Banner Before Header

Centro Converges Creative Ad Reporting of Major Digital Channels To Show Holistic Campaign Performance

Centro’s Programmatic Ad System Delivers Digital Media Buying, Workflow, Measurement and Business Intelligence; Additional Release Centralizes Inventory Availability Data from All Channels and Markets Centro, a provider of enterprise-class software for digital advertising, today announced that users of its Basis programmatic ad platform will be able to converge ad creative performance data from major delivery sources. Basis now offers users creative reporting across their campaigns, providing granular ad-level data from…

Simplaex Raises New Capital in Follow-On Round to Strengthen Its AI Technology Efforts in the Programmatic Ecosystem

New Funding to Fuel Simplaex AI Product Development That Will Help SSPs and Programmatic Simplaex, the company behind the world’s most advanced Artificial Intelligence-powered user classification technology for the programmatic advertising ecosystem, recently announced that it has closed a follow-on investment, bringing the company’s total funding to date to $6 million. The round was led by Harbert Management Corporation. The new funds will be used to accelerate development of Simplaex’s product offerings and expand the…

Former Acquia Founding Director and Former CEO Tom Erickson Joins Localytics Board of Directors

Localytics Gains Momentum with New Customers, R&D Investments, Services Offerings, and Tom Erickson as a Strong Addition to its Board of Directors Localytics, the leading mobile engagement platform, is gaining momentum in helping the world's most powerful brands understand and engage with their mobile users. The company has recently signed a number of exciting new customers, including Bose, Fidelity, Bloomberg and Redbox, to join existing customers like The Weather Channel, HSN, BabyCenter, CVS, Hasbro and Macy's.…

The Death Of Cash Back And Loyalty Programs – The Burgeoning Impact Of Influencer Marketers  

More Merchants Leaving Traditional Affiliate Channels As Influencers Prove Their Worth A tectonic shift is occurring in performance marketing, traditional traffic is under a microscope as advertisers grow to understand the value influencers bring to their brand. As building brand advocacy through content gains momentum, influencer marketing is quickly becoming the predominant channel for merchants, from both a sponsorship and pay for performance perspective. Social media increased its contribution to e-commerce…

ProsperWorks Deepens Collaboration with G Suite, Announces New Hangouts Chat Integration

ProsperWorks and G Suite Hangouts Will Allow Relationship-Makers to Have Direct Messages and Group Conversations ProsperWorks, one of the leaders in the CRM market, announced a new evolution in the CRM industry for its customers. This coincides with G Suite revealing Hangouts Chat, an intelligent and secure collaboration tool designed to bring amazing teams together no matter where they work from. With the proliferation of digital tools in the workplace and omnichannel communication, this integration will arm teams…

Interview with Field Garthwaite, Co-Founder and CEO, IRIS.TV

"The future of media and marketing is building large loyal audiences and building first-party data to inform your strategies across all departments."Tell us about your role and how you got here. What inspired you to launch your second video technology company after Jukebox TV? Jukebox TV was originally created to make a better viewing experience for discovering and watching video content on the web. The first "Pandora for Video" product on the web. This was a straight B2C experience. IRIS.TV is a video personalization…

YouAppi’s Second Annual CMO Mobile Marketing Guide Survey Reveals Significant Increase in Video Investment for 2018

Year-over-Year Results Show Video Usage on the Rise Across Every Channel YouAppi, a leading growth marketing platform for premium mobile brands, recently announced the results of its second annual CMO Mobile Marketing Guide, which highlights opportunities for mobile marketers over the next 12 months. Video emerged the clear winner, with 85 percent of marketers planning to increase their investment in video during 2018, up a full 10 percent from 2017. Over three-quarters of respondents cited video as very or…

How To Interpret And Measure KPIs In The New Age Of Marketing

As a marketer, your goal for most campaigns is to create value for your brand’s top line by increasing things like orders and revenue. Historically, this choice was made because there was a lack of additional viable KPIs to choose from. There used to be questions like, “Did we see more revenue after we shipped out a bunch of catalogs? Were we selling three times as much in market B after we setup billboards in and out of the city center?” However, marketers didn’t have an accurate way of determining just how good their brand…

Amplitude Launches Program To Help Startups Achieve Product Market Fit

Company to Offer Product Analytics Scholarship for Seed Stage Businesses Amplitude, a product analytics company, has announced a new program that offers seed stage startups a substantial scholarship for the company’s advanced product analytics platform. Using Amplitude, startups can better understand what features and user actions drive important metrics such as engagement and retention. Read More: What Every Sales Leader Should Know About Conversation Intelligence Technology The new scholarship program offers seed…

Webinar World TechBytes with Christine Jacobs Pribilski, Vice President, Marketing, IBM

Christine Jacobs Pribilski Vice President, Marketing, IBM Webinar World’18 is almost upon us. On the agenda is the question that is foremost on every marketer’s mind -‘How to put the personal back in marketing,’ – with a focus on how to build context-based campaigns and deliver events that put the customer first and foster authentic engagement between the audience and the brand. In the run-up to the event, we spoke to martech thought leaders speaking at the event. Christine Jacobs Pribilski, Vice President, Marketing,…

