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Ag-Analytics to Release Several Machine Learning Driven Environmental APIs on Azure, Supported by Microsoft’s AI for Earth Program

Ag-Analytics and Microsoft AI for Earth Announce Strategic Partnership Ag-Analytics, through a new strategic partnership with Microsoft's AI for Earth program, announced the launch of several new APIs and data feeds for public use, including mirroring over 100 TB of Harmonized Landsat Sentinel-2 (HLS) data on Azure. By enabling optimized, efficient, flexible cloud data access for machine learning and AI applications, academics and developers alike will now be able to easily access production-ready HLS and other data for…

Uken Games Provides Hyper Relevant Experiences for Users, Driving Loyalty and Monetization Using Swrve

Sony Pictures Television Games, Who Wants To Be a Millionaire? and Jeopardy! World Tour leverage Swrve Mobile Marketing Automation Platform for Real-time In-App Engagement Swrve, the world leader in real-time, relevant customer engagement announced that Uken Games, a leading social and mobile gaming studio based in Canada, is using Swrve’s platform to optimize in-app experiences based on user feedback, increase in-app purchases, and deliver hyper-relevant messaging throughout the gaming experience. “The gaming industry…

EasyMovie, the Video Content Creation Platform Dedicated to Empowering Employee Knowledge Sharing, Announces € 5 Million Funding Round with…

Planned Expansion of US Operations and Investment in Development to Further Support Momentum There are many benefits to employee generated content, also referred to as EGC, and businesses are now seeking ways to empower their employees to more easily create engaging content for both internal and external communications. Additionally, as many employers continue to seek new and better ways to improve their knowledge sharing practices, they are finding video content to be the ideal medium. EasyMovie's video creation…

Toshiba Extends Longstanding Relationship With AEG in New Multiyear, Multimillion-Dollar Agreement

Renewal Continues Toshiba’s Founding Partner Status at STAPLES Center and Bolsters the Company’s Official Designations Across AEG and Its Landmark Sports and Entertainment Assets Toshiba America Business Solutions, Inc. and AEG, the world’s leading sports and live entertainment company, are extending their comprehensive partnership across several of AEG’s flagship assets in a multiyear, multimillion-dollar renewal agreement. The new deal, brokered by AEG Global Partnerships, expands the organization’s overall relationship…

WD-40 Brand Successfully Executes First Connected TV Campaign in Partnership with Telaria and BVAccel

Achieved High Brand Awareness Among Millennial Professionals through Advanced Demographic and Psychographic Targeting on Telaria’s Platform Telaria, the complete software platform to manage video advertising for premium publishers, and BVAccel, a new breed of end-to-end commerce consultancy that exists to drive meaningful results for digital brands, partnered with WD-40 Brand, creator of the iconic blue and yellow can, to successfully execute their first connected TV (CTV) advertising campaign of achieving greater brand…

Introducing Stonly: The Innovative Solution to Help Drive Customer Success

New Product by Dashlane Co-Founder Seeks to Transform Online Guides Stonly, the explanation content platform, launches publicly today to empower businesses and content creators to generate interactive, step-by-step online guides. The ambitious project creates a unique new product category designed to enhance the online learning experience. With Stonly, anyone can create easy-to-follow explanations without having to write any code. The step-by-step concept enables users to display detailed multimedia content, including…

Why Measurement Matters to Influencers Now More Than Ever

We all know that social media is about influencing and being influenced, but how much is it about trusting and being trusted? According to research from media agency UM, only eight percent of people trust what they read online, and only four percent trust influencers. This data doesn’t change the fact that word-of-mouth is still the most effective form of Marketing. However, amid accusations of follower and engagement fraud, failure to disclose brand sponsorships, and various high-profile influencer scandals, it’s not…

Currencies Direct Chooses Onfido to Help Scale Customer Onboarding

AI-Powered Identity Verification Provides Swift and Robust Compliance Processing for Currency Transfers Onfido, the award-winning global identity verification platform, announced a partnership with Currencies Direct, the leading international payments provider, to power its identity verification for onboarding new customers. Onfido’s AI-based identity verification technology will allow Currencies Direct to offer its intentional currency exchange service to more users as it continues to scale. Currencies Direct allows…

Verve Awarded IAB Tech Lab Open Measurement SDK Certification

VERVE ENSURES TRANSPARENCY AND MEASUREMENT OF IN-APP MEDIA WITH IAB OM SDK CERTIFICATION Verve, the leading platform for location-powered programmatic video and display marketing, announces certification of the Verve SDK 4.0 in the Internet Advertising Bureau (IAB) Tech Lab Open Measurement Software Development Kit (OM SDK) initiative. The IAB Tech Lab launched the OM SDK initiative in early 2018 as part of an industry-wide effort to bring greater efficiency to third-party viewability and verification measurement of…

TechBytes with Mark Summerson (Nexmo) and Ryan Gosling (Callsign)

Tell us about your role and the team/technology you handle at Vonage.  Mark Summerson (MS): Vonage works with many of the most innovative brands around the world to help them build new, personal and compelling customer interactions. With Nexmo, the Vonage API platform, we enable them to integrate consumer communications such as SMS, voice, video and social messaging, such as WhatsApp, into the very apps and services that customers prefer. Increasingly, more traditional enterprises are realizing that investing in Customer…

