Online Registration Sweepstakes for ISG Impact Offer Apple Watch and Amazon Echo Prizes Information Services Group (ISG), a leading global technology research and advisory firm, announced significant updates and enhancements to ISG…
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my6sense Added Mobile Marketing Veteran as the Company’s First Chief Strategy Officer With content engagement migrating from desktop to mobile devices, my6sense, a comprehensive, white label programmatic native ad platform and exchange, is…
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'Spotx Explains It All' Training Session to Highlight Current State of Ctv, Targeting Strategies, How to Reach Audiences at Scale, and More SpotX, the leading video advertising and monetization platform, announced a live…
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Unveils New 3D Ad Format And First-In-Market Programmatic VR Ad Offering In Its Latest Efforts To Transform Brand Building Oath, a Verizon subsidiary, kicks off Cannes with new opportunities for brands to engage with consumers through…
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Funding Supports Growth and Expansion of the Company’s  Guaranteed Advertising Contract Marketplace, Preferred Partnerships and Integrations NYIAX, the world’s first guaranteed advertising contract marketplace, announced it has…
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NBCUniversal Among First to Leverage Canvs Surveys to Automate the Processing of Open-Ended Survey Responses AI and emotion measurement are transforming how traditional market research and open-ended response analysis is done at media…
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"Demand still far outweighs supply when it comes to video inventory."Tell us about your role and how you got here? What galvanized you to start an adtech company? If you had asked me in my 20's where I see myself, I would have probably…
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AR, VR, autonomous cars are three technologies that once seemed like futuristic science fiction, yet they are mainstream today. Facial recognition is another amazing technology that has arrived on the scene and is dramatically changing how…
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Frustration among advertisers has boiled as it relates to the inability and unwillingness of many ad tech players to truly address and resolve the transparency and fraud problems that have been plaguing the digital programmatic advertising…
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Ringier Becomes PubMatic’s Preferred Partner in Romania as the Publisher Adopts its Header Bidding Technology PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, announced a partnership with Ringier…
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Rivr Is An AI-solution Purpose-built To Reduce The Complexity Of The Programmatic Ecosystem  Simplaex, announced the beta-launch of Rivr, its new AI-powered Audience Yield Manager that enables SSPs and publishers to advance to an…
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One of the first movies that really left a mark on me was WarGames. It was the summer of 1983. I was 8 years old and was already what can probably best be described as "an optimism fundamentalist". So instead of focusing on the…
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Pubmatic’s Targeted Private Marketplace Solution Offers Heavily Curated, Premium Site Lists Based on Marketers’ Needs PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, announced the launch of an…
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It’s no secret that the ad tech space has become crowded, with the convoluted digital supply chain obstructing publishers’ views of where their revenue really comes from. Platforms say they’re addressing the issue, but how can publishers…
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Sourcepoint Announces the Launch of Consent Management Capabilities, the Latest Addition in Its Toolkit to Help Publishers Engage with Consumers Sourcepoint, the publisher platform for creating trusted and transparent user experiences,…
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4Cite CEO Bob Gaito Explains How the Shopping Elsewhere Platform Utilizes Data to Notify Online Merchants When Their Customers Are Actively Shopping In March at Shop Talk 2018, 4Cite announced that their customers have managed to…
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PubMatic’s Q1 2018 QMI Report Highlights 84% Y-o-Y Increase in Mobile App Monetized Impression Volumes Globally PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, today released its first Quarterly…
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Online advertising has revolutionized the marketing industry, equipping brands with a powerful array of tools for audience targeting, customer acquisition, and data analytics. But recent headlines show the potential pitfalls of poorly…
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