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OwnBackup Appoints Adrian Kunzle as Head of Product and Strategy

Cloud-to-Cloud Backup Innovator Adds Salesforce Veteran OwnBackup, a leading cloud-to-cloud backup and recovery vendor, announced the appointment of Adrian Kunzle as head of product and strategy to accelerate product development and support its market expansion. “As cloud data security concerns for business-critical apps escalate, we are aggressively scaling the company so we can continue to set the standard for cloud data protection and meet intensifying market demand,” said OwnBackup CEO Sam Gutmann. “A proven industry…

VERB Raises $5.03 Million in Preferred Stock Equity Financing

VERB Technology Company, Inc., a leader in business-focused interactive video sales and marketing applications and the pioneer of Augmented Sales Intelligence software, announced gross proceeds of $5,030,000 in equity financing following the sale of Company Preferred Stock and warrants. Pursuant to a Securities Purchase Agreement dated August 14, 2019, the Company issued 5,030 shares of its Series A Convertible Preferred Stock and granted warrants to purchase up to approximately 3.2 million shares of common stock. The sole…

ReadyCloud CRM Rebrands to the ReadyCloud Suite, a CRM, Point-of-Sale, Email Marketing, Shipping & Returns Solution Built for Ecommerce

ReadyCloud CRM—an ecommerce suite built for consumer retention and growth—has officially rebranded to the ReadyCloud Suite in a move to showcase enterprise-level features for CRM, email marketing, point of sale, shipping, and returns. “We’re excited to announce that ReadyCloud CRM has officially rebranded to the ReadyCloud Suite,” commented Michael Lazar, an Executive at ReadyCloud Suite. “As a leader in cross-channel ecommerce CRM software, we’re on a mission to bring a suite of powerful tools to retailers nationwide…

Parks Associates: Free Trials Influence Over Half of OTT Video Service Subscriptions

Future of Video features AT&T VP as Keynote New Parks Associates research finds that over 50% of US broadband households that subscribed to an OTT video service within the past year indicate that the service trial played a key role in their subscription decision. Parks Associates will host its second annual Future of Video: OTT, Pay TV, and Digital Media, taking place December 9-11 at the Marina del Rey Marriott in Marina del Rey, California, to examine the factors influencing consumer decisions in their video…

SOCi Ranks on the Inc. 500 for a Second Year, Proving The Value of Localized Social Marketing for Multi-Location Brands

The Leading Social Media and Reputation Management Platform Lands at #417 For the second year, SOCi Inc., the leading platform for social media and reputation management for multi-location brands, has been named one of the fastest-growing companies in America by Inc. Magazine. Landing at 417 with a three-year revenue increase of 1,125%, SOCi has made a significant contribution to the localized social marketing industry. According to a recent audit of more than 300 client-connected accounts, brands on the SOCi…

Ping Identity Names Kevin Sellers as Chief Marketing Officer

New Executive Brings More Than Two Decades of Brand and Marketing Innovation to the Company Ping Identity, the leader in Identity Defined Security, announced that Kevin Sellers has joined the company’s leadership team as global chief marketing officer. Sellers leads all aspects of the company’s marketing function, with a focus on accelerating expansion in the enterprise market and growing Ping’s brand globally. “We’re pushing the boundaries to ensure that identity sits at the foundation of every enterprise, and with…

LiveRamp Appoints Clark Kokich as Chairman of the Board

LiveRamp, the trusted platform that makes data accessible and meaningful, is pleased to announce that Clark Kokich has been appointed non-executive chairman of the board, replacing Jerry Gramaglia. Mr. Gramaglia’s decision not to stand for re-election to the company’s board of directors was previously announced on the company’s February earnings call. “His decades of industry and technology experience will be instrumental in accelerating LiveRamp’s success during our next chapter.” “Clark is a highly experienced leader who…

Accenture to Acquire Analytics8, Australian Analytics and Data Specialists

Acquisition Will Strengthen Accenture’s Capabilities to Deliver AI-Powered Data and Advanced Analytics Services to Clients Accenture has entered into an agreement to acquire Analytics8, a privately held Australian big data and analytics consultancy that specialises in data management, reporting and visualisation, data science and analytics services. “Together we will offer a unique, AI-based approach to help clients combine data, analytics and automation at scale.” Founded in 2002, Analytics8 provides data and analytics…

Wireless Carriers Losing Device Sales to Amazon as Website and In-Store Purchase Experiences Waver, J.D. Power Finds

T-Mobile, Cricket and Consumer Cellular Rank Highest for Purchase Experience in Respective Segments Wireless carriers are confronting increased competition for device sales from third-party ecommerce sites, according to the J.D. Power 2019 US Wireless Purchase Experience Full-Service Performance Study—Volume 2 and the J.D. Power 2019 US Wireless Purchase Experience Non-Contract Performance Study—Volume 2. Specifically, the percentage of device purchases made via carriers' websites and overall level of…

Choosing Metrics That Matter

Whether you are a Developer, Product Manager, or CEO, it’s important that you identify, measure, and improve the right metrics. If you do, you’ll have clear understanding of when you’re adding value to customers and when you’re not. In the ideal scenario, as your metrics go up and to the right, your customer satisfaction moves in the same direction. When that’s the case, you’ll also benefit by knowing what direction to take your product and to build a roadmap that’s aligned with improving your customer experience.…

