How SSPs and Publishers Can Break the Walled Gardens

An enormous gap divides our industry. On one side are the likes of Google and Facebook, the so-called walled gardens. On the other side is everyone else. For publishers, Facebook Instant Articles is a poisoned chalice. It forces them to surrender their audience data and compete with Facebook for traffic. Meanwhile, Instant Articles lines the pockets of the social media giant and helps it develop even greater targeting abilities. The walled gardens derive their power from their goldmines of data. They use the data as they…

New Relic Announces Executive Promotions Designed to Drive Continued Global Customer Success

EVP of Global Sales Erica Ruliffson Schultz Promoted to Chief Revenue Officer; SVP of Global Technical Sales, Services and Support Roger Scott Promoted to EVP, Chief Customer Officer New Relic Inc., provider of real-time insights for software-driven businesses, announced the promotion of two executives designed to drive the continued growth and success of the company’s customers around the world. EVP of Global Sales, Erica Ruliffson Schultz, has been promoted to Chief Revenue Officer. Reporting into New Relic CEO and…

A New Community for Ex-Googlers Interested in Blockchain

Three Prominent Ex-Googlers Have Formed the XGoogler Blockchain Alliance (GBA), a New Community for Googlers Past and Present Interested in Blockchain Blockchain's popularity is soaring. Tech giants are moving into the field and blockchain expertise is in high demand. A leading tech news website has reported that blockchain is second-fastest growing industry in today's labor market, with 14 job openings for every one blockchain developer. To help address this demand for talent, three…

Astound Integrates with ServiceNow to Build AI-Driven Automation in Every App

Astound Provides AI-Based Decision Engine That Drives Enterprise Service Management Forward Astound, an enterprise software company applying machine learning and natural language processing to automate service and support, today announced its certified integration for the Now Platform®. The new Astound integration allows customers using ServiceNow® to interact conversationally with any app on the platform using natural language and automate the process of resolving routine service requests. Astound's decision engine …

SenseTime Raises US $600 Million in Series C Funding, led by Alibaba Group

The Capital Injection Will Provide an Important Impetus to the Buildout of SenseTime's AI Platform SenseTime, China's leading artificial intelligence (AI) company, has successfully raised US$600 million in its Series C round of funding. Alibaba Group is taking the lead role in this round of funding and other participants include Temasek and Suning. As the Company set a record by raising US$410 million in its series B round of funding last July, it once again sets a new record for venture capital funding in the AI sector.…

Mexican Startup Flyr Raised US $6 Million to Democratize Social-TV Advertisement

Flyr, a Mexican Startup in Silicon Beach, Democratizes Production of TV-Quality Advertisement for iPhone and IPad Users Worldwide Initially raising US $5 million to build a social network, Flyr shifted course a year ago to continue with the longtime dream from visionary VFX genius Hassan Uriostegui that one day the iPhone would be the new platform where everybody would access the power of creative software. Hassan's products have been a hallmark of innovation for Apple devices since 2010. These creations…

Interview with Malcolm Cowley, CEO, Performance Horizon

"More and more businesses are recognizing that partnerships enable them to leverage pre-existing customer relationships to grow their own sales and profits." Tell us about your role at Performance Horizon and how you got here. What inspired you to join the company? I’m the founding CEO at Performance Horizon, and we came up with the idea based on the experience my co-founders and I had building a successful business during the 2000s. Back then we built an affiliate network called Buy.at that we eventually sold to AOL.…

FISION Delivers New Level of Digital Asset Management and Sales Enablement to Leading Electronic Billing Software Provider

The FISION Platform Also Provides Visibility into Sales Asset Performance through the Entire Sales Funnel FISION Corporation has deployed its cloud-based, digital asset management and sales enablement solution for a leading electronic billing and payment solutions software provider which improves customer experiences with over 15,000 clients in all 50 states across the U.S. “With a broad customer roster that includes insurance, healthcare, municipalities, and utilities, our client will now be much better equipped to…

Vlocity Announces Industry Cloud Continuous Delivery Solutions For Salesforce, Powered By Copado

Copado Forms Strategic Alliance with Vlocity to Reduce Software Release Time and Deployment Costs for Industry Cloud Apps Vlocity, Inc., a leading industry cloud software company, and Copado Solutions, a leader in cloud-based enterprise-class change and release management solutions for Salesforce, announced the formation of a strategic alliance and the launch of Vlocity Industry Cloud Continuous Delivery solutions, now available on the Salesforce AppExchange. By bringing together the technical capabilities and shared…

Sustainable Brands Announces Full Conference Program for SB’18 Vancouver

Target, P&G, REI, Danone and Google among companies confirmed to showcase how brands are redesigning products and services for The Good Life  Sustainable Brands recently announced full program details for SB’18 Vancouver, running June 4-7 at the Vancouver Convention Centre in Vancouver, British Columbia. The conference will convene more than 3,000 senior executives, top brand strategists and leading sustainability practitioners to discover how brands can update their products and services to prepare for a changing…

