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Why You Need Engagement-driven Marketing in the Digital Era

If marketers want to master the data high-seas, they’ll need to focus their energies on driving engagement. That's where webinars come into play. For marketers, data is difficult. It's easy to get, yes, but being able to draw out any meaningful insights or actions can be an exercise in pulling the hair out of your head. Why is extracting insights from data so stressful? There are a few theories. First, our jobs are on the line. We need to be able to provide sales with qualified leads and context to land business.…

Braze (Formerly Appboy) Opens New International Office in Singapore

Leading Marketing Automation Company Braze (Formerly Appboy) Expands Global Footprint in APAC with New Singapore Office Braze (formerly Appboy), the leading customer engagement platform that delivers messaging experiences across push, email, apps, and more, announced the opening of its new office in Singapore. This physical entry into the Asia-Pacific (APAC) region further cements the company's commitment to its investment to continue delivering and supporting our existing customers and expanding further into the region.…

Top 5 Email Marketing Tools For Every Business

Make Email Marketing Your Priority The impact of social media resurgence could have offset the business value of email. To an extent, it could even render emails obsolete and ineffective. However, going by B2B trends, contrary to such claims, a statistics report by Radicati shows 2.8 billion people use email and this number is expected to grow over 3 billion by 2020. Most businesses send out tons of emails on a daily basis. So, how do you organize the clutter and sort out the prospects? Email Marketing is a key to…

Tremor Video DSP and Cuebiq Join Forces to Bring First Geo-Behavioral Targeting on CTV

MullenLowe Mediahub is First Agency to Utilize Breakthrough OTT Targeting for Its Clients Tremor Video DSP, the leading programmatic video platform, and Cuebiq, a leading location intelligence, and measurement company, has announced their exclusive partnership to deliver the industry’s first geo-behavioral targeting solution on over-the-top (OTT) devices. As part of a preferred partnership, MullenLowe Mediahub will be the first agency to execute this innovative audience hyper-targeting for its clients. Recommended…

Blue Prism to Collaborate with Microsoft to Strategically Provide Access to AI Technology

Collaboration Gives Blue Prism Customers Access to the Microsoft AI Platform, Microsoft Azure Machine Learning and Analytics Capabilities Running on Azure Blue Prism, a leading Robotic Process Automation (RPA) provider, announced that it has been selected to provide access to Microsoft's cutting-edge AI technologies, expertise, advice and support as the company incorporates Microsoft AI into its Digital Workforce. As part of this ongoing collaboration, Blue Prism is now the only RPA vendor to achieve both Microsoft…

Video Advertising Report Reveals Completion Rates at New Highs, Fraud Rates at New Lows

Performance Benchmarks from Extreme Reach Show Positive Trends for Campaign Metrics That Matter for Brands and Agencies in Video Advertising Video advertising technology provider, Extreme Reach has released its Q1 2018 Video Advertising Benchmark Report, bringing brands and agencies fresh insights into performance trends and comparisons for judging campaign success. The report found that the Desktop campaigns have experienced its fourth consecutive quarter of decline. Dropping 41.6 percent compared to Q1 2017, desktop…

Rise of the Revenue Analyst in Marketing Operations

Sometimes I feel like Colombo. For the Gen Xers, Millennials and Gen Zs reading this article, Columbo was a frumpy, bumbling detective on a late ‘60s TV show. The modus operandi of the detective was that he was very observant and asked obvious questions. As a result, he was often perceived as not being “in the know” or not that bright. Ironically, he always solved the crime. As I carefully observe the ever-changing landscape of the marketing operations (MO) function, I must ask the most obvious question: Why doesn’t…

Io-Tahoe Asks Strata London Attendees to Regard GDPR As Opportunity to Create Transparency and Trust with Customers

Machine-Learning Based Data Discovery: A Key Element in Helping Firms Comply with the New Regulation While many attendees at this week's Strata conference in London may be scurrying to deploy last-second compliance measures with the upcoming General Data Protection Regulations (GDPR), one exhibitor will ask them to look at GDPR as a "silver lining," and embrace it as a way of gaining a potential competitive advantage. Io-Tahoe LLC, a pioneer in machine learning-driven smart data discovery, will showcase its platform…

Intelivideo Announces Three New Board Members

Leading White-label OTT Platform Deepens Board in the Midst of Explosive Growth Intelivideo, a Video-On-Demand technology platform headquartered in Broomfield, CO, announced the appointment of three new Board members. Joining the Board of Directors are Peter Markham, Ben Wright and Vijay Bangaru. This appointment follows Intelivideo's Series B funding round in mid-2017. "All three of our newest Board members are experienced operators and business leaders in the broader technology space with some specific domain…

How to Beat Amazon in the War for Consumer Conversations and Retail Dominance

What Retailers like Target, Macy’s and Kohl’s are Doing Right in the War Against Amazon for Consumer Conversations and Retail Dominance; According to an Analysis by Engagement Labs on Word of Mouth and Social Media Conversations, Several Retailers Are Outperforming Amazon Amazon’s impact on the retail industry is undeniable – each and every retailer now competes with the e-Commerce giant. And, rightfully so, according to Engagement Labs, Amazon dominates consumer conversations and is the focus of more consumer talk than…

