TechBytes with Roger Graham, Senior Director, Marketing and Growth, Hootsuite

Roger Graham Senior Director, Marketing and Growth, Hootsuite Social media marketing and intelligence platforms are the most fascinating technology stacks for any organization for two reasons. Firstly, they offer a direct line of brand-audience engagement that even competitors can analyze. Secondly, they compete, in a collaborative manner, with the established CRMs and marketing automation platforms. In this space, Hootsuite leads the way for social media marketing. After recently launching Boost, social media content…

Interview with Travis Montaque, Founder and CEO, Emogi

"We’re also allowing brands to join the conversation seamlessly – not as ads, but as branded content that is presented to users when they want to share them."Tell us about your role at Emogi and how you got here. What inspired you to start a Conversational Content Platform? I serve as the Founder and CEO of Emogi a content engine for communication services that helps people have better conversations whether they’re texting on a chat app, commenting on a post, or sending a video to friends. Partnering with leading…

Emodo Launches First-Ever Educational Initiative to Tackle Advertising’s Data Illiteracy Problem

The Emodo Institute Will Offer Research and Learning Programs to Help Increase Clarity and Confidence Across the Mobile Programmatic Ecosystem Emodo, Ericsson’s mobile advertising and data monetization platform, announced the launch of the Emodo Institute, a brand new program focused on the research, education, and resolution of the mobile data concerns that hinder the effectiveness of mobile advertising. The Institute seeks to help advertisers, agencies, and solution providers master best practices, increase their…

Billups Appoints Cherie Johnson as Business Director; Expands Presence in Boston

In Addition to Cherie Johnson’s Appointment, Billups Continues to Build Momentum as the Largest Independent OOH Agency in the Country Billups, the leading independent agency in the out-of-home (OOH) industry, today announced the expansion of its Boston office and the appointment of Cherie Johnson as Business Director. With deep experience both in-house and with large agencies, Johnson will lead business development in New England, partnering with Billups media veteran, Erin Kelly, to deliver its award-winning OOH managed…

Mimecast Acquires Ataata

Acquisition Expands Mimecast to Offer Cybersecurity Awareness Capabilities with Leading Training Content, Risk Scoring and Real-World Simulation Attack Scenarios Mimecast Limited, a leading email and data security company, announced it has acquired Ataata, Inc. Ataata is a cyber security training and awareness platform designed to reduce human error in the workplace and help enable organizations to become more secure by changing the security culture of their employees. The acquisition will allow customers to measure cyber…

Crowded Cloud Partners with Verasity to Upend the Media Industry with Blockchain

Crowded Cloud's Launch Means That Entertainment Professionals Could Dismantle Hollywood's Traditional Studio Decision Making Culture In a move that stands to take blockchain's impact on the entertainment industry to the next level, Crowded Cloud, a new platform to decentralize how TV and film projects are launched and funded, has partnered with video upstart Verasity. Hollywood studios rely heavily on a narrow circle of creative artists, filmmakers, producers and production houses. Exclusion from these cliques is…

DISH delivers Hands-Free TV with the Google Assistant

DISH First Major Pay-TV Provider to Offer Compatibility with the Google Assistant - Available on Hopper, Hopper Duo, Joey and Wally Set-Top Boxes DISH debuted its new integration with the Google Assistant for a Hands-Free TV entertainment experience. DISH customers with a Hopper, Hopper Duo, Joey or Wally can control their TV using just their voice when paired with an Assistant device, like Google Home, Android phones or iPhones. DISH is the first pay-TV provider to offer direct compatibility with the Assistant.…

Why I’m Glad I Went to Vidcon and Not Cannes

When those social posts from friends you like and respect in the ad world start rolling in from the Cannes Lions Festival, it’s hard not to get at least a mild case of FOMO.  Everyone somehow looks impossibly insightful and fabulous at the same time. And those backdrops! But I went to Vidcon (now, like WHOSAY, a Viacom Company) instead this year, and I’m glad I did. Here are 7 reasons why: (1). Diversity. Where else can you see a twelve year old creator, sounding like a Harvard MBA, asking detailed questions about his…

Isobar Bolsters Global Exec Team with Chief Client, Marketing and Technology Officer Roles

Sue McCusker, Caroline Dean and Vikalp Tandon Promoted Isobar, a global digital agency, has elevated Sue McCusker to Chief Client Officer, Caroline Dean to Chief Marketing Officer and Vikalp Tandon to Chief Technology Officer with immediate effect. The three executives have been critical to establishing Isobar as a global, market-leading business and have been promoted to continue to drive Isobar’s position as an agency that delivers experience-led transformation through the creative use of digital. All three will…

Cannes Lions 2018 Opens Up New Horizon for Immersive Content and Native Advertising

After Attending Cannes Lions 2018, Jeff Lucas of Oath Spoke to Us About the Key Takeaways from the Global Event for Digital Advertising Cannes Lions 2018 remains the most followed event at MarTech Series. We chose to talk more this time with industry leaders at Cannes Lions and dive deeper into the realm of digital advertising. We spoke to Oath’s new Head of Americas Sales & Global Teams, Jeff Lucas, who was there. He talks extensively about brand safety, “XR” ads and native. Brand safety still the topic du jour …

