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Shutterstock To Invest $15 Million in China’s Leading Social Network Platform ZCool

This Financial Commitment Builds on the Successful Operational Relationship and Strategic Alignment with China's Leading Creative Social Network Shutterstock, Inc., a leading global technology company offering a creative platform for high-quality assets, tools and services, announced its investment in China's leading creative social network and artist platform with nearly six million registered users, ZCool Network Technology Limited. ZCool has been the exclusive distributor of Shutterstock's creative content in China…

Qualtrics Named One of Fast Company’s Top 10 Most Innovative Companies in Enterprise for 2018

Qualtrics Is Awarded for Their Work Defining the Experience Management Category Qualtrics, the leader in experience management, was listed as one of Fast Company's Top 10 Most Innovative Companies in Enterprise for 2018. Fast Company's Most Innovative Companies recognizes pioneering companies who have had an outsized impact on entire industries and on the larger communities where they operate. Also Read: Qualtrics Announces Speakers and Agenda for X4 Experience Management Summit 2018 More than 8,500 organizations…

UST Global Acquires ‘Cross-Platform Orchestration’ Start-up Pneuron

UST Global, a California-headquartered leading digital technology services company, announced the acquisition of Pneuron. Founded in 2010, Pneuron is a Massachusetts-based 'Cross-Platform Orchestration' start-up. UST Global's data engineering platform has been fast evolving with added features that simplify the traditionally expensive and time-consuming process of procuring, integrating, and maintaining platforms, thereby ensuring solution agility, non-disruptive deployment, and accelerated time to value clients. The…

R2i Achieves Select Status As Acquia Preferred Partner

Throughout Its Partnership, R2i Has Been Honored with Numerous Awards for Acquia Website Design and Development Including Partner Site of the Year R2i is an independent digital marketing agency that has recently earned Preferred Level status in Acquia's new Partner Program. Achieving Preferred Level requires a history of successful deployments and technical competence as well as a commitment to Acquia training, certification, and building of qualified delivery teams. R2i is in its fourth year as a certified Acquia Partner…

Adobe Named a Leader in Enterprise Marketing Software Suites and Cross-Channel Campaign Management by Independent Research Firm

Adobe Received Top Scores in Current Offering and Strategy Adobe announced that the company was recognized as a leader in 'The Forrester Wave: Enterprise Marketing Software Suites, Q1 2018' report by Forrester Research, Inc. Adobe received the highest scores in the current offering and strategy categories. Forrester included seven vendors in the report, evaluating each vendor across 40 criteria. Adobe was also named a Leader in 'The Forrester Wave: Cross-Channel Campaign Management, Q1 2018' report. Of the 12…

Two Ways Brand Safety is Affecting Demand-Side Platforms

According to a study from the CMO Council, 72 percent of marketers are concerned about brand safety. Similarly, 78 percent feel their brand’s reputation has been tarnished by the accidental placement of ads alongside controversial content. In the wake of recent brand safety worries, transparency has become a major issue for advertisers. Now, we’re witnessing the effect these concerns have on how advertisers buy and the demand-side platforms they use. To take a closer look at this phenomenon, my company, MediaRadar,…

Interview with Matthieu Vaxelaire, CEO, Mention

"Customer voices are becoming an even bigger part of brands' content strategies, and vice versa."Tell us about your role and how you got here. What inspired you to be part of a social media monitoring company? I'm the CEO at Mention. My main focus is to enable our team to work happily and safely and to try to make the right decisions for company growth. I started out studying finance in Belgium (I'm from Brussels). From there I went to work in banking in London and Paris, before realizing that I really wanted to be an…

Zoom.ai Integrates Its Automated AI Solution With Microsoft Teams and Office 365

This Strategic Integration Will Increase Productivity and Collaboration for Employees Using Microsoft's Office365 Suite Zoom.ai announces the integration of Zoom's AI-driven automation platform with Microsoft Teams and Office 365. Users now have access to AI-powered productivity tools, in-depth insights, and data stored in the cloud all in a single interface. Rob Howard, director, Microsoft Office 365 Ecosystem at Microsoft Corp. added, "Both natural language processing and machine-learning are major strategic…

Insite Software Delivers Greater Configurability, Enhanced B2B User Interface

Release 4.4 for InsiteCommerce Provides New Capabilities For Product, List Management, Search and Guest Checkout Insite Software, the leading B2B commerce platform, announces major new capabilities with the launch of Release 4.4. With Release 4.4, B2B customers have more configuration capability than ever before, reducing the reliance on developers for functionality and delivering an unparalleled user experience for manufacturers and distributors. "Our customers consistently ask for more configurability at the…

comScore Grows TV Measurement Footprint to More Than 69 Million TVs in Over 31 Million U.S. Homes

comSscore's Massive and Passive Television Measurement Services Now Report from Nearly One in Every Four U.S. Tv Households, More Than a 40 Percent Increase comScore announced that it has grown its massive and passive television measurement footprint by more than 40 percent to include more than 69 million televisions in more than 31 million U.S. homes. With the expanded footprint, comScore is now measuring one in every two TV households in 52 of the 210 local U.S. television markets including Los Angeles (#2) and…

