Top Mobile Marketing Trends and Influencers to Watch for 2018

Remember when app indexing, native ads, and mobile website optimization were a big deal? Responsive design and page speed are now expected. Mobile marketing trends change just as fast as mobile technology does. So where’s mobile marketing heading in 2018? What do you need to know to stay ahead of the curve? We list 5 must-watch trends you need to know for 2018, along with the experts who can give you tips and best practices for each. Trend #1: Proximity Marketing Proximity Marketing is the localized wireless…

“The Butterfly Effect”: Rich Data & AI for Richer Personalized Customer Experience in 2018

In Part Seven of Our Predictions Series 2018, We Explore How the 'Butterfly Effect' Is Going to Disrupt the Martech Community Small drops, big oceans... Minor flutter, gigantic tornado!!! In our scientific parlance, the "Butterfly effect" within martech demonstrates a great metaphorical effect on the way B2B technology ecosystem is shaping up in 2018. An extension of the Chaos Theory, the butterfly effect is "the sensitive dependence on initial conditions in which a small change in one state of a deterministic …

IBM and Salesforce Strengthen Strategic Partnership

Companies To Deliver New Solutions To Enterprise Customers Leveraging IBM Cloud and Watson Services with Salesforce Quip and Salesforce Service Cloud Einstein IBM and Salesforce, the global leader in CRM, announced an expansion of their strategic partnership, bringing together IBM Cloud and Watson services with Salesforce Quip and Salesforce Service Cloud Einstein to enable companies to connect with their customers and collaborate more effectively with deeper insights. With this expansion, Salesforce has named IBM…

Programmatic Clean-Up on Brand Safety: It’s Just a Conscious Process

Programmatic ad buying declined in the first quarter of this year, which comes as no surprise after its reputation was blighted by issues of brand safety, fake news, and poor user experience, as well as an industry call to action for a return to quality over quantity. But it’s all too easy to point the finger at tech and machines that promise scale and efficiency in ad execution. Programmatic is just a mechanism after all – a technological process that performs a task based on instructions. While the technology must be…

Reklamstore Accepts Payments Through Cryptocurrencies For Their Latest Product

ReklamStore, a leading data-driven digital advertising platform, announced recently that they have started accepting payments with cryptocurrencies for their newest product ReklamStore DSP. It is an easy to use advertising platform that everyone can create their own campaigns across all online channels. ReklamStore DSP uses real-time bidding technology and programmatic advertising in its core features. "We created this product for everyone who wants to promote their products/services. And we really think that it’ll be…

Following Apple’s Updated Guidelines, EventMobi Gives Event Planners More Options

This Announcement Introduces Even More Flexibility for Event Planners Looking to Create Exceptional Attendee Experiences That Are Engaging, Meaningful, Memorable, and Delivered on Budget Mobile app options available to event planners and meeting professionals are expanding today with the addition of the EventMobi App and Events Pages to EventMobi's existing portfolio of native branded and multi-event apps. The EventMobi App is an Apple-approved universal app (sometimes referred to as a container app), offering a new…

Inside the One-Two Punch Video Posting Strategy

When it comes to posting videos, timing is everything. Should a marketer plan posting times by observing regular patterns of usage or evolve the placement in real-time based on results? The answer is a combination of both approaches, or what I like to call the one-two punch video posting strategy. Here’s why posting online videos requires both the use of traditional dayparts along with a real-time approach: Scheduling your videos based on traditional day-parts still works Studies show that viewership of YouTube…

SteelHouse Releases Technology that Disrupts Manual Media Buying

Auto-Resizing Creative and Real Time, Cross-Channel Optimization Solves Big Problems for Big Brands Following the recent release of Connected TV (CTV) advertising, SteelHouse, a leading advertising software company, has added significant innovations to its automated advertising platform. New features include automatic ad resizing to more than thirty sizes in multiple formats ready to launch through six channels. The SteelHouse Advertising Suite offers marketers a single source for branding, prospecting, and…

FreshAddress Launches Free Email List Cleaning Tool

Free List Check Lets Marketers Scan Their Email Lists For Spamtraps & Other Deliverability Threats FreshAddress, Inc. the leader in email marketing database services, announces the release of Free List Check, a health scan for your email addresses. Free List Check is a new email hygiene tool that lets marketers quickly assess the health of their email lists. Marketers can use it to check their email lists for problems that ruin their email marketing ROI. The process is fast, easy, free, and 100% secure. No costs, no…

TAG Anti-fraud Certification Will Require Publishers to Implement Ads.txt

Expanded Anti-Piracy Program Provides First Path to Certification for Ad Buyers, Publishers The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain, today released updated certification guidelines for its Certified Against Fraud and Certified Against Piracy Seal Programs. The updated Certified Against Fraud Guidelines now require publishers to adopt and implement the ads.txt specification released by the IAB Tech Lab last May,…

Adobe Flies High, Named As Leader In Gartner’s 2018 Magic Quadrant for Digital Experience Platforms