MarTech Interview with Brian Giese, CEO at True Influence

"AI is assisting Sales and Marketing on strategies such as product recommendations, lead scoring, personalized messaging, and intelligence." Tell us about your role and journey into Technology. What inspired you to be part of True Influence? RK Maniyani and I Co-Founded True Influence in 2008. RK’s background is Software Development so he serves as the Chief Technology Officer and heads up our Bangalore, India office. I drive the vision for the company, combining innovative technology with Marketing and Sales expertise to…

AODocs Recognized as a Strong Performer in Cloud Content Platforms by Independent Research Firm

Analyst Firm Credits AODocs with a differentiated rating in five criteria, including intelligent services and transactional content AODocs, the only business process platform tightly integrated with Google Drive, announced their recognition as a “Strong Performer” in The Forrester New Wave: Cloud Content Platforms (CCP) — Multitenant SaaS, Q3 2019 report by Forrester Research, Inc., a leading global research and advisory firm. According to the report, “Traditional enterprise content management (ECM) vendors…

maihiro products GmbH Founded by Spin-Off

maihiro products GmbH commenced operations as an independent company. The start-up focuses exclusively on the development and marketing of CRM/CX add-ons As a consulting specialist for CRM, customer experience (CX) and commerce, maihiro GmbH from Ismaning has been supporting customers since 2000 with integrated solutions for marketing, sales and service. In order to be able to drive product development in an even more agile and focused manner in the future, maihiro has now outsourced this area as well as sales,…

Bigtincan Recognized by Key Industry Organizations as Leader in Sales Enablement

AI-powered sales enablement platform, recognized for second year by MarTech Breakthrough Awards, named a Customer Sales and Service World Awards “Gold Winner” and listed as top AI sales solution by Selling Power Bigtincan, the leader in mobile, AI-powered sales enablement automation, was presented with the MarTech Breakthrough Award for “Best Sales Enablement Software for SMBs” for the second year in a row. Additionally Bigtincan was recently named a “Sales Automation Solution” Gold Winner, “Cloud Computing/SaaS Product…

Uniphore Seeing Momentum: Raises $51 Million in Series C Funding Led by March Capital Partners

New round is Uniphore’s largest to-date; one of the biggest in conversational AI in recent months Uniphore, the global conversational AI technology company, is gaining momentum and announced it raised $51M in Series C funding led by March Capital Partners, with participation from Chiratae Ventures (formerly IDG Ventures), Sistema Asia, CXO Fund, ITP, Iron Pillar, Patni Family, plus other investors. The new round of funding is Uniphore’s largest to date and marks one of the most substantial funding rounds in the…

Vendasta honored with Bronze Stevie Award for Company of the Year

Canada-based SaaS business among top international software companies Vendasta is proud to receive a bronze Stevie Award for Company of the Year in the Computer Software category as part of the 16th Annual International Business Awards (IBA). The IBA honors individuals and organizations worldwide. Nicknamed the Stevies for the Greek word ‘crowned’, the awards will be presented to winners at a gala banquet in Vienna, Austria on Oct. 19. Marketing Technology News: SRAX Announces Growth of SRAX IR Platform and Enhanced…

Kasten Secures $14 Million Series A

Led by Insight Partners, the Cloud-Native Data Management Company Is Positioned to Take Advantage of Enterprise Demand and Accelerate Their Flagship Product, K10 Kasten, a market leader in cloud-native data management, announced a $14 million Series A round led by Insight Partners, bringing the company’s total funding to $17 million to date. The Series A financing builds on an exceptional year for Kasten which saw a rapidly growing roster of enterprise customers that are scaling cloud-native deployments. The investment…

Pega Named a Visionary in Gartner’s Magic Quadrant for Enterprise Low-Code Application Platforms

Pegasystems Inc., the software company empowering digital transformation at the world's leading enterprises, announced it has been named a Visionary in the Gartner Magic Quadrant for Enterprise Low-Code Application Platforms. In the report, Gartner evaluated 18 vendors of Enterprise Low-Code Application Platforms (LCAP) based on completeness of vision and ability to execute. In the report, Gartner says: "The enterprise LCAP market is growing strongly, due to continued demand for applications and a shortage of skilled…

SRAX Announces Growth of SRAX IR Platform and Enhanced Features

SRAX, Inc., a digital marketing and consumer data management technology company, unveiled significant new features to its  SRAX IR platform, which enables issuers of public stock to analyze and engage shareholders. SRAX IR is quickly becoming an essential part of the public company ecosystem. With over 20 companies/partners on the platform the company has a goal of reaching 100 by the end of 2019. SRAX IR is a SaaS platform that while providing invaluable insights to public company issuers, delivers a long-term recurring…

Intema Reinforces Its Management Team With the Appointment of a New Chief Operating Officer

Corporation Looking to Optimize Its Organizational Structure for Future Growth Intema Solutions Inc., developer of eflyermaker.com, is pleased to announce the appointment of Claude Théoret as Chief Operating Officer of the Corporation. Mr. Théoret is also a member of Intema’s board of directors. “We are excited that Claude has also agreed to join us as Chief Operating Officer” “We are excited that Claude has also agreed to join us as Chief Operating Officer,” said Laurent Benezra, President and Chief Executive Officer…