TechBytes with Jay Stocki, SVP, Data and Product, Experian

Jay Stocki SVP, Data and Product, Experian A majority of online shoppers consider consistency as a very important aspect of their buying experience. Marketers that offer a personalized shopping experience create a noticeable influence on buyers who prefer consistent branding along the journey. Now, customer data is critical to driving consistent branding across all marketing and advertising channels. To understand how marketers should use data to enhance customer experience and improve engagement, we spoke to Jay…

Six #GivingTuesday Email Examples That Caught Our Eyes

Is your brand ready for #GivingTuesday? Celebrated on the day after Cyber Monday, #GivingTuesday kicks off the charitable season, when many focus on their holiday and end-of-year giving. And with all the attention it generates, it’s a great way to build awareness, not to mention bring in much-needed donations. While many nonprofits focus primarily on social campaigns for the big event, it’s important for email audiences to get involved in the action too in order to get the word out and reach even more potential donors.…

TechBytes with Guillaume Clement, Chief Product Officer, Dailymotion

Guillaume Clement Chief Product Officer, Dailymotion By the end of 2017, 2.6 billion social network users will have been exposed to an average of 32 videos. By 2020, mobile video will generate more than 75% of mobile data traffic by 2021. However, video marketing and advertising technologies haven’t evolved much in the last two years, even as programmatic and intelligent content discovery platforms continue to grow at scale. Increasingly stringent brand safety and transparency standards to protect advertiser interests…

Interview with Jeff Sammak, President, Strata Company

"Your company needs to identify gaps in different data points and choose the best solution for its needs. When choosing a new solution or platform, it’s important to ask yourself if it’s going to meet all requirements and if it will integrate with existing systems." On Marketing Technology MTS: Tell us about your role and how you got here. What inspired you to be part of a technology innovation company? As Strata has continued to evolve, so has my role. I see myself less consumed with day to day operations and more…

How B2B Marketers Can Prove Their Effectiveness to the C-Suite

Business-to-business (B2B) marketers are under constant pressure to prove the impact of their investments to the C-Suite. When an organization’s sales are slumping and spending needs to be cut, marketing has historically been an easy target. But in more recent times, cuts to the marketing department have become a harder decision to make – especially when marketing and advertising efforts can be directly tied to business results and, more specifically, sales success and profitability. The more that marketers can prove…

Is Your Company Domain Vulnerable To Email Impersonation?

A Guide to Email authentication Can Protect Your Company and Customers, Says ValiMail’s CEO & Co-founder Alexander García-Tobar  ValiMail’s 2017 Email Fraud Landscape Report revealed that just 0.5 percent of the top million domains have taken steps to protect themselves from impersonation by email authentication. One in five messages sent today is suspicious (i.e. it appears to come from a domain that has not authorized the sender). There are technical controls, known as email authentication, that can help…

Marketers: Here’s How to Evaluate Your Campaigns Heading into the Holiday Season

As email continues to be one of the most critical communication channels for marketers, it’s important they have the tools in place to evaluate what’s missing from their strategies. The reality is, however, marketers are more strapped than ever for time and resources: In fact, according to our 2017 Industry Report, 64% say they don’t have the time or personnel to do the marketing they would like. As a result, best practices can often slip through the cracks. As we head into the holiday season—for many, the busiest season…

Interview with Bill Magnuson, Co-founder & CEO of Braze (Previously Appboy)

"Brands should be listening closely to consumers in order to better understand how people are interacting with them and to better interpret behaviors and preferences associated with each user." On Marketing Technology MTS: Tell us about your role and how you got here. What inspired you to start a lifecycle engagement platform? I am the CEO and co-founder of Braze (recently renamed from Appboy). In 2011, Jon Hyman, fellow Appboy cofounder, and I won the TechCrunch Disrupt Hackathon in NYC, cementing a relationship that…

TechBytes with Cynthia Knapic, Head, Animoto for Business

Cynthia Knapic Head, Animoto for Business In May, online video creation platform Animoto was selected as a Facebook Marketing Partner to enable businesses to easily connect and manage their creative expertise successfully. Though the popularity of video marketing hasn’t come as a surprise for marketers, the challenges to successfully leverage technology remain unconquered. To understand how the company is upping their ante to effectively close the gap between branded and user-generated content for better video…

The “New” Path to Scale

In today’s media world the big keep getting bigger, Google/YouTube and Facebook/Instagram count their users in the billions while traditional media companies continue to consolidate into massive platforms – think Comcast/Universal/NBC. Scale is a prerequisite for any meaningful marketing discussion. As a basic ingredient in the proverbial marketing soup of any brand marketer, scale is no longer a point of differentiation, but rather a starting point. Also Read: Why the Tug-of-War Will Continue in 2018 Social Marketing…

