Throtle Announces Integration With Adobe Analytics Cloud for Data Onboarding

Throtle, an identity-based data onboarding company focused on deterministic matching and cross-device identity resolution, announced that its now a Business level partner within the Adobe Exchange partner program. Throtle’s also announced its integration with Adobe Audience Manager, part of Adobe Analytics Cloud, to provide customers with advanced data onboarding solutions for targeted digital marketing to individuals. This integration will provide customers with a more accurate and clearer view of their customers online,…

Matterport Appoints Media Technology Leader Chris Bell as CMO

Former Apple iTunes Executive Chris Bell Joins Matterport Leadership Team to Accelerate Growth Immersive 3D media technology company Matterport announced the appointment of Chris Bell as Chief Marketing Officer. In this role, Chris will leverage his globally recognized experience in technology and content marketing to support the continued growth of Matterport's leading cloud-based 3D reality capture platform, overseeing the implementation of strategies to optimize brand awareness, global marketing activities, demand…

district m go Unveiled to Scale Digital Advertising and Search Marketing

district m go Is Able to Provide a Complete Platform to Help SMBs Leverage the Full Power of Digital Advertising district m is proud to unveil go, the evolution of mypixel. The new iteration of the platform is adding two new prospecting features: display advertising and search marketing to build on top of the rock solid retargeting platform that launched in the third quarter last year. By integrating display advertising and search marketing technology, district m go is able to provide a complete platform to help SMBs…

Visitor Segmentation: The Key to Powerful Website Personalization

When it comes to B2B marketing, the most effective forms of communication are those that are targeted and personalized. This couldn’t be more true for a company’s website, yet many marketers are still missing the majority of their website visitors, especially those they don’t know. Did you know that 95% of your website visitors are anonymous? That’s a staggering number of potential customers you’re most likely not engaging with. However, what you do know (and here comes the good news) is that they are brand aware, they…

ClearStory Data Appoints Gary Morgenthaler, Pioneer of Data Companies, to Its Board of Directors

Gary Morgenthaler Joins ClearStory Data’s Board to Accelerate Next Phase of the Company’s Growth, Building Upon ClearStory’s Proven Success Across Global 2000 Companies  ClearStory Data, the leading AI-powered enterprise-scale business analytics solution for complex data, announced that Gary Morgenthaler, founder and CEO of database companies and experienced investor and domain expert in Artificial Intelligence (AI), machine-learning and analytics, will be joining its board of directors to help accelerate the next stage of…

Interview with Oz Etzioni, CEO and Co-founder, Clinch

"In order to capture all available channels under one roof, brands will have to use unified data, unified creatives and streamlined experiences that tracks each user on their journey."Tell us about your role and how you got here? What galvanized you to start Clinch? I’m the co-founder and CEO of Clinch. My background is a combination of roles in aviation, industrial design, and digital advertising. In my last role I was Head of User Experience and Innovation at McCann Worldgroup (MRM) in New York. I founded Clinch…

Leading Global Workforce Communications Platform SocialChorus Scoops $12.5 Million

Latest Funding for SocialChorus Follows Tremendous Growth and Significant Momentum with New Customers, Executive Hires, and Global Expansion Today, SocialChorus, a global workforce communications platform, announced that it has secured $12.5 million in growth financing co-led by B2B software specialist Arrowroot Capital and Kohlberg Ventures, with participation from Western Technology Investment. Employee Communications Is a Central Part of the Digital Transformation At the time of this announcement, “Digital…

B2B SaaS Salesforce Consultancy SaaScend acquires Dashtab

B2B Technical Marketing Company Saascend Purchases Salesforce Acceleration Platform from Bitmatica SaaScend, a demand generation and Salesforce consultancy for the B2B and hyper-growth technology markets, announced its acquisition of Dashtab, an inside sales workflow acceleration and lead management platform. Dashtab was purchased from and developed by Bitmatica, a San Francisco-based digital product consultancy that provides training, product acceleration, and design and engineering services to its enterprise…

Anderson Group Rebrands, Reflecting its Big Thinking for Impact

Creative Agency Redefines ROI as Realization of Impact Anderson Group is launching its new reinvigorated branding and position that reflects the impact agency's energetic vibe, work ethic, and passion its team provides to clients. "As an impact agency, we inspire, influence, and shape the future—and our new branding better reflects that personality and culture," said President Missy Orlando, Anderson Group, Sinking Spring, Pa. "When it comes to anticipating market changes and exceeding expectations, we think big and…

Movable Ink Extends Intelligent Content Platform with Developer-Friendly Tools and Marketing Cloud Integrations

Open and Extensible Platform Makes It Easy to Build Intelligent Content Apps That Create New Possibilities for Brands to Generate Highly-Personalized Consumer Experiences Movable Ink, a provider of the leading intelligent content platform for digital marketers, introduced new developer tools and integrations that bring enterprise-level openness and extensibility to the Movable Ink platform. With this latest release, Movable Ink clients and their agency and technology partners can easily build apps that activate content…

