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Simple Expands Intelligent Marketing Platform Into EMEA to Help CMOs Claw Back Cost of Marketing Complexity

Australia-based marketing technology company Simple has opened a London office and announced its EMEA management team a month after an investment round worth AUD $17 million to expand its Intelligent Marketing Platform globally. Simple has appointed Joe Jarrett, former CEO of global marketing and brand asset management platform Adgistics, as managing director, EMEA, heading up a highly experienced team. Wolfgang von Enckevort also joins Simple as global chief technology officer, based in London. Mr von…

How to Stand Out in the Inbox During Seasonal Events

While working at his previous email marketing business, Mike recognized the challenge of data aggregation in the e-commerce space, launching Fresh Relevance in 2013 with co-founders, Eddy Swindell and Pete Austin, to solve this data-need and optimize the customer journey. What do Valentine’s Day, the Super Bowl, Mother’s Day and Black Friday have in common? They’re all massive marketing opportunities for brands. What else do they have in common? There’s such an abundance of promotions around them that they’ve become…

Say Hello to Verblio: BlogMutt Relaunches as Major Content Creation Powerhouse

Blogmutt Relaunches as Verblio on October 9, 2018 Offering an expanded array of written content solutions and a new AI-based video creation service, BlogMutt, a high-growth business focused on blog services, has completed its transformation into multimedia content creation company Verblio. "Verblio provides a complete approach to content creation for digital SEO and content marketing," said Chief Executive Officer Steve Pockross. "Our focus on SEO and digital marketing, an easy-to-use platform and engaged writers with…

Consumers: Chatbots Still Too Dumb to Get the Job Done

Survey Finds Most Automated Bots Only Smart Enough for Quick, Simple Queries Pegasystems Inc., the software company empowering customer engagement at the world’s leading enterprises, announced survey results from 3,500 global consumers that find most chatbots still aren’t smart enough to meet their high expectations. While most agree chatbots can be fast and convenient in certain situations, consumers cite a lack of intelligence as their top complaint against automated bots, and 65 percent still prefer a human agent on…

Marin Software Streamlines Transition to Google’s Parallel Tracking

Customers Expected to See Faster Page Load Time and Improved Ad Campaign Performance Marin Software, a leading provider of digital marketing software for performance-driven advertisers and agencies, is helping clients navigate the transition to Google's parallel tracking. Parallel tracking will be required for all Google Ads Search Network and Shopping campaigns beginning on October 30, 2018—with the goal of helping landing pages load more quickly, leading to increased conversions and improved ad performance. As an…

SRAX Launches BIGtoken, the Platform for Consumers to Own, Verify and Sell Their Data

Claim Your Data by Downloading the BIGtoken Mobile App, Available in the Apple App Store and Google Play; Up to 10,000 Initial Beta Testers Will Take Part in Breaking down the Barriers Dividing Consumers from the Data They Produce Social Reality, Inc.'s blockchain identification graph platform, BIG, launched in Beta. BIG is the first consumer-powered data marketplace where people will own, verify and sell their data. During the Beta phase, the top three most active users will be rewarded with Bitcoin for their…

H2O.ai Announces Industry Leading Lineup for H2O AI World London 2018

Upcoming Conference on the Latest Trends in Artificial Intelligence and Data Science with Insights from Experts from PwC, Barclays, NVIDIA and More H2O.ai, the open source leader in AI, announced the latest additions to the speaker lineup for H2O AI World London, a two-day interactive event featuring deep-dive technical sessions, talks on real-world business use cases and hands-on training. With speakers from PwC, Barclays, NVIDIA, IBM, Citi and more, the conference will bring together data scientists, business analysts…

ciValue Raises $6 Million to Expand Its Precision Marketing and Supplier Digital Advertising Platform for Retailers

The New Series a Funding Led by Nielsen and Sonae Im, Will Allow Civalue to Further Accelerate Its Rapid Growth and Global Expansion ciValue, a disruptive provider of cloud-based Precision Marketing and Supplier Advertising Platforms for Retailers, announced a $6 Million Series A investment, led by Nielsen and Sonae IM. The investment comes at a time when the retail industry is going through rapid transformation. Retailers are facing increasing competition from new players and are looking for ways to increase revenue…

Capgemini Reinforces Its Digital Services Portfolio in Italy with the Acquisition of Doing

Capgemini announced the acquisition of Doing, a full service digital agency based in Italy. This bolt on acquisition further expands its local digital services capabilities and aligns with the ambition of Capgemini Invent, the Group's global business line, launched recently to help CxOs envision and build what's next for their businesses. "Doing's multi-disciplinary team, entrepreneurial spirit and impressive client roster are highly complementary to the Group's make up. It is a natural fit with our local team in Italy,…

Akeneo Recognized as Magento Premier Technology Partner

Akeneo PIM Helps Magento Merchants Enhance Product Experience and Boost Conversion Rates MagentoLive Europe - Akeneo announced a Magento Premier Technology Partnership that combines the expertise of the leading open source enterprise Product Information Management (PIM) provider with the leading eCommerce Magento platform. Akeneo PIM solution will manage and feed high-quality product information to the Magento platform and help customers deliver a more compelling and consistent product experience across sales channels.…

