Hundreds of Global Enterprises, Including 3 of The Fortune 5, Leverage Thoughtspot’s Next-Generation Analytics Platform to Digitally Transform Their Businesses ThoughtSpot, the leader in search and AI-driven analytics for the enterprise,…
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Video creation has long been for big brands and companies with a massive budget. But now every entrepreneur and small start-up is beginning to take hold of the power of video content, and for good reason. Video marketing has become the…
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Powerful New Platform Gives Advertisers Full Control & Transparency Over Programmatic Campaigns HIRO Media, the world’s first Safe SSP, announced the launch of HIRO’s Brand Campaign Control (BCC), a powerful new solution that gives…
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Marketing is the process of creating, communicating, delivering and exchanging offerings that have value for customers. The digital marketing industry is built on a foundation of consumer data used to define a target market - the trouble is…
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Goodway Group Added New Dimensional Bidding and Predictive Performance Modeling Functionalities Powered by Advanced AI and Machine Learning Goodway Group, a leading programmatic advertising partner, has incorporated two industry-first…
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Programmatic auction dynamics are changing, with a simple, first-price model rapidly replacing the second-price mechanism on which real-time bidding was built. Once the first domino fell, and AppNexus, Rubicon, and Index Exchange began…
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Integration of Rebel AI's Passport Into the NYIAX Marketplace Delivers Blockchain-Based Transparency and Safety Across Advertising Contract Buying, Selling and Trading NYIAX, the world’s first guaranteed advertising contract marketplace,…
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Microsoft Among the 150 Sellers That Utilizes AppNexus SSP  for Video Monetization of Premium Inventory AppNexus, the world's leading independent advertising technology company, announced results of its partnership with Microsoft to…
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Despite the rise of digital advertising, local TV remains one of the most powerful mediums for reaching mass audiences. According to BIA/Kelsey, US local television advertising revenue is expected to hit $20.8 billion this year. At the…
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Global Supply Path Optimization Partnership to Provide Agencies and Advertisers with Transparent Access to Premium Inventory PubMatic, the publisher-focused sell-side platform (SSP), announced a global supply path optimization (SPO)…
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James Tallman, an Experienced CEO and Strategic Business Advisor, Will Assist with Global Expansion Zift Solutions, the Enterprise Channel Management leader, announced recently that James Tallman has joined its Board of Directors as an…
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The Subscription Deal Provides Otavamedia with Increased Transparency and Control PubMatic, the publisher-focused SSP for an open digital media future, has announced that Otavamedia, one of Finland’s largest media companies, has signed a…
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New Integration Tools to Launch at Digital Signage Expo 2018 Dynamic, automated and responsive digital-out-of-home (DOOH) ad management can now be incorporated into any content management system, thanks to Ads on Top, the Los…
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"Telecom data is inclusive data and thus, the only source of information that captures the movements of the entire population."Tell us about your role and how you got here? What led you to join Teralytics? I’ve historically run telecom…
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Targetspot Introduces New Array of Features to Its Programmatic Sales Strategy, Features to Optimize Inventory and Data Management, Ensure Brand Saftey, and Boost Advanced Analytics. Targetspot is dedicated to a leading programmatic…
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The Partnership Launches With A Co-Developed Solution Based On SDL Enterprise Translation Server And Nuance Automated Speech Recognition. SDL, a leader in global content management, translation and digital experience, and Nuance…
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Targetspot, the Largest Most Advanced Digital Audio Advertising Platform, Introduced Several New Innovative Features to Its Programmatic Sales Strategies Targetspot is dedicated to a leading programmatic offering in the growing digital…
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The New Offering, Audience Analytics, Includes a Game-Changing Dashboard Enabling App Developers to Acquire Lookalike Users with the Click of a Button Global mobile advertising platform Mobfox has announced the launch of its new Audience…
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