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Telaria’s Video Management Platform Bridges Gap Between Linear and Digital “TV” Inventory Intelligence

New-To-Market TV Content Reporting Product Provides Buyers TV-Like Buying Opportunities and Publishers Unprecedented Video Analytics to Drive Revenue Telaria, Inc., the complete software platform for publishers to manage premium video advertising, unveiled TV Content Reporting, a first-to-market product that enables premium publishers to better understand how advertisers value their most desired inventory. “With the amount of data available today in digital advertising, the information transferred between publishers…

Privacy Protection Platform WireWheel Closes $10 Million in Financing

Data Privacy Platform Simplifies Compliance for Expanding Global Data Protection Regulations like Gdpr and the New California Consumer Privacy Act WireWheel, the Software-as-a-Service platform that modernizes global data privacy compliance, announced the closing of a $10 million Series A round. New Enterprise Associates (NEA) and PSP Growth (PSP) led the investment round, with participation from existing and new investors Grotech Ventures, Sands Capital Ventures and Revolution's Rise of the Rest Seed Fund. Total capital…

SecurityScorecard Enhances Market Leading Security Ratings Platform with Contextual Peer Analytics and GDPR Mapping Capabilities

RiskContext and General Data Protection Regulation (GDPR) Mapping Enable Customers to Easily Identify Security and Compliance Issues SecurityScorecard, the leader in security ratings, announced the addition of RiskContext as well as new GDPR compliance mapping capabilities to its industry leading security analytics suite. RiskContext enables security and risk management teams to instantly compare issue-specific findings against similar companies. In addition to the release of contextual peer analytics enhancements, the…

Animation Script Timer Launched by Piehole.tv

It's Now Possible to Accurately Budget for Video and Animation Animated video production company, Piehole.tv, has launched a free script timer tool to calculate the duration of any explainer video. A market-first, this is the only dedicated script timer for explainer videos and according to Piehole.tv  CEO, Priscilla Kennedy, was created based on thorough analysis of over 200 explainer videos and will help significantly when managing animation budgets. "It is vital to know the actual length of a video because it has…

Interview with Melodye Mueller, VP Marketing and Strategic Alliances, CloudHealth Technologies

"We are pushing the envelope with our data and looking for ways to leverage ML and AI to provide us with even better insights and the ability to predict what our target audience wants."Tell us about your role at CloudHealth and how you got here. What inspired you to join the company? I lead marketing for CloudHealth Technologies. I started in April 2013, joining the founding team as they secured Series A funding. Our CEO at the time had pulled together an executive leadership team and two senior engineers to build a…

VLG Marketing Acquires Atlanta-Based Burner Rocket

VLG's Investment in Technology Illustrates a Commitment to Providing Mobile, Digital, and Direct Mail Services That Address ABM Challenges VLG Marketing LLC (VLG) announces the acquisition of Atlanta startup Burner Rocket for an undisclosed amount. The Dallas-based digital marketing agency continues to increase the diversity of its proprietary technology offering that addresses shifts in business-to-business marketing strategies with the advent of account-based marketing (ABM) and account-based selling (ABS). The…

Taking a Lesson from Amazon; Why In-Store Sales Are Growing

In what seems like an about-face, brick-and-mortar retailers are seeing stronger than expected sales. How are they doing this? Well, according to a recent New York Times article, retailers are taking a page out of Amazon’s playbook to better understand consumer behavior…  something Amazon does quite well. These retailers are getting smarter and more strategic by leveraging location intelligence to understand the events people attend, where they go, and what they do in the physical retail world. Location data, as I like to…

Gravity Software Announces Major Accounting Software Enhancements

Gravity's Version 5 Includes Bill of Materials for Light Manufacturing Module and Value Added Tax Functionality Gravity Software (Gravity), a robust mid-market cloud accounting solution written on the Dynamics 365 (aka Microsoft CRM) platform, announced its latest release, Version 5 (v.5) of its popular application. Two of the major enhancements include Bill of Materials for Light Manufacturing and Value-Added Taxes (VAT) for international users. Gravity's v.5 has over 30 major enhancements to the application centered…

Imprev Announces Launch of Marketing Automation for Douglas Elliman

Third-Largest National Real Estate Brokerage Offers Best-In-Class Marketing Experience for Agents Douglas Elliman Real Estate, the third largest residential real estate brokerage in the United States (Real Trends 500), has launched a powerful service today for all agents nationwide: Imprev Marketing Automation. This widely-acclaimed service automatically delivers branded marketing content to agents throughout the listing process, empowering them to spend more time with clients and focus on creating an…

21Vianet Blue Cloud Joins Hands With Microsoft, Partners to Build Intelligent Cloud Ecosystem in China

On October 25th, Shanghai Blue Cloud Technologies Co., Ltd held the Microsoft - 21Vianet Blue Cloud Solution Launch Ceremony at the Microsoft Tech Summit 2018. Partners of 21Vianet Blue Cloud at home and abroad, including Binary Tree, Qingteng Cloud Security, BitTitan, AgilePoint, Avepoint, InfoCore and Riverbed, released a number of cloud innovations based on Microsoft Azure and Office 365 that can be applied in various fields and industries. While expanding and enriching Microsoft's intelligent cloud native ecosystem,…

