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Vibes Ranks No. 1 on the 2018 Smarties Business Impact Index

Vibes Recognized for Driving Business Outcomes at the MMA Impact NY 2019 Conference Vibes, a mobile marketing leader, announced it was recognized as a frontrunner of the 2018 Mobile Marketing Association's Smarties Business Impact Index at the MMA Impact NY 2019 conference, taking place last week. Vibes scored highest in the North American region in the Enabling Technologies category. The MMA Smarties Business Index ranks the industry's top marketing teams and creative talent driving business impact through the power of…

MarTech Interview with Aaron Brooks, Co-Founder and Co-CEO, Vamp

"The best way to optimize influencer content is amplifying it through channels such as Facebook, Google and even OOH." Tell us about your role and journey into Marketing Technology. What inspired you to co-start Vamp? It started quite simply by looking at influencers’ feeds and seeing aspirational content that wasn’t just high-quality and beautiful, but also much more engaging than anything brands or traditional publications were producing. I saw a lot of unleashed potential in the quality of this content and, although…

Trivver Now Available on Unreal

With Trivver Now Integrated into Unreal, Monetizing Immersive Environments Has Never Been Easier Trivver announces their Software Development Kit (SDK) for Unreal Engine is now available. Trivver’s XR Ad Platform solves the challenges most commonly associated with immersive advertising with its multi-patented, unified software platform that enables companies of all sizes to easily monetize digital environments via non-disruptive advertising. Years in the making, the company has developed highly intuitive,…

Kochava Collective Provides Audience Insights and Data Enrichment at Scale

5b Connected Device Profiles Give Brands and Marketers an Alternative to the Walled Gardens for Data Enrichment and Deep Audience Insights The Kochava Collective, the world's largest independent mobile data marketplace, now provides brands, app owners, and data companies with access to more than 1B monthly active users, 5B total connected device profiles, and is growing by 400 Million every month. The Kochava Collective is on pace to include 10B devices by the start of 2020. This data, combined with strategic partnerships…

Is This the End of the Data-By-Stealth Model?

GDPR may be an EU regulation, but its enforcement is having a global impact on privacy awareness and, in the process, exposing the business model underpinning Big Tech’s data economy. We now know that Facebook and Google, in particular, have deployed stealth strategies to collect personal data. Until now, we’ve hardly noticed, but GDPR has shone a spotlight on this highly profitable business model. From cookies in browsers to mapping social media behavior, trawling personal contacts, tracking where you go and even what…

MoEngage Introduces Two Products to Help Marketers Create Hyper-Personalized Digital Experiences

MoEngage, the Intelligent Marketing Automation Platform, launched two new products at #GROWTH19 Conference. They launched MoEngage Analytics, an industry-first product that lets marketers run & optimize their campaigns in one place and On-Site Messaging that lets marketers craft consistent and personalized messages on their websites. MoEngage Analytics isn’t just another Analytic tool. Marketers have to switch between multiple tools and constantly follow up with other teams to measure and improve their campaigns. This…

NexTech Launches New 3D Google Ads Platform

NexTech AR Solutions announced it has launched new 3D augmented reality ("AR") solutions for brands to create immersive ad experiences for consumers. With this launch of 3D advertising options for Google, following the launch of its 3D advertising solutions for Facebook, NexTech continues to build out the AR industry's first end-to-end platform for both brands and online retailers looking for 3D AR/AI business solutions. Brands and retailers can implement NexTech's 3D AR ads through a few simple lines of Web AR embed…

De-Coding the E-Commerce Journey

Being customer-focused may be every marketers’ mantra, yet many brands are still falling short of creating a seamless customer experience. This is occurring despite the huge potential to be increasingly more relevant to customers in every context throughout their e-commerce journey. Part of the issue could be that while there is a greater emphasis on creating integrated marketing campaigns, marketers are still missing the mark when building highly targeted audiences. Consumers are no longer interacting in silos and…

Key Industry Players Converge to Advance CXL, a New High-Speed CPU Interconnect for Breakthrough Data Center Performance

Alibaba, Cisco, Dell EMC, Facebook, Google, Hewlett Packard Enterprise, Huawei, Intel Corporation and Microsoft Team up on the New Compute Express Link (CXL) Technology to Accelerate Rapidly Growing Data Workloads Such as Artificial Intelligence and Machine Learning, Rich Media Services, High-Performance Computing and Cloud Applications. Alibaba, Cisco, Dell EMC, Facebook, Google, Hewlett Packard Enterprise, Huawei, Intel Corporation and Microsoft announced the formation of a new industry standard group dedicated to…

Pub Ocean Launches Revenue Operations Consultancy Services for Publishers

Media Industry Veterans Justin Festa and Manny Balbin to Spearhead the New Offering Pub Ocean, a technology company providing revenue-driven solutions for digital publishers, announced the launch of its Revenue Operations Consultancy as an additional service for publishers. The consultancy will be spearheaded by powerhouse, media industry veterans, Justin Festa and Manny Balbin as Principal Consultants. Festa and Balbin will be based in the company’s New York City headquarters and will report to Pub Ocean’s General…

