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Animoto Recognizes Massive Video Advertising Opportunity for Small Businesses on Instagram

$2500 Worth of Tests Demonstrate Better Reach, Reactions, and Views for Video on Instagram over Facebook, and Further Reach, More Clicks, and Lower CPCs on Instagram Videos over Carousel Ads Ahead of Social Media Marketing World, Animoto, the company that makes it easy for anyone to create powerful and professional marketing videos, announced research that they conducted this month, testing the effectiveness of video ads on Instagram. On Facebook's Q4 2017 earnings call, it was announced that there are 2 million active…

AppNexus Enforces Ads.txt in Broader Push for Industry Transparency

By January 24, 2018, the Date AppNexus Began Enforcing the Policy, over 80% of the Top 1000 Domains Available Within the AppNexus Marketplace Had an ads.txt File AppNexus, the world's leading independent advertising technology company, today announced that it automatically, and without exception, enforces publishers' ads.txt files by disabling buying on unauthorized sellers through the AppNexus Programmable Platform (APP). The company was an early promoter of ads.txt, the IAB initiative that gives publishers a…

Consumer Acquisition Launches Shutterstock Collection within Custom Ad Creation Marketplace

Creative Marketplace Now Carries Shutterstock’s Library of over 180 Million Images and Videos, Providing Advertisers with Fresh Content and Editing Solutions to Scale Ad Creative  ConsumerAcquisition, a Facebook Marketing Partner offering the world’s first end-to-end user acquisition platform, announced that Shutterstock’s library of over 180 million images and videos will now be available through its Creative Marketplace. Now, advertisers can access Shutterstock’s content through a unified marketplace and tap into…

Anaplan Brings Connected Planning to Germany with New Office and Data Center

Connected Planning Platform in the Cloud Will Enable German-Based Companies to Connect Data, People, and Plans for Better Decision Making Anaplan, a leading platform provider driving a new age of connected planning, opened an office in Frankfurt, Germany recently. Under the leadership of Managing Director for the DACH region Yuri Rotmanov and Christian Thiede, Sales Leader for Germany, Anaplan's Frankfurt office demonstrates the company's commitment to bringing connected planning to German organizations to help them…

NeverBounce Releases New White Paper on Email Attrition

"The State of Email Attrition 2018" Analyzes NeverBounce User Data to Determine the Attrition Rate of B2B and B2C Email Addresses NeverBounce, the industry-leading email verification and list cleaning service, recently released a new white paper examining the average email attrition rate of B2B versus B2C email addresses. Based on user data analyzed over a 12-month period, the white paper "The State of Email Attrition 2018" looks at the average attrition rate, or "churn rate" of B2C email addresses, addresses featuring…

Bright Pattern Expands Executive Team With Brian Hays to Accelerate Growth

Bright Pattern, Leader in Cloud Contact Center Software, Hires Industry Veteran, Brian Hays, as Senior Vice President of Global Sales Bright Pattern recently announced the appointment of Brian Hays as Senior Vice President of Global Sales. Brian brings more than 30 years of experience in software sales, sales management and the development of strategic alliances and partnerships. The hire comes at a time of extreme growth for Bright Pattern, having reported a 97% revenue increase, 64% increase in new customers, and an…

Amplitude Launches Program To Help Startups Achieve Product Market Fit

Company to Offer Product Analytics Scholarship for Seed Stage Businesses Amplitude, a product analytics company, has announced a new program that offers seed stage startups a substantial scholarship for the company’s advanced product analytics platform. Using Amplitude, startups can better understand what features and user actions drive important metrics such as engagement and retention. Read More: What Every Sales Leader Should Know About Conversation Intelligence Technology The new scholarship program offers seed…

Webinar World TechBytes with Christine Jacobs Pribilski, Vice President, Marketing, IBM

Christine Jacobs Pribilski Vice President, Marketing, IBM Webinar World’18 is almost upon us. On the agenda is the question that is foremost on every marketer’s mind -‘How to put the personal back in marketing,’ – with a focus on how to build context-based campaigns and deliver events that put the customer first and foster authentic engagement between the audience and the brand. In the run-up to the event, we spoke to martech thought leaders speaking at the event. Christine Jacobs Pribilski, Vice President, Marketing,…

Braze (formerly Appboy) Announces Integrations with Microsoft and AccuWeather to Expand Partner Ecosystem

Enhancements Include New Multi-Cloud Hosting and Dynamic Content Capabilities Recently, at Mobile World Congress 2018 in Barcelona, Braze (formerly Appboy), a leading marketing automation and customer engagement platform, announced technical integrations with Microsoft Azure and AccuWeather adding to the company's existing partner ecosystem platform. These integration partnership announcements were made live from the world's largest mobile technology event, alongside existing partners including Appsflyer, global leader in…

Interview with Anthony Iacovone, President, Barometric

"CMOs should create a foundation that can help them really understand the consumer’s meshed identity first. With that foundation comes measurability and insight."Tell us about your role and how you got here. What inspired you to be a part of an ad- performance company? I am currently the co-founder and President of Barometric, which is a division of AdTheorent. For some quick background, in 2011 I co-founded AdTheorent with a mission of using Machine Learning to make better decisions using data when serving mobile…