TechBytes with Jeremy Finch, Product Marketing Manager, Adobe

Jeremy Finch Product Marketing Manager, Adobe Yesterday, Adobe announced that they were acquiring leading content management platform for B2B and B2C companies, Magento Commerce. The leading martech company has a clear mission to continue with digital transformation while delivering high-value customer experiences for desktop, mobile, social and display. Today, Adobe looks set to blow away the major challenges that marketers face in delivering truly omnichannel customer experiences. To better understand how customers…

SpotX Launches Online Resource Library For Publishers Seeking GDPR Guidance

SpotX, a Leading Video Advertising and Monetization Platform, Also Puts Its Own Compliance Strategy into Action SpotX, the leading video advertising and monetization platform, today announced the launch of an online resource library offering a variety of content to foster awareness and education about the implementation of data protection as it pertains to the European Union's General Data Protection Regulations (GDPR). The library can be found on the company's website and is part of a wider educational initiative by…

Interview with Daina Middleton, CEO, Ansira

"Moving from a transactional to a relational approach to marketing is having a profound effect on marketing programs." Tell us about your role and how you got here. What inspired you to be part of a data-driven marketing agency?  I feel as though all of my previous roles have provided the perfect skills and experience for my role as CEO of Ansira. I spent 16 years at Hewlett-Packard Company during its glory days. The experience I received at HP was truly invaluable. Sixteen years may seem like a long time, but I wasn’t…

SalesLoft Acquires Noteninja to Bring AI-based Sales Meeting Intelligence

The Acquisition of Noteninja Allows SalesLoft Customers with an Advanced Opportunity to Deliver a Better Sales Experience to Their Customers Based on Sales Meeting Intelligence In a major salestech announcement, SalesLoft has announced that they have acquired Noteninja to meet the growing demands of the users and authentic sellers around the world. Noteninja is a leading meeting intelligence provider that also provides call transcription services using AI. In a blog post from CEO of SalesLoft, Kyle Porter, he mentioned…

Adobe Set to Acquire Magento Commerce for $1.68 Billion

Adobe Surges Ahead in Content Management and Digital Experience Race Adding Magento Commerce Platform to Adobe Experience Cloud MarTech 150 RADAR company for 2018, Adobe has announced that it has entered into a definitive agreement to acquire Magento Commerce. Magento Commerce is a market-leading commerce platform. The acquisition is set for $1.68 billion, subject to customary purchase price adjustments. The addition of the Magento Commerce Cloud will enable commerce to be seamlessly integrated into the Adobe Experience…

Global eCommerce Communities Inspiring Brands To Rethink And Reinvent Go-To-Market Strategies: CMO Council Research

New Research From the CMO Council Highlights How Leading Brands Are Learning From Big Digital Marketplaces and Adapting to a New 4P Model of Marketing That Is Based On Precision, Personalization, Persuasion and Perfection to Multiply Purchase Leaders have followers, and nowhere is that more evident than the global eCommerce market, where giant digital shopping destinations like eBay, Amazon and Alibaba now account for more than 50 percent of the nearly $500 billion spent by North American consumers online. Large,…

V12 Data Expands Email Append Database by 23%

Using a Name and Postal Address, V12 Data Can Locate and Append a Matching Email Address V12 Data, a leading provider of people-based marketing solutions, announced the expansion of its email append database by 23%. The database grew from 200 million records to 245 million records. The increase in the total universe of records provides clients with higher match rates when adding or updating missing email address to their customer database. According to Michelle Taves, EVP of Data Strategy & Product Management,…

SpotX To Host Go Live, Exclusive Two-City Event To Explore Live OTT Advertising

Yospace and Akamai Will Join SpotX, the Leading Video Advertising and Monetization Platform, as Co-Hosts in Both New York City and Los Angeles SpotX, the leading video advertising and monetization platform, announced that it will co-host, with Yospace and Akamai, an exclusive event called Go Live to discuss the latest trends, challenges, and innovations around live, over-the-top (OTT) advertising. The event is scheduled to take place on two separate days in both New York City and Los Angeles with presentations from SpotX,…

Bedrock Data Fusion Expands to More SaaS Systems with New Connector Release

New Categories in Bedrock Data Fusion Available as Part of On-Demand Data Warehouse Include Finance, Project Management & Subscriptions; To Be Featured at This Week’s Data Summit in Boston The explosion of SaaS systems has created data chaos. Executives lack clarity and analysts spend endless time wrangling data across multiple applications. To help businesses grow in this chaotic ecosystem, today, Bedrock Data™ has announced the release of a new wave of connectors for its Fusion software. The company is now expanding…

Nicolle Pangis is the New NCC Media President And CEO

The Former Global COO of GroupM's PLATFORM, to Guide NCC's Expansion from Linear TV Leader to Comprehensive Linear and Addressable Media Business Charter Communications, Comcast Corporation, and Cox Communications have Nicolle Pangis to serve as president and CEO at NCC Media. Nicolle will lead NCC in the next phase of the company's development, building upon its strength in linear TV to introduce a scaled, data-driven media business for both linear and addressable buying. Charter Communications, Comcast, and Cox are the …