Conductor and LinkResearchTools Add Muscle to Sling up Search Strategies

The Partnership Will Help Brands Enhance The Efficiency And Excellence Of Organic Marketing  The ‘central nervous system’ of SEO and content marketing is getting a major boost with the latest announcement by Conductor and LinkResearchTools. Conductor, a content creation and optimization platform has announced a strategic alliance with LinkResearchTools, a provider of website link optimization and analytics in real time. This partnership will allow SEO professionals around the world to get better, deeper insights into…

Wipro and Adobe Expand Partnership to Offer Enhanced Digital Services and Solutions

Wipro Adds Adobe XD to Its Digital Experience Platform Wipro Limited, a leading global information technology, consulting and business process services company, announced an expanded global relationship with Adobe to create, build and run digital marketing solutions and campaigns for their clients, across the globe. As a part of this alliance, Wipro will embed Adobe’s design and prototyping software, Adobe XD CC, the all-in-one UX/UI solution for designing and prototyping mobile apps and websites, into its Digital…

Verimatrix Demonstrates How the Cloud is Fundamentally Changing the Video Delivery Business at NAB Show 2018

From Cloud Security to Real-Time Video Intelligence to a New Connected Content Marketplace, Operators Embracing the Cloud Are Best Prepared for this New World of Video Verimatrix, a specialist in securing and enhancing revenue for network-connected devices and services, is bringing the benefits of cloud-based technology to the forefront of its solution strategy at the NAB Show 2018. Video service operators are aware of the CAPEX advantages that cloud-based solutions can offer, but may not be thinking of…

Marketers Fighting Cybercrime: How You Can Protect Your Brand

Many enterprise marketers view cybersecurity as someone else’s job. On the surface, this may be true. Enterprise cyber defense is largely an IT-led strategy, whereas marketing is responsible for the brand and company image. That said, separating marketing and cybersecurity completely can be dangerous. In today’s digital-first landscape, any successful marketing strategy revolves around a company’s website as a central hub that incorporates multiple outside apps and plugins – many of which are potential entry points for…

Evergage Named a Top Rated A/B Testing and Personalization Tool on TrustRadius for Second Year in a Row

Winners Are Based on Reviews and Satisfaction Scores from Real-World Users - Who Highlighted Their Successes With Evergage Evergage, the real-time personalization platform company, recently announced that, for the second year in a row, it is has been named a Top Rated A/B Testing and Personalization Tool on TrustRadius, the most trusted review site for business technology. TrustRadius awards are an unbiased reflection of customer sentiment, based on satisfaction scores independently provided by verified end-users.…

TechBytes with Fatima Nadine Khan, Chief Privacy Officer, Demandbase

Fatima Nadine Khan Chief Privacy Officer, Demandbase GDPR could be the most disruptive event of the year for marketers. Last year, marketers spoke about the power of Intent Data and the way it could change the face of Customer Data Platforms and marketing performance forever. But, then came the long list of questions on the privacy of data! Today, every fifth company in the tech industry has either hired a legal counsel or added a Chief Privacy Officer to manage the probable disruptions. To get answers to all our…

DemandBridge Named Exclusive Technology/Integration Partner of New Sourcing Exchange

Launched by WebbMason Marketing, SupplyLogic, and Winbrook, the New Sourcing Exchange Will Facilitate and Strengthen Connections Between Distributors and Supplier Partners DemandBridge, an integrated business platform delivering seamless marketing solutions in the cloud, has been selected as the exclusive technology/integration partner of a new sourcing exchange. WebbMason Marketing, SupplyLogic, and Winbrook announced recently that they will be the initial founders/board members of this sourcing exchange that aggregates…

Simmons Research Launches Simmons Activate, A Programmatic Activation Solution

Partnership with Acxiom Provides Media Buyers with Advanced Analytics and Programmatic Targeting Simmons Research, the leading source of essential consumer intelligence, recently announced the launch of Simmons Activate, its programmatic activation solution. Powered by a strategic partnership with Acxiom, Simmons Activate provides marketers with the ability to convert actionable consumer insights into targetable segments across digital and addressable TV. As a result, consumers will experience fresher, more relevant…

Munvo and Evergage Partner on Advanced Personalization Capabilities

Munvo Launches New Personalization Practice, Combining its Management Consulting Services with Evergage Technology to Accelerate Digital Marketing Transformation for Enterprise Customers Munvo, a consulting firm helping Fortune 1000 clients improve their marketing capabilities, and Evergage, the real-time personalization platform company, announced a strategic alliance to bring personalization capabilities to enterprise clients in the retail, financial services, travel and other industries. Under the agreement,…

TechBytes with Josh Baumrind, SVP of Partners and Corporate Development, Evergage

Josh Baumrind SVP of Partners and Corporate Development, Evergage The 'Power of 1' in omnichannel marketing. Sounds very promising to marketers, but could be the hardest to achieve, especially when there is an ever-growing number of marketing channels to focus on in 2018. Is it merely delivering a more effective, dynamic customer experience; or does it go beyond the contemporary standards of "in-the-moment" engagements with the customers! To better understand the "Power of 1" concept by Evergage, we spoke to Josh…