4 Step Guide for Marketing Your Mobile App Online

Developing a mobile app is a lot of work. From concept to design to implementation, you’ve likely spent countless hours working on this app, and now you’re finally ready to release it to the world. Ideally, your app would be so great that word of mouth alone will help it to spread. However, even though your app is great, this isn’t likely to happen. Just because you’re done with app development doesn’t mean your work is over. There is still plenty left to do to market your app, so don’t kick back and relax just yet. To…

MarTech Interview with Tony Chen, CEO, Channel Factory

"There should also always be active ad fraud prevention in video that includes monitoring first-party creator data and channel traffic sources." Tell us about your role and journey into technology. How did you arrive at Channel Factory? In 2010, I was in the middle of completing my education at Rice University; double majoring in piano performance and economics. During that time, I launched Yellow Thunder Media, an agency specializing in viral Content Marketing that worked with most of the major movie studios. A year…

Mintel Comperemedia Forms Strategic Partnership with Marketing Intelligence Platform Pathmatics

Following its investment in Santa Monica-based marketing intelligence platform Pathmatics, Mintel Comperemedia now leverages advanced marketing analytics for digital channels to bring an unparalleled client experience. The strategic partnership arms Mintel Comperemedia’s legacy expertise in direct mail and email marketing with Pathmatics’ digital expertise to create a robust, holistic approach to integrated marketing intelligence across the ever-changing marketing landscape. Mintel Comperemedia now provides insights into…

Latest Report: PPC Remains a Powerful Digital Marketing Tactic to Boost Traffic

GoodFirms' research team led surveys with global IT companies and experts to obtain comparative insights that would benefit businesses dealing in the domains of PPC – AI, digital marketing, social media marketing, web design, SEO and eCommerce app development. Here is a summary of the aforementioned surveys conducted by the research team of GoodFirms: 10 Gurus on Future of PPC: AI and Machine Learning for PPC Campaign Management PPC has become the most powerful way of marketing tactics and an inventive method to boost…

Are You Ready to Adapt to these 5 Digital Marketing Predictions?

New technologies are opening the door to new tools that will transform the way digital marketers build strategies and create their web pages. Choosing which new tactics to integrate can be confusing and overwhelming. Here are five digital marketing predictions for 2019 to help you create smarter campaigns: 1. Customer UX The profusion of data available from pixel tracking, chatbots, and customer profiles gives us the ability to deliver personalized, highly-relevant messaging. Customers have come to expect a seamless…

TechBytes with Ann Handley, MarTech Influencer, Keynote Speaker and CX Expert

What excites you the most about MarTech? How do you gather information on technology? A recent story in MarketingProfs called out a few exciting evolutions in MarTech: 2019 Martech Predictions: From Facebook Marketing to Meeting Automation What I find personally interesting is how Machine Learning (ML) and Artificial Intelligence (AI) arm marketing with lightsabers. We already see how ML and AI can identify trends. But AI and Machine Learning will soon identify buying trends across various integrated systems: sales…

The Next Wave of CX Messaging Trends (From Those Who Know)

As part of Smooch’s recent State of Messaging report, we sat down with a gaggle of (32 to be exact) product, marketing and CX leaders from the world’s most innovative companies that are at the forefront of the conversational revolution. We spoke with experts from across the board; channel gatekeepers, software vendors, brand stewards and startup innovators, including those who are working directly at the CX coal face at the world’s largest organizations such as Google, Uber, and LVMH. We asked them about the state of…

Subtle Changes to Marketing Language Have Significant Impact on Campaign Performance, Persado Analysis Finds

Persado, the leader in using AI to generate the best-performing marketing creative harnessing the power of words, today released findings of its inaugural report, “The Write Stuff: How CMOs Can Use AI to Develop Data-Driven Marketing Creative,” on stage at Shoptalk 2019. At a time when retail marketers must leverage science instead of guesswork to craft digital marketing creative that stands out from the noise, this first-of-its-kind analysis explores how and why language impacts the performance of marketing campaigns across…

Using Personalization To Grow Sales

Personalization is the new mantra for success in marketing. At nearly every industry conference, there is a guest speaker or group panel discussion dedicated to how companies are or should be personalizing their marketing campaigns by using data ­­— and for a good reason: A recent Nielsen study found that a successful creative message is the most important element contributing to the performance and the return on ad spend (ROAS). With all the data available today, either from a company’s own Customer Relationship…

Moment of Truth: Why You Can’t Ignore Customer Experience Initiatives Anymore

Experience builds trust. Trust builds loyalty. That’s the crux of B2B marketing today. Customers are more likely to remember bad experiences and spread the word among the buyer community. However, experience has moved beyond reputation management initiatives. Today, it’s part of digital transformation that separated high-performing marketing and sales teams from laggards in the MarTech hype cycle. It’s practically hollow to expect Marketing Technologies to deliver on ROI without analyzing their impact on customer…