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Pascal Laik Joins FollowAnalytics as CEO

Pascal Laik has a Deep Understanding of the CRM Software Market and the Data Management, Data Quality and Data Integration Space FollowAnalytics, the leader in Enterprise Mobile Success and GDPR compliance, announces the appointment of Pascal Laik as CEO and to the Board of Directors. He brings decades of experience and has a proven record of helping enterprise software players like FollowAnalytics to the next level both in sales and product executive positions on both sides of the Atlantic ocean. In his new role at…

Momo Announces Acquisition of Tantan‎

Tantan Is a Leading Social and Dating App in China for the Young Generation Momo Inc., a leading mobile social networking platform in China, announced that it has reached a definitive agreement with Tantan Limited and all of its shareholders, pursuant to which Momo agreed to acquire 100% fully diluted equity stake in Tantan for a combination of share consideration and cash, including approximately 5.3 million newly issued Class A ordinary shares of the Company and US$600.9 million in cash. The deal is expected to close in…

Recursive Labs Unveils First-of-Its-Kind, Video-Based Customer Engagement Tool

Former Disney CTO Brains Behind Industry-Changing Technology that Addresses Increased Demand for Digital Customer Interaction Recursive Labs, a developer and innovator of state-of-the-art customer engagement platforms used to facilitate real-time communication between online businesses and their customers, announced the unveiling of its new Request solution. Request is the first-of-its-kind customer engagement platform that incorporates live video to enhance online consumer communication. Request offers a revolutionary…

Intelligence Partner Brings RingCentral Cloud Communications Solutions to Businesses in Spain

Intelligence Partner Is a Google Premier Partner, and These Product Integrations Between RingCentral and Google Solutions Are Key to Empowering Workforces to Be More Productive RingCentral UK, Ltd., a leading provider of enterprise cloud communications and collaboration solutions and a wholly owned subsidiary of RingCentral, Inc., announced that Intelligence Partner, a consulting leader in cloud computing solutions, has selected RingCentral as its exclusive cloud communications and collaboration solutions provider. With…

uStudio Expands Enterprise Portfolio

uStudio Will Provide Symantec a Comprehensive and Scalable Media Solution uStudio, Inc., the industry's leading media platform for the enterprise, announced that Symantec, the world’s largest cybersecurity company, has selected the uStudio platform to boost employee and customer communication. Interactive media experiences leveraging video, audio, and VR are playing an increasingly strategic role in business -- redefining how companies engage and educate their employees, partners, and customers alike. uStudio will…

Visto Multi-Platform Optimization Tool Unveiled to Simplify Cross-Platform Programmatic Ad Campaigns

Next Evolution of Enterprise Ad Hub from Visto Enables Real-Time Reallocation Across Multiple Platforms for Smarter, More Effective Media Buys Advertising technology provider Visto™ has announced the launch of its Multi-Platform Optimization tool (MPO) for programmatic advertising campaigns. As part of the Visto Enterprise Ad Hub, MPO provides unified performance and pacing metrics, as well as easy reallocation and optimization of ad-spend across Search, Social, DSPs, SSPs, Publishers, and exchanges from a single screen.…

Marketing Veteran Heidi Melin is the New CMO at Workfront

Former SAP, Eloqua CMO Heidi Melin Joins Workfront as Chief Marketing Officer Workfront, a leading provider of cloud-based Enterprise Work Management solutions, has announced that Heidi Melin has joined the company as Chief Marketing Officer (CMO) and a member of the executive leadership team. As Workfront's CMO, Heidi will be responsible for telling the Workfront story, creating and executing an integrated marketing strategy, driving increased awareness, and building a customer marketing function to deepen Workfront's…

TechBytes with Wesley MacLaggan, Head of Marketing, Marin Software

Wesley MacLaggan, Head of Marketing, Marin Software In 2018, leading B2B brands are increasingly looking at the current crop of cross-channel advertising platforms to see better results from their ad spend— not just for the year, but every day. With the growing demands from the publishers' side, the focus of leading cross-channel advertising platforms is to deliver transparent retargeting and prospecting solution powered by cross-channel intent backed by real-time performance metrics. To understand the current state of…

Interview with Pushpa Ithal, Founder and CEO, Advo.Ninja

"Corporate culture has been moving towards employees deeply embracing their employer’s brand. Social media is the best platform to showcase this employee-employer relation."Tell us about your role and how you got here. What inspired you to Advo.Ninja? I am the founder and CEO of Advo.Ninja, an enterprise social platform. I am passionate about building products that solve problems, are easy to use and deliver tangible results. I have worked for startups like SilverTail Systems and large companies like Oracle and EMC in…

Tech Giants to Attend Morgan Stanley Technology, Media and Telecom (TMT) Conference 2018

The TMT 2018, Starting Today, February 26, Will See Thought Leaders Share Their Insights on the Latest Industry Trends This year Morgan Stanley Technology, Media and Telecom (TMT) Conference will see tech gurus from companies like Facebook, Criteo, Cognizant, Pegasystems, Akamai, Apptio, Zendesk, LiveRamp, Acxiom, Nielsen, etc. participate in the four-day conference. TMT 2018 is being held from February 26 to 2018 - March 1 at The Palace Hotel, San Francisco, California. Morgan Stanley is bringing together more than…