TechBytes with Joshua Smith, CTO, Kaon Interactive

Joshua Smith CTO, Kaon Interactive Immersive Content and Visual Marketing are buzzing louder than any other marketing tool in 2018. Videos, AR/VR, and Live streaming content are perfect recipes for a powerful audience engagement at any time. We spoke to Joshua Smith, CTO, Kaon Interactive, to better understand the current state of visual marketing technologies and how his company would extend the benefits of their partnership with Google and Lenovo to customers.Tell us about your role at Kaon Interactive and the…

Postie Launches Industry’s First Marketing Automation Platform that Makes Direct Mail Behave like a Digital Channel

Customers Have Seen CVR%, ROAS and CPA Results as Strong as Best Performing Social Campaigns Postie, the only tech and data platform that makes direct mail behave like the best digital acquisition channels, officially announced its launch in the US market. Postie helps digital marketers apply machine learning and quant marketing to the biggest traditional offline channel – direct mail – making it truly a performance channel, from testing and optimization to audience modeling and attribution. The platform, now available to…

Lifesize Appoints SaaS Marketing Leader Anirban Datta as Chief Marketing Officer

Anirban Datta Brings Experience from Leading Technology Companies Such As eBay and Blue Martini Software to Lifesize Lifesize, a global innovator of video collaboration and meeting productivity solutions, taps seasoned software-as-a-service (SaaS) marketing executive Anirban Datta to lead all aspects of the Lifesize global marketing strategy. As chief marketing officer, Datta will focus on elevating the Lifesize brand, growing the business globally and refining the go-to-market strategy. “As Lifesize continues on…

SITO Launches the SITO Channel Alliance

Partner Certification Program Expands Access to SITO’s Expansive Product Suite That Goes Beyond Location Data, Provides Omni-Channel Support for End-to-End Campaign Management SITO Mobile, Ltd., the Consumer Behavior and Location Sciences company, launched the SITO Channel Alliance, a full-service extension of SITO’s location intelligence platform and managed media service offering through its certified re-seller partner program. The SITO Channel Alliance (SCA) is a custom program purpose-built for creating strategic…

AI Breakthrough Announces Inaugural Artificial Intelligence Breakthrough Award Winners

Program Recognizes Top Artificial Intelligence and Machine Learning Companies and Solutions AI Breakthrough, an independent organization that recognizes the top companies, technologies and products in the global Artificial Intelligence (AI) market, announced the winners of the inaugural AI Breakthrough Awards program. The winning AI Breakthrough selections showcase AI and machine learning technologies and companies that have both succeeded in pushing ingenuity and exemplifying the best in AI solutions across the globe.…

West Corporation to Acquire Flowroute

The Addition of Flowroute Allows West Clients to Gain an Even More Reliable, High-Quality User Experience for Their Cloud Communication Solutions West Corporation, a global leader in technology-enabled services, announced that it has entered into an agreement to acquire Seattle-based Flowroute, a leading software-centric service provider that supplies communication services and technology for cloud-based products. Flowroute’s patented HyperNetwork helps businesses replace multiple vendors and interfaces with a single…

Role of Fan Experience and Marketing Analytics in Influencing Global Sporting Trends

The Latest Nielsen Sports' Report Finds Why Tapping the Power of eSports and Marketing Analytics is a Top Priority for Publishers, Brands, Media and Traditional Sporting Campaigns Two of the biggest sporting events are underway -- The FIFA World Cup Russia 2018 and Wimbledon 2018. And for someone who loves motorsport, the weekend was blazed hot by Max Verstappen in his Red Bull Formula 1 car and the duo in Ferrari at the Spielberg racing track. With so much happening in the sporting arena, how could we keep the role of…

Highspot Named One of Washington’s 100 Best Companies to Work For

Talent, Transparency and Culture Earn Highspot a Place in the Top 5 Highspot, powering modern businesses with the industry’s highest-rated sales enablement platform, was named one of Washington's 100 Best Companies to Work For in the 29th annual ranking compiled by Seattle Business magazine. As a first-time entrant, Highspot debuted in the top 5 of the midsize companies category. “Positivity, respect and the freedom to create are at the core of our Highspot culture,” said Robert Wahbe, Highspot co-founder and CEO.…

Cyara Empowers Contact Centers to Deliver Personalized Customer Journeys

Cyara 7.3 Validates Critical Cx Connections Between the Self-Service and Agent Segments of a Journey, Ensuring Effective Service and High Customer Satisfaction With its latest update, Cyara is taking aim at one of the biggest customer-service frustrations: the loss of data when customers move from self-service to agent-assisted service, or from one channel to another. To earn customer loyalty and satisfaction, leading global enterprises know they must deliver consistent and personalized customer experiences across all…

Instart World Cup Ad Performance Study Reveals Why Advertisers Are Winning This Year’s Tournament

Fans Are Watching the World Cup Live, and Commercials Are Impacting Their Behavior — Especially if the Ads Feature David Beckham Instart, the company helping thousands of leading brands around the world deliver faster, safer and more profitable online experiences, today announced the results of its 2018 World Cup Ad Performance Study. The study revealed that more than two-thirds (70 percent) of Americans and Brits watching the 2018 World Cup are doing so live, with the Brits (81 percent) watching more live matches than the…