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Periscope Data Announces Fall Release With a Focus on Scalability

Fall 2018 Release Includes Git Integration to Enhance Data Management Workflows Periscope Data, the world's leading analytics platform for data professionals, introduced the fall 2018 release of its analytics platform, including an expanded integration with Git to help analysts better manage their data models and code and a new user management API. Periscope Data's Git Integration will provide data professionals with complete control over their analytics environment, offering a sophisticated version control system,…

Bigtincan Named a Strong Performer Among Sales Enablement Automation Platforms

Bigtincan, the leader in mobile, AI-powered sales enablement automation, announced that independent research firm Forrester Research, Inc. ranked Bigtincan as a Strong Performer in The Forrester Wave: Sales Enablement Automation Platforms, Q3 2018. Today, Forrester named @Bigtincan a strong performer in their Forrester Wave report for sales enablement automation platforms. The Forrester report evaluated 12 of the most significant Sales Enablement Automation Platforms to assess the state of the sales enablement market.…

Consider Investing in a Marketing Technology Partner for Retail Transformation

Heath Wells, Co-Founder and CEO, NuORDER, Speaks About the Retail Transformation: How Brands and Retailers Are Responding to an Evolving Landscape In the latest retail landscape report published by NuOrder, it is revealed how B2B brands will start to focus more on emerging business models such as subscription services, personal shopping, and daily deals. The report finds that 22% of brands said they are planning to focus on specialty retailers; 33% of brand sales managers are planning to shift the mix of retail partners…

TimeTrade’s Scheduler for Salesforce Achieves 500 Percent Year-Over-Year Growth

Expands Customer Base With Leaders in Financial Services, Technology, Higher Ed and More TimeTrade, a leader in Intelligent Appointment Scheduling, announced that the company's Scheduler for Salesforce app has achieved record revenue growth – 500 percent in 2018 versus the same period last year – while supporting a growing roster of new brands looking to increase customer engagement and accelerate sales cycles through easier appointment scheduling. TimeTrade is at the leading edge of scheduling solutions designed to…

Zeropark Introduces Push Ads

Codewise is Set to Become the World's Largest Provider of Push Notification Advertising Codewise, the industry's first provider of AI-powered online ad measurement and management solutions for digital marketers, recognized by the Financial Times among the fastest-growing companies in Europe in 2017 and 2018,  announced that it has enabled support for Push Ads on the Zeropark ad exchange platform. Push Ads are a high performing native-like ad format delivered on mobile and desktops devices in the form of a push…

Confirmit Announces Inaugural AIR Award Winners

Market Research Businesses Recognised for Innovation and Excellence Confirmit announced the winners of the 2018 AIR (Achievement in Insight and Research) Awards. The company inaugurated the AIR Awards this year to recognise Confirmit customers who are driving forward the Market Research industry by innovating and delivering insights that enhance business performance. Ken Østreng, CEO at Confirmit, says of the programme: “Confirmit has been a fundamental part of the Market Research industry for over 20 years. Since then…

DAX Named As Exclusive Distribution and Monetization Partner for America 2.0 Podcast

A New Political Drama Podcast Featuring Laurence Fishburne and Patrick J. Adams Will Be Available forDownload on iTunes From September 19 DAX, the world's largest digital audio advertising platform, created by Global, the UK-based Media & Entertainment group, today announced that it is the exclusive distribution and monetization partner for AMERICA 2.0, a new political drama serial. Directed by J.S. Mayank (Someday, EMIT) and co-created by J.S. Mayank and David Carlyle (Ethereal Pondering of a Sightless Gaze), the…

TechBytes with Nadjya Ghausi, VP, Marketing, Prezi

Nadjya Ghausi VP,Marketing, Prezi In a startling revelation, leading Presentation Software provider - Prezi has reported that Millennials have a slightly longer attention span compared to Gen Xers' or Boomers. The report finds engaging content with cinematic effect as the "golden ticket" to build a compelling interaction with the audience. To help our readers better understand the true definition of “Attention” and how Content Marketing teams could actually measure attention from the context of marketing performance, we…

The Anatomy of Sales Decisions: Blending Data Science and Behavioral Science to Accelerate Sales Results

To learn more about decision-making in enterprise organizations, attend Anaplan CEO Frank Calderoni’s Dreamforce speaking session on Tues, Sep 25, at 1pm. In the world of sales, decisions are everything. What to sell, where to sell, how to sell: the future of our organizations, as well as the success of our employees, depends on how we decide (and re-decide) these questions, every day. Read More: Connected TV for CTV: Fresh Insights from DMEXCO 2018   For years, sales leaders have based decisions on experience and…

Showpad Named a Leader in Sales Enablement Automation Platforms by Independent Research Firm

Global Sales Enablement Company Evaluated for Its Current Offering, Strategy and Market Presence Showpad, the leading sales enablement platform for modern sellers, has been named a leader by Forrester, an independent research firm, in The Forrester Wave: Sales Enablement Automation Platforms, Q3 2018. In this evaluation, Showpad received the highest possible score in the product roadmap, and support for global marketing/sales criteria. The report considers Showpad a "good fit for global enterprise and midmarket…