Shoptalk And Commerce Ventures Partner To Create Shoptalk Ventures

Program Will Target 20 Investments over the next 24 Months with Participation from Other Leading Investors Shoptalk, the world's largest retail and ecommerce conference, and Commerce Ventures, a leading early-stage venture capital firm focused on commerce technology, today announced the launch of Shoptalk Ventures. Shoptalk Ventures is a program that will commit $1 million over the next 24 months to a target of 20 ecommerce and retail technology startups. As a catalyst for the evolution of retail and…

Ready For EU Regulations? QuestionPro Offers GDPR Compliant Survey Data Solutions

QuestionPro Launches a GDPR-Ready Survey and Insights Solutions That Is Compliant with Data Protection Requirements Within the European Union QuestionPro Inc., an online survey and insights solutions company, launches a GDPR-ready survey and insights solution ahead of the May 2018 enforcement date. Customers will be able to conduct market research and collect data that meets compliance and data protection requirements for individuals within the European Union (EU). Also Read: Are You GDPR Ready? The General Data…

State of Digital Marketing Analytics in Top 1000 U.S. Retailers Report Shows Multi-Platform Adoption, Continued Growth

Cardinal Path has published its annual State of Digital Marketing Analytics in the Top 1000 Internet Retailers report for 2018, uncovering analytics maturity and marketing technology adoption across the top 1000 U.S. online retailers. This year's report finds that many -and a growing number- of organizations have deployed multiple parallel solutions across analytics, tag management, testing, optimization & personalization, and data management platforms as they continue to optimize and streamline their marketing…

Want To Combat Facebook’s News Feed Changes? Read ListenFirst’s State of Social TV Report

Tv Social Branded Content up 30%, Facebook Organic Reach down 40% for Media Industry ListenFirst, the most comprehensive social analytics solution for the enterprise, recently released its State of Social TV report with key insights into Facebook's organic reach, how consumers are engaging with TV properties on social media, audience make-up of consumers engaging with TV properties, and the rise of social branded content as a new advertising opportunity. ListenFirst's report reveals that in 2017 Instagram took over…

A Valentine’s Story: How Brands Can Get Customers to Love Them

Consumers were predicted to spend a near-record $19.6 billion on Valentine's Day, averaging $143.56 per consumer, an increase from last year's $136.57 according to NRF's annual survey. With the focus on indulging loved ones, there’s never been a more appropriate time for brands to focus on their own relationship with consumers. Advice that applies to interpersonal relationships works for brand/customer ones, too. From paying close attention to wants and needs to consistent and effective communication, brands that truly…

Demandbase’s ABM Innovation Summit 2018 to Feature Sessions by Billie Jean King, Aasif Mandvi, Adam Blitzer, And Chris Golec

Challenging The Status Quo And Getting Real-World Results Are Key Themes Of The ABM Innovation Summit 2018 You might wanna head to Pier 27 in San Francisco between 11-12 April this year. Demandbase is hosting its 5th annual ABM Innovation Summit, and guess who’s going to be headlining this year? One of the greatest female tennis players of all time called one of the ‘100 Most Important Americans of the 20th Century’ by LIFE magazine - Billie Jean King, and The Daily Show’s Aasif Mandvi, that’s who! If that piece of news…

dotCMS Adds Additional Static Publishing Features and New “Four Eyes” Workflow Approval in Latest Version Release, dotCMS 4.3

New Features and Improvements Focused on Increasing Security and Speed of Product dotCMS, a leading-edge, open source Java content management software company, introduces new Static Publishing features, Four Eyes Workflow approval, and other performance and security improvements in their dotCMS 4.3 release, available now. Enhancing the Static Publishing feature released last year, dotCMS now supports customers who want to save comprehensive static HTML versions of their websites to multiple locations, including local…

Have Your Best Email Marketing Year Ever by Focusing on Engagement

As you may have seen in the news, Google recently announced the introduction of its Accelerated Mobile Pages (AMP) capabilities to email. AMP for email will enable developers to create more engaging, interactive, and actionable email experiences, from being able to continuously update information like flight times to being able to RSVP for an event directly within the inbox. The possibilities that AMP for Gmail holds are incredibly exciting, and it will provide companies even more ways to capture attention and provide…

LexisNexis Risk Solutions Announces ThreatMetrix Acquisition Close

Acquisition Paves the Way for Companies to Prevent and Detect Fraud Efficiently While Approving More Accounts and Transactions LexisNexis Risk Solutions, a global data technology and advanced analytics leader, announced that its parent company, RELX Group, has closed the acquisition of ThreatMetrix. ThreatMetrix will become part of RELX Group's Risk & Business Analytics segment, which includes LexisNexis Risk Solutions. The combination of the expertise in digital identity of ThreatMetrix with the physical identity…

Octo Telematics Transforms the Insurance Industry with Cloudera’s Machine Learning and Analytics Platform

Global Insurance Telematics Leader Analyzes 186 Billion Miles of IoT Generated Driving Data Cloudera, Inc., the modern platform for machine learning and analytics, optimized for the cloud, announced that Octo Telematics, a global leader in telematics for insurance companies, is introducing innovations for insurance by aggregating 186 billion miles of driving data from connected cars and using Cloudera Enterprise to predict and model driver risk. Utilizing machine learning and analytics on Cloudera Enterprise, the Octo…