SugarCRM Elite Partner Faye Business Systems Group Named Among the 20 Most Promising Sage Solution Providers

FayeBSG Is Named by CIO Review as 20 Most Promising Sage Solution Providers for 2018 for Helping Clients Reach ROI Quickly As a top Sage partner, Faye Business System Group (FayeBSG) has been named by CIO Review as one of the top 20 Most Promising Sage Solution Providers for 2018. To help CIOs find the right Sage solution provider for their business, a distinguished selection panel has studied dozens of Sage solution providers that have enabled their clients to achieve Sage ROI quickly. FayeBSG is a long time Sage…

TechBytes with Wailin Wong, Host, Basecamp

Wailin Wong Host, Basecamp Audio marketing is growing in popularity and it could be a very important aspect of your content marketing in 2018 and beyond. In this interview, Wailin Wong, an audio content marketer/podcast host at Basecamp, tell us what audio content strategies and benchmarks you should follow to make podcasts more relevant and engaging. Tell us about your role at Basecamp and how you arrived at this position? I co-produce and host Basecamp’s podcast, Rework, based on Jason Fried…

Interview with Cary Lawrence, Co-Founder, SocialCode

"Data is at the core of everything we do, whether it’s powering creative or pinpointing the best audiences." Tell us about your role and how you got here? What compelled you to be a part of SocialCode? I am SocialCode’s proud co-founder and SVP of Delivery for our Audience Intelligence product. I have experience on the agency, traditional media, and publisher side, where I focused on digital media. I went to grad school to learn more about technology’s impact on society and communications and eventually landed a role…

Hyland Features Intelligent Capture And Automation At Collaborate 18 Technology Conference

Leading Content Services Provider Presents Hyland, the Value of Intelligent Capture for AP and AR End Users Hyland, a leading provider of content services software solutions, will present how to maximize an investment in enterprise resource planning (ERP) solutions with intelligent capture and automation at Collaborate 18 in Las Vegas. At the conference, Oracle power users will learn about the latest solutions and strategies that empower better business and receive a personalized experience through real-world education…

Spiceworks Hires James Pinckney As Senior Vice President Of Revenue

New SVP of Revenue Will Lead the Sales and Delivery Organization and Optimize Operations to Continue Accelerating Growth Spiceworks announced James Pinckney has joined the company as Senior Vice President of Revenue. In his role, James will lead the Spiceworks sales and delivery organization, optimize operations to continue accelerating growth, and focus on helping technology brands increase revenue by more efficiently reaching technology buyers globally. "James' passion for technology and extensive experience…

Motionloft Named 2018 Gold Edison Award Winner

Prestigious Award Honors Motionloft's Technological Innovation in Digitized Data The Edison Awards, a 31-year-old organization honoring innovation and excellence, announced that San Francisco-based Motionloft was voted Gold Winner in digitized data for its innovative ViMo platform. Category finalists for the prestigious Edison Awards were judged by more than 3,000 leading business executives including past award winners, academics, and leaders in the fields of product development, design, engineering, science, and…

Partnership Between McFadyen Digital And Kahuna To Empower Online Marketplace Operators

Strategic Partnership Between Kahuna and McFayden Digital Was Formed to Offer Marketplace Operators a More Intelligent Way to Connect Their Buyers and Sellers McFadyen Digital, a leading global digital commerce agency, and Kahuna, the first customer engagement platform for digital marketplaces, announced a new strategic partnership. The partnership will combine Kahuna's innovative cloud-based buyer marketing, seller optimization, and liquidity capabilities with McFadyen Digital's deep E-commerce and online marketplace…

Companies Are Bullish On Cloud Analytics, But Need To Speed Up The Pace: Teradata Survey

Seventy Percent Agree That Analytics Are Moving to the Cloud Slower Than Other Business Applications; Security and Low-Performing Technology Are the Biggest Barriers A majority of the largest companies in the world (83 percent) agree that the cloud is the best place to run analytics, according to a new survey by Vanson Bourne on behalf of Teradata, the leading cloud-based data, and analytics company. In the next five years, by the year 2023, most organizations want to run all of their analytics in the cloud. But, an…

You42 To Begin Public Presale On July 2, 2018

You42 a Social Entertainment Platform That Allows Users to Create, Share and Consume a Wide Range of Content You42, the premium social entertainment platform that allows users to exchange and monetize their content through the use of the U42 ERC-20 compliant token, announced that it will be holding its public presale on July 2, 2018, ahead of a public crowdsale (otherwise known as an ICO). The public presale comes hot off the heels of a successful private presale that raised $21.1 million, this sales event gives users a…

comScore Names Bryan Wiener as Chief Executive Officer

comScore Also Named Media Industry Veteran Rob Norman to Its Board of Directors, and Brent Rosenthal as Non-Executive Chairman Leading ad-measurement and analytics company, comScore has announced the appointment of Bryan Wiener as the Chief Executive Officer. A current member of the comScore Board of Directors, Bryan Wiener brings more than 25 years of leadership experience in the media and technology industry to his new role as comScore Chief Executive Officer. Most recently, Bryan had served as the Executive…

Is Amazon Ads The Right Move for Your Business?