Brandzooka Announces First Fully Self Service Ad Platform for Connected TV

Ad Tech Start-Up Brandzooka Democratizes the Most Coveted, Expensive Platform: TV Brandzooka, the widely known platform for automating media planning and buying and democratizing online advertising for millions of users worldwide, has now added the first fully self-service ad platform for Connected TV. Brandzooka has removed the exorbitant minimums for TV advertising, often running into the hundreds of thousands of dollars for premium buys, in favor of targeted programmatic buys for the same placements starting at an…

Qualcomm Artificial Intelligence Engine Powers AI Capabilities of Snapdragon Mobile Platform

Artificial Intelligence Engine Supported by Leading OEMs, Developers and Cloud Providers Qualcomm Technologies, Inc., a subsidiary of Qualcomm Incorporated, introduced its Qualcomm Artificial Intelligence (AI) Engine, which is comprised of several hardware and software components to accelerate on-device AI-enabled user experiences on select Qualcomm Snapdragon mobile platforms. The AI Engine will be supported on Snapdragon 845, 835, 820 and 660 mobile platforms, with cutting-edge on-device AI processing found in the…

Harmonic Announces VOS SW Cluster for Fast Origination and Delivery of OTT and IPTV Services

The VOS SW Cluster Solution Has Already Been Successfully Deployed by a Leading Telecommunications Service Provider in the Asia-Pacific Region Harmonic, the worldwide leader in video delivery technology and services, announced the next evolution of its award-winning VOS offerings, addressing the need for increased agility, adaptability and state-of-the-art technology for OTT and IPTV deployments. VOS SW Cluster is a comprehensive software application that embeds market-leading media processing, including ingest, playout,…

Extreme Reach Wins Super Bowl LII, Handling Ad Delivery for over 70% of Ads in the Big Game and Ensuring Commercial Talent Gets Paid

Extreme Reach Was Responsible for the Successful Airing of the Vast Majority of Paid Commercials Appearing During Super Bowl Video advertising technology provider Extreme Reach, announced that Super Bowl LII was record-breaking for the company, which played a bigger behind-the-scenes role in the big game than ever before. The company, whose services simplify video ad asset management across the entire lifecycle for brands and agencies, was responsible for the successful airing of the vast majority of paid commercials…

Oracle Data Cloud Launches Data Marketing Program to Help Savvy Auto Dealer Agencies Better Use Digital Data

Nine Leading Retail Automotive Marketing Agencies Are First to Complete Comprehensive Program, Receive Oracle Data Cloud's Auto Elite Data Marketer (EDM) Designation Oracle Data Cloud launched an advanced data training and marketing program to help savvy auto dealer agencies better use digital data. Oracle also announced the first nine leading Tier 3 auto marketing agencies to qualify for the rigorous program and receive Oracle Data Cloud's Auto Elite Data Marketer (EDM) designation. Those companies included: C-4…

ParallelM Launches First Machine Learning Operationalization Solution – ParallelM MLOps

ParallelM MLOps Accelerates and Streamlines Delivery of Machine Learning Across the Enterprise to Maximize the Business Value of AI ParallelM, one of the fastest growing new companies in machine learning management, today announced ParallelM MLOps, the first software solution for operationalizing machine learning (ML) and deep learning across the enterprise. Operationalizing machine learning poses a significant challenge, as current techniques have limited ability to tackle the unique intricacies of ML behavior…

Marketing Strategy In 2018: How To Deliver Savvy, Sleek and Integrated Campaigns Amidst Digital Transformation

It’s only February, and 2018 has presented marketers with new opportunities as well as tasked them with an array of challenges. Advancements in innovative technologies, including Virtual Reality (VR) and Machine Learning (ML) have offered a new set of tools for developing digital strategies and campaigns. As a result, there is an expectation to not only consider the systems experiences are built on, but to also design sleek, integrated systems that deliver personalized experiences customized to each unique users’ needs. A…

SAP Unveils GDPR-Centric Solutions to Help Companies Protect Customer Data

SAP Hybris Identity, SAP Hybris Consent, and SAP Hybris Profile Would Offer A Better Grip on Customer Transparency and Digital Customer Experiences In a major announcement for Data Management Platforms leading up to GDPR coming into force in May, SAP has introduced three new solutions supporting organizations that have a need to collect customer data in compliance with the EU General Data Protection Regulation (GDPR) while delivering personalized experiences. The three new products are available now and can be deployed…

New Reltio Cloud Release Delivers Continuous Data Organization and Self-Learning to Global 2000 Companies

Reltio Cloud Self-Learning Data Platform Integrates Enterprise Data Organization, Advanced Analytics, Machine Learning, and Intelligent Data-Driven Business Applications at Petabyte-Scale Reltio, innovators of the Self-Learning Data Platform, announced Reltio Cloud 2018.1, the newest version of the native cloud platform that organizes enterprise data for continuous self-learning. The release includes the next evolution of Reltio IQ (formerly Reltio Insights) which takes advantage of advanced analytics and machine learning…

Patron Raises 10 Million USD, Launches Pre-TGE to Capture the Global Influencer Market

Patron, a Japan-based blockchain platform for influencer marketing, officially launched its pre-TGE on February 14, 2018, after successfully raising $10 million (USD) in its private round. The pre-TGE will include a 50 % bonus on all contributions and will run through February 28, 2018. The pre-TGE will be capped at $20 million and lead to a public TGE on March 1, 2018. As one of the most successful projects out of Japan, Patron has gained an international community of fans and followers that support its vision to create…