Interview with Chris Rothstein, CEO, Groove

"If you’re able to provide a customer with a solution, you should be engaging with them until they are able to see the value your solution can provide as well." On Marketing Technology MTS: Tell us about your role and how you got here. What inspired you to join a sales engagement platform? I am the co-founder and CEO of Groove.co. Before founding Groove, I was managing sales teams at Google. I worked with some of the best and brightest folks in the industry. I learned a lot during this time and had a great team that was…

Embracing Analysis to Perfect the Balancing Act

It’s no secret that many large companies are pulling their million-pound advertising budgets after not seeing enough ROI. When you put substantial budgets behind campaigns without setting out a sensible strategy, or building flexibility into budgets and plans to adapt, then it’s not surprising that the results aren’t there. It’s this ‘hitting-send-and-hoping-for-the-best’ mentality that is doing nobody any favors. Another issue is that with many brands suspecting that they’re advertising to bots, ad figures aren’t…

SAVO Introduces Dynamic Data Integration

Easy integration of Real-Time Data into Custom Sales Assets SAVO Group, provider of the most complete sales enablement solution, announced the launch of Dynamic Data to enable easy integration of real-time data into custom sales assets.  The Dynamic Data capability allows rapid integration to external and internal data sources, automating the generation of customized documents with real-time data from sources such as Morningstar and Salesforce. SAVO launched Dynamic Data early in 2017, allowing custom…

Zillable Adds Smart Bots So Teams Can Work Smarter, Not Harder

Up-And-Coming Collaboration Platform Zillable Adds Tool To Help Users Visualize Work, Create Workflows, Optimize Processes, And Deliver Faster Groundbreaking collaboration platform Zillable announced the release of new smart bots, created for connecting processes and workflows. These smart bots are deployed in Zillable Boards - a project management tool that enables teams of all types and sizes to apply lean management principles to their work. Using lists and cards, users understand what's being worked on by who and…

InsideSales.com Delivers Vision of ‘Predictive for All’

Enterprises Benefit from the Power of Real Artificial Intelligence InsideSales.com, the sales acceleration SaaS software leader, announced new artificial intelligence (AI) and machine learning benefits in its latest versions of Predictive PowerDialer and Predictive Playbooks. These predictive features shorten and simplify the sales cycle while increasing revenue growth. “Our vision is clear—accelerate each step of the sales process to give our customers actionable predictive insights through the power of real AI…

Frost & Sullivan Recognizes Voyager Labs for Its Innovative AI-based Social Behavior Analytics Solution

The VoyagerAnalytics System Provides A Wide Range Of Query Customization And Sorting Capabilities To Offer Users Multi-Dimensional Investigative Capabilities Based on its recent analysis of the Artificial Intelligence (AI)-based social behavior analytics market, Frost & Sullivan recognizes Voyager Labs with the 2017 European New Product Innovation Award for its VoyagerAnalytics solution, an AI-based expert system that offers comprehensive social behavior analytics for organizations across a wide range of sectors.…

Kanban Chosen To Build Transformational Patent Platform

The Innovative Interface Is A Single-Page Application Leveraging Technologies Such As AngularJS, Apache Solr, PostgreSQL, JBoss WildFly, and Docker Kanban, who engineers inspiring, content-centric interactions on web, mobile devices, and emerging technology platforms, was chosen by Provenance Asset Group to build and launch a high-speed, globally distributed, big-data patent platform: TrustedPatents. "We turned to Kanban as a partner that would help us design a Web platform that would be the…

TechBytes with Monica Behncke, VP, SiriusDecisions

Monica Behncke VP, SiriusDecisions Bringing transparency and relevancy to marketing data are key to effectively churn ROI from sales and advertising efforts. Even as marketing intelligence platforms become more refined and specific to every addressable customer and market channel, accurately identifying marketing attribution still eludes B2B marketers. We spoke to Monica Behncke, VP and Group Director at Sirius Decisions, To understand the dynamic nature of modern B2B marketing data landscape.MTS: How does data enable…

Interview with Gil Eyal, CEO,HYPR

"Influencer marketing is not a magical solution that will fix all your problems overnight. Brands should invest in understanding which forms of influencer marketing work for them." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to be part of a social media intelligence company? As a marketer at heart, I’m a data fanatic. Over the years, I’ve gotten used to having access to more and more sophisticated audience demographic data and targeting solutions. Then I found myself in a…

The New Dataiku: A Central Hub for Enterprise Analytics, Machine Learning, and Data Science

Building Upon The Needs Of Their Customers, Dataiku Releases A New Version That Establishes It As A Central Hub For The Development Of Advanced Data Science, Machine Learning, And Analytics Products With a wide range of new and improved features aimed at making data science, machine learning, and advanced analytics accessible to organizations as a whole, data science software maker Dataiku has released Dataiku 4.1. The new and improved software platform acts as a central hub for technical and non-technical users to…