Adobe Exerts Control Over Data Export, Aiding Data Privacy in Audience Manager

Adobe’s Audience Manager Now Comes with a Patented Data Export Controls A day before General Data Protection Regulation (GDPR) was implemented, Adobe announced the availability of Data Export Controls in their Audience Manager suite. This patented feature collects data from one set of platforms while enforcing restrictions for use of the data collected, and then redirects the data to other platforms. The Adobe Audience Manager is a Data Management Platform (DMP) that helps you build unique audience profiles so you can…

5 Ways Smart Sales Managers Optimize 1:1 Coaching Time

In a perfect world, sales managers would spend quality time coaching their teams. The challenge is that sales managers are always pressed for time, so they need to be continually armed with specific feedback on how individual reps can improve their skills and win rates. While the needs of reps will vary from session to session, and potentially quarter to quarter, there are some consistent things effective sales managers do again and again to derive the most impact from their coaching time. Understand the specific sales…

Showpad Appoints Alan Gurock as Senior Vice President of Sales, North America

Alan Gurock, Former Oracle and Adobe Vice President, Will Lead Sales Teams to Drive Global Market Revenue Showpad, the world's most powerful sales and marketing success platform, has named Alan Gurock Senior Vice President of North America. Gurock will be responsible for driving Showpad sales across the United States and Canada. “We’re thrilled to have Alan join the team; he’ll be a valuable asset in continuing Showpad’s explosive expansion,” said Don Matejko, Chief Revenue Officer of Showpad. “We have a deep bench of…

Kaltura Acquires Interactive Personalized Video Startup Rapt Media

The Acquisition by Kaltura Brings Advanced Branching Video Technology and Customers Including Mercedes, EMC Dell, and eBay Kaltura, the leading video technology provider, announced that is has acquired the interactive personalized video startup Rapt Media for an undisclosed amount. Rapt Media’s interactive branching video technology is ideal for personalized marketing, customer education, recruitment, learning and educational video experiences. Viewers are guided through different video paths depending on their behavior or…

Linkfluence Launches Linkfluence Search – Introducing the Easiest Search Engine for Discovering Market Trends and Brand Insights

Accessing the Latest Trends, Buzz and New Influencers from Paris to Shanghai Is Now Possible with Linkfluence Search Linkfluence, leader and pioneer of social data intelligence, continues to innovate through the launch of a new product in its Social Listening Suite - Linkfluence Search. Linkfluence Search offers brands the fastest and easiest way to track any trends, benchmark against competitors, and measure their campaigns in a single click, with zero setups. With 15 years' of experience in social listening and…

DES2018 Turns Out to be a Hit With 20,974 Attendees From 51 Countries

68% of the Attendees at DES2018 were C-Level Executives from Portugal, United Kingdom, Germany, United States and France; DES has Already Announced Dates for the Next Edition in Madrid Digital Enterprise Show (DES), a three-day conference about the technologies that are driving the business world into the digital economy, came to an end recently. There was a substantial increase in attendance, with 17% more attendance than the last edition. DES2018 is already the world's largest international forum on digital…

Mark Sciortino Joins Vestcom as Senior Vice President, Strategy and Corporate Development

Mark Sciortino Previously Led Marketing Strategy and Planning for Walgreens Co Vestcom, the leading provider of customized shelf-edge communications and specialized marketing services for the retail industry, announced that Mark Sciortino has been hired as Senior Vice President, Strategy and Corporate Development. He will oversee developing and delivering Vestcom's client, product, and communications strategies. In addition, Mark now leads Vestcom's Marketing and Product Management Organization. Mark previously led…

Is Person-Based Marketing an Upgrade to ABM?

Person-Based Marketing Means You Get to Talk to the Person, so You Know Who Sees Your Message and What Is Relevant for This Person to Use in Your Communication Your customers are real people, and they want to be treated with real experiences. That's the whole context of Person-based marketing (PBM). Customers react to personalized experiences positively compared to bland, traditional messages, promoted across marketing channels, sans logic. Earlier this month, Influ2 platform, powered by machine learning, announced the…

YouWorld Announces Turnkey Mobile Marketing Solution to Reach China’s Rising Independent Travelers

YouWorld Content Distribution Toolkit (CDT) Provides Seamless Integration with Top Travel Apps and Retailer Marketing Channels YouWorld Inc. – the Southern California-based technology startup focused on helping brands and brick-and-mortar retailers connect with Chinese travelers – announced the launch of YouWorld Content Distribution Toolkit (CDT), a customizable and trackable marketing solution that enables retailers to publish and distribute branded content via China's leading travel and lifestyle mobile apps.…

Embracing the Bow-Tie Funnel: Why Marketing is Most Important After the Win

Marketing is a rapidly changing landscape – and if you haven’t heard yet, the days of the traditional “funnel” are long gone. Historically, marketing and sales have worked to push leads through the various stages of the funnel and through to the win. However, cloud is enabling practically everything to be sold as a service or on a subscription-based model – and while this presents a unique advantage for profits, it means that most customers start small and grow, and 70% of revenue comes after the initial sale. Despite this,…