TechBytes with Devon DeBlasio, Senior Product Marketing Manager at Neustar

Tell us about your role and the team/technology you handle at Neustar. I am a Product Marketing Director at Neustar. Neustar is a trusted, neutral provider of real-time information services and the leader in Marketing Intelligence, Customer Identity Resolution and Unified Measurement for Fortune 500 brands. Identity is our enterprise heritage: We’ve grown up an Identity company. We power 85% of the U.S. Caller ID. We handle global DNS as well as risk and fraud prevention. We support 10 out of the 10 largest U.S. banks, 5…

Retail App Use Surges 50% As Consumers Shop Year-Round, Taking Pressure Off the “Make or Break’ Holiday Season

“Mobile Window Shopping’ is also a real phenomenon, as data shows a staggering dropoff at the purchase stage in mature markets Liftoff, the leader in mobile app marketing and retargeting, released its third annual report on the ever-growing market of mobile app commerce in partnership with the industry leader in mobile measurement and fraud prevention, Adjust. The study, pulling from the most extensive dataset to-date, shows that shopping app users are becoming increasingly purchase-happy in what is poised to be the biggest…

ACI Worldwide and Worldpay to Drive Global Acceptance of Alternative Payment Methods

Worldpay will utilize ACI’s UP eCommerce Payments solution to accelerate roll-out of Alternative Payment Methods to its global merchant network ACI Worldwide, a leading global provider of real-time, any-to-any electronic payment solutions for banks, intermediaries, merchants and corporates, announced an international relationship with Worldpay, Inc., a global leader in payments processing technology and solutions. Worldpay will utilize ACI’s award-winning UP eCommerce Payments solution to accelerate the roll-out of…

Credorax Partners With Cisco To Boost Payments Gateway To The Next Level

Credorax, one of the first Fintech companies to evolve into a licensed European Merchant Acquiring Bank, has partnered with Cisco as part of an effort to upgrade and automate its data-center capacity, latency and assurance Credorax, announced that it has partnered with Cisco to upgrade its data-center network’s capabilities, capacity and latency. The agreement enables Credorax to adopt Cisco’s advanced data-center networking technology, including an automation, visibility and management system. Credorax has also agreed to…

MarTech Interview with Philip Inghelbrecht, CEO and Co-Founder at Tatari

"If I see a first true use of AI, it’s probably more in the world of fraud detection." Tell us about your role and journey into Technology. What inspired you to start Tatari? Tatari was born from direct experience as a first-time and large TV advertiser while at TrueCar. We ultimately realized two things: TV advertising, when treated with the right data and analytics, can work for any company Traditional agencies are simply not equipped for this method. What is Tatari and how does it make TV advertising…

M-Commerce Not Living up to Consumer Expectations, New Research Finds

Gen X shoppers are most frequent mobile shoppers, with 40% doing so weekly New research from Loqate, a GBG solution, shines a light on challenges and opportunities facing the UK’s booming mobile commerce (m-commerce) market, as the company rolls out its latest feature, which will enable customers to complete address details in a single tap, down from the average 50-60 keystrokes. Today’s figures from Loqate, based on a survey of over 500 UK consumers, show that 60% of Brits have made a mobile purchase in the last month…

TechBytes with Scott Brazina, CMO at Impact

Tell us about your role and the team/technology you handle at Impact. As the CMO, my role is reflective of both Impact’s organizational direction, as well as my personal experience. My background is in software category creation, including branding, thought leadership, research. This background has really lent itself to support Impact’s announcement of the creation of the Partnership Automation category. I also have experience around supporting rapid revenue growth directly through pipeline creation through marketing,…

MarTech Interview with Robert Vis, CEO at MessageBird

"AI is particularly interesting when it comes to the intersection of Cloud Communications and the Internet of Things. " Tell us about your role and journey into Technology. What inspired you to start MessageBird? MessageBird itself was a big idea that started small, with just a handful of people in a garage along a canal in Amsterdam. Before founding MessageBird in 2011, I ran a company called ZayPay—a payments platform that enabled users to pay for virtual goods through their mobile phone bills in more than 50 countries.…

Verve Releases SDK 4.0 To Supercharge The Revenue-Generating Power Of In-App Inventory

Verve's Sdk 4.0 Delivers a Trio of In-Demand Features for Publishers with Industry-Standard In-App Video and Display, Header-Bidding, and Open Measurement Verve, the leading platform for location-powered programmatic video and display marketing, announces the release of the Verve SDK 4.0 for Android and iOS. Lightweight and easy to integrate, with native support for all industry standard mobile ad formats and access to a breadth of demand sources, the new Verve SDK has been built from the ground up to enhance the…

Verve Releases SDK 4.0 To Supercharge The Revenue-Generating Power Of In-App Inventory

Verve's Sdk 4.0 Delivers a Trio of In-Demand Features for Publishers with Industry-Standard In-App Video and Display, Header-Bidding, and Open Measurement Verve, the leading platform for location-powered programmatic video and display marketing, today announces the release of the Verve SDK 4.0 for Android and iOS. Lightweight and easy to integrate, with native support for all industry standard mobile ad formats and access to a breadth of demand sources, the new Verve SDK has been built from the ground up to enhance the…