Does Your Omnichannel Marketing Work? 3 Ways to Measure its Success

Tides are shifting in retail marketing. The final sale is no longer the end goal — certainly, it’s important, but as competition for retail business intensifies, creating an exceptional consumer experience that increases lifetime value is taking priority. Retail brands are rethinking the way they approach marketing to consumers. Rather than designing channel-specific strategies that segment the marketing message, we’re seeing the focus move to a cohesive experience across all touchpoints. The strategy is called…

Conga Announces GearsCRM is Now Certified on the Full Suite of Conga Products

GearsCRM Will Now Offer Consulting Services to Conga Customers, Incorporating Conga Composer, Actiongrid and Conga Contracts into Industry Leading Salesforce Solutions Conga, an application provider for companies looking to automate and enhance their business productivity through end-to-end Digital Document Transformation, announced that GearsCRM, a Gold Salesforce Partner and a leading provider of Salesforce consulting and services, has attained certifications for Conga Composer, ActionGrid and Contracts for Salesforce.…

MarTech Interview with Joshua March, Founder and CEO, Conversocial

"While the launch of the bot platforms in 2016 caused a lot of hype, we’re now starting to see brands figure out how to use the bot platforms to add real value for customers." Tell us about your role and journey into technology. What galvanized you to start Conversocial? I started my career by founding one of the first Facebook app development agencies in the world, back in 2007. Conversocial was initially a project of that agency, started in 2011 as a general social media management system that helped clients engage…

Experience Management Leader Medallia Appoints Estelle Villard as Vice President & Country Manager of France

Experience Management Expert Appointed to Accelerate Growth in France Medallia, Inc., the global Experience Management leader announced Estelle Villard as the new Vice President and Country Manager of Medallia's operations in France. Global demand for improved experience is unanimous across the board and France has a long history of innovation and high-quality experience. A recent study from Medallia around customer demands found that 64 percent of customers said they have avoided a brand due to just one bad…

TransPerfect Acquires Video Content Specialist Propulse Video

Customer Demand for Global Content Creation Prompts Translation Industry Leader to Move Upstream in Media Supply Chain TransPerfect, the world’s largest provider of language and technology solutions for global business, announced an expansion of the company’s video and content solutions capabilities with the acquisition of Propulse Video, a Barcelona-based video production company. Financial terms of the agreement were not disclosed. Propulse Video was founded in 2016 by entrepreneurs Erwan Drouet and Charles…

Apple and Salesforce Further Bolster Collaboration with a Fresh SDK for iOS

After the Initial Partnership Announcement in September, Both the Companies Are Fiercely Working Towards Robust Enterprise Application Development Last September, we covered the initial announcement of Software Technology magnates, Apple and Salesforce working together. The announcement came a week after iOS 12 was released on 17 September 2018. This announcement, speaks about a major upgrade in Salesforce’s Software Development Kit (SDK) to build better native Salesforce Applications for iOS. Salesforce’s concept of this…

Fairview Health Services Deploys Salesforce to Support Customer Engagement Transformation Efforts

Salesforce Health Cloud, Marketing Cloud, Heroku and Mulesoft Will Provide Fairview with a Single Platform for Customer Engagement and a 360-Degree View of Each Customer Salesforce, the global leader in CRM, announced at the annual HIMSS Conference in Orlando that Fairview Health Services—one of the largest nonprofit health systems in Minnesota—selected Salesforce as its platform for customer engagement. With Salesforce, Fairview will get a 360-degree view of each customer and the tools to better understand and manage…

Pub Ocean Introduces Industry-First Real-Time Revenue Analytics Platform for Digital Publishers

Real-time Revenue Driven Solution, LiveYield, Arms Publishers with Powerful Analytics to Drive Increased Profitability Through Ad Revenue Pub Ocean, a technology company that provides digital publishers with products to make them more profitable, launched a new, industry-first real-time revenue analytics platform for publishers, LiveYield. The platform is the first and only solution that arms publishers with the same level of sophisticated revenue-generating intelligence as advertisers. LiveYield collects and…

Salesforce’s Journey Builder Gets Access to Audience Data from Google Analytics 360

Journey Builder Becomes Stronger; Will Receive Vast Amounts of Audience Information from Both Salesforce’s DMP & Google Analytics 360 Google had hinted last year that it intends to combine Google Analytics 360 with Salesforce’s Data Management Platform. That news was recently confirmed, and this integration is set to go live on 13 February 2019. Now, users of Journey Builder, a part of Salesforce’s Marketing Cloud can access customer data from both — Salesforce and Google. Marketers will now be able to improve…

Zoovu Nabs $14 Million Series B for Expansion of AI Digital Sales Assistants

Zoovu to Leverage Funding to Accelerate Traction and Growth in Becoming the Foundational Provider of AI Digital Assistants Zoovu, a leading artificial intelligence (AI) digital sales assistant platform, announced that it has closed its Series B funding led by Target Global and Beringea, the latter of which previously led the Series A round. The company will use the funds to drive further growth and expand into APAC, as well as increase investment in AI and behavioral analytics to drive human-level experiences across…