StarfishETL Releases New QuickBooks and Sugar Integration

Pre-Built Integration Now Available for QuickBooks and Sugar Products StarfishETL, a robust integration and migration platform and G2Crowd High Performer, has released a new integration to connect QuickBooks and Sugar. This integration allows users to create a 360-degree customer view by combining the accounting information in QuickBooks with the customer insights found in Sugar. Duplicate data entry is eliminated by connecting data related to customer accounts, invoices, and payments. The StarfishETL integration can…

Interview with Louis-David Mangin, CEO and Co-Founder, Confiant

"Our efficacy at detecting and protecting from malicious ads better than others has always been the main driver of our growth." Tell us about your role and journey into technology. What made you start Confiant? Meeting Jerome Dangu, the Co-Founder and CTO of Confiant. His in-depth knowledge of digital security was very compelling. As I started researching and learning more about the digital ad ecosystem, it became abundantly clear that this was a problem that needed a real solution. Every platform and publisher I spoke…

The Rise of Robo-Advisors: How Banking and Wealth Management is Changing with Technology

The Evolution Of Robo-Advisors One of the byproducts of the 2008 financial crisis was the appearance of the first-ever robo-advisors. Ten years later, robotic wealth management solutions have become the norm and every day, leading companies are introducing robo-advisors into the fold as consulting tools for customers. As the advisory market matures by incorporating sophisticated robo-advisors ready to cover a wide variety of customer needs, they have progressed far beyond the point of being simple tools, instead…

TechBytes with David A. Yovanno, Chief Executive Officer, Impact

David A. Yovanno Chief Executive Officer at Impact When most people think of partner marketing, they think of traditional affiliate marketing, which has been one of the top three paid marketing channels for decades, alongside search and email. We spoke to David A. Yovanno, Chief Executive Officer, Impact, to understand partner recruitment from a current B2C commerce perspective and how technologies such as AI/ML and virtual assistance could disrupt it.Tell us about your role at Impact and the team/technology you…

Sage Showcases New Product Innovations at Sage Intacct Advantage 2018

Highlights Include Sage Intacct Budgeting and Planning, Interactive Custom Report Writer and Dynamic Allocations Sage, the market leader in cloud business management solutions, highlighted three new innovations onstage at Advantage 2018, the Sage Intacct customer and partner conference taking place in Nashville, TN. These new solutions reinforce Sage’s commitment to investing in technologies that address the toughest financial management challenges of its customers. “Our pace of innovation and history of rolling out…

SetSchedule Debuts New App Functionalities Including Comprehensive Dashboard and Qualified Leads On Demand

New Features Enable Real Estate Pros to Monitor Portfolios and Lead Activity in a Single, Easy-to-Use Interface SetSchedule, an Artificial Intelligence (AI)-driven real estate technology company, has rolled out exciting new features to its industry-leading agent application. SetSchedule offers real estate professionals unparalleled insight, derived from advanced data analytics and machine learning, to help them deliver top quality service and build their businesses. SetSchedule's Referral Radar is a map-based app…

New Euclid Survey Reveals The Key to Millennial Shoppers’ Hearts is Through Brick and Mortar, Not Online

Brick And Mortar Retailers Can Turn the Tables on Amazon This Holiday Shopping Season by Focusing on What They Know Best: Their Stores and Shoppers Euclid, the leading data platform for offline attribution and visitor retargeting, revealed counterintuitive results of a new survey: this holiday season, retailers can expect younger generations to be more drawn to their physical stores while older generations gravitate online. Retailers can put a stake in the ground this holiday season by tailoring these different experiences…

Most Businesses Find Success Using Social Media and Third Party Marketing Agencies to Market Apps

Companies Recognize That Marketing Agencies and Social Media Can Extend an App's Reach and Tell a Company's Story, New Survey Finds Companies rely on social media the most to market their mobile app, according to a new survey from The Manifest, a business news and how-to website. More than one-third of companies (34%) prioritize social media marketing over app store optimization (ASO), SEO, and content marketing to attract customers to their mobile app. Social media offers extensive reach, an ability to target users, and…

Teikametrics Scoops $10 Million Series A Funding to Optimize Amazon Advertising

Early Leader in Amazon Advertising Aims to Capitalize on $100B Opportunity by Accelerating the Momentum and Development of its Machine Learning-Powered Retail Optimization Platform With Amazon Advertising poised to become a $100 billion business over the next decade, Teikametrics, the leading Retail Optimization Platform (ROP) that helps retailers, brands and agencies grow revenue and increase profitability on Amazon, announced that it has raised $10 million in a Series A funding round led by Granite Point Capital, Jump…

Consumers View Non-Brand Safe Ads As An Intentional Endorsement By The Brand, According To New Study By CHEQ, MAGNA And IPG Media Lab

The Study, Conducted in Collaboration with BMW and a Leading Online Entertainment Platform Is the First to Measure and Quantify the Precise Impact of a Negative Ad Placement In the wake of a number of recent brand safety issues in the digital advertising marketplace, autonomous brand safety company CHEQ, together with IPG Mediabrands, BMW and a leading online entertainment platform, announced the results of an in-depth media trial study – "The Brand Safety Effect" – that examined how ads that appear near negative…