Whenever a new advertising avenue opens—on Snapchat, on Instagram and, most recently, as an expanded opportunity on Amazon—it is tempting to roll the dice, spend a reasonable amount of money and see what pans out from a group of test campaigns. While risk-averse, this is not the best strategy. It reflects a line of thinking rooted in FOMO (Fear Of Missing out): I need to be on every new tech, if I don’t try, then I’ll miss something. But this isn’t necessarily true. Missing something is more dependent on what you’re…

Three Misconceptions About Public Relations

If you are looking for media coverage, you’ve come to the right place. Successful PR is simple. Here are the steps. Generate interesting stories consistently. Pitch your stories to writers who create content for an audience you’re interested in. Analyze results, rinse and repeat. It’s a simple process to follow, like keeping the count when you’re dancing. 1–2–3, 1–2–3, 1–2–3. However, in our experience, this might not be what you’re thinking about when you think about PR. You’re racing to the desired outcome —…

Interview with Adrianna Burrows, Chief Marketing Officer, Cornerstone OnDemand

"The best marketers will be able to use technology, including machine learning, to fine-tune their campaigns and provide truly personalized experiences for their potential buyers." Tell us about your role and how you got here. What inspired you to be a part of a tech-based talent management company? In March 2018, I joined Cornerstone OnDemand as the Chief Marketing Officer. The company is currently in a pivotal phase of growth, and I was drawn to the enormous opportunity to lead the company’s brand expansion and help…

TruGreen Partners with IBM Watson for Ads That Recommend Personalized Lawn Care Plans

It’s no secret that AI in advertising is leaping from the experimental stage to something more commonplace. To help consumers develop lawn care plans that are specific to their lawns’ needs, our team at TruGreen has engaged IBM Watson Advertising to create interactive digital advertising units that are powered by artificial intelligence (AI). These ads are currently available on The Weather Channel app, weather.com, and across HGTV properties. Also Read: IBM Watson Brings New-Age Fan Experience and AI-Based Analytics to…

More Creative Power To Interactive Content With Instant Magazine’s Drag & Drop Editor

Instant Magazine Introduces Interactive Drag & Drop Editor, Will This Change Adobe's Long Rule over PDF? Instant Magazine, an Amsterdam-based startup, has introduced an all-new Drag & Drop editor. The editor will provide communications and marketing professionals a choice to move out of legacy slide decks and PDFs and welcome measurable, interactive, and responsive communication assets. In the last three years, Instant Magazine has bagged some renowned brands as clients such as Volvo, Philips, KPMG, PwC, and…

Why Your Brand Needs to Become [P]interesting to Reign Social ROI

Brands that have not yet looked at Pinterest to amplify their social ROI could be missing out on a big piece of the revenue pie. If you are a marketer, there’s a lot to like and explore on Pinterest. Going by modern standards of Pinterest Marketing, it’s quite a heady cocktail of social, search, and shopping (purchase or buy). From a very humble beginning in 2011, Pinterest today is valued at over $11 billion and has over 175 million MAU. Pinterest is not the usual run on the mill social networking platform. In fact, it…

Archima Announces It Has Joined The Salesforce Partner Program

Archima Focuses on Helping Customers Rapidly Achieve Measurable Business Value From Salesforce Solutions Archima Solutions,  a collaboration-driven consulting firm announces that it has joined the Salesforce Partner Program. Archima is an Implementation Partner dedicated to providing companies with Salesforce Services and Staffing Solutions. Archima focuses on helping customers rapidly achieve measurable business value from Salesforce solutions which are centered around their customer and employee initiatives. "We…

CARTO Makes Location Intelligence More Accessible and Faster to Deliver Business Results

Pre-Defined Applications from CARTO, Partners and Developer Enhancements to CARTO's Platform Make User Adoption Easier Than Ever In their second announcement of the day, CARTO unveiled a set of enhancements to its software platform designed to make Location Intelligence solution development easier and faster. This means that CARTO customers and partners can rapidly build and deploy LI applications to address a wide variety of business challenges. Currently, CARTO's Location Intelligence platform turns location data into…

Verve Hires Mobile Industry Veteran Mark Fruehan to Lead Enterprise Platform Initiatives

Renowned Mobile Innovator Mark Fruehan Will Drive Verve's Programmatic, Enterprise, and Indoor Location Solutions Verve, the global leader in location-powered mobile marketing, today announced that Mark Fruehan has been appointed to the newly created role of EVP, Enterprise Platforms, effective immediately. Reporting to CEO Tom Kenney, Fruehan will guide go-to-market strategy and scale demand for the company's programmatic, enterprise, and indoor location solutions. As 2018 progresses, it is evident that brands are…

DemandJump Names Seasoned Sales Pro Joe Kuntz as CRO

Joe Kuntz  Would Lead Strategy and Sales Operations for Leading Marketing Customer Acquisition Platform DemandJump has announced that it has hired veteran sales pro, Joe Kuntz as the CRO. Joe would be in-charge of the revenue generation operations, bringing in his experienced goal-oriented leadership to build a connective solution for the company. Read Also: Fireside Chat with Shawn Schwegman Joe has over two decades of experience in sales, strategy and leadership growth. Most recently, he was the EVP of Sales…