Of An Ongoing, Platform-Wide Initiative That Reinforces To DSP partners And Their Clients That Video Inventory Transacted On The Platform Will Meet Or Exceed Industry Brand Safety Standards Telaria, Inc, a leading video monetization software company, announced a first-to-market program that offers buyers protection against fraud for premium video inventory monetized on the company’s platform, including CTV, the fastest-growing video segment in the industry. Telaria’s Fraud Fighter is part…

First Street-Level Digital Ad Network to Reach Audiences Using Mobile Insights from Pedestrian and Vehicular Traffic

Clear Channel Outdoor’s New Outdoor Smart Screens Are The First Street-Level Media to Reach Audience Groups Based On Their Consumer Travel Patterns And Behaviors Derived From Mobile Data Clear Channel Outdoor, a subsidiary of iHeartMedia Inc, announced the launch of two new digital media networks, totaling 100 dynamic IP addressable HD screens in the highly-sought after urban metro area of San Francisco, Calif. CCO will fuse the new “Digital Urban Panel” networks into its Clear Channel Outdoor RADAR campaign planning and…

RichRelevance Launches the New Era of Experience Personalization

Global Personalization Leader Bridges The Experience Gap Between Marketing And Commerce & Enables Digital Leaders to Win in Today’s Experience Economy RichRelevance, the global leader in omnichannel personalization, unveiled a strategic personalization initiative to help companies create memorable experiences across the customer lifecycle. With RichRelevance Experience Personalization, digital business leaders can bridge marketing and commerce engagements to stage unique, memorable, and individualized experiences that…

40% of Surveyed Audience Demand More Personalized Push Notifications: PushCrew

The Report Uncovers Two Pivotal Aspects Of This Nascent Technology: Audience Perception And Response To Web Push Notifications, And Marketers' Approach To Use The Medium PushCrew, the Web Push Notifications product from New York and New Delhi-based Wingify, released the second edition of its annual State of Push Notifications report. Titled 'The State of Web Push Notifications 2017/18', it is a 37-page document full of deep analysis and statistics that marketers can use. "Web Push Notifications have risen…

Pepperjam Names Matt Gilbert as CEO

Performance Marketing Company Appoints Mar-Tech Veteran Matt Gilbert to Accelerate Growth Pepperjam, a full-service performance marketing company, announced the appointment of digital marketing veteran Matt Gilbert as CEO. Bringing over 20 years of experience in both the digital advertising and marketing cloud industries, Matt Gilbert has a track record of increasing company market share and profitability. Gilbert joins Pepperjam from Kinetic, leading social marketing services and technology company. There, he…

Allocadia Announces Key Milestones Achieved by #RunMarketers in 2017

Allocadia Announces $25 Billion in Global Investment Managed by Over 10,000 Marketers Through Platform, Saving Over 1 Million Work Hours and Driving an Estimated $5 Billion in Growth A Top-150 MarTech RADAR company and the creators of the #RunMarketing movement, Marketing Performance Management (MPM) technology firm, Allocadia, has announced $25 billion of the global marketing budget has been managed through its award-winning platform by over 10,000 marketers. Recommended Read: The Pedowitz Group and Allocadia Partner…

Over One-Third Of Households Live-Stream TV Shows Or Sports: Parks Associates

New Industry Report Examines Emerging Trends In Streaming Video Habits And Content-Pirating Consumers Parks Associates announced that as of Q3 2017, 12% of US broadband households use a live streaming platform like Facebook Live or Periscope. The profile for live streamers is generally younger, with 19% of consumers ages 18-24 engaging in live streaming activity, but live streaming of TV shows and sports skews older, indicating older viewers might be using these solutions to access illegal streams of content.…

Instapage Introduces New Way to Build Landing Pages with Instablocks

Building Blocks That Enable the High-Volume Creation of Landing Pages, Essential for Advertising at Scale Instapage, the post-click optimization platform for advertisers, has recently launched Instablocks, a brand new way to build post-click landing pages. Advertisers can now create “building blocks” for their landing pages — custom sections that they can reuse to quickly create pages, and in turn, scale their advertising into a high-velocity operation. Tyson Quick, Founder and CEO at Instapage, informed, “Our…

ExtremeLocation Empowers Retailers with Contextual Analytics to Engage In-Store Guests

Extreme's Technology Personalizes the Customer Experience and Increases Basket Size The ever-increasing number of consumers using mobile devices while shopping in-stores has challenged brick-and-mortar retailers to integrate mobile touchpoints along the journey to purchase. To assist retailers with their digital transformation to become the Store of the Future, Extreme Networks, Inc. introduced ExtremeLocation, a solution that allows retailers to identify, engage and provide personalized guest experiences in-store via…

4 Emerging Adtech Trends to Watch in 2018

There is no question that Ad Tech is poised for unprecedented growth in the next two years. In 2020, global spending on digital advertising is expected to reach $336 billion, up from $229 billion in 2017, according to market research firm Statista. Growth at this pace will no doubt help drive, and be driven by, many new industry developments. At Ranker, we’ve identified four emerging trends that are poised to play a big role in reshaping ad tech beginning in 2018. Publishers Will Start to Hire Dedicated Ad Tech Developers…

DiMassimo Goldstein Hires Wendy Lurrie

The Former Gyro NY and Gyro: human President Will Be the Agency's First-Ever Chief Client Growth Officer DiMassimo Goldstein recently expanded its C-suite, adding Wendy Lurrie, who has joined the agency as its first-ever Chief Client Growth Officer. The hire, which became official shortly before the new year, gives the New York-based agency exciting momentum entering 2018 as it looks to further solidify its position as the world's leading behavior change marketing agency. DiMassimo Goldstein, which specializes in…

77% Say Holistic Competitive Intelligence is Critical to Winning against Opposition

Yet, Only 22% of Businesses Have Defined Goals for Their Competitive Intelligence Programs, Reveals Crayon's State of Market Intelligence Report Crayon released the largest market and competitive intelligence research study, the 2018 State of Market Intelligence report. The study dives into the practices, challenges, and new trends in the field of market and competitive intelligence and is based on the responses of more than 700 business professionals. The study found that 89 percent of large companies have…