VidOps Framework Connects Video Teams, Tools and Processes

VidOps is an open and freely available framework to shift thinking and guide video organizations away from siloed and disconnected workflows Zype, the video content management and distribution infrastructure company, introduces VidOps, a new industry framework for connecting teams, processes and technology across the entire video lifecycle. VidOps provides practical steps and guiding principles to remove functional silos, reduce technical complexity and promote collaboration s among cross-functional teams. It brings video…

Outbrain Helps Publishers Win Back Audiences from Facebook and Google Newsfeeds

A New Digital Experience for Publishers, Brands and Users That Transforms Every Page into an Infinite Stream of Discovery While Providing Publishers with a Blank Canvas with Full Editorial Control Outbrain, the world’s leading native advertising platform, announced its launch of SmartFeed, an endless feed of content discovery that allows publishers to customize the user experience, improving both engagement and revenue. Outbrain helps publishers win back audiences from Facebook and Google newsfeeds Continuing its…

Zype Simplifies Complex Workflows for Improved Video Content Management, Distribution and Monetization

VidOps teams can connect with audiences when and where they want to view content — with the sophistication of the world’s most advanced media companies Zype, the leader in video content management and distribution infrastructure, today launched new capabilities that streamline and simplify the delivery, management and monetization of on-demand and live video. New capabilities help customers reach wider audiences, automate and connect workflows, and speed the go-to-market of video content across all online and social media…

Platform161 Enhances Advertising Platform with Digital Element’s IP Intelligence Solution, Netacuity Pulse

Industry-Leading IP Geolocation Technology Deployed to Boost Targeting Performance Digital Element, the global geolocation data and services provider, has announced that Platform161, a leading programmatic advertising company that operates worldwide, is taking its targeting to a new level by upgrading to NetAcuity Pulse. Platform161 enhances advertising platform with Digital Element’s IP Intelligence solution, NetAcuity PulseTM As a specialist DSP, Platform161 focuses on being flexible and customisable, creating…

CAPCOM Selects Domo to Accelerate its Business Growth Strategy and Digital Transformation Across Global Offices

Domo announced that CAPCOM Co., Ltd., the Japanese video game developer and publisher known for creating numerous multi-million selling game franchises, including Street Fighter, Monster Hunter,Mega Man and Resident Evil, has selected Domo to accelerate its business growth strategy and digital transformation across its global offices. “In today’s world, everyone has to be able to access, understand and leverage data on their own,” said Shigenori Araki, managing corporate officer and head of the eSports group at CAPCOM.…

Teradata Vantage, the Platform for Pervasive Data Intelligence, Empowers Enterprises to Analyze All the Data, All the Time

Teradata, the industry's only pervasive data intelligence company, announced that Teradata Vantage – the company's next-generation analytics platform – is now available to all customers. Vantage allows enterprises to uncover actionable answers to the toughest business questions by tightly integrating the best analytic functions and engines to provide a scalable, agile platform that enables organizations to drive business value. It also provides access to a wide variety of descriptive, predictive and prescriptive…

ChannelAdvisor Named Finalist for NC Tech Award

Leading Global Ecommerce Company Named a Finalist for Best Use of Technology for Ecommerce Award for the Third Time ChannelAdvisor Corporation, a leading provider of cloud-based Ecommerce solutions that enable retailers and branded manufacturers to increase global sales, has received its third nomination for the Best Use of Technology, Ecommerce award presented by the North Carolina Technology Association (NCTA). The NC Tech Awards, an exclusive statewide technology awards program, honors leading technology companies in …

IBM’s AI-Powered Interactive Ads to Guide Shoppers this Holiday Season

Leading Toy Maker LEGO Systems Among First Brands to Activate New Ad Platform Just in time for Black Friday—the busiest shopping day of the year—IBM is announcing that its latest AI-powered interactive ads will be used by LEGO Systems, Inc. to recommend the right gift set to the right holiday shoppers. The ads will run throughout the holiday season, when the majority of annual toy retail sales take place. For holiday shoppers seeking just the right toys to buy this year, the experience is both easy and intuitive.…

OneTrust Unveils OneTrust 4.0 – The World’s Most Intelligent and Automated Privacy Management Platform

New Features Include Vendor Risk Management, Incident and Breach Management, Intelligent Visuals for Data Mapping, Consent Analytics, Targeted Data Discovery and Automated Data Subject Requests Today at PrivacyTech, the leading event for privacy technology, OneTrust announced new updates to its privacy management and marketing compliance software: OneTrust 4.0. In the largest update to the platform of the year, OneTrust 4.0 will bring new features and improvements across the comprehensive suite of OneTrust products and…

CrowdANALYTIX Launches dataX Moderator App to Flag Objectionable Halloween Costumes

CrowdANALYTIX, creator of dataX.ai, an AI-driven platform that auto-creates context-aware product attributes and meta tags for retailers and brands, announced the launch of its new application, dataX Moderator. With the Halloween celebration just a few weeks away, this powerful new app helps retailers maintain stricter checks and balances on their clothing lines, to avoid unintended offensiveness and inappropriateness. In recent years, some of the largest retailers in the world have come under fire for incorporating…