Calabrio Extends Cisco SolutionsPlus Program Participation with Calabrio ONE Cloud Solution

Simplifies Expanding Cisco Contact Center Solutions with Calabrio’s Leading Cloud-Based Suite for Customer and Agent Engagement Calabrio, a leading provider of customer engagement and analytics software, announced that Calabrio ONE Cloud is now available directly through the Cisco SolutionsPlus partner ecosystem. Through the expanded partnership, Cisco customers can easily and confidently deploy Calabrio’s workforce optimization (WFO) software suite in the cloud knowing Cisco has verified compatibility with products in…

MarTech Interview with Jeb Ory, CEO, Phone2Action

"In the next year, I think we’re going to see more chatbots on social media and personalized experiences that are hyper-targeted." Tell us about your role and journey into advocacy. I am the CEO and Co-Founder of Phone2Action. We created Phone2Action to empower people to engage on issues they cared about. Over the years, we have powered more than 40,000 campaigns, 11M people have engaged with our software, sending more than 37 million messages to lawmakers. I spend my time meeting with customers, prospective…

Prediction Series 2019: Interview with Elle Woulfe, VP Marketing, PathFactory

Tell us about the most challenging task you managed to fulfill in 2018. Not surprisingly, it was the rebrand of LookBookHQ to PathFactory in May 2018. We were working on a very tight timeline of about 3-4 months to execute everything and, like most marketing departments, we didn’t have endless resources or budget. While there was no magic to pulling it off, it really came down to flawless project management, an obsessive amount of organization, and near constant communication among the team. If anyone is considering a…

AppsFlyer Appoints Brian Quinn as New US President & GM

Industry Veteran Joins the Global Leader in Mobile Attribution and Marketing Analytics to Aid Its Massive Expansion and Hyper-Growth in the United States AppsFlyer, the world leader in mobile attribution and marketing analytics, has appointed Brian Quinn as its new US President & General Manager. Quinn has been brought in to help drive the company's continued hyper-growth and expansion throughout the US and North America. Quinn, a former director and executive with AT&T, Kenshoo, and Experian, is…

London-Headquartered Ogury Reaches the $100 Million Revenue Milestone

Ogury Has Also Raised $21 Million in a Series C from Existing Investors Ogury, a technology company specialised in mobile journey marketing, announces that it reached the $100 million revenue milestone in 2018. Ogury also announces that it has raised $21 million in a Series C funding round from existing investors. This Series C, as well as the major revenue milestone, further proves Ogury’s commitment to expand globally as a major technology leader specialising in mobile journey marketing. Ogury, which was only founded…

Marin Software Research Reveals Search, Instagram Stories, and Product-Focused Ads Dominate in Q4

Monthly Spending on E-Commerce Channel Ads Increased by 5x Since January 2018 Marin Software, a leading provider of digital marketing software for performance-driven advertisers and agencies, released research findings from its global Q4 2018 Digital Advertising Benchmark Report. Marin Software's research confirms that search spend grew 10% globally year-over-year, advertisers spent larger portions of their budgets on Instagram Stories, and advertisers continued to invest in lower-funnel product-focused ads to take…

bpm’online Academy Introduces All-New Training Formats to Shrink Learning Curve and Accelerate User Adoption

bpm’online, a global business software company leading in the space of business process automation and CRM, announces completely revamped training programs, covering functionality, configuration and development of bpm’online products. bpm’online is always focused on the continuous improvement of bpm’online academy, its materials and educational programs. Implementing best practices of e-learning, bpm’online academy offers a completely new training format – free modular video courses. In addition, guided learning and…

iProspect Appoints Doug O’Reilly SVP, Head of Data and Insights

O'Reilly Bolsters iProspect's Offerings in Marketing Technology, Measurement, Data Management and More iProspect, a leading global digital performance agency, announced the appointment of Doug O'Reilly as SVP, Head of Data and Insights, a newly-created role to bolster the agency's data and insights capabilities. Effective immediately, Doug will report directly to Mike Gullaksen, President, iProspect US. "Clients today are still trying to make sense of their data, technology platforms and their own internal…

Prediction Series 2019: Interview with Nicholas Wootten, SVP of Marketing, Billups

Tell us more about your role at Billups and what the company is doing to transform the out-of-home experience through technology. I recently joined Billups as SVP of Marketing & Innovation. The out-of-home (OOH) industry is going through its largest transformation in technology and user adoption, so I was very excited to lead product adoption and growth for the largest, independent OOH technology and managed services company in the US The Billups Outdoor Advertising Platform (DSP) helps clients execute smarter OOH…

Twilio Completes Acquisition of SendGrid

Twilio, the leading cloud communications platform, announced the successful completion of its previously announced acquisition of SendGrid, Inc., the leading email API platform. This follows approval by the stockholders of both companies at separate meetings on Jan. 30, 2019. This transaction is valued at approximately $3 billion. Based on the closing price of Twilio Class A common stock on Jan. 31, 2019 and the exchange ratio of 0.485 shares of Twilio Class A common stock per share of SendGrid common stock, SendGrid…