Adobe has announced it has been named by Gartner as a Leader in the 2018 “Magic Quadrant for Digital Experience Platforms” research report. This report evaluated 21 vendors, and Adobe was among four vendors in the Leaders quadrant, based on the ability to execute and completeness of vision. Adobe Experience Cloud Ties in All The Contemporary Standards Expected from the Digital Experience Platforms Of all the vendors evaluated, Adobe was furthest to the right for completeness of vision, where evaluation criteria include…

Interview with JC Ramey, CEO, DeviceBits

"Artificial Intelligence with the ability to better predict what the customer wants and needs by studying, tracking and analyzing previous interactions and behaviors will truly help set the course for marketing automation moving forward."Tell us about your role at DeviceBits and how you got here?  With a career that began in enterprise software and telecommunications, I started in research and development of 3G and 4G wireless networks at Bell Labs, and I moved my career to the executive ranks of both private and publicly…

Anuj Kucheria Named Chief Revenue Officer of CrossInstall

Digital Advertising Veteran Joins Fast-growing Mobile Ad-tech Company to Oversee All Business Teams CrossInstall, a leading creator of programmatic interactive mobile ads, today announced Anuj Kucheria’s promotion to Chief Revenue Officer from his previous role as Vice President of Business Development. At the time of this announcement, Anuj said, "CrossInstall is pioneering a better approach to ads as all the pieces of our business become integrated,” said Kucheria. “Our tech, people, and understanding of the…

Predictions Series 2018: The Predictive ‘Buying Center’ in the Middle of B2B Demand Gen Revolution

Triblio CMO, Jason Jue, Narrates How Demand Gen Executives are Smartly and Effectively Switching Strategy  from Leads-Based to 100% Account-Based In the age of rapid B2B marketing disruptions, we are looking at the rise of Account-based marketing as a ubiquitous approach for demand generation. The phenomenal explosion of B2B content and marketing-sales convergence (thanks to underlying intelligence driving both) have enabled demand gen marketers to build integrated campaigns and a unified contact strategy with consistent…

AdMaster 2018 Digital Marketing Trends Report: 70% of Advertisers Continue to Increase Digital Marketing Budget

The Marketing Industry Is Undergoing an Evolution. In the Next Few Years, Data and Intelligent Technology Will Be Key, Reports AdMaster As new focal points emerge daily in the ever-changing world of digital marketing, advertisers are constantly searching for new ways to excite and engage customers. From short videos to branded mid-roll ads, from marketing cloud to news feed advertising and audio marketing, the industry in 2017 has been keeping up with changes in the environment and the consumers by constantly reshaping…

Businesses Invest in Social Media Marketing to Support SEO Strategy

Clutch Survey says that More Than Two-Thirds (68%) Of Businesses That Focus On Paid Search Hire An SEO Company, Compared To Just 37% That Rely On In-House Staff Social media marketing is the leading SEO service priority among U.S. businesses in 2018, according to new research from Clutch and Ignite Visibility. Over 90% of businesses that invest in SEO also invest in social media. The survey of 303 marketing decision-makers at US businesses reveals that most tend to shape their SEO strategy based on the SEO services…

Connected2Fiber Raises $8 Million in Series A Funding

Company Plans to Expand Innovation and Continue Fueling Growth in the Connected World Connected2Fiber, a provider of the leading SaaS platform used by B2B connectivity providers to manage and transform market data, announced that it has closed $8 million in additional funding from Ascent Venture Partners, Nauta Capital, NXT Ventures and Osage Venture Partners. The Series A round follows a period of sustained and rapid growth for Connected2Fiber over the past two years, as location management and marketing has increasingly…

Yext Launches Conversational UI In Winter ’18 Release

The Winter '18 Product Release Includes the Yext Knowledge Assistant, New Support for ATMs, Kiosks and Other Specialized Business Entities, Yext's WeChat Integration, and New Competitive Intelligence and Sentiment Analysis Tools Yext, Inc., the leader in Digital Knowledge Management, announced early access for its Winter '18 Product Release. Packed with powerful, next-generation updates, the Winter '18 Release offers Yext users an entirely new way to update their digital knowledge, deep insights to help them make informed…

Vainu Launches Program to Help US Companies Land Business in the Nordics

Known as "The Promised Land" Campaign, The Initiative Seeks To Mainstream US-Nordics Business Alliances The time has come for American businesses to be let in on a little secret. Sales intelligence company Vainu, with roots in Finland and offices across the Nordics and a U.S. headquarters in New York, is launching its Promised Land campaign — an initiative to spark enthusiasm among businesses in the U.S. looking to connect and partner with Nordic businesses while simultaneously aiding Nordic-based startups seeking to gain…

Decibel Insight Appoints Even Walser as Chief Revenue Officer

Even Walser's Hire Comes Amid Momentum as Leading Brands Increasingly Turn to Decibel Insight’s Digital Experience Analytics to Understand, Optimize and Measure Their Customer Experiences Decibel Insight, a leader in digital experience analytics for enterprise businesses, announced that it has appointed Even Walser as Chief Revenue Officer. Walser joins the company as brands are increasingly investing in solutions to better understand and improve the digital experience, particularly in the US market where the company…