Kenshoo Announces Support of Apple Search Ads

Kenshoo's New Relationship Enables Marketers to Capitalize on Apple Search Ads' Continued Growth and Entrance into More Markets at Scale Kenshoo, a global leader in marketing technology, announced it has become an Apple Search Ads Authorized Reseller, adding support for Apple Search Ads to the Kenshoo Marketing Platform. Apple Search Ads helps marketers with app discovery by offering them the opportunity to promote their app at the top of relevant search results on the App Store in select markets across North America, …

DocuSign and SpringCM to Deliver Solution for Automatically Generating Agreements

On the heels of closing its $220 Million acquisition of SpringCM just last month, DocuSign announced the first solution to be jointly developed by both companies, DocuSign Gen. Debuted ahead of Dreamforce—the most innovative software conference of the year taking place this week in San Francisco—DocuSign Gen allows Salesforce users to automate, simplify and streamline the generation of agreements such as sales contracts, quotes, and NDAs. Slated for general availability in spring 2019, DocuSign Gen is designed…

Highspot Raises $35 Million as Demand for Sales Enablement Skyrockets

Major Investment Fuels Global Expansion in Rapidly Growing Market Highspot, the industry's most advanced sales enablement platform that sales reps love, today announced the close of a $35 million Series C round led by new investor OpenView with participation from Madrona Venture Group, Salesforce Ventures and Shasta Ventures. To date, Highspot has raised a total of $64 million in funding. The new investment will fuel Highspot's market expansion. The demand for sales enablement technology has skyrocketed, with the…

New Research Shows Person-Level Data Measurement Critical for Marketers to Reach Their Key Objectives

Marketing Measurement Requires Increasingly Timely, Accurate and Granular Data;99 Percent of Marketing Leaders Are Considering a Person-Based Approach New research shows marketers are bullish to analyze their campaigns at the person-level — and have implemented or intend to adopt person-level customer data programs to ensure the efficacy of their marketing programs. Although marketers have more customer data at their disposal than ever before, the study also found that 71 percent of marketers are hampered by disconnected…

Fluent, Inc. Joins the ANA Council for Data Integrity & IAB’s Data Transparency Standards Group

Fluent, Inc., a leading data-driven performance marketing company, announced that it has joined the ANA Council for Data Integrity and IAB’s Data Transparency Standards Group. Brian Hogan, President of Fluent Health, has joined these organizations leading the charge on data transparency on Fluent’s behalf.  With Fluent’s unique first-party data asset, Hogan will bring Fluent’s thought leadership to these organizations with the goal of providing transparency for brands and advertisers. “Providing more transparency to…

Softcrylic DMP Team Wins Gold at Adobe 1st Ever AAM Insider Contest

Softcrylic's Jerry Helou wins the Gold Medal at Adobe's First ever AAM Insider Contest on September 13th, 2018. Adobe has been touring the US and Overseas showcasing their Experience Cloud Suite especially Analytics, Target, and Audience Manager. The tour is called the AAM Insider Tour. In last week's tour, there were sessions that focused on disseminating exclusive tips and tricks associated with creating, unifying, and activating high value audiences by expert Adobe DMP Practitioners and learning how Adobe Products play…

LIQUI MOLY Partners up with the Chicago Bulls

German Oil Manufacturer Introduces Two-Year Advertising Contract with the NBA Team German oil and additive specialist LIQUI MOLY partners up with the Chicago Bulls. Advertising in the stadium and on social media seeks to tap into the broad appeal of the American basketball team. LIQUI MOLY pays a seven- digit figure in return. “This is our largest-scale sponsorship program ever in North America,” says Peter Baumann, Marketing Manager at LIQUI MOLY. The oil manufacturer’s brand will have a significant presence at the…

2018 State of Consumer Loyalty Proves How Much Brands Matter in an Amazon World

Yotpo Survey Highlights Opportunities to Build Relationships As 90% of Consumers Declare Equal or More Brand Loyalty Compared to Last Year Yotpo, a leading provider of commerce marketing cloud solutions, announced findings from its 2018 State of Consumer Loyalty, a national survey that examines American shoppers’ attitudes about brand loyalty. The findings reveal evidence of Amazon’s influence on consumer expectations (61.3% of shoppers cite free shipping as an incentive to buy from a new brand) and highlights ways that…

New Freshworks Study Finds Majority of Firms Want to Replace Their SaaS CRM Systems

Freshworks, the leading provider of cloud-based customer engagement software, announced a new Forrester Consulting study, Riding The Next Wave in SaaS CRM, that found a majority of businesses are frustrated with their current SaaS customer relationship management (CRM) software and currently making plans to replace these solutions. "This study suggests that a massive shift in CRM market share is coming, and it will be quick and dramatic," said Freshworks CEO Girish Mathrubootham. "Businesses of all sizes – particularly…

Digital Marketing Company, fishbat, Discusses 4 Ways Brands Can Use IG TV to Build Brand Awareness

As part of their mission to help businesses up their social media game, digital marketing agency fishbat discusses 4 ways brands can use IG TV in order to build brand awareness. Instagram is one of the most popular social media apps in the world, and usage is especially prevalent in younger demographics. In an effort to compete with YouTube in the arena of long form video content, Instagram has launched IG TV - and it's an incredibly valuable tool for marketing. Here are four ways that a company can leverage the power…