Braze (formerly Appboy) Announces Integrations with Microsoft and AccuWeather to Expand Partner Ecosystem

Enhancements Include New Multi-Cloud Hosting and Dynamic Content Capabilities Recently, at Mobile World Congress 2018 in Barcelona, Braze (formerly Appboy), a leading marketing automation and customer engagement platform, announced technical integrations with Microsoft Azure and AccuWeather adding to the company's existing partner ecosystem platform. These integration partnership announcements were made live from the world's largest mobile technology event, alongside existing partners including Appsflyer, global leader in…

Interview with Anthony Iacovone, President, Barometric

"CMOs should create a foundation that can help them really understand the consumer’s meshed identity first. With that foundation comes measurability and insight."Tell us about your role and how you got here. What inspired you to be a part of an ad- performance company? I am currently the co-founder and President of Barometric, which is a division of AdTheorent. For some quick background, in 2011 I co-founded AdTheorent with a mission of using Machine Learning to make better decisions using data when serving mobile…

Leading Firms Launch Cross-Sector Coalition to Address Critical Identity Policy, Technical and Business Challenges

Founding Members of the Better Identity Coalition Include Leaders in Financial Services, Health Care, and Technology Recently, a group of leading companies launched the Better Identity Coalition, an organization focused on developing consensus, cross-sector policy initiatives that promote the adoption of better solutions for identity verification and authentication. Founding members of the coalition include recognized leaders from diverse sectors of the economy, including financial services, healthcare, technology,…

Mavenlink Unveils Major Enhancements to Full-Cycle Resource Management

Multitude of new features include a Drop-and-Drag Master Planning Console, and Demand and Capacity Forecasting Dashboard Mavenlink, the leading provider of cloud-based software for the modern services organization and a G2 Crowd Leader, has announced the availability of an advanced Full-Cycle Resource Management solution for the $3 trillion professional and marketing services industries. Read More: Nuxeo Opens Office in Japan to Meet Increasing Demand for Content Services Platforms The innovative solution is…

What Every Sales Leader Should Know About Conversation Intelligence Technology

Public Answers to Some Frequently Asked Questions Conversation intelligence technology is one of the newest, most impactful sales technologies available today. It’s helping hundreds of sales organizations increase quota attainment and performance across their entire teams. But since it’s so new and novel, there are a lot of questions about it from both current users and potential users. This post outlines a list of frequently asked questions about this new technology, and our answers to them. We hope you find it…

ZaiLab Launches World’s First 100% Cloud-Based Call Center Technology in the US

ZaiLab Develops the First 'Call Center-As-A-Service' Technology That Provides Call Centers of Any Size and Enterprise Grade ZaiLab, an omnichannel and cloud-based contact center software company, introduced the world’s first 100% cloud-based, pay-as-you-go call center technology platform. Based on the fact that traditional call center solutions are big, expensive and thus unavailable to small to medium-sized businesses, ZaiLab has embarked on a mission to develop the first ‘call center-as-a-service’ technology that…

7 Surefire Ways Market Researchers Can Fight Survey Fatigue

The increasing importance being placed on customer experiences is daunting – not only for companies looking to provide superior service but also for customers who are now facing a flood of survey and feedback requests from almost every channel. Market Researchers are now competing for the public’s time with myriad surveys, over-eager follow-up texts and approval-seeking web forms and emails; some promising bonus points or entry into raffles for prizes. While there is nothing wrong with this level of determination to…

iSpot.tv & LiveRamp Partner To Launch TV Ad Impression Measurement For Digital Segments

iSpot.Tv's Glass-Level TV Advertising Analytics Provide Advertisers with Impression, Attention & Conversion Analytics Against Their Digital Segments Through LiveRamp's IdentityLink iSpot.tv, a leader in attention and conversion analytics for TV advertising, and LiveRamp®, an Acxiom® company and leading provider of omnichannel identity resolution, announced a partnership to connect iSpot.tv’s TV ad impression measurement and performance analytics with digital segments connected via LiveRamp’s IdentityLinkTM. Using…

Salesforce.org Partners With United Way To Launch Salesforce.org Philanthropy Cloud

Built on the Salesforce Customer Success Platform and Leveraging the Global Scale of United Way, Philanthropy Cloud Will Connect Every Aspect of Social Giving Through a Network of Individuals, Corporations, and Nonprofits to Drive Social Good Salesforce.org, a non-profit social enterprise, and United Way, the world's largest privately-funded nonprofit, are partnering to launch Philanthropy Cloud, the first-of-its-kind network platform, that will unlock a marketplace to transform the way corporations connect with employees…

Episerver Study: Nine in 10 Consumers Are Comfortable With Brands Knowing More About Them

Episerver's Annual 'Reimagining Commerce' Benchmark Report Reveals That Brands Have Reached a Turning Point in Their Relationship with Consumers Despite 87 percent of online shoppers being comfortable sharing personal information with brands in exchange for a better online shopping experience, over a third feel that brands don't care enough about personalizing their experience, according to a study released recently by Episerver, the company transforming digital experiences. The perceived lack of attention to…