Leading Firms Launch Cross-Sector Coalition to Address Critical Identity Policy, Technical and Business Challenges

Founding Members of the Better Identity Coalition Include Leaders in Financial Services, Health Care, and Technology Recently, a group of leading companies launched the Better Identity Coalition, an organization focused on developing consensus, cross-sector policy initiatives that promote the adoption of better solutions for identity verification and authentication. Founding members of the coalition include recognized leaders from diverse sectors of the economy, including financial services, healthcare, technology,…

Build, Train And Deploy: How AI Chatbots Can Transform the Customer Experience

As consumers expect instant satisfaction with their customer experiences – and a readiness to voice their displeasure over social media – they increase the pressure on businesses to effectively and correctly answer customer queries. With that in mind, C-suite executives across industries are increasingly focused on creating a customer experience that is responsive, intelligent and accurate. When any company grievance can be shared instantly and publicly, executives know that it’s critical to connect with their customers…

Mavenlink Unveils Major Enhancements to Full-Cycle Resource Management

Multitude of new features include a Drop-and-Drag Master Planning Console, and Demand and Capacity Forecasting Dashboard Mavenlink, the leading provider of cloud-based software for the modern services organization and a G2 Crowd Leader, has announced the availability of an advanced Full-Cycle Resource Management solution for the $3 trillion professional and marketing services industries. Read More: Nuxeo Opens Office in Japan to Meet Increasing Demand for Content Services Platforms The innovative solution is…

zvelo’s URL Database and Categories Expanded to Include Terrorism, Fake News, Cryptocurrency, Crypto Mining, and More

zveloDB™ Extends Leadership of URL Database for OEM Partners zvelo, the leading provider of categorization and malicious detection data services for web content, traffic, and connected devices, announced significant and timely category additions to its comprehensive URL categorization database. zveloDB now offers OEM partners, network security vendors, and brands new and enhanced support for several emerging categories, including terrorism, cryptocurrency, blockchain, fake news, new malicious threat categories, and new…

What Every Sales Leader Should Know About Conversation Intelligence Technology

Public Answers to Some Frequently Asked Questions Conversation intelligence technology is one of the newest, most impactful sales technologies available today. It’s helping hundreds of sales organizations increase quota attainment and performance across their entire teams. But since it’s so new and novel, there are a lot of questions about it from both current users and potential users. This post outlines a list of frequently asked questions about this new technology, and our answers to them. We hope you find it…

ZaiLab Launches World’s First 100% Cloud-Based Call Center Technology in the US

ZaiLab Develops the First 'Call Center-As-A-Service' Technology That Provides Call Centers of Any Size and Enterprise Grade ZaiLab, an omnichannel and cloud-based contact center software company, introduced the world’s first 100% cloud-based, pay-as-you-go call center technology platform. Based on the fact that traditional call center solutions are big, expensive and thus unavailable to small to medium-sized businesses, ZaiLab has embarked on a mission to develop the first ‘call center-as-a-service’ technology that…

Actifio Names Datatrend Technologies Channel Partner of the Year

The Actifio Channel Partner of the Year Award Is Given to the Channel Partner with the Greatest and Most Strategic Contribution to Customer Success Actifio, the Data-as-a-Service company, has named Datatrend Technologies as the Actifio Channel Partner of the Year. The announcement was made at Actifio's annual sales kickoff meeting in Miami. The Actifio Channel Partner of the Year Award is given to the channel partner with the greatest and most strategic contribution to customer success with Actifio's enterprise-class data…

7 Surefire Ways Market Researchers Can Fight Survey Fatigue

The increasing importance being placed on customer experiences is daunting – not only for companies looking to provide superior service but also for customers who are now facing a flood of survey and feedback requests from almost every channel. Market Researchers are now competing for the public’s time with myriad surveys, over-eager follow-up texts and approval-seeking web forms and emails; some promising bonus points or entry into raffles for prizes. While there is nothing wrong with this level of determination to…

iSpot.tv & LiveRamp Partner To Launch TV Ad Impression Measurement For Digital Segments

iSpot.Tv's Glass-Level TV Advertising Analytics Provide Advertisers with Impression, Attention & Conversion Analytics Against Their Digital Segments Through LiveRamp's IdentityLink iSpot.tv, a leader in attention and conversion analytics for TV advertising, and LiveRamp®, an Acxiom® company and leading provider of omnichannel identity resolution, announced a partnership to connect iSpot.tv’s TV ad impression measurement and performance analytics with digital segments connected via LiveRamp’s IdentityLinkTM. Using…

Salesforce.org Partners With United Way To Launch Salesforce.org Philanthropy Cloud

Built on the Salesforce Customer Success Platform and Leveraging the Global Scale of United Way, Philanthropy Cloud Will Connect Every Aspect of Social Giving Through a Network of Individuals, Corporations, and Nonprofits to Drive Social Good Salesforce.org, a non-profit social enterprise, and United Way, the world's largest privately-funded nonprofit, are partnering to launch Philanthropy Cloud, the first-of-its-kind network platform, that will unlock a marketplace to transform the way corporations connect with employees…