Service Announces Pay-as-You-Go Package for Larger Online Sellers Fomo is proud to launch Enterprise Light, an expanded but custom offering of their core SMB product for medium and large enterprises. Some of the Enterprise Light features…
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Top Picks from Martech Series. Last Week Our Staff Writers Covered the Scope of Various Technologies so That Enterprises Can Strengthen Their E-Commerce Channels and Satisfy Customers Original MarTech Insights from the Week Gone By Why…
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LinkedIn Announced That Its Users Can Now Also Communicate via Voice Messages. This Recent Innovative Development Promises to Further Enhance LinkedIn’s Brand Value and Customer Experience LinkedIn gifted its dedicated users a brand new…
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The MarTech industry peddles an integrated utopia where all the pieces are connected and working together in harmony, but the reality is quite different. More often than not, human intervention is needed to connect the dots across a sales…
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Small Market Radio Station Group Launches WideOrbit’s WO Streaming to Monetize Digital Audio Station Streams WideOrbit Inc., the platform for connecting ads and audiences everywhere, said that Cherry Creek Media radio stations are now…
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In 2018, more than 50 percent of marketers are likely to include Advanced TV buys in their schedule. But for many traditional television advertisers, Advanced TV remains a daunting concept. That’s understandable. Advanced TV, as an umbrella…
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Quotient Technology announced that Christy Wyatt, President and CEO of Dtex Systems, has been appointed to its Board of Directors. Quotient Technology Names Christy Wyatt to Board of Directors “We’re thrilled to have Christy join our…
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Ad Agency Increases Staff by 12% to Support Its Rapid Growth of Tv Advertisers More digital marketers are seeing firsthand what TV advertising can do. With the right strategy, a single TV spot can cause a dramatic lift in every relevant…
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Verified Deterministic Mobile Data and Easy Creative Process Enables Advertisers and Agencies to Meet Campaign Objectives TabMo, the first mobile creative demand-side platform (DSP), has announced a partnership with global mobile data…
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Platform-Wide Guarantee of Protection Against Fraud for Premium Video Inventory Across All Screens Telaria Inc., the complete software platform to manage video advertising for premium publishers, announced a partnership with White Ops to…
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Yet, again, Google has revised its content quality guidelines for contractual reviewers. Google works with 10,000 ‘quality rating professionals’ to assess content quality for its search engine results Quality raters now have their hands…
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inPowered, the Pioneer of the Cost Per Engagement Model, Now Offering AI-Powered Dynamic Pricing to Dramatically Reduce the Cost for 15 Seconds of Engagement with Content inPowered, the programmatic content amplification company that…
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Partnership Leads the Way for Transparency in Display Advertising Epiphany, Jaywing’s search agency, has appointed Amobee, a global digital marketing technology company, as an ad tech partner, following a review of solutions in the…
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Joint BSI/TAG White Paper Highlights Industry Confusion Over Scope of Challenge, Illustrates Need for New Position of "Brand Safety Officer" To help the digital advertising industry tackle one of its most visible and persistent challenges,…
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Wibbitz, the leading AI-powered video creation company, introduced Storyteller Circle - a diverse community of creative professionals looking to expand their networks and skill sets around video, photography, music, design, marketing,…
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Formerly from Integral Ad Science, Rob Berzinskas Is a Seasoned Sales Leader Within the Programmatic Advertising Ecosystem and Will Be Tasked with Driving Continued Expansion Across the North American Market Captify, the global leader in…
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People-Based Marketing Can Help Brands by Targeting the Customer and His Needs, Instead Of Relying on Devices, Thereby Delivering a Cohesive Customer Experience Believe it or not, but the now popular term – People-Based Marketing – was…
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Advanced TV and all that it encompasses – programmatic TV, addressable TV, connected TV, linear audience targeting, set-top box video on demand, interactive TV and even second-screen syncing – is coming into its own in 2018, and the…
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TrueCommerce, a global provider of trading partner connectivity and integration solutions, has announced the launch of a cloud-based B2B E-Commerce Solution that provides manufacturers, distributors and wholesalers with the ability to…
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Marketing solutions company Engine Group announced that the company in the US has evolved its business model to be built around integrated, data-driven marketing solutions, The company’s new structure brings its North American business…
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